 If you want to pump your body and expand your mind, there's only one place to go. Mind pump with your hosts, Sal DeStefano, Adam Schaefer, and Justin Andrews. When we first started the podcast, we had a few goals and targets in mind. One of which was to give fitness professionals information that would help them build their business or help build their reach. One of the things that we identified early on was how big of a role social media and Instagram and Facebook and podcasting and YouTube, how big of a role those play now in building a fitness business. I mean, when we managed gyms, it didn't exist. It didn't matter, right? It was all about the brick and mortar. We're trying to bring guests on the show that can provide information to help some of you guys build, some of you guys and girls build your fitness business. I've been pushing for guests like this for quite some time. I definitely think that because I was out of all of us probably doing the Instagram, social media thing. You were on there first. Yeah, and really diving into a lot of these guys and girls that had millions of followers on YouTube and Instagram and Facebook. Real easily, can people get turned off because their message doesn't align with them or, oh, they say this and I disagree with that. I'm like, to me, that's such a small minded way of thinking is to shun somebody or not pay attention to what they're doing because your values don't exactly align with them or they're different than what you are. Or maybe they're presenting fitness information you don't agree with. And I'm the opposite. I'm attracted to that. I'm curious. I don't want to just talk to people that are just like me or did it just like how I did it. I want to talk to people that have done it completely different or maybe do it a way that I totally would not recommend doing it for somebody else. But there's something to learn from it. If you've got millions of subscribers on YouTube or followers on Instagram or whatever, there's something there that is working to get that. Now whether you agree or not with that method, it's important to learn about it. And this is something that I learned as we've been doing this podcast later on was like, you can learn from that and use it in your own way to help build your business. And so we've been trying to reach out to more people who seem to have a massive audience. And the two people that we have on this podcast that you're about to listen to, Brandon Carter and Karna Murphy, together have millions of subscribers and followers to their social media and especially on YouTube. Their YouTube channel is extremely popular. And so we wanted to have them come up. Well, you have Brandon Carter who has built his social media empire through radical honesty. And that's one of the things that I do respect by the guy is if you watch some of his stuff, he doesn't try and claim that he knows everything. He speaks to you from what he's learning currently right now. And I think that there's something to take away from that because we do live in this world of so much bullshit and to have a guy who's just like, you know what, I'm gonna put myself out there. I don't really give a fuck what people think about me and see where it goes. And I think that he's a great example of that. And then you see Connor who's like, what is he 20? He's a fucking young buck. He's young. He's a young buck. I know he's in his early 20s. Early. Yeah. He's 20, 21 years old. And... His page, his YouTube channel is... He's got a couple of YouTube channels, but the one that got real popular was him doing these funny skits where he'd go up to girls, take a shirt off and say whatever he wanted to. And the funny thing is he has all these young guys that are looking up to him because they're like, oh man, you really helped me build my confidence. You know, doing some of that stuff. But the entertainment factor, the way they edit their videos, like how they're able to get their videos to a brand higher... Oh, it's very well... It's very well thought out. I mean, when you get a chance to talk to these guys and hear this episode, and they share quite a bit of that, and they go around now and help others do that, it's very methodical. Sometimes when we watch people on YouTube or social media, we're just like, oh, I can't believe these idiots are so popular and so huge. All they do is silly stuff. But it's like, no. I think when you get to the level where they're at, where they're reaching millions of people, I think it's naive to think that it's just dumb luck that somebody got there. These guys know what the fuck they're doing, and they're feeding and playing right into it, and then you as a consumer need to know that. For sure. So if you're in fitness and you want to build a business, you should listen to this episode, take that information, and utilize it for yourself however you like. But it's important information because, again, really to build a business now and moving forward, you'll need to know some of this information in order to do so. So Brandon Carter, he's on YouTube and Facebook. On Instagram, he's known as King Keto, and on Twitter, he's bcardermusic, and his website is brandancarter.com. Then you have Connor Murphy, he hosts the podcast, the Adonix podcast. He's also on YouTube and Facebook. We have an episode on there where they interview us on his podcast. Connor Murphy official on Instagram, and what is that, see Murphy Fitness on Twitter. So without any further ado, here we are interviewing the social media celebrities, Brandon Carter and Connor Murphy. How did you guys meet? Tinder? No, that's how we met. That's how we met. Grindr. Grindr. I should have known. Way more serious. I was in there, you know, I use it for business, basically. Find your best partners, you know. I just need a guy who can, like, a strong guy who can, like, just help me. No, no, no. What happened was, man, you know, Connor's demographic is like young guys, right? Like young guys, right? And I'm outside of that demographic. I'm old, man. I'm old. And my employees, though, they're young folks. They're children, they're children. And they were big fans of his, and they kind of put me on. They're like, yo, this kid, man, he's growing. His YouTube is getting crazy. It was my C.O.O. Trilstein over there. Yeah, he's like 22 or some shit. And he said, yo, this is kid. He's growing. And he's like, oh, wow, this is crazy. He was showing me the videos. Like, yo, this is interesting content. This is interesting content. And he reached out to him. And we just said, hey, man, let's go to Austin and film some stuff, man. But then we got along. How long ago is this? How many years ago? I think this was around, like, March or April this year, right? Oh, this is just that reason. You guys have recently just linked up like that. Oh, shit. Now, where was he at, views-wise? Yeah, where were you at before and now? So I think, it was way less than it was now, man. I think I was around, like, Trilstein probably knows. Probably like 400 or 500,000 subs on YouTube, I think. And now I'm around 1.3 million on my main channel. I doubled it. Yeah. Let me ask you this, Connor. Let me ask you this. So when you first turned your Instagram on, was it with the intent to build it like that or were you just kind of fucking around? Absolutely. I think that was his face. That's his YouTube. That's that with those numbers. Yeah. Oh, yeah. That's why I do. But I actually did start with Instagram. But it didn't take off. I got my popularity from YouTube. But yeah, man, a lot of people, they go into this saying, oh, it's just a hobby, you know, and then it blew up. I didn't think it liked that at all. I was a junior in college and I was trying to avoid, you know, a boring nine to five desk job. You know, I was majoring in computational math and economics and that was the direction I was going. What first motivated you to even think to go that direction? Hmm. It to go the direction of... Like trying to build a business on that. Because there was a moment for me when I, like I wasn't even on any of that shit. Like I'm 36, I'm older cat. So, you know, I just met Facebook came along. I was already too busy for Facebook. And I turned it on just to have connect to my family, but I never gave a shit about it. And I heard about people making money off of Facebook and before Instagram, right? And Twitter and stuff like that. I'm like, I haven't met anybody personally. So at that time, I'm kind of like, whatever, bullshit. And Taylor, who you guys met, who works with us now, he was actually this young 22-year-old kid who was making money off Facebook. He was making really good money. And I was like first person I ever met and I was blown away. And that's what motivated me to turn mine on with the same intent. So I was wondering, what was it? Was there a moment for you? So I don't know if there's one moment. It was like the closer and closer I got to having to like start applying for normal jobs, the more I realized like, damn, I really don't want to do that. I think if there was any moment, man, I was working in an internship. That was just the thing that, you know, juniors in college did, man. My parents were like, yo, you got to get an internship. It'll help you, you know, work experience. It'll help you get a better job. And it was the most awful experience, like I've ever experienced. It was so boring. I can't even, it was so boring. I don't even remember like what the company did. It was, we were doing such like meaningless work. And I ended up getting fired from that job. Why'd you get fired? You got fired? Wait, wait, wait. What did you get fired? Man, I don't know if I want to say exactly why I got fired. But I can tell you that my project manager got fired the exact same day. And she was very devastated. But I was kind of happy that I got fired. But we both got fired the same day. You guys can speculate all you want. But at that moment, I realized, man, like working for someone has like limitations. Yeah man, kind of in an environment where you can fuck his coworkers. Like where is that? YouTube. I'm glad you guys have the relationship to say that because that's what's on my mind and that's what I was going to say to you. We're early into this right now. He's one of the fucking co-workers. That's why he started this whole thing. That's pretty much it, man. Yeah, exactly. Ambitious. But man, I mean, it's basically, I just wanted the freedom. I wanted to do something