 Market reports are full of great information, but an understanding of them can be tricky. In this video, we'll break down the different sections of the reports so you can better understand where to find the information you're after. Also, keep in mind that as you read through the market reports, you can click the video icon to learn more about what each of the different sections mean. The first section of a report provides a definition and overview of the industry, which helps to set up an understanding of the industry. However, the most important part of this section is the supply chain. The supply chain provides an overview of the industry's key economic drivers, suppliers, demand, and related industries, while also giving the links to view the reports for the industry's supply chain players. Further down, the section tells you the major players, related industries, main activities, jargon, and more. Next, we have the industry at a glance. This section is critical as it provides key statistics in an executive summary. It can also help you get the big picture for an understanding of the industry. Notice that a lot of the graphics here are hyperlinks, and you can click a relevant item to be taken to a more in-depth analysis. For industry performance, the section discusses key external factors outside the industry's control that affect the industry's performance, such as consumer trends and spending. It also discusses the industry's current performance over the last five years and the projected growth in the years to come. While industry performance looks at current trends, industry outlook looks ahead and provides insight into forecasted changes in key statistics, events, and themes to affect industry performance over the next five years. It also highlights the industry's current stage in its life cycle and what that means for its operators. Next, products and markets provides you with a deeper understanding of what the industry is, what it does, and how different factors affect its performance. This section goes over the industry's major markets, products and services, locations, international trade, and more. In the Key Selling Industry section, click the industry names to view those reports. Competitive Landscape analyzes the internal environment in which the industry is operating. Here you can find the level of dominance held by major players, breakdown of cost structures, barriers to enter the industry, and more. You can also find key success indicators that can help guide a specific business in this industry. Relating to Competitive Landscape, there's also the Major Company section, which informs all about the major businesses, including their market share, background information, and financial performance. Depending on the market, usually the three or four largest companies will be shown. After this, we have Operating Conditions. This section provides an in-depth analysis of the external environment in which the industry operates, including capital intensity, technology and systems, regulation and policy, and so on. Overall, operating conditions can help with an understanding of what it takes to operate a business within an industry. Lastly, Key Statistics is great for providing a snapshot of the industry in the form of straight numerical data, including statistics on industry, annual change, and key ratios. If you need more help understanding market reports and navigating IBIS World, feel free to reach out to a librarian.