 See I started off as a very young person you know at the age of 20 I started my entrepreneurial journey and from the time I started to today it's grown quite a lot from zero base actually to this year hopefully a 10,000 crore company with a market cap of almost like 65,000 crores. So I think it's worked out well I've learned a lot I have made a lot of mistakes and as the business has grown I have shifted my role when I was very small I was doing things on my own I used to have my distributor, interact with an agent and things like that and as a business guru I started recruiting talent so my role shifted from from doing things to getting things done. The formation of Mariko gave me an opportunity to play a larger role and I think at that time that was the big turning point because I had all the freedom to do whatever I wanted to do and if I look back at my own journey I think I made the right choices in terms of the portfolio of products we should operate in where we had the right to win and if you look at our portfolio of all the brands we have we are market leaders in most of the categories all the products we are presented so it was very important to be a market leader because if you are a market leader then it gives you economic skills it gives you the pricing power you dominate so you are able to protect your profits. So I think one is to look at change from opportunistic point of view there are two aspects to change any change could impact you negatively from a state perception it could provide you some your opportunity and I think if entrepreneurs look at how do you create opportunities out of this change I think that can help them to sum up you have to what are the opportunities that are giving out of change can you thrive on this change rather than getting bogged down about the threat part of the change of course you don't manage your business well then it could be threatening organizations have to innovate and many a times you may have the best innovation you may think it may succeed but unless you try it out in the marketplace you will not know whether it's working or not and if you are having a fear of failure then what will happen is you stop taking this you will always think of doing more market research or all these care and not launch a product at some stage the only way to test out your innovation is in the marketplace and it's okay to fail because if you don't fail you will not succeed and if I look back at my own journey whenever I fail I have there has been some learning which I use it for subsequent kind of initiatives so I think that's the key thing which comes to me that you know the organization with individuals should not have the fear of failure because if you have the fear of failure you will not take risk and you will not expect that