I was passionate about, man. Yeah, it's kind of why anyone wants to start their own business, you know? Now, did you know what the reality was at that time? Because I'll tell you right now, I think there's a huge facade out there on how much money there really is. I know a ton of guys that have 100,000 followers and they don't make anything. So a lot of people think that, oh, once you get to a million or that the work is over and you're just rich. Did you kind of think that way or did you have a better perspective? I was pretty rational about it. I had a pretty good perspective. At the start, I was just focusing on AdSense. I actually started getting a lot of views on YouTube. It was kind of abnormal for fitness YouTubers. And I was actually making... He was doing all right, man. Yeah, I was making... He was doing all right on his ads. It's not typical. It's not something you should plan for. Like, you're right, but he was... I mean, I was making five figures a month just from ads, right? And so that was kind of my goal. And I realized I wanted to turn it into a business later. I knew it was out there. I knew if you get popular in the fitness industry, you're going to want to sell programs or supplements or clothing or something. And I was planning to do that. But starting out, I really just wanted to get popular and start making some sort of AdSense. And it blew up way faster than I thought. And in a matter of months, I was like, wow, I was making decent money off of just AdSense. Did you put together the formula of what was working for you? Like, oh, when I do this type of shit, people eat it up and people don't really care about this. Right away or how long it takes? Yeah, before I even started. It was well thought out before I even started. I looked... A good tip I have for anyone who's trying to start out and make content is see what's working and then see if you can, you know, adapt it. Not exactly. Yeah, pretty much. But try and make it unique to you. Try and put a little of yourself in it and try and improve on it a little bit. So I saw... There were a couple of guys that do... They were doing things similar to what I do now, just not to the same extent and not enough. Like, for some reason, people love that content, but they only put out like a few videos of that type of content. And I was like, wow. I can put this content out there and people are gonna love it because there's not a lot of it out there and I can improve on it a little bit and people are gonna love it even more. So I knew I was 100% positive that this content was going to work, right? And I just had to do it, you know? Now, what got you both into fitness? Why fitness? Well, for me, man, I used to get beat up in high school. I was from South Side Chicago and I got sent to a military school because I got in some trouble in Chicago and I went... I was there on some sort of like affirmative action scholarship thing and I was like one of the only black kids there and I came with his own unique set of challenges and I ended up getting a lot of fights. And I don't think the kids were racist. I think kids are just assholes, you know? And yeah, they're just kind of, you know? And I just wanted to fight better, man. I started working out for violence, filing purposes, you know, they can prove on my... Yeah, to get better at fighting. And I don't know, it just changed who I was and then I started to just love it. You know, it was before it was YouTube. I'm around the same age as you, I'm 35. So like back in our day, there was no like YouTube, you had to like read books and stuff was probably better, right? But this dude named Bill Phillips who I looked up to. He was like my guy and I just followed everything he did. But a great person to follow and finish in business, man. One of the smartest businessmen ever to pursue. He created the modern supplement industry. You know that EAS still just kills everybody. And we don't even see them. You don't even see them on Instagram, you don't see them anywhere, but they dominate everywhere. They sold laboratories, I believe, he sold it for $150 million back in like early 2000s or the 90s or something like that, man. And yeah, many crush it, man. They crush it, yeah. And then what got you into fitness media? Ah, all right, so, oh, okay, man. Yeah. This is just a story. All right, so anyway, you know, I went to college. I was a trainer there and it was cool, you know, whatever college is cool. And I got out and, you know, I actually got out of college. I got signed to Sony Records as a musician, as a rapper. I played drums, keyboard and a production. And that's what, looking at your studio, you know, like I appreciate what you guys got going on here. And then I got dropped from the label when they merged with BMG. So now I'm in Manhattan because I moved to Manhattan or New York, and I'm like, yo, I'm broke and I ain't nothing going on. And so then I started selling drugs. Yeah, I became a drug dealer. I was going back and forth from... How old are you at this time? I'm like in my early 20s. Cause I was just looking for... I was trying to make some money, man. And then like some serious money. And then my father, when I started... So then my father, he actually committed suicide. He was in some other stiff too. Yeah, you and I got a lot of stuff in common. My dad took his life when I was seven. Oh man, sorry. And I grew up in a very rough childhood. It was an abusive home, all kinds of shit. So I had all kinds of similar background. Do you attribute a lot of that to who you are today? Oh, for sure. Cause after that happened, I felt like, oh man, now I gotta take care of the family, man. It was a different kind of pressure. You have siblings? Yeah, I have an older brother, but he's a half-brother, right? And I have a sister, right, who's still kind of like dependent on my dad or whatever, and she had a son and I was like, oh shit. So you felt responsible? Yeah, I felt like I was the guy. Cause my brother wasn't really in there with lying. I felt like I was the guy. And then at the same time, one of my other friends was doing the same stuff as me. He got sent to prison for murder. And another friend of mine was killed. So I was like, all right, let me stop this bullshit. Music ain't working. Crime's gonna send me down this path, obviously. The only other thing I was really good at and passionate was training people. But that wasn't bringing in... That wasn't bringing in that kind of money, right? So I had got other jobs. I was working in my boys' moving company and I was working at a management mother boys' restaurant and training people. And then I had an idea that I read a book called The Four Hour Workweek. I met Tim Rees. Yeah, I met Tim recently. He's a cool guy. Oh, that had been a great moment for you. Yeah, no, it was a big deal for me. It was like a fucking big deal. I was trying to be cool. I bet it was a big deal. But like... Well, think about that. That's life-changing for you. You read that book and it changes your life forever. Then you finally get a chance at a level where you probably get that... You get the time of Tim Ferriss. That's pretty fucking cool. Yeah, it was a moment, man. It was a big moment for me. But I read the book and I was like, Man, I can do this shit. And so I had that idea for a supplement because I was taking a supplement from GNC. I don't want to say it because I don't want shit on the company. But it was like fucking them up blood pressure. Like my blood pressure was crazy. It was a fat burner. And I thought, man, there's got to be like a natural alternative. Or I turned it into something that won't... That sounded like Hydroxycut or one of those. I'll tell you, after camera, I just don't want to shit on them publicly because they're not bad guys. We took them all. Yeah. It was intense. I put it like that. And I came up with the formula and I found a way to get it manufactured. And then I hustled up, you know, thousands of dollars to get this out. And I was like, man, I ain't got no money. Hold on. You came up with a supplement company and you had anything on YouTube? I know. You started there as crazy real shit. That's backwards. When I say that backward, I mean, because you've obviously done well, but usually it's the other way around. Like get the audience and then release the supplement. You're your own sponsored athlete, right? Yeah, man. Yeah, I think that's smarter, right? Well, obviously it works for you. Yeah, yeah, no. Because it's like... Okay, so I needed a way to market this. And I was like, fuck it, man. Maybe I'll start a YouTube page. And I bought a flip camera. You got one of those stories. Yeah, about the... It's a very rare story, dude. I bought this shit off U.E. Bayman because I had enough money to get it new. And I bought the flip cam, the bullshit flip cam, started making videos. And long story short, now we got fast forward a few years, 100 million YouTube views, 1.6 million Facebook fans, seven figure supplement and fitness company, 10 employees, customers all around the world. What do you think... What is it that's drawn... Do you share your story? Do you share all this? So do you think that's a lot of the reason why people are attracted to you? I think so, man. I think so. Because a lot of people have a lot of stuff going on. Especially people who come from... When I go back to Chicago on the south side, those kids don't think they're going to grow up and be hedge fund managers. They don't see a lot of hope, right? So I try to... I hope that my story is like, oh man, maybe I can do something positive without being a rapper or athlete or criminal, right? I can do something to be successful. I hope that. That's kind of in the back of my mind. You believe in faith? Do you believe in faith? Nah, I don't really believe in much. When you've been through a lot, it's hard, dude. The reason I don't know, I don't know, maybe I'm open to it if you sound like you've got something brewing in your brain. No, I'm just because your story just sounds so incredible. Oh, thank you, man. Nah, I mean, it wouldn't be so great if you knew how... Like, I skipped a lot. If you knew how hard we worked, man, it wouldn't seem that impressive. Actually, I think that's... I'll be very transparent with you guys. You know, when we get guests on the show, typically we do like Rob Wolf, Chris Kressers, these guys that are like, super doctors about fitness and health. And lately, we've been doing a lot of people