 We learn more from our failures than we do from our successes. I once worked at a store called Meyer, Michigan's version of Walmart. I was at the customer service desk when someone came up and told me they noticed the keys left in the door of the car next to theirs. I looked at my co-worker, and she nods for me to make an announcement. Attention, Meyer customers, I say into the loudspeaker. Would the owner of a Red Ford Escort please return to the parking lot? You left your keys in your car door. I put down the intercom and see my manager rushing towards the desk. Do you know what you just did? She asks me. Apparently, I had just given away a free car to the first person to make it to the parking lot. Luckily, the car wasn't stolen. The owner returned and retrieved their keys, and I learned how not to make an announcement on the in-store intercom. Strive for success, but embrace your failure, remember them, reflect on them, learn from them, and then try again and again and again.