 Hey guys, this is Matt Beck from FreeSalonEducation.com here to show you the easiest way to email communicate with your guests. I've used Constant Contact, I've used MailChimp, I've used a lot of different things that have templates made for you, but you still have to do a lot of work to customize them. You've got to find the wording. Today we're going to use DemandForce.com, which is a company I've been working with for about five months. They've helped grow my business. I want to show you guys what they have to offer and what I can do with them. So we're going to switch over here and I'm going to show you guys my screen real quick. So I'm going to pull up DemandForce and this is the dashboard on DemandForce.com. So when you sign up, you get all of this information about your business, the customers that you have. Right here we have incoming appointments. So that's people that have requested an appointment. It says it's pending. So today we've got to contact them. It shows when they're looking to come in. So it makes it really simple for those requests come straight from our website. They're working to have that come straight from Yelp, email campaigns, different things and it gets submitted right to the incoming appointments section. So today we're going to work on building an email campaign to send out to our guests, which will have a request appointment tab in there. And what they'll do is if they click on that tab, they fill out a form and it goes right to this incoming appointment section. So just from an email, we can get customers in our books and ready to go. Also we have upcoming appointments here. This shows all of the guests that where they booked from, where they were scheduled from and also if they were confirmed via appointment text, phone call, email, all that stuff. We have all of our latest reviews for the company. So you can check those out there. And then we also, now we're going to go to email campaign. So we're going to click on campaign. This is our ongoing campaigns, continuous promotions, email marketing. It's got all the stuff that you have been communicating with your guests on currently. We're going to click on create promotion. Now the cool thing about demand force and really what makes it so simple is that just from this screen, what you're looking at right now, it has already all these custom made things that have to do with the beauty industry. And that's the biggest difference between constant contact and MailChimp and all those companies and demand force. They've already written out the script for you, so you don't have to think about it too much. So you have a gift from us, $10 off products, $30 off services, holiday sales, all these different already customizable things that you can use. You can also create your own HTML template if you'd like to do those things. Half of you out there are going to be like, I have no idea what that is. And that's fine. You don't have to. And also create a custom promotion. So you don't have to go based on just what they've created, but for today's sake, in this tutorial, we're just going to show you an already created one. So let's say we want to do $10 off products to some of our guests. So we click next on that. Then you can customize what you want the name of the email to say. So when your customer is reading it, you really want it to be something catchy, something that's going to tie them in. They already created a gift from us, $10 off products. I think that's great. Then you can go through here and customize. Now every email, they help set all this up. So I didn't create any of this stuff. It's already pre-done through them. So what we're going to do is we have this section here. Now, if we read this, it says life is busy, but don't let it get in the way of pampering yourself. We care about your wellness. Now I'm going to change wellness to hair for this email because we don't do any of the spa treatments or any massages or anything like that. So we'll change it to hair. So we care about your hair, which is why we'd like to offer you a little something for your next visit. Now this is a $10 gift certificate that they can print out. We'll put the expiration date as the end of March. So let's say 3.15 or 3.31.15. And then some restrictions apply. What I'm going to do in there is say offer good with any purchase of $30, $330 or more. So now I have that in there. So really what I'm trying to do is explain to my guests or not explain to my guests, but when they get the email, I'm trying to get them to buy a little more product than they normally would. And that's going to be a benefit for me and for them because they're using more professional products to take care of their hair. But I don't want them to do is come in and just use a $10 gift certificate, buy $10 with the products and walk out the door. So we add that $30 in there, which is going to push them to try to get a little bit more product. So then the other great thing about this email is it has a request appointment tab right here. And like I said before, that's what's going to send them directly to that form. They'll fill it out. They can request an appointment. It'll show up on your dashboard and you can give them a call and set everything up. So we're going to save that. Everything looks good. We're going to click Next. And then this is the easy part. How many recipients do you want it to go to? Like I said, we've been using demand force for quite a while now, about five months. We have 658 emails. And like I've told you guys in the past, my salon is small. I have four chairs. We have five stylists. So that number might seem smaller to you. It might not. It might seem big. I don't know. But the point of it is we actually have 2,000 contacts in our demand force database. So what that tells me is we need to do a better job of collecting email addresses through Millennium and then demand force pulls from Millennium all of the client's information, all of our new clients. So we don't have to do any of this work. But you have to be checking out your dashboard and all of your stats through demand force to make sure that you're staying on top of everything. So we've been working really hard to collect email addresses before the people leave. And then the great thing about it is we tell them, you know, that's how we're going to confirm your appointment and all that stuff. So they're pretty good about giving us their email address. And then we can send them promotions like this. So we're going to send it to all 658, yes. And then the last step is to send the campaign. When do you want it to go out? My big thing is you want to make sure I like to send it in the morning because a lot of people check their email in the morning or in the evening. But in midday, they're going to not maybe not check their email. And then by the end of the day, they're just going to skim through a bunch of emails and it might get lost. So I would send it either in the morning or in the evening. So you could set it to go out just in the afternoon. You can set it to go in the evening, the morning or send it right away. So it makes it really simple, easy for you guys. So or you could schedule it for a different day. But there's a lot of different tips in there. I already sent one when I was making this video. There just happened to be an echo in the video, so I'm not going to send this day, but it's as easy as hitting this send button and you're off. So that's pretty much it. That's that's the easiest email campaign ever. I have had a lot of challenges with this in the past, just trying to keep up with it. I think consistency and staying in communication with your guests is what's going to grow your business. So if you guys like what you saw, it's demandforce.com slash free salon education. It'll take you to a form. You can fill out your name and somebody will reach out to you. It's totally worth the money that you spend on it. It's going to grow your business a lot. We've been using it for, like I said, five months and it's helped us tremendously. This is just one thing that it does. It does a lot of other things. It does voice confirmation calls, text message confirmations. It collects reviews every time a guest leaves our salon. There's a form that's sent out to them. Automatically, we don't have to do it and it asks them to review this salon. So we've gained over 40 reviews for our salon business in the last five months, which is huge because before we had four reviews on Google over the last five years. So, you know, it's really all about getting your guests to start talking about your business and helping you grow. So I hope you guys enjoyed this video. Make sure you check us out on YouTube also at freesaloneducation.com. Subscribe to us right here. There's a button below. Hit subscribe and we will see you guys on the next video. Thanks.