 And honestly, that is probably the thing, Michael, I don't know if you agree with this or not, but that's probably the most important decision that you and I made was to go into retail because had we not done that, there are so many knockoffs out there and there are so many people who are out to rip us off. It would have been someone else, one of those big as seen on TV brands who would have ripped us off. They would have gotten the foothold in all of the retail channels and they would have become the brand. So if we had followed the sharks advice, I truly believe that we wouldn't be out of business today, but we would not be nearly the company that we are today. And that's because we decided to go into retail, which was a scary and a dangerous decision to make, but a lot of made it.