 We're back and it's still the break for some plus TV after the final conversation this morning Borders on the importance of for digital marketing and we have a digital marketing enthusiasts with us on this discussion But before I introduce him experts in the global Export business have said that the success of Nigeria's local export business in the 21st century Will be determined by digital marketing operations. Yeah digital market operations now speaking at a capacity building program On the use of e-commerce to promote expert businesses for SMEs and other exporters It's organized by the Nigerian expert promotion council in Elori on Wednesday. Yeah, they Dr. Mustafa Yusuf Ismaila who's the of the Department of Marketing faculty of Management Sciences University of Elori Said that the nation's efforts are trying to diversify its economy through non-all-export Product business can only be attained by trying to showcase The products the country has through the internet now dr. Mustafa who said that though there are inherent challenges in the digital operations like Transforming of manual from manual to the economy platform heavy investment security of property in terms of loss of data and net Republishing quickly he added that the challenges do not mean one should throw away the baby with the bottle Now let's look at this issue of from the importance of digital marketing to Nigeria's export I mean in these times of Lack of foreign exchange we need to exporting more than we're doing right now. Tell me Tyre. Oh, yeah. Yeah me Oh, yeah. Oh, yeah me is a digital marketing enthusiast. That's sorry about the timter But you welcome. Nice to have you in the program. Yeah, nice for you. Good morning, you know I was happy to you know Whilst talking about the fact that the doc who made the statement is from the faculty management sciences In and the department marketing which my former department. Oh, so kindred spirit, okay? interesting and so digital marketing I Always, you know, like to sound foolish on on on the air because sometimes I assume that people do not know For those who want to understand, you know, what digital marketing is about the stuff from there Okay, so it's not as complicated as people make it same It's still marketing as marketing are well known from the ages back Which is also taught in school. It's still the same thing. You're now done using digital platforms like social media Content and Google primarily, but it's basically marketing done on digital platforms, you know one moment school We didn't have these two marketing. Yeah, it was it was only just a textbooks to do for the court line stuff So now the game has changed And he is talking about the Internet What's the the sector like in Nigeria as far as digital marketing is concerned that we you know Cuz when we talk about fintech, we know Nigeria is not doing badly We took up startups. He saw start up sauce happening with Google where almost half of those You know benefiting from the the four million dollars put up by Google to fund African startups are from Nigeria But for digital marketing, how is a nation fair? So I think we're going in leaps and bounds. I remember when I came into the industry about four or five years They're literally maybe three major digital markets in front right now. There's a thousand our own markets in front So the market industry is going also becoming more organized. There's something called the advertising ad map Session of digital markets in the professionals in Nigeria. So we're trying to organize ourselves make some Guidelines and processes in place so that we can build the industry even bigger than what it is presently Interesting interesting, you know, I was gonna ask, you know, we know that the door ends and the dawns of marketing in this country whether that sector has been able to Translate itself from the the old kind of marketing to the current in the agencies you have But I'm sure you saying that we have an association means that are those the big agencies We used to see before you would know if I'll mention their names here Have they been able to to metamorphose into what company they should be? Yes, I believe they have they've lived they've led the Progress that we've had so far. They've increased what we are doing presently They thought of what we've known and they've expanded the pie Exponentially so yes, they've done what they're supposed to do now It's left for stick on the bottom for the new up-and-coming Upstarts and be more creative and take it from where they've left it to where it's it's going to go, too You know, you know in Nigeria people they like what we like what we see, you know people go tell you sir I know they collect a few spears. I want to see the money Believe it or not a few this week I try to buy something some drinks from a shop near where I live and I but I'm a ATM car The guy there is not I don't think he's the owner of the shop is modern 40 years Yeah, I don't think he's above if he's above 40 not more than 45 years old. He refused He said he doesn't have POS. He doesn't believe in that. I can go with my money. He was angry. I had to pull out cash And I said, what are you doing? I mean you're a young man. This is 2022. Where's your POS? Okay, just go down the road. There's a POS vendor. They're going with real money coming pay me and Nigerians accepting Digital marketing is is it something that in the country has been accepted as a means of you know Being exposed to services and products that they can patronize. Yeah, I believe the success of our fintech Like you mentioned, it's a pointer that it's growing I believe what we really need to all we really have in the country is a trust element that we really lack What we really big trust issue which we have to surmount and it can only come by going to the market and Educating the market and pushing the products to the market and over time It's you the change I can imagine five years ago ten years ago Even if you go to the restaurant, they would not collect your it seems right now. It's defaults it seems But now you're looking