 America is turning more and more Asian and we got all the stats to prove it, but how do you feel about it? I don't know man, it went from Jessica Simpson to Jessica Alba and that was Jessica Tran! Let's run the clip! How Asian is your Costco? Level one, the freezer has tons of baby ghost stuff. The sauce department has bachans and all the pharmacists are Asian. Level two, there is 10 different types of rice and they're all at least 25 pounds. This is where you start getting really interesting snacks. These total chips are amazing, Vietnamese coffee and this Korean pork jerky. We're going up to level three where on the weekends you barely see a white person. This is where you start seeing regionalized foods like different types of kimchi, soup dumplings, Japanese distillery whiskeys, pee pee beer, and whole refrigerated sections dedicated to Korean, Chinese and Japanese foods. Ramen sections have huge variety including Indomie and then you have a lot of Korean ones like Buldak and Shin ramen. Finally at level four, this is shot during Chinese New Year. There's a whole section dedicated to Chinese New Year products including that create your own dragon themed cookies. There is bird's nest soup, fully cooked pompano, fish roe, and finally high-luxury items like this Louis Vuitton travel bag. Did I miss any levels? Thanks for watching! Boom yo Andrew! How Asian is Costco getting? Wow I'm gonna go ahead and say that's the Alhambra California Costco one that I've been to many many times. But literally it could be anywhere in California really. Yeah I would say that's got to be an Asian zone that's definitely not in Montana by the way, but I would say Southern California. Yep let's like take a look at all these headlines that are trending over the past several years. Andrew, localize it. Asian growth has been booming in US metros Andrew. Since 1990 Andrew the Asian population in America has tripled. So we're gonna break it down. We got the stats guys. Make sure you like, subscribe, turn on your notifications, check out Smile Out Sauce at SmileOutSauce.com available for pre-order guys. It goes great on everything. Yeah let's just take a quick look Andrew. Most Asians live in California, New York, or New Jersey. Right. But there are growing populations Andrew in Texas, Washington, obviously the Virginia area, and a little bit of Florida. Of course Hawaii has been Asian for a long time as well. So yeah we got to take a look at this America's fastest growing demographic groups Andrew. Boom overall the population went up 330 million since 2000. I mean it's up 18 percent since 2000. White people were up 19 percent. Hispanic were up 80 percent. Black was up 31 percent Andrew. And Asian is up 104 percent. Dang 104 percent that's beyond A plus. Right right right. So I guess Andrew in terms of the change, Asians had the biggest jump. But also, and we got to be clear here, it's possible because the Asian numbers prior were so small. Right. So what do you mean like that they weren't counted before or that just Asians had so much growth. Yeah yeah yeah. I guess what I'm saying is when you're a really small population it's way easier to grow like in multiples. Right because they're going by percentage here not just numbers. Right right right. So anyway guys let's take a look at some of the breakdown. The biggest change in California Andrew was a bunch of Nepalese, Singaporeans, Mongolians and Bengalis. That's really interesting but yeah I mean everybody's been increasing. Obviously it's like when you're you know a smaller group and even like you know 5,000 more come over that's even a significant increase. Right you're saying the same thing that is responsible for Asians. Gigantic percentage increase is also probably responsible for Nepalese's gigantic percentage increase. Right right. Yeah you're right. I mean for small groups it's way easier to hit that multiplication factor mathematically. Ethnic populations in the U.S. total Andrew in 2024 Asian Indian has surpassed Chinese at 4.4 million. There are a lot of Indians in America man and I think that there's not as many Indian restaurants or Indian markets but there are a lot of Indian people. Right Chinese comes in next at 4.1 million. Not surprised. Number three Filipino, Vietnamese, Korean, Japanese, Pakistani, Hmong, Cambodian and then Taiwanese. To be honest I was kind of surprised that Hmong was that high up there. Shout out to the Hmong. Yeah also Andrew Asian and white if it was an ethnic group if you could group all Hoppas specifically. Like mixed Asian and white. Yeah if Asians could be their own ethnic group they would be the fourth largest ethnic group of Asians below Filipino but higher than Vietnamese and Korean. So it goes to show you there are clearly a ton of Asians out there. Yeah here are some of the income statistics. Here's how it breaks down. It breaks down by citizen, naturalized citizen, U.S. born citizen. Interestingly enough Andrew the highest income earners in America are naturalized non-citizen Indians. Basically but I can see why because those are going to be Indians with graduate school degrees that are brought over here to do software engineering possibly for Microsoft and things like that. Somebody said where do Asians choose to live? Here is a map breakdown. Like we said it is mostly the northeast the west coast but Andrew growing is Las Vegas, Nevada, Arizona. This spot map of each Asian ethnicity here that we're going to be looking at is kind of interesting. I would say so Chinese this is the concentrations of Chinese people. Kind of dispersed everywhere except the Midwest right? I don't know they're pretty in there in Montana Colorado. What is that the northwest wherever this zone is this patch is missing right here but I don't think anybody lives there. Indians are actually considering how many Indians are there are there's not that many like super big dark patches I guess they're just kind of sprinkled everywhere especially the northeast. Filipinos heavily on the west coast. Vietnamese kind of I would