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Published on May 8, 2012
In 1873, Levi Strauss turned Serge De Nimes, a fabric worn by French sailors, into the first riveted denim jean. Since then, French and American cultures have continued to teach, learn and borrow from each other. This friendship has inspired important movements in music, film, art and fashion. With the arrival of the new Levi's Flagship store on the Champs Elysees, we are celebrating the connection between the USA and France by dedicating our new home in Paris to a series of collaborations between French and American friends.