 Interprenewees will always say that you need three things to be effective in whatever you do. Number one, you need to have an idea. Number two, you must have a plan to execute the idea. And number three, you must have the plan and the purpose of why you're doing it. Well, this morning I'm joined by a young man who will be looking at how to invest, how to bring your idea into actual being. My name is Karanja Alex and it's time for youth, it's sorry not youth and politics time for entrepreneurship. And it's going to be engaging trust you may interact with us on our social media platforms at Y254 on Facebook, at Y254 channel on Twitter, of course, and YouTube. Joel Gitao, karibu sana? Ever been here? I don't want to introduce you because I understand where my own company's name is sana. You are working company's name is kuna marifu, magina marifu extended names. I can introduce myself. Okay, I'm Joel Gitao. I'm a corporate service marketer and a strategist. I'm currently working with Gold Code Housing Cooperative. It's a housing financing company. So we have projects in Embu. Embu Kanyariri area, that is where we're selling plots. Plots 50 by 100 going at Shelling's 150. And we also build houses. We have a project ongoing called Revelation Estate. It has 24 units. So on the 24 units each unit has a separate 3 bedroom house. So who exactly do you work as in that company? I'm the manager at Thika branch. So you're the morning director at Thika branch. So I want us to look at youth and investments today. And apparently it happens that there's so much ventures that young people would like to talk to. But the understanding of how and when oftentimes is failing. Probably would you give us a grips understanding of how should, if by chance I have an idea. How do we execute the idea? Yes, maybe to execute your idea you have to look on the technical analysis. You have to look on maybe this idea. How will I do this? How much return on investment? There's something we call on value investing. This is where we invest on. Value maybe you can buy stock. Maybe at this time. Maybe you can buy the safari kum. Maybe you can buy the safari kum shares. Maybe at 200 shalings or 100 shalings. And by the time it's 2 years it will be maybe 1500 or so. When we're talking about shares there's so much that really relates to part. Because most young people are afraid of pyramid screens which apparently have slowed down most young people on investment. What do you think about investing in terms of shares and the like, in terms of circles and such kind of things? I would say maybe investing as an entrepreneur you have to take risk. You have to take risk and taking risk doesn't mean that you invest blindly. You invest on the best platforms. What I would like to advise maybe you can invest on maybe real estate. Because real estate will never depreciate. Land will never depreciate. Maybe here in Nairobi some land maybe around Ruizambo for maybe 2009 was going around for 1 million. Maybe now it's going for almost 5-6 million. So there's the part of appreciation and determines the kind of location that you're in determined by what you're talking about land. Let's shift gears kidogo from land and let's talk about other investments that apparently remain untapped. What are some of the things or other opportunities that you see in the market place that you feel for young people need to venture into? I would say agribusiness. This is where we invest in maybe farming for cash. Maybe you invest in agribusiness and you invest in the agribusiness industry. Let's talk about the flower industry, the houti kata and aqua kata industry which apparently happens to be growing in quite a significant way. Considering that Kenya imports a lot of flowers, what do you think if by chance young people are not accommodated in the industry? Maybe they are not taking the opportunities as per say. Most young people look for maybe jobs. As in the moment you are done with your campus life, you are there looking for jobs which are not there in detail or sense. The best way to do it is maybe you think of an idea. Look for investors maybe you can work with. Now that even raises more concern because we are not talking about investors simply say that we merge with you. Which raises a lot of concerns for persons who apparently may not be managed. For instance I have 1,000, they wanted to begin a minor business. Then we talk about joining and becoming partners in our business simply say that I need some investment. Or rather how much do you need probably to merge a company? Maybe you can start from scratch. Maybe you can go here in the gikomba market. Tops go there at 30 bob. You can come to your area then you can sell it at 100 bob. Each top is giving you 70 bob. That's so much profit. More than 200% profit. With 1,000 you can do that. So you have really invested with what you have. So you are waiting for it now to bring more into the business. You being a strategist. What one way have you taken as the maisha in terms of the strategy or rather the plan that you want to bring on board? Yes. One way like kukyangale if you wanna buy this is the best way for me as a way to bring up the idea that I have. Yes. Maybe for gold code let me be specific. For gold code housing cooperative society in order to make more sales we make it cheap. We make our prices very cheap. We work on the low cost leadership strategy. As in we keep our, for example, Upload 50 by 100 at EMBO. 15 minutes drive from EMBO. It's going at 150 shillings. 