 What is up everybody welcome back to the channel you guys shout out to Japhil and shout out to the godfather magician These two people right here loyal subscribers been with me for a minute for a hot minute and I'm just going through so many freaking comments, man, and I apologize. I haven't I haven't got to this video just yet But dropping the bomb right now for you guys I'm gonna just kind of break down a Question here which led to the godfather wanting to kind of know the same thing as well So I'm gonna kind of just show you how I do it and how it's done You know in 2021 and beyond with with Facebook ads and landing pages They're just simply commenting on a video that I dropped this video is kind of I think it's an older video This but I mean shit is same same, you know same strategy same same stuff applies So I'm gonna try to answer the question as best as I can in today's you know world but a lot of the shit's still the same So let me see this video was Was dropped on Let's see April 19th 2020 so From this one video alone not much has changed other than that the updates on the Facebook Business manager side but again, I'll touch on that and and and really try to make some sense of this one So let's break down his question real quick Great vid, but can you make an updated 2021 video the platform has changed a little bit? Added one or two new things. Also, I would love to see what you do to complete a full ad For example, I am not sure how many interests I should have and also what estimated daily reach should aim for great questions, man First of all what I'm gonna do is I'm gonna I'm gonna link at the end of this video I'll also link it in the description Video that I just dropped a couple days ago on on on the new business manager So the the new Iowa the new Apple iOS 14 Updates when it comes to the Facebook business manager, okay? I have a full-blown video full-blown training I'm coaching a couple clients through that whole setup. So I'm gonna rather than going through all that right now Because I want to I want to really answer and and really unpack your other questions here I'll just link that video. So so when it comes to this one this first one The updated 2021 a little has changed added a two more Added one or two more things. Yeah, for sure that that is is the whole Apple iOS update thing So I have a full-blown video linked right below that will teach you everything about that Okay, also, I'd love to see what you do to complete a full ad for example. I am not sure how many interest, okay? With that one as well with that one as well I'll link a video below where I'm walking I'm walking a client through how to set up multiple ad sets So what you really want to do is when you start running when you start running conversion ads Okay conversion ads when you go to the ads manager you click on the green button You click on create and then you go to the ad objectives right traffic engagement video views lead generation if you're in the business of capturing leads if you're in the business of making cells and or if you're in the business of Scheduling appointments. So if you're trying to get clients to schedule appointments with you then That's the third one. So if you're in if you're in the business of those three Objectives lead capture making cells schedule and appointments Conversions is what you want to be running. Okay, so when you go into the click on the green button You go into the objectives. It's conversions. Okay When you go into that section and you and you set that that first step up that first step Yeah, the the objective you choose conversions. Then you go into the second step, which is ad sets Okay, that's your ad set level. That's step number two In that in that second step When you're running conversion ads, what you want to do is you want to separate your interest So right here. I am not sure how many interests I should have What you want to do what a lot of rookies do is they'll put in a ton of interest in that one ad set, right? So so as you go into the detail targeting you're putting in Health you're putting in wellness. You're putting in people interested in in diet You're putting people who follow this health magazine. You're you're you're putting in people who are following weight loss programs You're you're you're typing in an interest of people following Any of the of the top weight loss professionals, right? You're putting in and packing in a ton of interest in that one detail targeting That's how you don't want to do it. That's what rookies do. Okay, so when it comes to this question it comes down to It's up to you But how you're going to do it is you're going to separate them and that's multiple ad sets So for example, if you're in the health and wellness field I would run the ad I would go again conversions Go to the second step which is ad set where you put in the budget you put in the calendar date you put in The detail targeting your demographics. That's all on the second step. That's your ad set But if we're in the health and wellness space Let's say for example How many interest let's say we go with five, okay Now again, we're not going to take the five interest and bulk them all in and bunch them all in and and add all five of them We're going to take the five and separate them We're going to create five separate ad sets. Okay five separate interests five set up independently Individually separate. Okay. That's multiple ad sets. So again, I'm going to link a video for that Right below how to set up multiple ad sets that will help you with that but when it comes down to it is There's two different ways you can take let's say we have five interest keywords, right? How many interests let's