say mostly in Texas and SoCal. I'd say the Vietnamese and Korean map kind of looks similar to the Chinese one as well. Japanese map yes mostly west coast. And then really once you get into Pakistani Mong obviously really centered in central California Minnesota. Cambodian was really centered in SoCal as well. Seattle had a lot as well and I don't know what is that part of SoCal where it's like a cross from LA what is that San Diego? It's like San Diego but on the inland side. You mean more like an inland empire or more like is that inland empire maybe I don't know for Laotian and Thai people potentially Palm Springs or something like that. Interesting anyways guys David I think the larger question is not that people don't believe the stats right but I guess like how do people feel about it because America is just becoming more diverse but obviously a lot more Asian items there's a lot more Asian food companies. We started our own small ass sauce. We're just joining this whole Asian wave of Asian products that you can now buy I guess. So like what else do you have to say? I think that it's really interesting to see that Costco's are becoming that Asian. Obviously Asians really really love Costco. That's why Costco's gonna like over cater to Asians. Right we made a whole video about why Costco's love Asians in depth. You can watch it. Asians love Costco. Costco's loves Asians you know I'm sure with the stock price and everything but it's like I'd say that beyond food I'd be interested to see what other dynamics take place right because there's no clear political identity and there's no clear like cohesion between the groups right. Right you're right that food wise 100% it is clear as day that Asians are increasing that Asian inspired flavors are increasing that Asian products that they're importing more Asian snacks but what else does that mean? Right for example Andrew let's just take a look at the Ave at UW. Used to have zero authentic Chinese restaurants. I did just did a Yelp search at the University of Washington University Street in by our college in Seattle. Yes there's like 15 spots plus a Din Tai Fung nowadays. So literally these are 15 authentic mainland Chinese restaurants that did not exist at the University of Washington the Ave Street that used to exist. Obviously so we were saying that the food has changed. Let's just take a look at some of the questions Andrew. Some people said I noticed that a lot of Asians according to the heat map live on the west coast the east coast a little bit of Texas. How come no none of them seem to want to move to the midwest? Because it just doesn't have anything for us. What are you talking about mountains the water? There are Asians who run like the Chinese restaurants or the Asian restaurants out there of course and there are some markets sprinkled in there but really what would appeal to Asians also who's to say that those groups of people want to see a bunch of Asians. Right I think that the economic opportunities the educational opportunities that Asians are looking for typically are on the east I'm sorry the east or the west coast or potentially the south coast in Texas and also I think that the midwest is too far from any international airports so if you need to fly back to Asia being in the center of America it just like extends your trip by a lot. Yeah I would say it really has to do more with the opportunities and the community base that could help them out obviously like if you're really in a college in school there's going to be a lot more colleges in the dense areas on the coastlines there yeah stuff like that. Somebody said how come Chinese and Indians seem spread out everywhere in America does it have to do with the fact that those are the two biggest countries in terms of overall population on earth? Yeah I mean Chinese will go anywhere that there's pretty much some type of business or educational opportunity. You know what I think is really interesting is that the Chinese map and the Indian map of distribution look almost identical but Chinese started coming to America in the late 1800s whereas Indians started coming to America I want to say like in mass numbers 50 years ago. So interesting and enough that the two maps almost look juxtaposed on each other completely. Somebody said I noticed that the smaller Asian groups seem way more tight-knit and their distribution seems way more centered around certain communities. That makes complete sense. Yeah I do think also the smaller groups are Southeast Asian. Southeast Asians I think tend to want to be more around their families and their cousins and stuff like that. Somebody said the one exception is Filipinos. Filipinos are a very large group in America yet they group together a little bit more like smaller groups. Yeah they've been around for a while and they do often come over with a lot more like better English so then that allows them to kind of move around and you know. Right right right somebody said Southeast Asians value family closeness a lot more and warmth. East Asian families are more cold and more economic opportunity based. In generalities yes. Yes yes yes somebody just said man I've never seen a population triple since 1990. That is a gigantic jump. But somebody said well it kind of shows me that there's still a pretty small minority though because Asians aren't that big in America and they already tripled so it goes to kind of show you how little representation there was in 1990. Dave do you think given the amount of Asians in America which is still not considered very much about you know five six percent of America. Well well you could argue if you combine certain groups though it's seven point four percent right now. Okay so seven point four percent I guess that's not really wrong. I mean that's seven let's say say seven percent. Do you think the Asian influence culturally is punching above its weight or below its weight right now as far as Asian culture. I would say in some fields like sports which are more like Midwest centric probably lower