150,000 shillings. That is 150,000. We've also made it affordable in a way that you can deposit 14,000. Right. Then pay instalments of 14 months. When you talk about the issue of you being a strategist and there's so much of young people that may be watching these and they're like we're not so sure of how even to begin. Yes. Even the capital self is not there. What would you invest that kind of a person? For capital maybe once you have the idea and you have the plan on how to do it there are so many people outside here who have cash. They have cash but they don't know how to invest. You can look for those people. They can invest with you. And you can make good cash. So for you you're so much of let's join up together. Let's merge and have a partnership. Yes. Success comes when you work together. Right. I've heard once and apparently it's a thing that is in the entrepreneurial field that apparently two or three persons can grow a company other than being an individual. Yes. What's the take on that? So you know they say when we come together great things happen. Right. So for you how many people you're working with currently? Currently I'm working with, I have a team, a big team. Right. A big team of marketers, support staff. How did you venture into this industry? Because I understand it's so much flock to it's so much of people and persons of which right now everyone is like on real estate. You just being different. You stand out. You stand out. You make it why would they prefer this away from this? What pushes young people to come to you or rather what would make me as a young person to come to you this and this and this is what I want in terms of the land that I want? Maybe the location, the location, maybe the cost as in the cost we have lowered it to some extent that every youth can afford literally every youth. Was 14,000 per month, that's a little cash. Well kuna hi issue, let me ask you probably directly because this issue of like when I get a job, I usually shift from where you used to stay in Kaila or anywhere else then I go to Wampa house and I shoot and most young people are apparently affected by this. What do you take on this? You don't have to raise your standards because basically you are earning, maybe you are earning 20,000 maybe now you are starting earning 100,000 you don't have to change your class. First of all build your foundation. The moment you build your foundation then you can shift, the rest will follow. So foundation is the prime thing according to you? Yeah, foundation. What you do on your foundation determines how you grow. All right now I want you to paint for us that idea of like from the foundation all the way up. How do we go about it? Maybe you start with the foundation, in the foundation part you must have the plan. I want to do this in this. Maybe I want to develop maybe an application. I want to develop maybe an application. What do I need? Maybe I need to draft the theory you see, the theory in it. Then look for a program. That is the second step. Maybe put the theory into application. Then the moment you have the application then you can look for investors. Investors will help you with cash to do the marketing thing in the sort. You can hire strategist to advise you on the best entry methods, maybe how to win the wide market range in sort. All right, let's talk about the demand of the supplier that is there in the market currently. Which of the sides in the terms of the agricultural business and everything that relates to the entrepreneurial field? Which one do you think has the highest demand as it is right now? Sorry? The highest in the market place probably from the film industry or the way to the market and the business which one do you think has the highest demand? The highest demand for now, I would say real estate. Right. Real estate is a demand. You see kusabu na wuzashamba? You see, everybody wants a home. Right, everyone wants a home. Why would you think that everyone apparently wants a place of land? Because basically that's a basis. It's basic. Right. It's basic. It's a basic need. Una jokifaya kazi na irobi. At the moment, ata kama, una kakwa nyumbaya mabati, nishambayako. Nishambayako. Uki kwa na fair tu miyamoja, shuka tu adikwashambayako uta kakoako. Akunam tuwata kubisha. Atiyo rent. Kamaliwa ni day 10. It's the last day. Right. But rent tu babana niye ni? How is the supply margin? The supply. You can't always satisfy the demand. It's so high. Right. It's so high. So apparently should we venture into the same amount Ya, you can try that. We can try to venture into the same. What about someone? You can join us. If someone wanted to join you. That's the way it's supposed to be. If someone wants to join you, what are some of the processes that they can use probably to join the ghetto? Gold code. Gold code rather. Yes. Gold code housing cooperative. We have membership fees. We charge 2000 per member to join us. So there are benefits that members will get from the company. Right. At the end of the year. That's the registration fee? Yes. At the end of the year, once you have bought shares, you are a member. You buy shares with us. The minimum shares we give is 30,000. The moment you bought, you have to get dividends at the end of the year. Right. We give priority. Maybe we have a new project. We have launched a new project. We give priority to our members. Then we take them as the first clients. Right. When you say that about even the shares and the like, if by chance I had some cash that I have invested with you and apparently I get to a point where I am 60%, I have been unable to pay. Yes. What are some of the measures that you take? If by chance I wanted to withdraw? You want to withdraw? Yes. You want to withdraw from our society? I have seen that I cannot manage to pay. For shares, in real sense, you can't withdraw the shares. For shares, you just transfer. We have a plan for transferring the shares. About the piece of land that you have been buying, then apparently when you are almost there, you feel like I have not managed to finish. Yes. And you feel like it's time for you to withdraw. Yes. How do you go about that? How we go about that? Maybe we can give you back money. Yes. Then we can sell the plot to another person. Don't make the point. So the process from beginning, all the way from registration, if by chance I want to be a shareholder, what are some of the minimum and the maximum shares that I can have? The minimum shares you can have is a minimum of 30,000 shillings. That is the minimum amount of shares. Right. So that's the minimum that you can get whether you can have from your side. Let's now come back to the youth and investment issue. Yes. Most young people apparently remain unemployed in the country. Yes. And you said that some of the ventures probably they can look into some of the agribusiness which apparently seems to be blooming right now in the country. Which specifically area do you think can right now be of impact to the young people? Maybe agribusiness. Right. I would say flowers. Yes. Maybe passion fruit. Right. Yes. Passion fruit is also selling. Maybe, I would say, potry farming. Right. Yes. Maybe dairy