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Published on Aug 3, 2018
Amanda Ripley combines the inspiring stories of disaster survivors with research into how the brain works when confronted with unusual events. She explains why our instinctive response may be the worst possible reaction, unless we have had the experience and/or the training to help us act quickly during moments of great peril. Ripley provides advice on steps she says emergency managers can take now to help individuals be more decisive in emergencies.
Ripley is a journalist and senior fellow at the Emerson Collective. She has written and presented about disasters, education, and human behavior. Her bestselling book, "The Unthinkable: Who Survives When Disaster Strikes – and Why." has been published in 15 countries and a documentary based on the book aired on the Public Broadcasting System in 2012.