 Hello everybody, welcome to the Hyperledger Foundation health care special interest group Today we'll be going over as usual some industry news articles some interesting projects we'll be talking about as well and Yeah, I just want to make sure everybody listening in on YouTube is Trying to make sure everybody on YouTube knows that this is something that we can Continue and have discussions offline as well so if you found something interesting in the video, please leave a comment make sure you follow subscribe and Yeah, let's get started So before we get into the news articles, I just want to remind everybody about some interesting events happening Or have happened actually so the block health summit has happened or is happening now in Dubai So that's an interesting event with some blockchain health care companies sponsored by it patientory October 16th to the 18th in Berlin. There's a World Health Summit. It's also online So you can check that out as well. That's some interesting speakers from all over the world That are attending there. So please do check that out if you're Berlin October 24th through the 26th Boston is having their medtech conference as well And as a reminder, this agenda is publicly available. You can go in to the site and view all These links as well and previous meeting notes November 13th through the 16th in Las Vegas. The health event will be happening So that's always a big big splash event. All right. So getting into the industry news here today first is Google Cloud and Coinbase are actually forming a strategic partnership which I found very interesting because as you all know, you know Coinbase one of the largest exchanges for crypto and Google Cloud Obviously, everybody knows how large they are this sort of brings some You know, I guess Comfort in the web to folks who maybe not have believed in blockchain yet So this is very very interesting says here as part of the partnership Google Cloud is positioned to enable select customers Starting with those in the web through ecosystem to pay for its cloud services with via select crypto currencies Powered by Coinbase commerce which enables merchants globally to accept cryptocurrency payments in a decentralized way The new payments experience will benefit Google Cloud's customers and partners by increasing The optionality of payments for Google Cloud services. So we'll see how this unfolds and just also see if people Actually will use their crypto to be paying for these services on Google Cloud I think it's yeah Well, I don't know enough about this but um is Are the other partners with Coinbase like PayPal or do they use a different way of paying with crypto? Yeah, that's a good question. I think PayPal actually uses These block or something I think it could be rolling there, you know, it's own company but PayPal crypto Services on the on the spot searching here. I Think they have their own rails. I don't even think they partner with anybody I was curious who else part who else in the past as partner with Coinbase to do this or if this is like the first One since they've had so much turmoil, you know Right people is finally allowing users. Yeah, I don't know if they actually have any So people crypto partner Paxos. So they are part of the Paxos, which is a large financial services company Yeah, that's a good question I'm not gonna dig into that right now And yeah, it's a good question if anyone in the listening knows please leave a comment and by the way, that's a Erica beer bower she's my co-chair and Very knowledgeable in the space as well. So thanks for Being here with us today Erica I'm gonna jump into the next article I found and this was a pretty short article about Recommendations for marketers in the web 3 healthcare space so they discuss You know how to define web 3 and metaverse and understanding as possibilities for key healthcare constituents and then What does it actually mean for them and they effectively say it's the next version of the internet One that will take advantage of AI augmented reality virtual reality and increasingly connectivity Like 5g to create online environments that are more immersive Experimental and interactive than we than what we have today But then it goes on to specifically say how when you're You know communicating this to a different audience you have to really tailor that experience So if you're talking to a provider, you should really consider a provider's Interests and user experience really a payer or a patient and the same goes for You know pharmaceutical and biotech companies and digital therapeutics in web 3 So I'm not going to go into everything here, but you know the final message here for today's marketer is that As you begin as you begin to embark on this journey to the center of the metaverse consider the following Healthcare organizations and their marketing communications teams Mainly to engage audiences in these new digital environments Not too far into the future understanding how product placements work Inside this landscape and how to build trust and awareness under new sets of particles will be critical So organizations can put their toe in the water and take a phased approach and focus on preparedness and familiarization With broader trends that stand to impact care. So if you want to read more on this article to hear Did you have any thoughts on that one? Yeah, I'm curious what they mean by having different You know different different platforms or audiences for the provider or payer or patient just because we're trying to get into Transparency, so I would think that they would want more to be visible from each of these standpoints So I'm curious what they What that looks like, but I guess we'll see Yeah, and again like The marketing for web 3 and metaverse is still so pretty new and I'm sure things will change Month to month, you know year to year So interesting. Yeah, I think they'll have to keep things pretty separate until We can build some more transparency around like, you know pricing for patients and Access to data for patients on the provider side. So it'll