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Now, today, I want to share with you a very quick and very brief guide on how to promote your future upcoming soccer camps and clinics. Now, the summer is almost finished for a lot of coaches out there. And for some coaches, it's been a massive success running a lot of camps, clinics, training sessions. This is the time of the year where a lot of coaches do build their business. Their business does evolve, it does get bigger, and they generate a lot of revenue because of the summer. Summer allows a lot of coaches to work with different players because most teams do not train for the summer, which means there's a lot of free time that players have. And it's a great opportunity for coaches to get in front of new kids, players, parents, and to train new clients and work with them. So I want to share with you a little guide on how to promote your upcoming future soccer camp or clinic. So if you're a coach that has been running a summer camp, so you've been running clinics throughout the summer, and you're thinking to yourself, right, all my players have gone back to school now, but because my camps have been such a great success, I want to now take that model and use it throughout the year. Okay, so I want to run yearly camps, I want to run monthly clinics throughout the year, because that model really worked for me. I want to continue to do that. So I'm going to share with you five very simple things that you can do, right, to promote and run your upcoming camps. Okay, so if you're a coach starting from scratch, this video is going to be for you. If you're a coach that already runs camps or clinics, you can take some of what I'm about to share with you today, and you can pretty much run with it as well. Okay, so the first one, if you look at my screen, I put run a free clinic to players. Okay, so free clinic or camp to local players. Okay, so if you're a coach that wants to build a camp or a clinic's type of model within your business, the best way to do this is to start off by offering something for free. Okay, now when I remember when I started my business, I was running a lot of sessions for free. A lot of it was small group sessions. A lot of it was one-to-one sessions. But what I needed to do is I needed to get in front of parents and players and show them what I'm about. Okay, show them what my training is like, how I can help players that I'm experienced, that I'm capable of working with with players. So what I would recommend you do, run a free clinic to local players. Okay, so you might be able to go to your local park. Okay, maybe start speaking with parents and players that are out there. Okay, and just start to promote this free upcoming clinic. Right, you can also reach out to clubs to look to to run a free clinic for some of their teams. I know a lot of coaches that have been very successful in doing that. Okay, but what you want to do is you want to have at least a group of 12 players that you can run this free clinic to. Right, it could be a free clinic or camp. Typically, what I encourage coaches to do is run a free one-hour clinic where you're working on something specific. So it might be passing, dribbling, tackling, if you want to work with goalkeepers. Okay, something specific to the game where other clubs or other trainers aren't offering. Right, so try and put together a group of 10 to 12 players and run this free clinic for them. Right, now the second point is showcase the free clinic success of the event. Okay, now if no one knows you, no one's going to buy from you. So you need to promote, promote, promote your free clinic. So even if you have 10 to 12 players at this clinic, you want to make sure that you grab a lot of content. You have videos where you're demonstrating, you're coaching to the kids, you're making sure that you're showing the audience whether you're going to be promoting it on Facebook, on Instagram, on YouTube. You know, however you're going to be promoting this, you have to showcase that this event is happening. Okay, and the success of it. Right, so a good one would be getting someone to come and record the event, showing what you're working on players. So if you're working on shooting, showing the different types of shooting that you're working with players, the success the players are having with your session. Okay, and just make sure that you make it look a success so that any parent watching or that suddenly shows interest in the event looks at you and says, wow, this is, this is fantastic. Okay, now also after the event, something that would be really good to do would be to interview some of the participants you had and have them make a very short 15 to 30 second video talking about how much they enjoyed the clinic and what they learn. Okay, this is very powerful because it shows the audience, right, there was structure to the clinic, these kids really enjoyed it. And also there was some some type of education and learning behind what they were doing. Okay, so that would be how you showcase the free clinic event to your audience, right, make sure it looks a success, make sure you're interviewing some of the participants so that they're showing the audience that they had fun, they enjoyed it, they got better, they learned something and they want to come back to your your next clinic. Right, the third one is to show your audience your coaching ability, right, this is very similar to the second point. But this is one where you get someone to record you actually coaching and teaching players. Right, so what's very popular at the moment is coaches but getting miked up. Right, so having a mic while they're coaching and then getting that that piece of footage and then sharing it on social media. Right, this is important because your audience wants to know that you know what you're doing, right, that you know that you you are able to coach, they want to know that you're able to work with players, they know that you know what you're talking about and they want to know that if they bring their child to you that they're going to have a really good experience. Okay, so showcasing your coaching ability is fundamental because at the end of the day this is a coaching business. So if you can't coach then you know your clients aren't going to want to purchase a service. Okay, so you want to demonstrate you know what you're doing, you know what you're talking about that you you know your experience, you're a specialist and that parents are comfortable sending their kids to your to your upcoming events. The fourth one is create offers to your new upcoming clinics or camps. So once you've ran your first three clinic to 10 to 12 players the next thing you want to do is a day or two days after you want to call the parents that attended those that clinic and offer them something, right? So you might think to yourself right it's August now I just ran my three clinic to local players. Now next month is September I want to run a free clinic in September. So you might be thinking okay I want to I need to call these 10 to 12 players that attended this free clinic and offer them something, it could be a discount, it could be you know you might offer the first two or three one subscriptions, registrations free to the upcoming paid clinic, right? But you want to start planning your next clinic which might be in September. So you want to get on the phone with Mrs. Jones, you want to talk about how great it was meeting her, you want to talk about how great it was coaching their kids and you want to talk about your upcoming clinic in September and that what you're doing is you're going to be offering players that attended the free one a 15, 25, 50 discount if they decide they register before a certain day. Okay so you want to create urgency and you want to create an offer that entices them to want to do that clinic again with you. Okay chances are if they had a great time, if their child enjoyed it and if their child got something from it they will want to do it again with you. Okay so what I normally do is I say to coaches right the first clinic offer a 50 discount so they get it half price if they sign up before a certain day and then what we do once they're registered we call them up again and we follow up and say to them thanks for signing up to to our clinic. We still have some spots available. Do you have any friends or family members that would like to to to join us on the upcoming clinic right? So if there's any friends or family members that want to join us you can visit our website, they can sign up and if they sign up by a certain day and they put a code in they get a friend discount of the upcoming clinic. So the aim of it is you want to try and get a lot of traffic to this first clinic right you want to create a wow factor where parents are seeing your first paid clinic and they're like wow this is amazing this is great I want to come back and I want to do this again. Okay so that's that is the fourth bit. Now the fifth one is market the launch of the new clinic right so depending on where you're you're promoting it if you're promoting it through Instagram to Facebook through your website through LinkedIn through YouTube where however you're promoting it if you're promoting it at a local sports center however you're doing you want to make sure you keep promoting and keep marketing the launch right upcoming clinic September the 12th we are excited to to have you or make sure you sign up for this voice event right? So you want to keep that date for example if you're running a clinic on September the 12th you want to make sure that you keep promoting September the 12th September the 12th so parents see it and they're like right oh I want to be part of this I want to be part of this clinic okay so if you have any questions about the five things I've shared today right I work with coaches every single day on on this and some coaches have made a lot of money running these camps and clinics okay some coaches have based their entire business on just camps and clinics okay so get in contact with me right visit the description below this video you'll be able to book a free 15 to 20 minute call okay get in contact with me love to to hear from you and if you haven't yet make sure you subscribe to the channel to stay up to date with all the latest content