that are like fitness influencers. And everybody was like, I can't believe you guys are going to bring those guys. They believe in this or that. And it's like, listen, what I was really drawn to you guys, both of you guys, is you feel real and honest. And I think that that's one of the messages that we push through Mind Pomp is that the transparency is the future. We're in an era right now where... And it was so easy to hide behind a company and you can't do that anymore. Everybody has to... Like what you're seeing is the brands are kind of going away and it's now the people that represent the brand, right? And your influencers. And so I feel like you guys are both really, really real guys and that's probably where your audience came from. Did you have to go through any... Really, really real. Yeah. Did you guys... I mean, did either one of you, you guys are fitness influencers, but yet how much education or experience did you have? And then I know you said you were a trainer a little bit. Oh, I mean, I've been a trainer for like 17 years, right? So that's somehow like, you know, it's a big deal to me, right? Like I was like, you know, Connor was shitting in his pants. I was training 10 people a day, you know, like, but it's all good. No, no, it's... Yeah, I mean, I trained for so long, you know, and then in education, you know, I was a certified trainer, you know, except for so long and just... But most of the education came in the business realm, like, you know, you got a business degree from Howard University and plus I'm... I spent like 50 grand, more than 50 grand this year on just like other educated courses and stuff like that, like, yeah. And then what was really cool was, man, like, what I'm into now, man, is like, because when Connor said he wanted to come out of courses and stuff, when I met him, I felt like he didn't have that. And I was like, yo, let's do it, you know, like, because he was just going off sponsorships and like some other companies, you know, you know, I feel like they wasn't giving him what he was worth, man. Like, and me being in his shoes, right, being where he's... I had more subscribers than him at the time, right? So like, I've been where he was at. And so like, I had empathy, right? And also, like, I just knew, you know, like that if he had his own shit, you know, it would do really well and that's kind of what's been happening. Did you do something else? Like, what did you do for business? You said personal training. I mean, have you ever built... To build something as big as you've got built now, like, did you ever do anything else close to that? I mean, nothing close. You've been an entrepreneur forever? Yeah, yeah. You know, I mean, being a drug dealer, like, it's the same shit, right? Like, you buy it for cheap, right? You buy it for cheap, then you package it and then you distribute it, you know, like, you buy it wholesale, package it. It's no different. Maybe you put some branding on it and then distribute it. We do the same shit. Different moving power. They talk about this in Freakonomics, how drug dealers are just excellent business people. It's the same shit. Yeah, if they supply it towards... And the margins are better. Like, the margins are actually better. You know, like, that's why... And I'm not trying to glorify crime. If anything, I'm trying to tell, like, people who were, like, maybe predisposed to going that route that, like, nah, man, the same exact skill set can be applied to something positive. It's true, and the same numbers exist, too, because there's a lot of not-very-successful drug dealers, too, that are broke, smoking their shit all the time, right? And then there's ones that are really successful, and most of the ones that are really successful even... That's not me. You're right. Even someone who's really successful like that, I mean, they normally transfer over. It's the skill set. Now, did you connect that right away? Or was it later, you being older and mature and looking back? Did you just blindly kind of transition? Or would you, like, oh, okay, I'm gonna apply these skills to this? Oh, yeah, I never went... I didn't want to, like, do this... sell drugs, I was 70, right? It was just, I was just trying to get it in. You know, young kids, you do stupid stuff. You take maybe risks that you shouldn't take. You know, um... That's why I got Amaya Connormand, because he's like... You wouldn't know from his videos, but in reality, he's, like, really mature and level-headed. If I was as successful as he is now at his age, I would have definitely used that leverage to kill myself on accident and probably ruin the lives of everyone around me. You know, I wouldn't have been able to handle... There's no way I would have been able to handle that kind of famous success at his age. It would have been some real, like... I can see the other famous, like Chris Brown or, like, you know, people with this going haywire. That would have been me. It can be a curse. Yeah, that would have been me for sure. It can definitely be a curse. What's been the most difficult for you, Connor, for this whole process? What's been the hardest part? Absolutely starting out. Like, no question. Like, before... Like, doing all this before I actually got popular and had a following, I went to college at a small university, like 2,000 people, and I had, like, a spotlight on me. Like, everyone knew what I was doing. I had a YouTube video get, like, a few thousand views, and that was, like, worldwide news to the college, right? I had them do... They did a newspaper article on me just because I posted a YouTube video. Oh, wow. So everyone was watching me, and when you're posting douchey, shirtless Instagram pictures and they're getting, like, five likes, it looks kind of bad, man. Like, it just looks like you're kind of a loser and you're... You know what I mean? Like, people are making fun of me. People are like, wow, look at this douche bag. Like, what the fuck is he doing? Like, just posting these shirtless pictures on Instagram. And that was tough, man, especially because I went to a small school, like, everyone was making fun of me, man. I know, like, man, there was just one moment that really got to me. I was actually in a fraternity, and even though I was in a fraternity, I still had no friends, man. Like, they were just... You paid for that fraternity. You stayed any good friends out of me. Exactly, man. Like, they were just not my kind of people, man. They just... They had different hobbies than me, you know? I was... I don't know. I'm naturally an introvert. I don't make friends that easily, and I... Which I think is crazy when you... Because I guarantee anyone who's a fan of you and watches your shit... They think you're an extrovert. They think you're probably the most outgoing personality they've ever met in their life, because that's what you actually look like when you... So you consider yourself an introvert? Oh, absolutely. Absolutely. And my... So you turn it on for camera? You just like... Does it give you the ability to be someone else and feel comfortable? So it's interesting because it's still me. It's just like... Well, of course it's you. I've been able to... I've just been able to break out of my shell, I guess. What is that? Dude, you got to dive into that. That's your secret sauce right there. That's got to be your thing. I mean, because you're not that character, but it is you, of course. Right. What is it? Is it the adrenaline that does it? Do you feel like you're performing because you're looking at a camera? I hate it. It's the hardest thing in the world for me. So I think... I'm terrible at it. Yeah, man. I think... I don't... I love most about me. But there's one thing that I really disliked about me was my introvertedness and inability to... or nervousness when I talk to people socially. I never had any friends. It was always... I had social anxiety, man. I was never very comfortable in the social scene. Fuck me. This must have been as hard as fuck for you right here, then. Yeah. This is all right. Now, obviously. But back then, I hated that about myself, man. I absolutely hated that about myself because I wanted to be able to interact with people. I wanted to be able to have fun, like, socially. And I didn't like that. So I really, really, really wanted to change it. And I think that's what it was. So once I started making YouTube videos, like, yeah, I wanted to build a business, but a huge benefit that I realized from the beginning is, wow, it's going to help me break out of my shell. It's going to help me become more outgoing. And so it was difficult, but it was kind of fun. Like, you know, I would videotape myself on camera and I would watch it and I'd be like, wow. I thought that I was being energetic and it was the most monotone, like, boring thing ever. And so I was, like, not at all what I thought I was like. And the more I would practice and be on camera, the more I started to be more and more outgoing and what, you know, I started to kind of build the personality that I actually felt like I had on the inside, if that makes sense. And yeah, so it was really just that process of seeing myself on camera and kind of practicing. I mean, just like anything, man, it got better and better with practice. But it was really, it was that desire to be able to be, like, socially successful because I'd been like a total nerd, introvert, like no friends my entire life. What is that? I was just going to ask you then, because how self-aware do you think, you think you're a pretty self-aware guy? Because you sound like you're pretty self-aware, talking about you know you're introverted and this. Yeah, I believe so. And a lot of people would never realize that from the videos because what I do on camera, I admit is absolutely ridiculous. But in a lot of ways, it built a business off of it and actually motivates a lot of people. But yeah, it's absolutely ridiculous. Like people think, some people think that I take myself seriously on camera like I'm actually, you know, I don't know, man. Yeah, I would say that I'm fairly self-aware. Is it a character? Or is it like a version? I think it's a character, but it's based off of parts of you, right? It's weird, man, because it's not fake. It's not fake. Like it's not fake, but the things I do in the video, I would never do in real life. You know what I mean? You're doing it just for the video. Yeah, like my personality- Does it ever crush your mind