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Published on Jun 30, 2010
http://www.augmented-reality-news.com When Boston-based agency Mullen created the "Look What You Can Do" campaign for Olympus's latest hybrid DSLR, they came to Total Immersion to design an experience in which photography enthusiasts could truly explore the new camera from the comfort of their homes. The result--the Augmented Reality 3D Experience of the Olympus PEN E-PL1--is a virtual tour that allows prospective buyers to actually hold the surprisingly small camera in their hands and test drive all of its powerful features.