about the guys on the local market now that guy might not be that sophisticated Or it also be maybe the fees are not enough to cover for the transactions There's some other factors that are there they're not big enough to accept that because all of those pure is also Feeds attached to it. So that could also be why he's drained back. But like I said The only way forward is the future. Okay, we can't go backwards So so now that we've been told by dr. Booster for you see we smile out of the part of marketing Faculty of management sciences resume Lauren that it does in the export sector should Incorporate digital marketing what they do How can exporters use digital marketing as a tool to reach markets around the world? Okay, I'm so like I say when I train the world is now look how there's no Deficient any longer the internet has broken all the borders your markets longer look how your market is global So whatever you can produce and sell in Nigeria you can market and sell somebody in China in in Europe in Asia You can do all of that so the internet has broken all the borders So yes, I might agree completely what the professor said I believe exports are what will drive the non oil revenue for the country and Exports don't actually mean to have products. You don't have to be manufacturing. It could be services. It could be Technology and I believe with our young population The future is very bright. We have more there was to follow. We have the Indian model to follow We have the Asian model to follow where they are being the bulk of what you're doing right now is Technology and services and that is driving a lot of GDP growth Because according to them the world right now 15% of the GDP is driven by digital So I can imagine what happens when I'm fully integrated and then we can do a whole lot more I believe yes I believe I fully believe the export business can be driven by digital markets and because one you have social media Anybody in the world can find your content right now engage with you see your products and services and make others for you We can pay online right now Without any friction you want you have a master card. You can make any transaction Anybody can pay you also have the likes of flutter wave that allows you to see payment across the world So those are the things that have democratized everything and I believe yes export businesses and At reaching the global market is something that Nigerians will definitely benefit for someone listening Who's an expert or who doesn't know how to start? What should they do? First thing they want to first do is go back to your product and services What exactly are you selling? What does the data tell you other people looking for what are the export countries your target? They're actually looking for visit your trade union You see the SME business websites and see what products and services you can take to them then when you have that data you can go back and now build something for them build a product and then make a bit of Engagement with the community and they start to push your product and services But you have to first find what you want to sell if it starts then you will struggle to sell it So what platforms are we looking at? I know you won't give everything away because you have to be a trainer What platforms are we looking at? Do they all need to have websites? Absolutely, that's the first point of course because nobody's going to come all the way from your International country to your country to talk to you. The first point of course is your website So you want to have your product your services Who you are already pretty visible on your website and being able to be seen from across google as well So anybody says let's assume you want to you're looking for Let's just develop as an example or you're looking for maybe somebody wants to export the robot For an example somebody from let's say Europe sees robot exports Robot exports in the world you want to ensure your website is found for those kind of keywords and even if you cannot do that Then you want to enjoy your running advertising on digital platforms like google as well So anybody searching for those kind of things can easily find your business What the internet has done is visibility people being able to find you But your job is not to ensure that your marketing is positioning you to be found at a particular point So you need to know what you want to be found for then do whatever you need to do to achieve being found I think it's probably get somebody who can do all this for you. Absolutely. So this is why we the experts come in Is it cost effective for for those who who are you know just starting basically just to export little things and not really It's cost effective Well, I see I don't I see advertising as an investment not at the cost Okay, so even if it doesn't work you're getting the word out there and over time consistently The results will come so in terms of cost effectiveness. So yes, so you guys don't come cheap Well, why don't you think of that as an investment? So Um, the results will definitely come if done properly and the good thing about digital like you mentioned is that it's all measurable So if this does not work, what you've just gotten is data that this does not work You can go back and analyze your data and figure out what to do next to get much better results All right. We should add more time You know sir a lot to think on of chew of time it higher or EME is a Digital marketing expert and glad to have had you know, thank you and I'm glad for me All right, and that's the size of a package right here on the breakfast If you uh, whatever you're doing you need to have your footprint on the internet You can follow us on social media across all platforms at plus tv africa. We have a clips and of course Um uh footage of our programs on our youtube page plus tv africa and plus tv africa lifestyle Where we're streaming live from all of us here and from our studios on the trial and legos My name is kofi Bartels. Thanks for joining us. We'll return with a breakfast next week. Good morning