though? Why not? Or maybe I should? Like, do it fake? Do it for real? No. What do you mean do it for real? Like without the camera. Because you're saying that's not- Yeah, like fucking really do that. Because I would expect, because I was going to take you to Vegas with me and I'm like, I'm going to take this guy. And we're going to go do this. Like with him and I together, we're going to be able to pull some shit. But if we rolled out there and you looked at me like, nah, bro, I ain't doing that. I would be pissed at you. You got to have a cameraman. Yeah. We'll do it. Yeah. We'll see. I don't know. See, I guess this goes back to my introverted personality. Like naturally, I just wouldn't like, just for nothing, like like doing that kind of crazy stuff like around people. I don't know. So it was kind of the YouTube, now don't get me wrong though, it is fun in the moment. But there's something about me that just wouldn't do it if it wasn't for the camera, you know? It gives you a reason or excuse. The irony of it is, do you think your audience, the people that are the fans, do you think a large percentage of those fans are guys that were just like you? Mmm, absolutely, absolutely. Hell yeah. Yeah, yeah. We run his emails stuff. So we see a lot of responses like, yeah, a lot of those guys. Yeah. A lot of those guys, man. Guys who are afraid to talk to girls. Connor, do you still struggle with that? Like your friends, like your relationship, do you still struggle with that now like with your personal relationships? I mean, yeah, man, like it's always going to be, I'm always going to be an introverted guy, man, but like I'm content with that. Like I don't, some people, they need that like social environment to just like thrive, you know? I'm cool with being alone, but I mean, it's much easier for me to make friends now interact with people and stuff like that. But I mean, you're talking to 10 million people like a day, so you're really not that alone. These are universal things, man. Friends find you. Yeah, man. I don't know what. Do you find yourself in moments so still, you know, as an adult and blown it up business wise, and then you get into outside, no cameras, interactions with other friendships, relationships, real girlfriends. What does that like for you? Yeah, man. The introvertedness will always be a part of me. It's gotten a lot better and I've grown a lot more confident, right? Like, I don't know. I don't think you can really fake confidence. Like confidence kind of, it comes from your actions, right? So what I've done has made me confident. But yeah, man, I'll still get a little nervous talking to girls and stuff like that. I mean, I don't think that can ever really go away. You're human. Yeah, yeah, man. Especially if you like them. Right. That's when you fuck up. Yeah. Now that you see, when you're seeing these kids coming on and watching your videos, a lot of them themselves probably feel like they're not, you know, that they're maybe socially awkward or they're not, they're introverted or they want to be more outgoing. They watch your videos. That motivates them. Does it make you feel like, oh, I'm doing something good now? Like I'm helping people? Absolutely. I mean, that's a huge reason why I started all this. Because yeah, like, like the money is cool and stuff. But I mean, I could have made this much money going. I was planning, you know, I had like a 4.0 GPA majoring in like computational math and economics. I was on my way to getting a really lucrative job, but... Boring though. But yeah, yeah. See, this is the reason I wanted to develop a following is because I, like I have influence over people. I can actually change people's lives. You know, like, I say something, it can actually affect, you know, a lot of people and I think that that's just so cool. Like it makes me feel like my life matters. You know what I mean? Being able to affect all these people. Yeah. Now do you have a plan for how your channel is going to continue to evolve and grow or is it going to stay... Because at some point, right, you're going to look at it and be like, okay, where do I go from here? And I can even hear what you're talking about about helping other people, you know, become more social. Is that a direction you're looking to go to help people with that? A little more specifically? Or... That's interesting, man. I really haven't thought about that like a, kind of like a social, like development type of course. I haven't thought about that, but that's a good idea too. I stopped being weird. Yeah. Kind of Murphy. The Murphy method. I stopped being a fucking weirdo all the time. So we started out... That's a good idea, man. Hey, man, that's what I'm here for, man. Yeah. We started out putting out like a fitness program, right? And now we're doing some more sort of like coaching type stuff. And yeah, man, that might be a direction we go to. I like it, man. Personal development always works, you know. Yeah, for sure. We might do that too. Yeah, our friend over at Art of Charm and a few of us... Oh, Jordan. Yeah. Jordan came by off of us in the man. Did he see it? In his crowd, for sure. Yeah, because he does that. They have a course like that where they... Not specifically that, but they kind of help guys develop their... Right. Develop themselves. Social awkwardness. And they do very well. They do very well with that. Share a little bit about the process because I think a lot of people too don't misunderstand how you make money on YouTube and how it still is a job. It's not like you make one viral video. You get rich and you're done. One of the things that even... I mean, we put out a video every single day that, I mean, it's worked to keep coming up with that content all the time. And you guys know that not all of them go huge. And some of them don't. So what's that process like for each of you day to day? Like... Before I get into that, before we even... The stuff that I did to really blow my channel up, it's not... It doesn't work as well now. Like the algorithm changed. Different. Yeah, but... Well, talk about that. Talk about that. Well, like, it's different. Like, when I first started, when I... Okay, so one of my mentors, before I knew him, he was my mentor. But now we're like, like legit friends. He's my host. You guys went down there. Oh, yeah. That's my dog. And I saw what he was doing. He was just... Back in the day, he was just throwing videos. I mean, look, he had content, you know, but he was just throwing it. It looked like it went straight from the SD card to the computer. No editing. You know, he didn't care if he messed up. One take. And I was like, yo, that's how you do it. That's how you do it. And it was like... It was... He was going for width, right? And I think that worked. Then, you know, I saw the Hodge twins thing, man. I mean, them especially, it looked like they were doing it in a webcam. I mean, from there, from their computer, you know, you can see him press off, right? Or on, right? Like, okay, it was just volume. And I know they were successful and they all had over a thousand videos. So I was like, bam, I just... I took that same method, man. And I started doing the video every day. And then at one point then it was like one year for like half the year, I did two videos a day. I was just going for it, man, knocking them out. And really, SEO, you know, I did SEO, and I was getting them ranked really well. And that's kind of what blew my channel now. Then, but now it's different. It's like, there's been a change and it kind of snuck up on me. Like the algorithm, it's like not the same as it was. And I talked to a lot of other like older YouTubers who build big and it's just not the same. Now, Connor on the other hand, he came in on a new model and figured it out. And actually, to the point where he's the, he's the best now. You know, like it, he's the best I've ever seen. And people think you would just get the fresh and he's like a douchebag, but, or like just a silly kid, right? But he is, like I said, he had a 4.0. He's, you know, in math and economics. There's a lot of ways to measure smart, bro. There's a lot of ways to measure smart. He is a genius. I really think he's a genius. That's not hyperbole. So he'd be better off to tell you what's working right now. So tell me, tell me what you, what you saw, what you see and what did you do? That was so different. Hmm. Well, so how did it, like, how did I blow up on YouTube? Well, we got the old way where we're just pushing out volume, shitty, whatever. Yeah. More content to a day. That's the hustle to get the, to get up there on the top of the algorithm so you get put up there. Which those that are watching, that's the most important thing. Yeah, you can make the coolest video in the world. If you're not getting seen by fucking people, it ain't going to get shared, right? Well, good book for that's hit makers. I don't know if either one of you guys have read that book. It's a great book right there. But what did you see that, that, the older wave of YouTubers that were bigger, that what they were doing and then what you decided to do? You passed us all. Like all of us. I could probably, man, I could talk about this for like hours. Well, go, let's go. But you got somewhere to be or what? Now we came out of just, just for no, our minds pumped. Yeah, we just did a whole event on this, man. But so I think the main difference, man, is like, so how most videos now that do well, right? They go somewhat viral. They reach a new audience, right? They get there through suggested videos. They don't get there through search or subscribers anymore. I don't even think subscribers is that important. Right. It's not. So like, say I have a video that gets like 100,000 views the first day. Okay. Like that's, it mostly comes from the subscription feed. But if I have a video that goes viral, right? Get several million views over the first few days, it got those views because YouTube is suggesting this video to other viewers somehow. So you know when you get on YouTube, there's videos everywhere, man. There's video on the sides of other videos. There's videos in your, in your homepage, right? And YouTube is suggesting you videos based on a bunch of different stuff. So to, the key is getting your video to rank high in the YouTube algorithm. So it gets suggested to a bunch of people. And the algorithm is mostly based on like, so the click-through rate, right? So say a video pops