 All right, well Jessica gone. I think the you just met the most introverted Marketer in the world. So hello, I'm Rodolfo a la sova and everything and Right quick question. So it's easier How many of you are in? Sales how many of your sales people? All right, I ask it again. How many of you sells plugins or teams or consultancy or development or Anything right come on you sell everything, right? Okay, so we're all sales people and you possibly 95% of you agree. Okay second question I'm a user. I have a problem. What's the very first thing I do? anyone Yeah Search yep Google search. All right. So would you agree with me that despite we're all sales people and we have products We have plugins. We have consultancies. We have services our users are actually Searching on Google for a solution Yeah, anyone Cool. So what I just said is that just a tiny little percentage of people They're actually looking to buy our product 99% of them is looking for a solution online On Google on Facebook group, whatever it is So I hope you just learn one little cool thing that you can implement in your business from tomorrow second Will you agree with me that a blog reader or a video? Viewer or a student Who don't know you who doesn't have a clue what you sell? But you've given them a solution you think they're much more likely to buy a product from you after that Yes. All right. So you trying to see where I'm getting into into Awesome. So I've got ten minutes. I can't teach you much But I can give you three tips and the very first one is Find your media. Are you more familiar with writing? Do you prefer webinars? Do you prefer audio? There must be something that you like doing and that's the very first thing But don't forget that you're serving a community. You're serving Potential customers. So actually is what do they like? How do they want contents do they want them in form of a blog a snippet on github on? Google on YouTube you have to figure that out. Otherwise, you're just gonna waste all your time and finally You know, what are your competitors doing and what they're not doing? Can you spot an opportunity there? So this very first step is to find out your media after that You have to find the topics All right. What did it do as soon as I step up on this stage? I? Asked you a few questions, right? So don't tell me that you cannot ask your email subscribers or your Facebook likes or your Twitter followers What their problems are doesn't matter where you sell a plug in a team? Consultancy a product they have problems ask them what they need help with I guarantee you you'll find 33300 Problems that have right now and if that doesn't apply use buzz sumo.com or Quora.com or Facebook groups that relate to your To your niche and look for how do I as anyone as anyone you got this problem before? I'm stuck with dot dot dot. I guarantee you you can find at least 12 topics right now and organize your lessons or blogs or webinars or Audio files for the whole year right so we found out that your Customers or potential customers are actually looking for contents first and then possibly They're looking to buy your service or your plug-in So you have to be and that's the very last tip a regular Teacher if you do one blog today and one blog in six months time and a video in seven months time And then you stop nothing is gonna happen people need to identify you as the teacher And once they identify you as teacher then it's so much easier to sell them something That we covered in the previous actually three talks So this is really relevant to what we've been saying for the last 25 minutes. So You know choose your media find topics be a regular teacher and understand this to conclude in the last five years Develop websites of build websites. I've never ever received a Thank you so much for that website. You saved my life I don't know how many of you have received those emails or those calls. It didn't happen to me. I am nice though and However, whenever I started doing contents and video classes and free lessons and snippets and problem-solving tutorials The amount of emails that you get from people in the blog comments say you save my day You made me save eight hours here. You made me save sorry the cost of a premium plug-in or you made me save a lot of things and That's the difference if you're a salesperson Your only goal is to sell something that no one wants if you're a teacher Your goal is to find what topics they're looking for what problems they have you give them the solution They get to know you and then it's so much easier to sell them what you have And it doesn't need to be relevant to the initial reason why they came to know you so I hope this is clear and You know, I'm not gonna go through the emails that I get because I'll start crying. So what's next? very simple tip Tuesday because Monday you'll probably be tired block out an hour All right block out an hour on your diary and start brainstorming with yourself or even better with a Partner or even better with a user that you know well, okay? And come up with 12 problems that your potential customers have All right all easy so far one hour. Can you afford that cool? 12 problems to have go and schedule three blogs three webinars three Podcasts if you really want to try that one and three some other form of information You have to test before you can be sure which one works in my case. It is Britain snippets or live online classes. I don't know your audience. So it might be different. You have to test it first. So block these hour Find out the problems test out the media and go become a Teacher and stop being a salesperson. That's all I have to say. My name is Rodolfo. I'm Italian. I live in Ireland I love pizza. Thanks very much