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How Many Choices Are Too Many?

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Published on Jun 11, 2015

Is more choice really better than less?
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BrainCraft is written and hosted by Vanessa Hill (https://twitter.com/nessyhill) for PBS Digital Studios. Talking psychology, neuroscience & why we act the way we do.
Sound design: Joel Werner (http://joelwerner.com)

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More BrainCraft!
What Cats Taught Us About Perception https://youtu.be/RPv0a9ftu6Y
The Man With a Hole in His Brain https://youtu.be/ZKaDWu2zFG0


Main references. Yay!

Jam study:
Iyengar, S. S., & Lepper, M. R. (2000). When choice is demotivating: Can one desire too much of a good thing?. Journal of personality and social psychology,79(6), 995. https://faculty.washington.edu/jdb/34...

The Paradox of Choice:
Schwartz, B. (2004, January). The paradox of choice: Why more is less. New York: Ecco. https://books.google.com/books/about/...

Tim Harford article:
http://www.ft.com/cms/s/0/9cebd444-cd...

Follow up study:
Greifeneder, R., Scheibehenne, B., & Kleber, N. (2010). Less may be more when choosing is difficult: Choice complexity and too much choice. Acta psychologica, 133(1), 45-50. http://scheibehenne.com/ScheibehenneG...

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