 I think one of the biggest misconceptions about using Facebook and I would say social media in general is that you should use attractive images to get people interested in your content in your brand in your message. And I respect that common common advice, but it's not what I recommend. And that's not what I do. I recommend what I do, which is I don't use images on my Facebook posts. I know images gets more exposure. I know it Facebook algorithm likes showing images to people, and my post will get more exposure. If it, if it's, you know, if it uses images. Basically, I use only words or videos. That's basically what I do and I'm going to show you real quick on the screen. What I mean is, if I go to my, I'll show you my, my spiritual page, which is more simple in its content, but I follow the strategy on my on my spiritual page, which it's piece of writing. Okay, it's either words, no images, right? No images, or it's a video, or it's words, or it's video, or it's words. You know, this is a call to action asking them to, you know, contact me, or, you know, words, or video, or words or video, and I could just go on and on and on. And it's the same kind of thing on my, my, on my business Facebook page, which, which I can go to real quick here, George, Cal, community, and I'll just go right to the post section so you can see what, what kind of posts I make. You know, besides the cover image, which everybody expects you to have. It's video and words, right. This is just a Facebook reminder about something. Okay, words. Okay, that's that's a call to action for something that's promoting an event that's, I'm doing a course coming up. This is updating my my cover photo so this is not really a post. Again, videos words. And if there is an image I put it in the comment, just so that people know about my Instagram channel. Again, video. This is a video of one of my clients. So video and words. It's, it's basically video words video words that's that's all it is. So, why is it that I don't use images like everybody all the people recommend. There's a couple of problems with this one. When you use images. Yes, you get more exposure. A lot more people see your, your Facebook posts, but that's also the problem. I mean, you want more people seeing your Facebook posts. No. I mean, sounds ironic. You don't want more people seeing you want, you want the right people seeing your Facebook posts because if more people see your Facebook posts. Here's what happens. It's easy to like images right. Oh, pretty mountain. Oh, wonderful animal. Oh, I like that picture of you. It's easy to like things right. You end up with more and more and more people who are going to be seeing your content, but they are, they are shallow engagers, not that they're shallow people, but you've trained them to engage with your content shallowly. So they're not your ideal audience. It's, it's so in other words, if I post a picture, it's easy for me to post a picture of my dog. You'll get a lot. I'll get lots of likes. Okay, I don't do that anymore. I used to do that. I don't do anymore. I haven't done that for years. I, you know, it's, it's, I don't post pictures that inspirational images of success or whatever. Even authentic ones, because when I do that, I get lots of people who like to look at pictures who aren't necessarily the right fit for my courses or my programs or my services. And so George, what's the problem? Having lots of non-ideal people. Isn't that just more people they might share? No, the problem is this that goes to the second problem here, which is it increases our marketing costs. Now, you know, stay with me here. If you had 10, if you had, I'm going to use numbers that are more, more exciting here. If you had 100 ideal audience members, when they see your content, they want to engage with it. They think about it. They maybe comment on it, but at least they think about it. And then you've gotten some of their real attention, not some of their shallow passing by I like that picture attention. Okay. They have 100 ideal people. Great. That's wonderful because those 100 ideal people, some of them, many of them are probably going to buy your products or your services when something is the right fit for them. But the thing is, let's say you now use images on your Facebook post. Now you have 1000 people, 900 of which like images, they just like shallow, you know, they relate to you in that way. They're not shallow people. They relate to you in that way. They're just, you know, kind of drive by likes. Okay. Now you've got 1000 people. Okay, who who regularly see your stuff, but only 100 of them are ideal. Here's what he's the problem. Facebook will when you when you do get serious right when you are trying to sell something when you're trying to really communicate Facebook will show it to those 1000 people. But because it's a serious message because it's a thoughtful message, 900 of those will not like it because they're used to engaging with you in shallow ways. Get this if 900 people don't like it or the first, the first Facebook shows our posts in waves to people did you know this. It shows our posts in waves. So they first show it to 100 of your audience members 100 random audience members. And let's say 10 of your 100 are ideal than the first wave, and a bunch of those 100 don't like your serious message or your thoughtful message. They don't show it to the second wave, not to enter the third wave. So you are shooting yourself in the foot. When it comes to your thoughtful and their thoughtful messages by posting shallow image. Yeah, but George, I post thoughtful messages. I just use the image to get their attention. How do you know if they are liking your image or you're they're liking your thoughtful message you don't know, and chances are, knowing human nature. They are just liking your images and they're not going to engage with the message of the image. Right. They're not going to engage with the writings. This is why I don't do it. This is why I think it's dangerous. I think you should stop. The only people who should keep using images are artists. Okay, the only people who should keep using images on their Facebook posts are models. Okay, that's what they do they sell their image for a living, or artists, they literally sell images for a living photographers, or people who sell physical products because the physical product, you need to show an image of the physical product and people need to be interested in the physical product. But for those of us who sell information who sell knowledge who sell transformation, we deal in terms of wisdom, we deal in terms of thoughtfulness when we deal in terms of conversation. Right. And images are just going to create a larger and larger audience. That's harder and harder to reach the ideal people because, like I said, when you whenever you do share a serious message. People like in the image, but people aren't really engaging so Facebook doesn't show it to more of the serious people, people who are more likely to be serious for you with you. Okay. So the third problem is that you by using images, you are training, and this is, this is all related right, you're training your audience to engage with you in a shallow way. Even the people who could become clients for you, who could buy your things, you're training