 From the Salesforce Tower in downtown San Francisco. It's the Cube Covering a center tech vision 2019 brought to you by SiliconANGLE Media Hey, welcome back everybody Jeff Rick here with the Cube we're in downtown San Francisco in the Salesforce Tower a Centres take it over five floors of these of the Salesforce Tower and they're opening their brand new innovation hub It's pretty cool formal ribbon cutting earlier today We're excited to be here as three floors of cool innovation and then a couple work floors So if you get a chance come check it out a lot of co-creation a lot of neat technology happening We're here to talk about something a little bit different. That's championship basketball. So we're excited to be joined by Jeremy Doom He's a senior director of digital experience from the Golden State Warriors. Jeremy. Great to see you. Good to see you Thank you company by Greg Jensen managing director from a center. Welcome. Thank you great to be here So digital experience you guys are getting ready to embark on a big new adventures Big construction project to south of I was gonna say ATG Park Oracle Park now a new chase center Yeah, a lot of talk really excitement. Tell us about what is going on at the chase center No, there's never a dull moment at the offices these days as the Golden State Warriors organization is going through a pretty big transition a transformation from Basketball team that that leases a building 50 nights a year into an entertainment company that owns and operates a world-class facility And so all all eyes are pointing to this project All thought is going on onto the project and it's a really exciting time in the organization It's really an amazing story of how much impact leadership Really has I mean you had a perennial doormat franchise right that hadn't been to the playoffs for a long time And David Lee shows up as the first all-star and Lord knows how long and and and they have completely Transform that franchise on the basketball side and now you see the same kind of energy vision Vision probably is really the best word and now moving from Oracle Arena one of the most beloved basketball Home courts into the new chase center. So what if you could just share some insight on what it is like to work for these guys? You know, what is the passion? How do they drive it down to the whole organization? It's it's incredible. I say that that on a daily basis there is an energy level and an excitement about Taking this organization to the next level and there is no rest We know that sports is cyclical and the performance on the court is going to be cyclical But the business can operate in a way and create an environment That a business can can succeed and thrive and that's part of the move into chase center is the organization Expanding the business is expanding into different areas that we've never been in before so it's it's exciting, right? So how long you've been working with the Warriors about 18 months 18 months and why do they bring you in already helping them win? So we are the Warriors official technology innovation partner and as Jeremy and the team were thinking through the fan experience They were assembling a really great team of partners and one of those partners is Accenture And so the reason that I'm here is because I spent about three and a half years working with Other media companies on transformations doing sort of similar fan experience design And it's really my job to bring the best of Accenture to the Warriors and make sure that as they're innovating on the fan Experience that we're helping them and that we're there as great partners to support them along the way, right? So what so what are some of the things that when the new fan experience besides just being the loudest arena in the NBA? Well, I think the most exciting thing that I'm working on with with Greg and the Accenture team is The mobile application of the future we have a Warriors app that exists now that serves a very specific purpose But we're as we move into a new building and a new district that surrounds the building and have a variety of events We need a new mobile experience also So we will be building this new mobile experience for as an application built for specifically for the local fan Anyone that can or should or will be coming to the district to an enjoying event and chase center And of course as we have a global fan base There will still be content and interesting things to bring in a global audience to the mobile app But this is really designed for the local fan to say how can we help you? If you have a ticket to an upcoming event or if you don't have a ticket to an event But just kind of want to see what's happening on the district How can we help that experience along the way and all the different touch points that they go along with a? Game or an event experience, right? So how much of the mobile app is is kind of a Launching point into the other things that are happening at the chase center versus being kind of itself contained Experience in and of itself. I would I'd love for for your your opinion on this, too I think the thing that the Warriors have done really well is they've positioned technology as enabler of the overall end-to-end Experience and so think of the mobile app is sort of the gateway that ties a lot of that experience together But certainly there are other exciting activations that will happen within the chase center throughout the district and the Warriors know How to put on a great show both on the court and off and so it's really that blend of sort of that background technology That's orchestrating this in concert along with that front in your face Exciting warrior brand and anthem that is really going to get folks excited, right? We're talking off a lot about how we don't want technology to be the story We wanted to live in the background and help enhance the fan experience rather than being the headline Right, I was gonna say I'm sure the purists are like, you know, I want to come I want to come watch a basketball game It's a beautiful game. This is why I paid a big ticket price if this is what I want to watch I don't need all these distractions with all these other things So when you think about the experience and integrating it as you said as an amplification of Watching the basketball game versus a distraction or something that takes away from the core, right? You know, how do you kind of balance those priorities? How do you you know kind of level set in a new feature request or a new workflow request versus? You know, don't forget at the end of the day still about the basketball game first it is and in addition to the basketball game It's all about the 200 other events that will be there I think of all the concerts and family shows that could be coming to a facility that San Francisco has never had before So the the mobile experience is supposed to get enhanced and I think we're spending a lot of time thinking through The moment you think about coming to an event is when that sort of experience begins and the mobile app should be a conduit to help And not get in the way of the experience, which is that thing that's on the stage or on the court, right? Really great of good friend of mine is Bill Schlau. He's the CIO of the Giants, right? And every year they go through some big huge technology Playing whether it's a new jumbo John or it's a new Wi-Fi under the seats And you know, it's just really cool like it is delicate balance where you know You want to bring in the tech people are expected to have tech They want their Instagram to work when they send a picture, you know with the kids But again, it's got to be it's got to be you know, I don't want to say secondary But it is secondary or a little bit behind behind the scene And I think the Warriors have been really thoughtful around using the application to help coming to the district and chase center become an experience And what I mean by that is your ability to do wayfinding from your home to get to your seat Your ability to book a car service if you choose to leave the district or after a game The ability to just sort of make your life more simplistic around the game So that getting to and getting from the event is much simpler and much more streamlined for the fan But when you're in that experience, sure You can pull up the stats to see that steps hit 11 three-pointers in a row and broken clays most recent record Or you certainly can just enjoy the game for what it is. Right, right All right, well before I let you go, thanks for bringing the trophy to Jeremy. Very very nice Just what just what one or two like totally unique nuggets You can share at the chase center that are completely new and maybe kind of fall below the radar that you think are pretty cool Well, I don't I don't know if I want to give too many secrets away But I will say that I think the the experience will be something that we cannot miss from the visuals where it's placed I think just the visuals when you see aesthetics is going to blow everyone away And I think hopefully if we do it, right the technology and the mobile experience will will be an element to it But won't be the leading story. All right Well, thanks for stopping by congrats on all the the rings and I look forward to what's one more season, right? We have one more season to go. Here we go. All right. Thanks a lot. Thank you All right, he's great. He's Jeremy. I'm Jeff. You're watching the Cube with the Ascension Innovation Hub in downtown San Francisco Thanks for watching. We'll see you next time