up, right? How many people click on that and how many people just ignore it, right? How many people see it and click on it and how many people see it and ignore it. And then watch time and audience retention, right? So watch time, right? The total time the viewer watches the video and audience retention, the percentage of the video that have you found like sweet spots like 12 to 15 minutes is like the sweet spot maybe at Timewise or do you know that? So it depends because I have two channels, right? I have a main channel where I do the douchey prank shirt off. Don't be ashamed of that, man. I love that. I love that kind. No, don't get me wrong. I do too, bro. You guys wouldn't be here if we didn't like this shit. I swear to God. We wouldn't have you down here if we didn't like that shit. There's a reason why you're here. I think it's fucking really smart. I think it's really clever. We can go into how like there's Freddie from the business strategically how he just, the way he markets himself, why it was so successful when we turned into a business. But I want to talk about YouTube first because it's something really important there that I've never seen done before that we did. So the YouTube algorithm, a lot of people hate on it. Maybe it's just because maybe it's just because it's helped me but I think it rewards good content, man. So in my main channel videos we make them around four minutes because that's what does well. But our vlogs, we make them longer, man, between 10 and 20 minutes. And really I think the key is if it's good content like go ahead and make it longer but don't try and make it a certain length and just throw shit content in there because because they drop off it doesn't matter. Right. Because remember the audience retention is up there too. It's really important. Right. So really what you can control is trying to get like a good title and thumbnail right to get people to click on the video and there's a lot that goes into that, man. In fact, we... I think of titles and thumbnails before I ever shoot the video. Yeah. If you pick the title and thumbnail before... First. Right. That's how important it is. And then so there's that and you want to try and somehow keep the viewer watching at all costs. And there's a lot of different tips and tricks to that. To get the audience retention as high as possible. There's like a formula that I actually... Like telling your parents later on like you'll get Easter eggs later on like in this video and make sure you guys I'm going to shoot you this or tell you that. Exactly. I mean it's basically just leaving something at the end and maybe getting people excited for that piece of content at the end somehow. Right. And so it gets people watching until the end. And we do that a bunch of different ways. The thumbnail, whatever the thumbnail is we want that scene like at the end because people click on it for the thumbnail. So you do like a screenshot of it. You don't do like a graphic design or anything. No. I found that we might put some kind of text if it needs it. But we like that scene to actually be in the video because when people click on that they know that that's in there somewhere and so they want to search the video and find that. So you don't write it on the you want it to look like it's really out of the video. Right. And sometimes it needs sometimes we need to explain something or it needs a little something and we'll put text. But most of the time yeah it's mostly just just a screenshot from the video. But remember we a lot of times we set up the thumbnail like we want to make it good so it's not just like we film the video and take the best screenshot. We take a picture for it. Yeah. Wow. We purposely yeah but to make it look like it was in the video because I've been out we do actually put it in the video. So basically we'll it's not like we just film the video and then take the best part we will purposely like say okay let's let's do something for the thumbnail and then film that and then put a short little clip of that in the video but then take a screenshot from that part. Wow. Right. And then so always coincide with the story that you're telling or sometimes it's off the wall totally different. So if it's off the wall totally different some people are probably gonna get pissed man. So it usually coincides with the story but a lot of times with like vlogs right most of the vlog it's like decent content it's I you know the your hardcore fans will will dig it but you just got to make sure to do something really interesting and put it at the end and then another key is like have a teaser at the beginning. So before the the video starts will basically put like the best scene right like three seconds from like the best scene or like part of the best scene and it keeps people you know wanting to show that first and then get into the recording. So you show that first and then boom it's the intro and then the main video starts and that's just another way to get people watching to the end. That's an excellent formula for podcasting too if you guys have the editing capabilities is you take the soundbites set of like some of this where we one sentence where we drop something that's like crazy and then you wrap that into a cool little short intro to the podcast and then people want to stay all the way to the end. Exactly. Like do you ever stage that part? Do you ever think of like something to say? It'd be easier to fake that. We actually don't we have a different formula because of like what we do a lot of like answering questions right. So and what Sal does is he previews the previews and we've actually divided our audience. We have a very we have like almost 50% of our people only like to listen to the first 15 to 20 minutes because it's locker room talk. That's our entertainment. It's the entertainment piece. And then the back half is where we get really deep into science where we started. Right. Yeah. And so the bottom pussy. Exactly. So we have literally episodes where we find fun stuff for jazzling everything right. We've had this whole episode where we'll we actually kind of tell people what's going on. So the first 15 minutes you guys get this banter then we move on to this this this question. So nice. We've just kind of segmented our ours like that a little bit. So it was kind of man we do like we'll set up we'll think of the preview and we're like yeah man having bigger balls helps you live more weights and then I got to be like the preview or something. And then the intro. Yeah. I don't know why we haven't been doing that man. A lot of them are so a lot of things you're talking about actually either self-taught it sounds like or figured this out like we hired a company who that's who we partner with and sits down and breaks down the algorithm and tells us that we need this much watch time. What videos are trending well this and that what company BBTV. Okay. Yeah. So that was one of the fresh plug for them right there. That's but that's we have someone who we can just contact and call them and ask them what's going on right now and what's training hot we get all these but for someone like you to put that all together is fucking really really smart. He's a genius. He's a Michael Jordan. He is because the things that you said a lot of things that I have heard from having this company that costs us money to have and you've actually said things that I've never heard him say before that's really really smart and makes a lot of sense like to do that. I would never think to shoot the thumbnail first. Now how does that get you on to other videos or get recommended? So I mean he's hitting all of them like the people working for YouTube are like probably some of the smartest in the world. It's very complex like who knows exactly what's happening man but it's like something sets off the algorithm that say okay this person might like this video and it just has a lot higher chance of being suggested if you know it hits these high watch time high attention high click through rate but then you know it's not just gonna like if I'm some girl looking at like fashion I'm not gonna see a Conor Murphy video you know what I mean like there's gotta be something like it's gotta be I think it has something to do too which you gotta know right away when one's taken off right because I can always tell a different video like when it's it's probably getting shared like crazy because it takes off really quick and then if one doesn't take off it almost never takes off that's how I feel is that true or what do you think? No not at all not at all. Yo I've had videos just straight go viral once later and like start get millions of views if you had has improved because YouTube is constantly like testing your videos out with like different demographics slightly different demographics slightly different like people who search slightly different keywords and it's seeing what works and all of a sudden if it sees like this group of people like start clicking through it start watching it they're gonna recommend it to more and more and that can pick up months later I've had man I've had all sorts of combinations of like views like sometimes a video will do shit and then all of a sudden it's good sometimes it'll do good it'll do bad for a while oh it'll pick up again like my most viral videos it's not like they get all their views and it's some nice little curve it's like boom a bunch of views for a day or two or maybe even a week and then back down for a while and boom it shoots back up like all of a sudden a month later so yeah man YouTube I think YouTube does a good job but it's complex like it's always testing out stuff you know I got an idea of like you guys do ad words advertising or like you know when you do like a when you do a lookalike audience so I think like let's say you got a video and like it's getting like kind of releases it to his people his people and it's got good click through rate good watch time you know and retention okay YouTube like this is success this is doing well to a certain amount to this kind of person right it knows the kind of person who's watching that video can figure it out just like if you uploaded a custom audience to Facebook or ad words right and you say you want to have a lookalike so it'll find more people like that it's similar to the algorithm that Instagram has too if we all look at our explorers right now if I checked everyone of your explorers I could tell by the people