say we have five you can have 10 15 20. It's up to you can have freaking 60 It's up to you, but here's how it really plays out Let's say we just have five we bunch all the five in and then and then we're running at five bucks a day When you do it that way, you don't know which one keyword which interest keyword out of the five You don't know which one it is that popped. Okay, you're running five five bucks a day You're targeting five different Interest keywords. You don't know which is the one that's giving you an ROI. That's the rookie way That's why what you want to do is you want to set up multiple ad sets You want to create five ad sets if we have five interest words We're going to set up all five of them individually and it's going to be its own ad set But here's where again, you got to be in it to win it. You got to put money in you got to put skin in the game Because it's going to cost you more when you run it the right way. It's only going to cost you more upfront for a few days Okay, so here's how it how it works The five interest words are now set up Separately. Okay, all the same same ad same everything same ad everything The only difference is how we're setting up we're setting up the five interest words separately Which now has its own separate daily budget So what rookies will do is they'll put five bucks a day 10 bucks a day Whatever and they'll bunch all these different keywords in i'm telling you not to do that Again, the video will be in the in the description. All right Watch that video how to set up multiple ad sets Because the real way you want to do it is you want to take these again and separate them But now as we create multiple ad sets for five different keywords We're now spending five bucks a day times five Right. So now again, you want to play with the big boys. This is how we're playing Now i'm at 25 bucks a day And again, that's why most most most don't want to do that most can't do that most can afford to do it Whatever the excuse is some are legitimate some are not you have to be in it to win it, but again It's only for a few days. So as you run that you're now running five bucks a day times five five bucks For each word for each interest keyword, right? But you're only going to be running that for three days Now again, that's costing you 75 bucks to do it But here's what ends up happening in three days by the fourth day You're going to see the one ad set. You're going to see the one interest keyword out of the five You're going to see the one that actually pops You're going to see the one winner that actually clearly stands out from the other four interest ad sets And that's when you go on the fourth day. That's when you go and shut off the other four You shut off the four that are not performing whether whether whether Yeah, in this in this case, it'd be cells. It'd be appointments or it'd be leads You're you have five of them running By the time the fourth day hits you're looking at the metrics and the four that do not perform that are not performing the best You shut off and you let the one ride that is okay That's multiple ad sets. That's how you want to target your interest keywords You got to know which keyword is popping You can't just bunch in a bunch of keywords and expect to do something you can't You got it. You got to separate them. That's multiple ad sets You got to be running conversion ads if again your capturing leads making cells or freaking looking for appointments It's conversions So hopefully that address that again watch the video in the description that will make a lot more sense As I as I take a client through through that training also the estimated daily reach I should aim for so It's not the it's not the daily reach It's not the daily reach that you really need to care about because it is what it is Whatever the reach is whatever your your your niche whatever the audience whatever Whatever it is. It's up to you what it really comes down to is your daily budget. It comes down to How much you're spending that's what's going to determine your your your estimated daily reach There's nothing really you need to aim for but but actually you know what let me rephrase that there there actually is You don't want the niche to you don't want you don't want the the potential reach Meaning the audience the potential reach you don't want it to be too small So I don't think you're aiming for a little ass freaking area But if you are then you are if it's a local Business if you're running a local business or you're doing this for a local business And we're only targeting this city or this town It is what it is So that's not something you need to even care about or even you know, think about the potential reach It is what it is If i'm targeting a local city And my daily budget's only five bucks a day There's my potential reach. It is what it is now You don't want to just target a freaking one zip code, right? Because if you target just the damn neighborhood then damn there's only freaking a few hundred people here That's going to be not not a good a good target at all You want to at least target a city where there's at least, you know, a few hundred thousand people Even if there's maybe only a few, you know, let's say there's only 50 000 people Well, it is what it is, right? If that's your local area and that's where you're targeting it is what it is But what's going to really, you know, increase that daily reach is increasing your daily budget or your lifetime budget Whatever your spending determines that reach Okay, as long as you're not just again targeting a local neighborhood where there's only freaking 100 people You know, that's not going to really do anything. You want to be targeting