farming. Yes. So that they mean. When you are looking at your ways of being a strategist in terms of like, in terms of the industry in the flower industries, do you think the demand can really meet the need that is there? I don't know. In terms of the young people that we have in the country. Yes. Come again. In terms of the people that we have in the country, the young people, if by chance we were too much and say that we want to begin our company, let me just be brief, how much do you think one can need or rather a group of people can need? In terms of. If by chance, one takwanza two kani ni, kagrupia wa two kiasi. Yes. In terms of finances. Yes. Maybe you can save for a while. You can take your time. You can join Azachama. You can save for a while. There are companies with that plan. You can save for a while. Maybe after a specific while when maybe you've saved maybe 100,000, you can borrow maybe 200,000. Right. Yes. So you'll have the starting capital. But I don't advise people to start business on loan. Right. What would you think the same? In terms of taking loans? Loan should be for adding up to your business. You already started the business. Now you need more stock or maybe the market is going to some extent. You have a wider market then you can satisfy. So you need more capital to add up to your stock. So for you the advice is very clear. Yes. Don't take loans to begin a business? Yes. Why would you imagine of taking a risk? As you said before. What if that business fails? What if that business fails? So who ends up paying? It's still you. You don't have the business. You don't have the job. You don't have the cash. We studied it on the investment. So you led up termaking, termaking, termaking paying loans that didn't help you in any way. Well, I've heard several people say that they took loans apparently when they were beginning and apparently they ended up making mega losses. Yes. Instead of profit. But that never made them fear to take more loans. Yes. Why would we say that we don't take loans in terms of risking for our capital? Yes. Come again? Why would we say that we want to take the risk and just go for the capital? Maybe. I don't advise that. For you it's like whether you want to come alone easy way to come here, how do you co-establish it? You know, loan is addictive. Right. Yes. The moment you take this loan then you finish paying it. You have the urge to... The urge to... So when you're saying that do you support the issue of betting as an individual? Betting. Betting, I... I have no idea. Let me not talk about that. You don't want to comment on that issue. Why would you want to comment about it? Why would you wish to comment? I'm not so much in betting but if you're making good cash no, I wouldn't encourage. I wouldn't discourage. But if you're making good cash it's good for you. Maybe it's not my thing it's not your thing it's not the other person's thing it's your thing. If it's your investment and you're making cash it's good to go. I'm probably because you said that you're not in support you're not supporting it I'm probably to ask if someone was to ask you you never took a loan how did it go for you? Yes. It's just a favour. It's just a favour. Very simple and precise and straight to the point. Just paint that favour into us, you can paint your picture you can ask your favour I've proved myself. Did you begin as a managing director or just begun? No, I started as a marketer. A marketer. He was working in a field where you work all day you work all day we party clients a week we party clients 2 weeks 3 weeks. Kiyati na inama mani. Baya sada. I love all of us. So then you know your work as in temo you work and the smarter you work the best deals you get. So you were saying about working hard and being smart how do you relate your way of progress up to date? How do you relate the progress up to date? So far so good. It's been a journey. A long one. What would you advise someone as we conclude the discussion what would you advise someone who is like how should I begin this again? Yes, maybe I would advise young people the best opportunities to invest in is real estate number one because shamba ita wa i depreciate ita wa i depreciate the next one is Agri business Agri business the third one is the maybe you can invest on on SME as in you can join the small the small and medium enterprises maybe you can you can start up your business maybe as little as as 1,000 you can do some business you can sell some fruits you can usichagwe kazi atiju mesoma or something most people are not working into their profession because basically the job market is well flooded I would advise for self employment that's what I would advise before we conclude this discussion we have a question for you how effective are they for you? they are so effective because basically you save here as in saving and it's a it's a struggle it's a sacrifice it's a sacrifice for you to save as in as a person to save as in kujambia usave inakwanga so the best way to do it is you limit yourself you know a specific date I must give this amount of cash I must give this specific amount if I don't these consequences will occur so for you you are supporting miracle rounds what was amiko miracle rounds what was save what was kuzaneki ideas what was as in we will go for so for you I told you the best way to work it is through teamwork you mentioned before you had mentioned before about research what would you say about if by chance you missed the research part of it would you still manage to go to the higher peak in terms of your business maybe research as in you research on the best markets and the best the best selling products so basically work without research that should work it can fail work without research as in failing to plan is planning to fail so you have to do research research is part of planning the words of Gitaumanya you must do your research and do it well well that's it from Joel and I of course sorry for that and we'll be coming up next with so much of entrepreneurial things remember our question for the day the miracle rounds and their benefits and of course you can interact with us on social media platforms at Y254 Facebook on our Twitter handle it's Y254 channel very much coming up next don't go anywhere this is Y254 wiga man for coming salutisana salutisana I hope you cook hard