 We have a tool called MyAsk AI and what this is is you can actually create a custom chat bot based on your data that your customers can chat with. So for example, one of our programs, we have about two years of Q&A calls. We can transcribe all those calls. We can feed it into MyAsk AI and create a chat bot that knows as much about our product and the solutions as I do or the head coach does. And that way when we have new students come in, it's like to have their own personalized one-on-one coach. So not only does that make my life easier because I have to answer less beginner questions, but it makes the student and the customer's life so much better because it's like they have one-on-one help without having to pay for it. So this is going to make it a lot scalable in knowledge companies where you can actually put that knowledge into a chat bot and keep looking at one-on-one help as if they had their own coach.