more of a broader area Even if it is local You want to target the city you don't want to target the the micro city like for example I'm out here in san diego, right? So wherever you guys are at, you know, i'm in the u.s. I'm in california. I'm in san diego San diego. There's over three million people san diego, right quote unquote san diego There's a little over three million people but in san diego. There's a shitload of micro cities Many of them. I live in a micro city in san diego I'm in chula vista a micro city in san diego. So in my case You got we got chula vista, right? That's that that's the micro city and then and then in this micro city There's a shitload of zip codes. The city is actually big. In fact, you know what? Let me Let me let me look at the population right here so population in chula Vista, okay So the population is two hundred and sixty eight thousand. Okay So In chula vista it's it's micro micro micro micro micro You got san diego and then the micro city is chula vista in chula vista There's micro zip codes now. It's all chula vista two hundred and sixty eight thousand. That's chula vista But there's a shitload of zip codes and it's and it's actually a big city I can't just walk around in the city. I got a drive, right? So it's actually two hundred and sixty eight thousand That's still freaking fairly big But if I'm just like a business on a corner And and and I just want to target this little freaking corner Then again, it really doesn't matter how much I spend There's only a little amount of people. There's only so many people in this little ass area So what I would want to do is I'd probably want to target the whole damn city Because even if I am a Local business owner on a certain corner on a certain in a certain zip code I can still take on anyone in the damn city. That's my city. I'm in chula vista. So it's like shit right here in my zip code There's a many zip codes, right? If I had a small business and I have a you know storefront And I'm open open for business and a lot of my business comes from this surrounding area, which is just a couple zip codes I can target that area And and have a have x amount as a potential reach or I could just target the whole damn city Which I probably would because again It's not a big deal. It's it's it's the whole city anyone in the damn city can come to my business I'm only a few miles away from anybody in the damn two sixty eight so I'll just run an ad to the whole damn city and have a potential reach of two hundred and sixty eight thousand but again As I go and set up my ad It may not show me that because the potential reach is based on my budget So even if my budget was was ten bucks a day It'll give me a certain potential reach if my budget was 15 or 20 bucks a day It'll give me a more higher potential reach if my if my budget was only three bucks a day It'll give me a smaller potential reach. So it's kind of all up to you on on your budget It's it's all based on your budget And you don't want to target just a small ass area target the whole city city me Again, I would target the whole city. I would target two sixty eight I would target the whole whole city But again, that's not going to be my potential reach because the potential reach is really based off the budget Okay, so how do you let me break this down even further? So how do you even determine your budget? Here's what you want to do on the budget The budget should be based around your product or service So if I'm selling a product and my product is a hundred bucks Every time someone buys it A hundred dollars comes into the business whether it's net or profit or I mean, excuse me whether it's net or revenue Let's look at the revenue Right, the net is how much you take home from that from that, right? I would look at the revenue a hundred dollars. The transaction was a hundred bucks. Okay To sell my product That's how I would look at how much I would spend on on an ad and and how much I would look look at spending on it daily So so so most again are thinking five bucks a day Most are freaking Mickey Mouse in this shit most are freaking Tiptoeing around Facebook ads and not going all in most are playing around You have to look at it You have to look at it in this perspective where it's like, okay If every time I get a customer Our company makes a hundred bucks Okay, well then I should be spending that much per day on Facebook ads Now right there. I just lost 99% of you guys you guys you guys like holy shit a hundred bucks a day on Facebook ads Yeah, dude a hundred bucks a day if that's how much you make when you sell a product That's how you have to be looking at it because a hundred bucks a day is a good ass budget first of all And all we got to do is bring in one customer to break even What if we brought in two What if that hundred dollar a day brought us four customers? Then we're for sure freaking profiting But but if you're just making mouse in it and spending five bucks a day To make and here's what a lot of people do Especially real estate agents shout out to every real estate agent. I help many of them, but it's like shit I still don't understand how None of them want to spend money. It's like what you make five to six grand per deal You're making three four grand per deal. Some of you guys are making 10,000 per deal And you want to bitch about five bucks a day? Are you kidding me? 150 150 bucks a month. Are you freaking kidding me when you when when you close one client you make four grand How does that? Mathematically makes sense makes absolutely zero sense A person if you're me if you're real estate example If if every time I close a client Help a client sell a house help a client buy a house and