 When I come home and dinner's not ready, I go through the roof. Putting a wife to work is a very dangerous thing. Trump says stuff that you're like, yo, I gotta watch this. You can't look away. The reaction to your marketing be like, I don't have time, but I gotta watch this. If I only give you one marketing tip, when you create a piece of marketing, do you think strangers, people you don't know and don't know you, even people who hate you, would they say, I hate this person, I hate their company, but I gotta watch what this is? That's the emotion that must be listened. I gotta watch it because people are so busy now.