they recommend the type of shit that you like yeah it must be all twerk videos right it's like the giveaway right away you can tell what the fuck you be looking at all the time it's the same with the YouTube homepage man yeah it's funny my old video editors man they're making fun of me because they they would upload my videos and they see my homepage and they know exactly like what you know I'm into at the time like what videos I've been watching because of the recommended videos that's a funny thing man like it's like we all see different versions of the internet man it's like it's almost like if you think about that well that's that's the scary part we talk about this on the show at the time you're in an echo chamber the big yeah exactly so that's one of the the scariest things about what happens to us in the future is that you know we just keep getting fed the stuff that we're already liking and you're we're going to start to all pigeonhole ourselves and put us all in these boxes why we were trying to do the opposite of it by having something like the internet so we could all spread so now it'll be important as like the younger generation you research something and you learn something that instantly you're also looking for the counter argument to that too otherwise you could be just getting fed all the same bullshit all the time because it's being marketed to you that way and it's really easy to get closed when everything you look at is telling you the same shit in your program in Facebook and Google and YouTube to show you more of that shit you're like you're literally like because you watch it because you like it you can get ideas because you become more and more extreme as you only hear what you want to hear I live in New York and you know our office is mad and you know it's pretty liberal it's pretty liberal and I just like I was totally like shocked that Trump won I just couldn't it's a different bubble I mean I was in a bubble so like I actively like did what you did can you guys just tell me like why like I wanted to understand like what does it make made you like vote for it and I just wanted their perspective like on some real shit like not try to hate on them you know because you know I'm in New York and I'm black so obviously I didn't like you know but it was like I mean I really wanted to understand it you know and I actually got a lot of insight from like talking to them instead of attacking them for their ideas that's the best thing you could ever do I learned a lot of stuff that I wasn't aware of because I was in you know have you always been growth minded or has there been something that that's a very it's a sign of high intelligence for reals well thank you have you always been growth minded or was that something that set off later in your life man I you know I've read a lot I just I started reading a lot when I was like 17 and and I just like read a lot man I just I just read what do you gravitate towards more business and personal development almost exclusively oh nice yeah almost like exclusively business and personal development yeah in fact I'm reading a few books right now I'm reading Discipline by Jaco you know you know the podcast he got a podcast yeah my girl's actually reading that book yeah it's good I mean I'm pretty much think I'm done with it because I don't want to train like him and the end is like just the training so like the beginning part was like most there's a real good book by then I'm reading like right now on the train is called Win Bigley like one of the first people to predict he was going to win but it's based off like his persuasion methods oh yeah and like how and then he he's just break breaking down everything he did well he's the first person to use social media right yeah I mean yo I mean trip on that you guys ever think about what our presidents could probably look like in the next 10, 15 years with the power of social media I think he's a YouTube star probably become the next right I'm calling the rock within 12 years I think Trump is the greatest marketer 12 years the rock will be our president I agree he did something that was crazy oh man like the only other only other person with no public service experience to become president was Eisenhower and he had to kill Hitler yeah right like you know so Trump did it without killing Hitler right and it's like it's like it's just brilliant market like this stuff you guys know marketing like the stuff he just he hit every pain point you know he definitely used a lot of fear you know fear you know it was it was masterful now I mean and that's great that you can be objective and step back for sure like I mean I hope he does a good job you know but like if I at the same time if I'm a lexus salesman right like I'm at the lexus dealer that doesn't mean I know how to build a lexus right you know but at the same time hopefully I'm wrong about that I'd love that for that to be the case interesting what are you guys looking you guys just started a show what's the goal of the podcast what are you guys trying to do what's it been like so far it's different right so the different medium what does it feel like totally different well for me this is what I was thinking right from because Connors has a huge fan base right but in his biggest youtube channel he doesn't do a lot of like teaching about fitness it's kind of like it's kind of like fitness and pranks right it's fitness pranks and pickup which is one reason why I think he's been so successful like one he's smart he's never seen this before it's like it's a mix of different genres right and yeah I just think it was just unique right but he doesn't do a lot of teaching and it's hard to sell a pickup I mean I'm sorry it's hard to sell a fitness course or fitness products if you're not teaching right so on his vlog channel he teaches a lot more yeah that's actually why I started my vlog channel was because I want to be able to sell stuff easier that's not the only result so I mean I want to be able to connect with my fans more I want to be able to show them like more of my personality because you don't want to be pigeon holed the comments got me a little bit pissed off man because obviously people have such a wrong idea about me man so I wanted to show a little bit more what are some of the things like I don't really read all your hate I don't give because I'm not that type of person gives a shit what anybody else thinks I'll make my own and I didn't read any of your bad shit what do people say like what's the hate the more popular I got it's like when this and the hate it doesn't get to me it like just I don't give a shit about haters it's just like people that that could be fans but they have the wrong idea like I obviously want them to be fans you know like understand but yeah some of the things I mean obviously they just think I'm some douche bag who takes off a shirt and thinks he's like God's gift to the earth like God's gift to women you know and I don't like I'm confident but I'm realistic about it well you're an introvert and you would never you already said it you would never do that stuff so that must really it must really bother you that's got to be kind of a challenge because you know you're not you would never do that but yet you're putting it out there do you ever feel like you're an imposter no because like kind of it's weird it's a weird yeah I know it's a it's a weird feeling because like it's completely different from how I like acted during childhood but it's just it's like my personality amplified that's what it's like it's like my personality amplified and I don't know sometimes I kind of like the hate because it's such like a motivator not only that but it's like I succeeded I like over succeeded in my goal to become more outgoing now people I was always called oh I hated this more than anything is when people call me quiet I hated that it's like I didn't talk just because I didn't I didn't know I didn't have anything to say and people call me quiet and I hated that and now it's like on this YouTube channel I'm like the complete opposite and so it's like I succeeded in my goal to like amplify and become more outgoing and so that's that's really cool actually kind of feels good you know do you guys ever feel like it's hard to kind of to break away from the social media I have a I've never felt like this because I never built a business that was surrounded around social media until now I actually have to do like my girl and I will literally plan out like the next three vacations where we just and sometimes not even a real big it's just like we're going to take out out of town turn off all the electronics two days we're just going to be in a hotel room somewhere or whatever I have to like put that in there otherwise I can get consumed by it's so easy because it's in your hand all the time do you guys ever struggle with that yeah I mean so yeah like it's not like a problem but if you have your phone in your hand I'm constantly checking Instagram and stuff like that and it's weird because I was like I was like anti-social media I didn't like when I was in I didn't get a Facebook until I was like a junior in high school like it was crazy like everyone had a Facebook when that was my generation had a Facebook when they were like 13 years old but I didn't get a Facebook until like junior in high school like it's it's how I built my business yeah man I'm constantly checking it I used to more it's weird I used to read like every comment I used to check it a lot more often than I do now I've gotten better at it yeah I check YouTube analytics a lot less I used to check like YouTube analytics every hour but I've actually gotten better at it I don't know just because I've I don't know since I've been doing it for so long I think I was like scared at the beginning I could be getting all this hate like all this drama could start but as it's progressed more and nothing bad has happened I've been like it's cool I can go a couple days or something without checking it it's all going to be fine when I come back you know I check stripe every hour I used to bro that's same thing you guys I read a book called Irresistible this last year great book by Adam Atler and they talk about that the last what's going to happen to all of us that are so consuming this I mean just 10 years ago you someone called you normally left a message on like a recorder and you got back to them I mean that was just 10, 15 years ago