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Uploaded on Mar 2, 2016
Thanks to big data, it is now possible to harvest user event data, such as search logs and click logs, for the purpose of computing user-based search accuracy metrics. These metrics can determine how well a search engine is satisfying the needs of an organization’s user population. And the better and more personalized the user experience is, the higher the conversion and adoption rates will be, resulting in lower abandonment rates.
This webinar discusses the algorithms and processes for computing search accuracy metrics which are enormously helpful for computing and comparing search engines before a search engine is deployed.