I make A minimum of four grand How am I not spending four grand? Now i'm not saying in this case per day, but at least per month How am I not spending at least four thousand a month? on facebook ads Riddle me that That's the million dollar question Like how am I not willing to spend that much if that's how much it how much I make per client Right, so it's like a lot of us want to run five bucks a day and make freaking 10 grand And then you're and then you're pissed off when your five bucks don't do shit for you Makes no sense dude makes no sense So the way you want to really determine how much you're gonna spend on the damn thing How much do you make when you bring on a client? How much do you make when you sell a product or service? How much does that make not the net on what you take home the revenue Of what comes in on the transaction You have to look at that and that has to either determine your daily budget or your monthly budget Okay, depend on your product or service or how your how how the transaction is structured How you're how you're making the money right how how it comes in and what type of business your your real overall Process is what's the freaking what do we make what do we make per client? What do we make what do we make per customer what I'm saying is spend that per day or spend that per month You have to be thinking bigger. Okay, because again, if you can spend that Real estate example if I can spend 4,000 a month and if all I got was one freaking client from it How do I lose? I don't What if I got two clients? What if I got three clients? What if I got four clients? What if I spent four thousand dollars this month on facebook ads? I got four clients and each client I made a minimum of four thousand each I just made 16 grand on four thousand So break it down Drop a zero What if I spent 400 for the month and I'm making 400 Per customer or per client right so I just got in four clients I made 1600 off of a 400 spend on facebook ads you have to be looking at that way where Worst-case scenario if I just got one customer I broke even or if I just got one client I broke even you have to do the math and the ad spend that way. Okay, so I hope that made sense on that joe feel. Thank you so much for your question And again, I apologize if this video is coming out a little late I just been swamped man on my grind doing the damn thing speaking to people every damn day on this shit and and and Just trying to stay trying to stay up to date with with everything that's going on But yeah, uh, based on your your first two, you know questions There's two videos in the description. Okay, and one will be coming up at the end of this video But just the links are in the description The updates the two new things the updates and then also the ad sets. I'm gonna link both of those videos below. Okay Um So hopefully that made sense on everything else and then I got my boy down here the godfather magician Um This one right here who said did you make a video any link? And one question does my landing page need some kind of terms and conditions like the lead up form For facebook regulations. Very good question. Very very good question. This is let me show you this real quick Still this part from your from me right here you guys This right here this okay, so this right here is a simple page that I run ads to right But down here This right here is what you want. So you for sure if you're running facebook ads to If you're running facebook ads if you're running facebook ads Rule number one is that the link needs to be your custom domain So you can't just run facebook ads to any random link anymore Okay, let me let me show you an example um Let me go to facebook real quick As I scroll through the news feed, let's look at what my friends are up to what everyone's doing and then I come across a Sponsored ad austin. Here's his ad right when I click on learn more Actually, he's running a freaking lead form. Let's see if anyone else is running an ad to a page um Learn more so shout out to peng june. This dude freaking crushes it This guy right here. He's taking me to a link Let me show you um right here Before we used to be able to run an ad Okay A conversion ad to a landing page and before this used to be Used to be able to have any link right here as long as that's your page right your click funnels your cart your page Whatever your lead page your freaking kajabi, whatever As long as that's your page, then um, you can run a facebook ad to it So no matter what the link set up here You were fine With this new apple ios update this link needs to be yours Okay, that needs to be your custom domain that you get from go daddy or name cheap or whatever That's rule number one. So so going back to over here um Landing page needs some kind of terms and conditions. This is the first one This link needs to be yours that link needs to be integrated with facebook So again the link in the description will walk you through That update with apple ios and how to how to integrate your domain. I have a full blown video. That's in the description That's one of the two in the description That that will walk you through how to how to do that part. Okay, but that that's number one And then yes, if you're running ads to a landing page or any page You need these at the bottom and i'm pretty sure that paying has has them for sure Which is the support the terms of use And he doesn't have a privacy policy, which is very interesting Because I know this guy crushes it and he doesn't have maybe it's just terms of view set that that he gets by with But normally you need a privacy policy on this page for sure So back to the page that I run ads to I have my privacy policy the terms