LA2M 01/07/2015-Derek Mehraban - Lead Generation for Higher Education





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Published on Jan 7, 2015

LA2M January 7, 2015
-- Derek Mehraban of Ingenex Digital Marketing
-- Lead Generation for Higher Education

Every higher education marketing and admissions department is working to attract the best and brightest students to their university.

Lead Generation for Higher Education is essential to reaching the right students for your university, and reaching your enrollment goals.

Derek Mehraban is CEO of Ann Arbor based Ingenex Digital Marketing. An inbound marketing agency that specializes in lead generation for educational institutions, membership organizations, consumer products companies, and more.

As you plan for the 2015/2016 academic year, it's time to take a good look at your lead generation efforts, and make a solid marketing plan.

Mehraban's talk on lead generation for higher education will focus on:
- What is Lead Generation and how does it work?
- Student retention tools and tactics. We all know it's easier to keep a student (or customer) than it is to get a new one.
- Best practices for lead generation including; inbound marketing, social media marketing, pay-per-click marketing, paid social media and more.
More info at http://la2m.org/events/lead-generatio...

-- Live video streaming and recording by Roger Rayle Virtual Ventures LLC, R2VIVE.com (r2vive@gmail.com) for LA2M at Conor O'Neill's, Ann Arbor

Recorded on 1/7/2015 - Captured Live on Ustream at http://www.ustream.tv/channel/la2m-live


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