 Privacy has two facets. Data privacy, the one institutions most often focus on, and personal privacy, the one students and other people are most concerned about. Today's legislation, and therefore the default privacy focus of most institutions, is about protecting data privacy. But when people talk about privacy, they're worried about freedom from surveillance. The University of Michigan Six Words About Privacy Project is giving us insights about how people think. It's time to reframe the privacy conversation. Yes, we need to protect people's data, but we need to recognize the people behind the data and focus on protecting them. So start with restoring data privacy so it applies to all contexts, but then evolve privacy to focus on people as well as data. To transform, reframe the privacy conversation as one about individual freedom and institutional trust. We've learned a lot about how to create better privacy environments for students. Students care about their privacy, and they have questions about how their data is being used and how it will benefit them, and they don't want today's data to backfire tomorrow. But today, few students know the answers to these questions. Remote learning has also spawned remote assessment and proctoring, and privacy is one of the major challenges with it. On the bright side, many students trust their institution's use and safeguarding of their data, and they have far more trust in colleges and universities than in corporations. Institutions need to reform student privacy or risk losing the trust that many students still have. Institutions need to develop or update policies and practices to ensure students know how their data is being used and how it benefits them. And what needs to evolve? Well, as the 2021 Information Security Horizon Report recommends, students increasingly expect higher education institutions to allow them to opt out of personal data collection and use. Well, what should be transformed? Faculty and academic leaders committed to online learning should rethink assessment entirely.