than seven percent but in certain fields like tech and medicine way over seven percent maybe like twenty seven percent. I would say as far as food tech and medicine I think Asians are punching above that seven percent so they are disproportionately represented because I think they do they excel in those areas to be honest. Right you're saying that those are the fields that Asians are like universally known for being good at. Yeah I mean just in colleges and general stem fields and cooking broccoli stems. Yeah no like basically food and stem food and stem I mean I don't know food and stem Asians are like you gotta argue that the representation in those fields let's just mark it at seven percent is arguably triple or potentially even quadruple. Yeah and here's the thing about food it's probably way over seven if I feels like it affects like 25 percent of food because Asian food doesn't involve Asian people always it can just be Asian flavors and Asian products. Yeah anybody can deliver Asian food to someone else and they don't have to be actually an Asian person. Right take a look at who's running the walkout at Panda Express in 2024. Yeah they're not Asian. Yeah Panda Express is an Asian restaurant but most of the people working there are not Asian. Yep so Andrew here I have a couple questions since the Asian population is booming so much across America obviously other groups are as well other than food Andrew what will happen to the USA with an increasing Asian population do you have any guesses or you just think the food is really where you're going to see it be represented. Yeah I think because Asian music what is known to be Asian music like as in like K-pop K-dramas or K-pop obviously is influential but I don't think it's going to come back and influence American music as much I think K-pop music will just become almost exist as an alternative right or or we'll just can start aspects of it will just sound more and more like American music. I guess in Asian leadership I guess in politics I could see Asians increasing that makes sense to me. Somebody was saying that the fact that obviously Simu was able to play Shang Chi and a Marvel superhero and all the Asian increase in Asian representation in Hollywood is due to these demographic increases. Yeah I guess it all comes together. Number two is there a cohesive political identity. No. Long story short. Long story short no I don't think there is I think there are Asians who are conservative I think there are Asians who are liberal there's Asians who are in the middle I think I don't know how it splits up percentage wise. I will say I think when it comes to family family values Asians are more maybe potentially guys don't kill me for this I'm just saying honestly this is my honest triangulation middle right however that doesn't mean they're going to vote for the right yeah they don't like the identity politics they're not into fighting wars overseas and funding all this military industrial complex big pharma corporatocracy those are the other things that are going to make Asians basically they're probably both sides believe in that they're just going to be like I'm just going to opt out and think about me and my family. Listen Asians are not the most political people so they're not usually on the extreme ends and most people in general are not on the extreme end so Asians definitely fall somewhere in the middle. Very very moderate people generally very moderate and then my last question is is there a cohesive cultural identity not a political one. I think in a way more and more so I think the pan-Asianness if you ask me is like like with all the meme pages and people keeping up with each other people know the differences and like the different Asian ethnic foods more now because everybody's more educated so you don't want to get that mixed up but people also kind of view themselves maybe a little bit more united than they used to. You're saying like if there's a comedy show and it's Hasan hanging out with Ronnie Chang hanging out with like Joe Coy now you're gonna just have like all the different Asians you're gonna have East Asian Southeast Asian South Asian all hanging out together and hopefully I'll say this I don't feel like some Asian Americans they definitely do a lot of research on their own motherland culture as well as others but other people might do no research and other Asians might only research the type of Asian that they are and not other Asians. Yeah yeah but yeah I mean I just also think a growing number of Asians are all cool with being like hey man we're all Asian and we're different though we're different we're different but we can all hang out we're all Asian. Right right right the only things that immediately visually I would say that we share all together is we take off shoes when we enter the house and we probably eat rice like that is the two things that bond East Asia Southeast Asia and South Asia all together. Oh yeah I mean everybody likes K-pop and sushi and fu and Thai food everybody loves Thai food. Thai food might be the real central triangulation. I think everybody loves Thai food all Asians and maybe all people but definitely all Asians. I would say everybody loves Japanese food too but not necessarily sushi because if you're more like inland Asian you'd probably not even with the raw fish. That's true that's really interesting it's really like the two extreme foods because Thai food has a ton of flavor it's spicy sour fishy and everything and then Japanese food is really light and classy and clean. And Thai food has a lot of Indian influence. Yeah so Thai food's kind of like the top I guess like you know Southeast Asian cuisine I guess in Japan Japanese food kind of symbolizes like the top East Asian like society to people I don't know. Anyway guys let us know what you think is coming with the current and ongoing Asian population boom in the U.S. what does it mean to you what did you guys think of some of the charts that we popped up until next time we're the hot pop boys we out. Peace.