 To give you a bit of context, I run something called Insider.in, which is currently one of India's largest ticketing websites after, of course, the big ones like Book My Show. And we're about six or seven months old. We've only been operational for about six or seven months. So what I want to sort of talk to you guys about, it's not about code, it's not about anything else, it's simply about how you can disrupt or at least take on the big players or in your market that you want to work in simply on the basis of your user experience. While we've had some great talks today on performance and some crazy new libraries, at the end of the day, I see that a lot of you are from startups. So it's not really, a lot of the questions are based on the fact that, hey, we don't have the time to maybe do profiling, we don't have the time to do this. So how do you end up making a product that stands out, that lets you do, that lets you take on the big players? So simply put, when we started building Insider.in, we decided to take user experience as the product feature. At the end of the day, what we're doing is selling tickets to an event, let's face it, it's not rocket science. In terms of pure product features, there's not a lot that we can do in terms of making people go, hey, that's something really cool. I mean, no one else does that. So when I mean user experience itself as a product feature, what do I sort of, just to elaborate on that. So we have two customers being a marketplace for event ticketing. One is everyone here who buys tickets to events, and the other is the people who put up the events themselves. So let me take the latter first, people who put up events on a particular platform. How did we use their user experience in terms of their actual, what happens when you come to an event? You come with an e-ticket, you get checked in, you sort of get your physical ticket and you walk in and you as a customer, this is the only experience that you get. But behind the scenes, and I'm sure the organizers over here would realize is what they really care about is one thing and only one thing. Just how many people are in here? How many people have got here so far? How much am I selling right now? What's happening? And there's a huge amount of panic that tends to happen over it. So when we started doing this, instead of focusing on trying to build like a really fantastic admin console that'll do crazy new things, we just went out and spoke to every small and big promoter that we could. And we just said, hey, if I come to you and you're selling tickets on my platform, what is the one user experience that I can give you that'll blow your mind? And at this point in time, I'm really hoping book my show guys aren't in this audience because I'm just giving away all my trade secrets, I suppose. And so we just did one thing and one thing only which is every five minutes as people walk in, whoever's running the event just gets a simple SMS sent to his phone saying, hey, these many people are inside and this is all you've sold. And I kid you not, just by mentioning this very fact, I have probably closed more vendors who wanna sell tickets on my platform than I would have ever imagined. And if you would have asked me this question seven months ago, I would have been like, are you kidding me? I obviously wanna build a real-time interactive admin console with fancy graphs, some sort of really fancy framework that sends out emails and does all sorts of complicated things. All I had to do was send an SMS. That's it. And that's when it sort of struck me that at the end of the day, all you need is simplicity in your UX and sell that UX itself. Don't try to sell the fancy features. Just say, what is your core user experience that you want out of it? Now, coming to the consumer part of it, and again, as I said, I'm just winging this lightning talk and just giving you my personal experiences. Coming to the consumer side of it, one of the most important things that we learned selling event tickets is what happens when something happens to an event. To give you some context, we were the guys who did the AIB knockout because of which all the AIB shows got canceled after that. We were also the guys who did the Jerry Seinfeld show, which obviously got canceled on the morning of the show. So believe me if I tell you that I have some experience with how this happens. So one of the things that we immediately realized, which seems so surprising and became one of the core parts of our user experience, is okay, fine, you're buying tickets and whatnot, but what happens when tickets aren't available online? I mean, most places, what do they do? They shut ticket sales up in an hour before because there's no internet connectivity at the venue. You can't sync your sales up. So it just says, hey, tickets are no longer available online. You could just leave it at that or you could clearly tell the guy the tickets are available at the venue. Why don't you tap on this and it just straight up opens Google Maps or directions there, along with some sort of counter-telling you how many tickets are left available for sale online, on ground, sorry. It's as simple as that. It's not something hard to build. It's just a couple of lines of code, but that simple thing and number of calls we've got from users saying that's really useful or to give you another example, we do some of India's largest music festivals. We do something called the Bacardi Internet 7 Weekender if you guys have ever been there and a lot of people don't like to buy online. Now, I could technically tell someone who's selling tickets on my platform that, hey, if you're selling tickets elsewhere, that's your business, why do I care? But I go the extra mile and what I do is, if it's being sold at a cafe coffee day near you, I will put that up along with an option to buy online. I don't get any money out of it, but what I do get is that the promoter who's putting up an event on my platform gets incredibly happy. Maybe 30 tickets get sold offline, away from my platform, but the incremental gain that I get from it, from the user experience of the promoter and the user experience right now, I'm not talking about is not just how it looks on the website, how his event looks on the website, but his own experience with dealing with my product is so much better because of it. So that's essentially what I wanted to tell you guys is speak to your guys. There are two ends to both your businesses. One is especially if you're in the marketplace model, speak to the guys who are putting up events on your marketplace, identify the one core user experience that they have and you just need to go after that.