yeah, it'll be interesting to see how siloed that is It's true Next up here from form egg stack Journal NFTs what this new kid on the block means for health care and These two authors discuss What a NFT could mean for health care and if it could upend the existing industry Talks about how individuals generate hundreds of megabytes of data each year from imaging records Health apps fitness trackers and beyond yet patients aren't involved or consulted when their information is used The most striking example comes from the story of Henrietta Lacks and our amazing healer cells, which we probably all have heard of so this goes on to talk about how NFTs can hold this ability for patients to own their digital health assets and Also provide some key considerations like the environmental impact of NFTs. I don't know if I really think that this article Captures the true potential for NFTs or the true understanding of NFTs, but I think it's a good explainer Article for a lot of people who are still learning about this for the first time. So yeah, I checked this article out talks about I know what NFTs are things like that Yeah, and we still haven't seen NFTs like being implemented on a large scale in production From any really major huge health system yet. So our health plan. So this is still Something that people are thinking about working on ways to address it with the mass public One last just thing here at the end What can healthcare brands do now as the interest in NFTs grows? So will opportunities it may be a while before NFTs make Sense for many brands, but understanding this new technology is the first step in preparing for a future where NFTs and the blockchain offer meaningful Or offer meaning and value to the healthcare sector so Yeah, so Kristen Ryan is executive vice president of US head US head of digital innovation and The author Liana Hooper is vice president of digital at GCI health. Yeah Any thoughts on this one? I feel like Healthcare again will be sort of the last adoption of it once it really is shown to be proven in other use cases. I just You know shown to be utilized more in other industries and then and then health girl sort of be because I mean the data is so different You know that it will be that it will represent compared with other industries. So Sure. I'm with you. I think we live away. I Think us you know Erica us being in health care It's kind of interesting because we know how long it takes for health care companies to adopt new technology in general So we see the long Term viability of this, but we also know that it's long term So it's kind of interesting because maybe people outside of health care might be super excited about this but maybe in over their heads on you know when this will actually happen, but I'm glad we can share a little perspective And if you anyone listening has any other thoughts happy to Read those in the comments below Next up is this New York Times article Which was really huge and it recently came out. Oh can't view it here, but let me try to open it In a different browser No, so I'm not able to open this article, but in any case What this exposed was that major insurance companies Including like United Health Group, Humana and others have been Taking advantage of Medicare Advantage plans. So this is a government funded health plan and it looks like many large insurers were sort of Charging the government for services activities products that maybe those patients didn't necessarily need Not going to go into the details here, but this is definitely going to be a huge story for a while I think and kind of shows the lack of transparency in the industry and Yeah, any thoughts Erica on this one. Yeah, I'm sure this goes on This has gone on before and they just got caught Yeah, and I feel like the penalties that they'll have to pay is probably worth what they did And that's just how it kind of goes because It's the systematic or systemic issue Yeah, I mean when you're in a fee-for-service system, you know, it's like the more services you get the more you You get money for so it makes sense that they're doing that Exactly Although I don't know if any others any other health care systems work any better based on what I've seen from other countries, too So You're absolutely right, so that's a good point sure like this is a big deal here in the US But I find it hard to believe that other countries aren't doing the same thing. So Maybe even worse. So I'm glad that we've been able to expose it and Hopefully it'll create more transparency on how how this all works from health care's plans to the government Bioforma trend the promise of DAOs and drug discover so this was published a few days ago and it talks about how, you know Pfizer announced it would want to join Vita DAO and Propose a half a million dollar bid for being part of Vita DAO and And sort of just talks about how DAOs operate in some detail So you can see this flow chart What their incentive is to do this because it's almost like I feel like part of the incentive for Pfizer to join this is just to have the press, you know and the Exposure to it, but I'm wondering really what they want to do to be involved in something like this Since they do want to keep everything so private that they do so I don't know It is interesting and you make a good point like in general those large pharma companies You know, I wouldn't expect them to join something like this But I think their goal and what they said in their proposal Was that they wanted to one allow these early stage research Projects and grants they want to allow them to happen and unfold So they want to support those early researchers, but in a way that doesn't really Involve them much at all so it's kind of like they're sitting on the sidelines But in the case where there are some researchers or some IP that is generated They would be able to get access to that deal flow. So it gives them sort of like a A VIP ticket into Investing in these companies later on So it's all about I think access to those early stage research Companies and then also Um, like