 here with a new vision media group, and who are you? I'm Elliot Shlam, the CEO. And what are we looking at here? This is a new and very different reflective or trans-selective display technology. It's made with very thin films of polymer and is appropriate for billboards and outdoor signage. It can basically function like an LED, but at one-tenth the power, one-tenth the cost, and one-tenth the weight. One-tenth the power, one-tenth the weight. And one-seventh the cost. LED backlight. Well, LED billboards. LED. So, you know, there are billboards all around the country now, made of LEDs that change their messages, so the owners of the billboards make a lot of money and leasing time on the billboards. But they're very expensive, and they consume enormous amounts of power, and they're heavy, the installation is difficult, maintenance is difficult. It's just paper that's being lit up, right? Well, the LEDs emit light. They're like the red light on your camera. They actually emit light, and they glow. Many communities don't like them at night. Like what they have on Times Square? Like what they have at Times Square. Exactly like what they have at Times Square. So this is the next generation of that? This, we hope, is the next generation of that. It is, as I said, much less expensive, consumes much less power, and is not as obnoxious to the neighborhood in that regard. It can be installed in standard billboards now. It doesn't even need new installations, so we hope it'll make a big difference. So does your company develop this? My company developed this. We have patent coverage on it. And where are you based? We're in New Jersey, in Monmouth County. Our main product is dynamic energy-efficient windows. We use the same technology to incorporate between the glass and residential and commercial windows. Is this what's similar to here? What is this about? This is the actual display panel. All those little aluminum lines are actually foils of polymer that are rolled up. And when you put a voltage on them, they roll out. So they function like pixels, either allowing light through or not allowing light through. So you can define the backlight and the color filter in any way you want. When the sun is out, you don't need to emit any light because it's reflected. When the sun goes down, you'd use a very inexpensive fluorescent backlight to illuminate it to the degree that you want to illuminate it. So how many pixels are here? There's about 2,000 there. Each of those little squares is a pixel. Well, it's a 3 by 5 by 7 ratio. So I don't know. I haven't calculated that. Is it like 30 by 50 or something? But I'm just guessing. I don't know. Approximately. And then that's exactly what you see here. Advertising on a big scale. Well, no, this is just a demonstrator. The way the LED billboards are made is they're tiled. You have a number of tiles that might be 12 inches or 18 inches, and you actually mesh them together. It's called tiling. And that's how you get that big billboard. You can't build something like that all in one piece. So you would have tiles of these? You would have tiles of these very much like you'd have tiles of LEDs. And they can have as much bright advertising content? You don't need it as bright because you're not competing with the sun. LEDs compete with the sun. So they have to get very, very, very bright in order to be able to see them with the sun shining on. They need 7,000 nits, which is extremely bright. In this case, because it's reflective, it uses the sun. It reflects the sun. So it's much, much more energy efficient than LEDs. So how would you call it? Well, we have a technical name for it. It probably needs a better name. It's called electro-polymeric display because it uses polymer material and it's electronic. But we need to catch your name than that, which we don't have. So EPD? EPD. This is an EPD color. How many colors do you have? Well, it's just three basic colors, red, blue, and green. And depending on how you turn the pixels on and off, of course, you can create many more colors. But the fundamental colors, for many display technologies, red, blue, or green. So how soon are we going to see billboards and Times Square with this? Well, not soon enough. Not clear. We're actually looking to license this technology to someone who has to wear with all to really take it and run with it. Our company isn't large enough to really go into a high-scale manufacturing of it. So how long have you been working on this? Well, we've been working on the technology for quite a few years. We've been applying it to Windows, as I said. But lately, we've just made this demonstrated showing how applicable it is to billboards and signage. So we're hoping someone here at the show might see it and get an interest. Because if it's seventh the cost, that should be the factor right here. Power consumption is the biggest cost also. Yes, it has tremendous advantages. Of course, there's still engineering work that has to go into it. But it has tremendous advantages over LEDs. How about competition, potentially, from, would it be e-ink or some other? Well, e-ink has been around for a while. They have excellent technology. I don't think they have the full range of colors that this technology has. And I'm just not sure if they can compete in this particular marketplace. They've been around for a while, but I'm not aware that there's any e-ink signage out there at this time. So if somebody comes with a lot of money, it can be done very quickly, right? I think so, yes. And where would it be manufactured, anywhere? Anywhere, anywhere around the world. It's easy to manufacture.