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Published on Mar 15, 2011

Marketing is all the activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return.
Marketing methods that worked over the past 5 years don't work anymore on their own and that's because the way people communicate is changing dramatically. Technology and the Internet have a huge influence in the way people find products and buy them, and consumers have more information and choices available to them than at any other time in history. They look for the best deal, the best service, the best VALUE! They can easily get this information BEFORE they contact you.
If you want to know the tools and techniques that will help you win more business and stay ahead of the competition, please subscribe to the knowledge base. It's a good investment because the tools will shape your thinking and help you make the right decisions, and this will help prevent you making costly mistakes.
Start with the tool on the left -- Marketing 4 Cs -- it's the modern way to look at the basic functions of marketing and making sure you are using the same best practice that high growth companies are using.

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