you said, maybe just to show that they Are still innovating and they're not like Falling behind as a big pharma company Um, yeah, and it goes into some other dows as well. So you have genomes dow. It's based in the uk And it's positioned to be a direct to consumer genome sequencing company like 23 and me Labdow, which is a network of scientists and engineers designed to let researchers share their tools and services On a global marketplace and receive payments and tokens or shared IP Cure dow open source platform gear towards researching the effects of food drugs and supplements on human health I think this one's a really interesting one bio dow looking to Create an alternative for funding early stage biotech research and drug development projects In a decentralized way So yeah, I just thought this was interesting Yeah, I didn't know about that food one That's really interesting supplement food seriously because like if you think about How many supplements are out there that people are taking And none of them are approved Verified by the FDA at all, but the industry is huge and people are pushing it like crazy even like You know people like dr. Oz and others that are supposed to be doctors and you know Not necessarily pushing these supplements that don't have approval I would like to know which which supplements work and which don't and for who so And like with the move towards real world evidence and actual methods of gatherings data and meaningful ways I think it's this becomes even more important to have a way to gather as much information as we can and Utilize it in good ways instead of you know, all the studies that are out there that have so many confounding factors We don't even know what's really You know helping people So I think it's a good timing for all that stuff Agreed. Yeah, totally agreed Next up here we have the Not related to the blockchain, but there was a massive library released to help with cultural research But this isn't for any other place as well Just pause this over here. You're breaking up just a little bit. Oh, sorry. Okay. Just want to let you know Yeah, I appreciate that. Can you hear me now? Yep, better That's interesting. So this was published Recently and it was by a health technology startup called human first And they're changing the way clinical trials are being run And the company already works with many leading pharma companies and cROs Through their atlas pro offering, which is the industry's most comprehensive library of digital measures and technology and has Just released a new platform called atlas edu designed to give Qualified academic researchers access to their comprehensive library for free free of charge So this is a pretty big deal for the clinical research community Andy Cairo voss is the leader of that group of the company and She leads human first, I believe and What's interesting is No, this can impact a lot of academic researchers now immediately So even here, uh, dr. Amy Abernathy and the FDA commissioner Uh, have previously pointed out how the industry needs to needs a Industry needs improvement and describe the needs for a learning health system that is based on incorporating data from personal technologies such as smartphones and watches understanding treatment impact on outcomes and being able to identify improvements in care So i'm really excited to see what people come up with using this library of information If I click on the atlas edu Link here. It might be helpful to see what that looks like really quick This is what it looks like And you can search in a really cool way like You know activity, so I haven't created a free account, but you can Sort of see the idea here. So there's 2 000 different products that are catalogued in this platform 10 000 different measures Over 750 medical conditions and 6000 pieces of evidence So they put these all together and it really helps streamline research for um For clinical research. That's cool. Yeah Next here pharma voice the digital therapeutics revolution is happening why big pharma is buying in Although they say with caution. So we've seen you know the past few years big companies like Pfizer Novartis and no fee bms um, they're all really pushing their digital therapeutics space or group and They're doing this in a way that's very measured and You know Conscious they're not kind of just jumping all in Uh, and I think in the article it says You know the definition of digital therapeutics is somewhat fragmented just kind of true because You have apps that are could be digital therapeutics and you have maybe some sort of devices that include digital aspects and it could also be considered a therapy as well and Here says for much of pharma one of the driving forces behind the adoption of digital therapeutics is remote patient monitoring which allows for insights throughout the drug development lifecycle And they all talk about how big pharma's approach is You know the biggest pharmaceutical companies in the world now have digital teams exploring potential Of digital therapeutics where they fit into the more traditional paradigm of making and selling drugs Here it says there's a conviction on the pharma side that yes, this is something that truly can't benefit patients and actually effectively combine with a drug strategy So I think their approach is interesting And it's good that you know, I think just having this article here creates more acceptance for digital therapeutics because I know five or ten years ago it was not as Accepting as a as a potential use Or device or sort of write the other app I guess But the industry has grown tremendously over the last five ten years and They've been able to prove the efficacy through clinical trials. So I think that has really helped as well Yeah, I was gonna say I know they've used it in clinical trials for certain indications that makes sense So and it's good for monitoring and things like that too Sure, there's there's like a feedback loop that's Enabled between patients and either their providers or even the pharma companies in some cases If consent is