it was like that now the average person picks up their phone 55 to 80 times in a day pick it up off pick it up right so 55 to 80 times the average person spends 2 to 2.5 hours a day just surfing social media platforms and that we know so that's happening and we haven't it hasn't been happening for long enough to see what this could be causing and stuff is starting to come out right now and it's a great book to read and one of the things they talk about is it could become as addictive and as dangerous for us as like drugs because we're getting a similar dopamine rush every time we get a like or a new subscriber or money in the bank account and so we keep feeding that and going back to it because it feels fucking good why wouldn't we just like drugs the only difference is it's a lot more accepted right now in this time because if we if we saw someone sitting there hitting heroin in front of us like crazy you would be like hey bro probably calm down a little bit right you know man it's his life man you know I'm not gonna tell him how to live his life but you know what you know what I do to help with that like I try like Sunday is like I keep I keep my phone on airplane mode like both but I have two phones one is just social media and other is like the phone where people can like contact me and and my and I wake up I try to wake up early you know I've been on this new shit ever since we were at Jocko man I'm a 430 but I always woke up early and I I go to sleep my phone on airplane mode and I don't turn it I try not to turn it unless I need a Uber or whatever in the morning but I usually typically leave it on airplane mode until noon now when did you start thinking like that though because I know you're older you've been in the game for a lot longer so did there come a time maybe affecting my relationships or maybe oh yeah you just noticed it man like do it do it be so like you know man I know a lot of people have to experience where they wake up and maybe they plan on getting after that day and then they check Instagram and they just get lost and the next few hours go by or like or YouTube wasting time and you can't compete with that like these are like some of the smartest people in the world who are like programming like their jobs to get your attention you can't compete with that you can't play that game you gotta just know in the photo man so it's just structured for me if I can get my work done before noon then it's like you know I want to get enough work before noon that even if the rest of the day got ruined I'd be cool and like even stuff like this I got like I know people who couldn't not check their phone in this setting for this long oh yeah yeah and you go out to dinner with and people are like just on their phones and it's fine I mean whatever I'm not making a judgment but I feel like the quality of the interaction with the people well that might be that might be a very real discussion in 10 more years right now it's kind of like happening a little bit and so people aren't really sure and so it's kind of like oh I'm not hating whatever about it we have to but no it's a very real thing and you're saying and all of us have experienced somewhat like you said they were engineered to be addictive to the point that the Bill Gates the Steve Jobs all these big name guys that created all this great tech wouldn't even let their kids use that shit right you're the creator of this daddy comes home with this new this new it's going to be the most revolutionary thing to hit but honey you can't have this you can't play with it because I know how we've designed it and we engineered it to become addictive uh yeah I mean yeah man that's kind of messed up when you think about it man it's like a few new part of the problem we know it was bad and but we're doing it right now we're doing it right now I know it's bad and I don't care I'm still making this podcast I'm doing it in your brain so the real answer to that you know and talking to older guys who were before it and now been a part of it right and now have also seen it to where it's like how it could consume our lives it's like man one of the things that you know you have to find that balance you gotta find that balance because of course it is a job you have to do it but you don't also have to work seven days a week all the time you can still be more productive and learn how to show you know and that's what I've done is just create like windows where I say I didn't notice it affect my relationships I mean I've been with the same woman for over six and a half years so before this business she's been with me for other ones that we've built and this is the first one that all of a sudden I have this fucking phone or laptop in front of me 24 seven and she's like hey say hi to me and I started to notice it affect our relationship and so I had to start putting boundaries on myself like okay Adam you need to like shut down at seven no matter what no matter what my Instagram's blown up or stripes going off phone goes right upstairs and put away otherwise my relationship is going to be over so those are the things I think about now that I didn't think about three years ago try the Sunday thing man yeah like if you can like it's been helpful for me you know yeah Sunday I think I'll give that one a shot so with the podcast what's the goal with your podcast oh yeah we totally missed that it's like it's all education like it's all like teaching my internet if fitness and personal development stuff you know for Connor's audience so it's the podcast and I'm like the co-host because it'd be difficult to just talk you understand into a microphone you know like and it is fun for me too and um you know like yeah you know like man that was my you know in our in this relationship man I look at myself as like Phil Jackson you know like I won a championship before you know when I was a player at that setting I'm being Phil Jackson where he's like still the star you know and it's really just like give his audience like to show him it's initially started to show him that he actually knows about fitness like he actually is a smart dude and it actually teach them you know what I'm saying so like the like we lure him in with the with the pranks and the crazy stuff and then once we once we once they're on the hook we bring them in with the load up on YouTube but like say like a Vimeo or like any other sort of platform kind of come to you guys because because of your audience hmm not really another social media platform I don't think so man Facebook, YouTube and Instagram and Snapchat I don't use Snapchat that much she doesn't use Snapchat yeah yeah and podcast podcast is new but man whatever like get on everyone if you can like whatever you can do there's kind of a reason I don't do Snapchat man is because it would just take a lot of time away from the other ones that I'm kind of working at Instagram so it's so doing so well that I don't think I think it's and it was different when Snapchat was the only one to do stories what's your opinion on what do you guys think is the best platform to monetize what do you think converts the best social media platform hmm so I would say so it's a hard question because it's like email right so it's like on YouTube I would say is where I like build my closest fans but you never know like my fans follow me other places so like from a technical standpoint they might be buying from other places but where I actually get the fans and build a relationship with people where they're going to buy stuff is absolutely YouTube and now the podcast but they all probably came from YouTube yeah I think your YouTube fan is the most valuable fan because they they spend so much time with you maybe you might be for podcast too we don't have enough experience but like it's that time they spend with you man they feel like they they know you and they start to like on the way here on the airport man this dude spazzed out when he man oh my god this is the best day ever you know I got my say I don't I haven't seen people get that from Instagram or Facebook you know I've talked to other influencers with huge at the same time we only because we advertise on Facebook more this Facebook it might be Facebook but I just don't know right I don't know it's one of the two I think they're both very powerful platforms you know organically for sure I would say organically because I started out doing everything organically and I think it's absolutely YouTube I mean it's just people see you from all dimensions you know Facebook is mine because my Facebook is that's true yeah yeah but I say but for you as YouTube life source Brandon do you well what I'm curious about because typically there's kind of a way that you kind of speak to each platform right because YouTube's video right then Facebook is kind of more long form you could write longer posts Instagram's fast more imagery right so do you do you write stuff or do you do controversial what do you normally do on your Facebook page on Facebook man you know so man I found reading like you know my guys know this when I go every time we go to airport which is a lot I buy like almost every technology magazine there is and I'm trying to look for something I can learn and I'm always on blogs like blogs like tech crutch on that and it was a few years ago I saw just I saw an article about Facebook they wanted to compete with YouTube for a video they wanted to win video and they were going to be putting video on on a higher on you know so I was like alright cool man I'm going to do a video every day uploaded directly to YouTube and at that time man they were really doing and I caught that wave man I just wrote it and I started then I was like alright man I'm going to do a bunch of videos every day on Facebook and it's kind of cool because Facebook videos the bar is not as high as YouTube videos as for quality competitions yeah the bar is just not as high and you know because people I mean we got Casey Neistat he used to do videos for real commercials for Nike and stuff like you can compete with guys who are pros on YouTube on Facebook is not so much the same man like you know they expect they're still seeing dumb ass videos from their friend from their friend's iPhones you know vertical videos and shit and so you can still like so do you do you actually market and advertise differently now now that you have a company and you have Facebook ads I'm sure that you run and do you actually do