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Published on May 9, 2011
2 in 3 people on the island of Ireland are carrying excess weight, yet only 38% recognise they have a weight problem. That means a great proportion of the population are in denial, putting themselves at increased risk of well known diseases such as heart disease, diabetes and some cancers. This campaign issues a wake up call, asking people to find out their own waist measurement, and to "stop the spread".