shared or provided. Yeah, I think it's a really accurate way of doing things in some cases depending on what you're measuring, but yeah, it's It seems like it would be embraced and You know starting with certain use cases and then indications and then going from there totally Yeah, here it says uh pharma is very good at making drugs selling drugs and making money from it So oftentimes what we're seeing internally is that we need to show that we're solving some unmet primary medical need So that's something that they Are trying to do to capture the value from digital therapeutics That's a good article Next Not really related to healthcare necessarily but more about blockchain and how there's been another sort of issue unveiled about from celsius and You know as we know celsius was Had some major issues lost a lot of their Capital earlier this year and they became bankrupt and in order to go through regulatory I know proceedings they had to share a lot of information about the company and some details about their customers as well So last week more than 29,000 pages of court documents Was sent and it revealed the financial details of hundreds of thousands of users celsius users That kept money on the the neobank celsius So obviously a lot of people aren't happy that they were doxxed there potentially. I think they're um, I don't know if their names were revealed, but Yeah names were shared I think like financial information probably Some other details email idrs and things like that were most likely shared here and Yeah, it's Gonna be a big issue for a while. I think um Especially because you know if you think about it many of these people's names that were listed may have been heavily involved with cryptocurrency. So now that it's public information. They could be targets to hackers Etc. So Yeah, this happened with ledger a few years ago Yeah, I recall that with ledger. I think Oh, really? That's I think it's ledger. Yeah, I was I was certainly targeted Oh, well, I hope nothing Happened from your experience. Yeah, I did. I had something happen, but it wasn't a major thing So it wasn't too major, but it was my own in the end. It was really my own fault. I just It's hard when you're out of the space for a long time. You forget. Um, I think everyone has had this experience Where you forget about, you know All of the phishing and so it just yeah I luckily it wasn't a major thing a major loss for me But yeah, this is I it definitely hits close to home when I see stuff like this For sure. Yeah, I'm glad nothing too serious happened. Uh in your case But yeah, I'm sure people Are trying to figure out how to make sure their accounts are their information or their wallets are secure and I think for the ledger it was like a The database the marketing side of the database Or like their sales database was revealed Well, I think it was like anytime that you had signed up at all to buy one You put in your name your address your phone number your meal address all that information was was leaked Yeah, so anybody who had ever bought one and so as you said it's like these people especially if you have a hard wallet usually have A large amount and so or you know potentially so yeah, it's it's not good For sure Yeah, so 600,000 people are affected Revealing their wallet address transaction histories crypto holdings and recent That's bad. So it's very very detailed and um, you know Another reason why these centralized Crypto lenders or exchanges um could be you know problematic Yeah, for sure I was educating people about that, but you know, yeah, there's not much you can do Um next I just have a couple educational nuggets here Uh, the first one is this developing the dow health survey an open source tool for web three organizational effectiveness I know dow's, you know, especially this year and last year have become very Uh big and important in a lot of people's Um workflows and I think what's interesting At least if you're in the blockchain space, of course And this article is pretty good at explaining how to optimize your dow community specifically, um So about dow health and what they're trying to do um So I thought this was I'm not going to go into the details here, but you know The results in dow is with the tendency to be high in temporal distribution teams or geographically temporarily distributed So it talks about like how it's different from a traditional organization and why You have to really consider designing it in a different way and Helping foster your community in a different way. So um Yeah, this is a good article if anyone's interested Also, this is you know discusses what measures you should keep in mind. So like kpi is basically for your dow's and Yeah, it goes into great detail about this. So I just wanted to bring this to everyone's attention and This was published on talent dow's blog So yeah, I'm not going to go too much but Feel free to leave a comment if you think that's interesting The next thing here is just a video. It's actually about two and a half hours long not going to play it But it's about self-server identity and you have a bunch of demos and one including um, the CEO of Spirity, which has been working on You know self-server identity for some time now And it's pretty recent. I think less than a couple weeks old and it took place in the netherlands So if you're interested check that out as well It's free on youtube And that's all I had in terms of you know articles and interesting nuggets of information But uh, erica or anybody do you have any additional Things to share with the community? I don't have any at this time, but thank you for sharing all that. That was super informative Awesome Yeah, if anybody in the Watching this later on on youtube has any questions or comments Or any additional information you'd like to share with the rest of the community Feel free to you know post that in the comments and you know, we take a look at it for sure Um, thank you. Uh, is there anything else anybody wanted to share or discuss today? In case I'll stop sharing my screen and I'll end the recording