like downgrade the video on for Facebook and then nah nah nah I don't need to like you know like I mean I could like there's been times where I'll just I'll just I'll post a picture a video of me jumping rope right and I'll like write something about how you know hit cardio the benefits of hit cardio right and if you want more information on that click here bam and that'll make money you know that could be that could be a I can boost that and that'll be money so it's just different and like they're kind of you see all the for YouTube all the effort he said he put I don't have to do that on Facebook I don't feel like I have to do that on Facebook but there are things you can do like we're experiment would actually go and hire but still but still trying to keep I still I still think Facebook like short videos I think they're different you have to Facebook is is formatted differently people use the the site differently so you have to form Matt the videos accordingly so think of YouTube videos are popping up everywhere right just think of how you use YouTube right so for someone to watch a video they have to stop and see something interesting right away right and so right and so really for our Facebook videos we always have like you know like the text above and below the video with some engaging like big title right and that gets people they see that and they read it and it makes them stop and you'll see like all the viral Facebook videos have that they have the text above and below with like it's like a title right and you need that on Facebook because you need to get people to stop scrolling it's a need is a strong word but it definitely helps it can help you can do it without it too but like this what he's saying is definitely good it's just like need I don't know I guess you don't need it but like I can't I don't see a reason to not do it you probably you probably okay you know what you're probably right like now you don't have it people just aren't going to stop on YouTube everything's like stationary and so the thumbnail will catch their eyes but on Facebook like everything's moving like they're scrolling so it's moving and you really need that to get their attention you know what honestly some of our most successful ads have had that you know like like your ads too like I did an ad for Connor during his on Facebook man during his the launch of his first product and we can the average card value at an order was like $40 right because you know but it was costing it was costing what was that what was it $0.40 $0.40 a sale wow to get a sale man and that's incredible margin yeah yeah 10000% return it was retargeted right so keep that in mind it was a warmer audience basically I was just starting people who hit the sales page and didn't buy you know what I'm saying like maybe catch them at a bad man you know I mean you want to give you my brand card yes give me give me three step ad formula 10000% return you guys can thank me later all right when everybody listens to shut the fuck up and take note three steps sorry one you got to stop to scroll like Connor said it's scroll you got to do something to stop scroll so usually his motion what I did with him is I had a drone I had our drone fly off I had him on the roof with two girls Deja and Bella and you know like you know kind of looking like a pimp and I had the the drone fly off to him and I did it like fast over my hands so it was like like an epic shot that stops the scroll right you know and then two is the content so whatever it is sometimes it could be some educational sometimes it could be some entertaining but some of this like you know giving some meat you know and certain and it was real quick but you got to have those three things you know and the CTA was hey man you only got you're almost running out of time to buy the program so some sort of urgency you know some sort of urgency did that call to action go to that video that was the video and no no the call to action went to sales pay the sales pay okay I was going to say because I was like how did that make sense and I get the jump rope for the hit for that oh no no no the whole shit was like so it was it was it was different stuff his shit was the drone on the roof to the meat to him giving a little bit of content then a call to action and and that's what we do every time and we've had some good like really good success with that framework how often how much time do you guys spend doing that a day like is that part of the day I'm going I'm like lately man I'm going harder with that you know like just more because okay so here's here's some Facebook that advice man like this was something we found out recently that the more engagement you have on your page like the the cheaper your ads will be like it'll cost you less to get sales or leads or whatever whatever you're optimizing for whatever your objection you know whatever whatever you're going for with your ad it's going to be cheaper we've seen it man I had a friend we had a yeah I just I've seen it man like I just heard because they're following so engaged with them they well check it out man one dude one dude he was managing a page and it was it was good good engagement right he's man he was an ad managing their ads and then that page got hacked right and nothing bad happened they just weren't posting stuff they gave him a down and then he went from getting like a dollar a lead to like $10 a lead just because sometimes I'll just post them on the I'll post the ads they might even be ads I'll just post them just to get the engagement up we go live I do live stream every day on Facebook Facebook Live 2 if I have time just to get that engagement up man oh wow that's gonna be a great way yeah yeah because they see that you're getting they see that you're getting likes and comments and I I can blatantly ask for the like a comment one if you like I'm basically like pimping the engagement to make the ads cheaper right right yeah yeah so we have a lot of fitness professionals that listen to our show who are trying to build their businesses through social media and the digital world which is why we wanted you guys to come on the show because there's we've been in fitness for a long time and fitness wasn't like this before but now nowadays if you just want to be a personal trainer this is a side that you should understand because it can really supplement even your personal training business for sure and again that's why we wanted you guys to come on the show what are some like easy pieces of advice you can give people just getting started with all this just getting started I say you fine yet like what Conner did really well this is one of the reasons why he's so successful I think he knew is like he niched down he went after you know to everybody it wasn't for people who wanted to be pro athletes or it wasn't for people who wanted to be like bodybuilders it wasn't for women at all it was it was it was 100% horny young guys and that and we just went after it 100% like the pain point when it was got okay man because listen most guys when they were young they started working out because they went girls right most guys but no one's ever to them that way right it's always just alluded to it hey man you can get in shape and be healthy and all that is true but that 19 year old kid is not he doesn't care about that right it's not his pain point like from a marketing perspective you're not you're not hitting that pain point and kinda hit that pain point 100% with like the girls going crazy over his body so it was easy to say alright now how do you get this program when we first came out with it we called it the fuckable physique right with a pH and we just went after that all I mean 100% I've never seen anyone do that right like how to get the body the girls want and it was yeah we did the response was good it grossed over 200 Kagan sales in one week first week man you understand like it if you don't count refunds and all that like yeah that's what we did you know we just hit the we didn't have to the pain point man like you gotta give people what they want and everybody was pussy footing around this issue that a lot of most guys are working out for girls including myself like I was like oh yeah let's get shredded and grit but why like why does the young guy want it why does his demographic want it like my demographic wants it something different like you know I'm 35 you know like we're thinking about you know energy like legit energy like legit health cholesterol and shit right like but a 19 year old kid is not thinking about that but he's got you know you know I mean I need another girl like I need a hole in the head right but a 19 year old a 19 year old kid as many as he can get and then Connor's showing them out smart well thanks for coming down gentlemen yeah man yeah it's been fun man so we'll see what happens with you guys as you continue to grow oh yeah excellent thank you for having us guys no problem we're kind of we're gonna find out more about it too more man you can look anywhere on the internet man you'll find all sorts of weird stuff but just I would just type in Connor Murphy man anywhere when we take off from here we'll do an intro a full on intro for it okay we'll do all we'll give you all the plugs the marketer and me just had sex stuff oh no we got you we got you we got you we got you we got you guys check it out go to youtube mind pump tv go to video every single day also go to mindpumpmedia.com for 30 days of coaching for free thank you for listening to Mind Pump if your goal is to build and shape your body dramatically improve your health and energy and maximize your overall performance check out our discounted rgbsuperbundle at mindpumpmedia.com the rgbsuperbundle includes maths anabolic maths performance and maths aesthetic 9 months of phased expert exercise programming by Sal Adam and Justin to systematically transform the way your body looks feels and performs with detailed workout blueprints and over 200 videos the rgbsuperbundle is like having Sal Adam and Justin as your own personal trainers but at a fraction of the price the rgbsuperbundle has a full 30 day money back guarantee and you can get it now plus other valuable free resources at mindpumpmedia.com if you enjoy this show please share the love by leaving us a 5 star rating and review on iTunes and by introducing Mind Pump to your friends and family we thank you for your support and until next time this is Mind Pump