of use and the and the disclaimer So that's what you want right there. Um And in fact what i'll do is i'll link these below as well So you'll see you'll see mine most of them are very generic like you can you can google Um privacy policy generator and you can see that all of them are pretty much the same like even with this dude over here paying Let me click on his Like if I click on his terms of service, they're all the same like no matter what company like they're all the same Like terms of use terms overview all this bullshit all this freaking legal jargon It's all the same shit, you know, so so there's there's apps online There's there's there's companies online. You can type in free Privacy policy generator and and and and find a company that can do it that does it for free and you just you know Fill in the information and they generate it for you. But again, I can make it even easier for you guys I'm gonna link all my shit at the bottom. So I'm gonna link my privacy policy my terms of use and my disclaimer Copy the damn thing and put it into your own damn page Simple. So that's what you need for sure. Um now on your facebook business page On your facebook business page you want to you you need to include that as well So your privacy policy needs to be on your facebook business page. Okay, so That's set up over here. Let me show you where that's at. So if I click on Should be over here if I click on settings And then I go to general it should be under the general. Um I know when you set the page up It's somewhere in here page info might be page info Actually, yeah, it's page info. So if you scroll down, you'll see it right Here, where did it go? Where did it go? Where did it go? It's this one right here, bam privacy policy Okay, so if you go to your page click on page info This is where that link to your privacy policy needs to go It needs to be a privacy policy on your facebook business page And then and then on the actual, um landing page that you're running facebook ads to It needs to be there as well privacy policy terms of use and disclaimer And what I would also do is add this little Find print right here at the bottom. Okay, this little right here this little fine print This site is not a part of facebook website. I'll paste this right in the description as well So you'll see this right in the description. It doesn't hurt to add this Not all of them have this like this dude over here paying. He doesn't have that but Coaches that I follow and mentors that I that I follow and learn from This is what they have at the bottom of their page. Okay, so that cannot hurt And again, it's in it's in fine print. So it doesn't you know throw off anybody It doesn't distract anyone. It's just right there for facebook compliance if if if needed But I'll I'll paste that at the end. I'll paste that in the description. I'll link These links in the description as well so you can copy my my legal pages And that's it and and again, you're just you're just driving you're driving it to A link that you own. Okay, that's the big big thing right there So hopefully that made sense to you guys and I use cartridge for everything So my my my landing pages my email automation my my privacy policy all my pages my online calendar Everything I I use cartridge for at all. So Right below there's a 14 day 14 day trial profit with cartridge dot online Activate a 14 day trial compare it to the landing page software that you're using today Most of these softwares out there are just that one specific software landing pages I'm spending a hundred bucks a month just for landing pages I use cartridge because cartridge has everything all for the same hundred bucks So I got my landing pages my email auto responder my online calendar I host my online membership course. I host my videos. I do all my affiliate marketing So much shit. I do all in one. That's cartridge. Okay, so I highly encourage you is to activate a 14 day trial Compare it to what you currently are using and see if it doesn't change your life See if it doesn't change your business. See if it doesn't save you a ton of money and headache every single month on these services I also host um two live Online q&a's I do a zoom every monday and wednesday at 1 p.m. Pacific time It's a group zoom where I get everyone that that activates their 14 day trial And I literally walk you through how to set it up how to get off to a fast start how to navigate through the cartridge system And all that stuff. So right when you activate your 14 day trial, you'll get an email from me With all that information the detail is the time the link for the zoom call All that but you got my back you got my support to help you really take that software and take your business to the next level online Okay, so hopefully that made sense you guys again check for all the links in the description um The godfather magician add those terms and conditions the links are in the description add your privacy policy And and and drive conversion ads man conversion ads to a landing page And capture all the leads your heart can possibly imagine. All right guys, so anything else man Comment below ask me some questions and if you guys are new to the channel. My name is david. I'm out here in san diego I've been building a social media agency since 2016 And a digital product business online here using cartridge and obviously a youtube channel So if you're into social media marketing facebook advertising and just making money online subscribe man Smash the bell for notifications and drop me a comment below Let me know what kind of business you got going on and let me know how I can help you On line. All right guys. I'll see you in the next video over now