 I think also what was interesting for us is that we sell predominantly on our own website, but I think that what was really interesting to see was that we saw like a really big bump on Amazon because Amazon's like typically like 10% of our e-commerce revenue. And I think it was just, it just shows you that it's like that kind of purchaser who's like literally buying as the segment is running, you know, it's like that kind of person and that's like someone who's just going to like sign on to Amazon.