them to not really engage with your thoughts, you're training them to engage with your pretty images and brother. So that's why whenever you do ask them to do something with you. It's hard to get them to. So versus versus the other scenario which is what I do. I've been training my people, all of you. Right, the fact that you're watching this video this I don't know how many minutes in this is right eight minutes in or whatever it is. I've been training you not training but I've been, when I say training I mean, this is the way that I, this is the way that you convert the only way you can relate to me is not through shallow images. If you want to relate to me at all, if you want to connect with me at all, you're going to have to watch a video you're going to have to watch me talk for a while, or you're going to have to read something that I wrote, you see what I mean. That's the only way you can connect with me I don't let you connect with me by shallow images because I know if I do that. You're only going to connect it's so easy to connect to shallow images inspirational quotes, pretty things attractive things. But then I'm training you to connect in that way. And I have to keep being that way. Whereas, if I always show up and make you read, or make you watch, sometimes you're tired and you don't want to watch my videos that's fine, or sometimes you're tired you want to read my things that's fine. You just keep scrolling and that's fine. But whenever you do engage. The relationship you have with George cow is one of thoughtfulness. It's one of transformation. And so therefore, when I sell my courses, like anything I sell is even deeper transformation right even more thoughtfulness, it requires even more energy from you to actually transform yourself. So that's why my free content is just the gateway into more thoughtfulness into more transformation. It's not the gateway into more shallowness like so many of you are doing with your inspirational quotes, and your pretty images. When you use images let's be honest, you're using images because you're, you're fearful or desperate. And that tends to create more fearfulness and desperation. Right, you're George, I am afraid if I don't use an image, I don't get enough attention. And I know when I use an image, I get more like so I better use more images, because I know people like them. Fear and desperation creates more fear and desperation. And I don't want that for you. I want you to stand in your power. I want you to trust in your thoughts. And in the relationship you're going to have with your audience is one of thoughtfulness and engagement. So I hope that helps. It's going to take some time to untrain your audience. When you stop posting images, and you start posting just writings without images or videos that are thoughtful videos like this. It's going to take some time. It's going to take weeks or months. And therefore you have to be patient. You have to train your own patients. But you will develop an audience that's thoughtful that wants to engage that level with you. They might not always comment. But whenever they say they like your your writings. They're not liking an inspirational image. They're liking because they're actually reading some words and they like the message. It's a good thing you want them to do that. And many of them will click read more or continue reading or see more, or many of you, many of them will keep. So that's the other thing that's the other reason why my videos aren't that attractive. I used to do my dog walk videos because out in nature it's pretty. There's moving, you know, trees and dog, you know running around and that's fun to watch. I try to bore people instead, because I know that those people who are really right for my content for right right to who are really wanting to transform. They will find my message fascinating even it won't be boring to them. So, so, so let me say that no matter how boring you are. You're not boring to the people who actually want to transform with your modality with your process with whatever product or service you offer. You're not boring to them, because they're so fascinated by that topic. Right. So, for example, there's a spiritual teacher. He just talks like me, you know, and I find his topics fascinating. But if I if I just heard any other person just talk like this I'd be bored, because it depends on the topic. Same thing with you if you're fascinated by me talking about these things without a pretty image, because you're fascinated by this topic. That means you're right for my courses or my books or my program you know me. So, so I want to thank my friend Tad Hargrave for this concept that I learned from him long ago about filtering marketing is about filtering, not about trying to please everybody. It's about filtering to the people who really are right for who are going to buy from you, and not just buy from you, they're going to use what they buy from you, and therefore make you feel really good that you really change people's lives with your business. I hope this helps. As usual, I'm going to give you about a minute to comment below while I look for any comments from my live participants to to read out to everybody here. So, go ahead and comment below, while I look for these things. Right. So, thanks to, let's see who's joining me here. Patricia Renee Sarah Heather thank you so much joining me. Patricia says I post a picture today indeed I got 10 times more likes I wonder what your idea about getting attention to followers for me as a musician and composer by posting images well as a musician and composer, Patricia, you need to be posting videos of your music. So either you performing the music, or videos that maybe have a static image, but the but the music is in the background, or music video I mean what whatever, but you need to be sampling your music on on social media. I don't think writing, but writing you could, you could do your lyrics. Sure, lyrics and people who are who are interested in the first couple lines of your lyrics will keep reading and oh, that's a, that's a, that's a wonderful, you know, poem or lyric and then you could say it's connected to this, you know, song, and this is the kind of the music that I compose is this kind of thing. So yeah that's what I would suggest. And Renee says, I really like how you explain vanity metrics and reflective math yeah vanity metrics is exactly right, right term this is actual. This is an actual technical marketing term called vanity metrics what are vanity metrics, vanity metrics are like likes that make us feel good and we see oh I got so many likes, but therefore our vanity, and they don't contribute to actual business results down the road, they don't contribute to more clients, and to more transformation among clients they just make us feel good because oh we got so many likes we got so many amens or yay or whatever. So, thank you, thank you for bringing that term. Okay, so those are the two comments I'm able to see here maybe there are more comments that I'm not able at this time but thank you so much for being a thoughtful participant in my content I really appreciate it I hope this helps you, and I hope this will help you to get even more thoughtful engagement on your for your business going going forward. Alright, take care.