 T.L.O. What's poppin? We are on kickkick.com. We are not live, but you can leave a like comment subscribe Turn on your post notification bells. Let's continue to grow the family from Chicago to the UK If we happy to go live and you miss it this channel right here is where all the highlights will be from the live We also got merch out new merch out Yeah, get me We also got the patreon. This is where things this is where we watch things we can't watch on YouTube It's all in here. This is an up-to-date list of everything you can pause or you can just go To the link provided and check it out. You can check out what's on there and whatnot without paying You know, and don't forget. We got the discord plays a big part On kick because you can't drop links in the kick chat, so you got to drop them in the discord I Be back on kick Monday So make sure y'all, you know get in there If you have to if you don't know how where these are they're in the description of every single video It's a link called link tree you click it everything will pop up Why does American beer taste like water first of all? Yes, it does Second of all, I don't really partake in it third of all, I Am wanted I do want to take I Haven't tried UK beer, but I've seen some at the British marketplace yesterday, so I might go back and grab American Lager crisp light refreshing It says American as baseball and apple pie and snooki and Abraham Lincoln's beard and here in America We sure do like our beer We're ranked second in the world for overall beer consumption an honor We've earned by tossing back roughly 51 billion pints of suds every single year And although there are a lot of options to choose from the style of beer We drink the most by far is the traditional light American Lager Of course, not everyone else in the world loves American beer We find your American beer is a little like making love in a canoe It's close to water very well-made beers. There's a very high Monty quality beers put the kind of light on on beer flavor This is Ray Daniels founder of the Cicero certification program in Chicago long time. Oh from my hometown. Oh Cicero That's it's a gotta be on Cicero. That's a good play on word words brewer an expert beer drinker And the main reason is because there's not that much malt in these recipes Yeah, and the Germans have it saying that malt is the soul of beer And there's not that much Malt in these beers, but how did a style of beer that's drinkable and refreshing yet has no soul get to be so popular Five reasons German immigrants prohibition brewing technology World War two and the post-war consumer packaged goods economy But I'm gonna get to that in a minute. Excuse me. Could I get a cool refreshing Lager, please? Here is our beer list categorized by country loggers are listed on the left alphabetically by Course That is how I be, you know what? I don't want to go through all of that W script up Paper cut Why is that I would say like for most of American history? This was the kind of beer we were drinking right right? Well, it really has to do with brewing technology and the migration of German-speaking immigrants coming to the US between 1850 and 1900 million so this is Good, I know the UK 100% has better tasting beard in America I don't even like these IPA's from everywhere else like and you can kind of keep those Give me a good Lager Which I know y'all got some good ones over in the UK If I if I want to drink some beer like What's my go-to man right now? There's a Florida brew beers called yingling. That's like my go-to right now Leads of German-speaking immigrants migrated to the United States prior to that British style ales dominated the beer industry But the Germans wanted something different wanted to make a nice golden clear pale beer Because that was the style of beer in Germany at the time But American barley the stuff that grows here in the United States is different than the barley that grows in Europe And they couldn't make a clear beer with American six-row barley because it has a higher protein content It's a problem. They were very annoyed. They couldn't get clear beer. I mean, I would be pretty annoyed Absolutely, you know, it didn't look pretty the way it was supposed to yeah So they figured out that if they took a low protein grain like corn or rice and Mix it into the recipe that they'd get a lower protein content of the fish beer and the beer would turn out clear So that was the original reason it was it was not to make it cheap It was not you know anything else But they wanted a nice clear golden beer the Czech style Pilsner, which is a type of logger quickly became The beer of choice breweries began popping up all over the place many of which were owned and operated by German immigrants like Adolf Kuhn's Frederick Miller Joseph Schlitz Frederick Papst blue ribbon full name and a soap made a whole blue ribbon Man, you go to any like dive bar in Chicago You can get blue ribbon with a shot of my Lord for like six dollars Malort for some reason is the the liquor of Chicago. I don't know if y'all notice it tastes so bad But the Chicagoans We love it now when I say we I don't mean me. I mean we as Chicago. We love Malort. I think it's disgusting but Pine of ribbon blue ribbon with a malort for six bucks. Come on, bro I'm I'm drunk off twenty dollars. You can't get that nowhere else The maker named Eberhard Anheuser the brewing industry in America flourished and by 1873 the country had over 4,000 breweries, however, this golden age of golden logger would not last long The boom in the beer industry was accompanied by a boom and other things associated with beer like public drunkenness and domestic violence Then something happened in America that set the brewing industry back a few decades When the 18th amendment passed in 1919 prohibition in the United States had officially begun the production transport and sale of alcohol Became illegal and the beer industry all but ceased to exist with me I don't even know how America let this happen back in a day. Like I like I need to like I One thing I do not know is the full story behind prohibition Maybe I'll look it up to a video on it one day But I'm still a little confused how this even happened like the exception of a few industrious entrepreneurs When prohibition was finally repealed in 1933 only a fraction of the beer manufacturers from the late 1800s remained and that number continued to drop Every year strict state laws combined with heavy government regulation made it difficult for smaller beer companies to survive Not to mention the fact that home brewing was still illegal during World War two grain was rationed in the United States Forcing beer makers to rely more heavily on adjuncts like corn and rice This slowed the reemergence of smaller breweries, but allowed bigger established breweries to flourish After the war ended America didn't need a ration anymore and we began to adopt a more liberal approach to consumption You know and then the 20th century was pretty much a century of consumer packaged goods in the United States We had very narrow media outlets. You know when I was a kid. There were only three TV stations period That sir Sucks what did you feel your date? Like I'm not okay Let me stop You had a great childhood is what that means No ancient history, right? Yeah, everything got narrowed down to a very small number of brands with universal distribution throughout the country It's true for soap breakfast cereal coffee was Folgers and Maxwell house I mean everything got narrowed down to a very small number of consumer brands and beer was no different throughout the second half of the 20th Century the number of independent breweries dwindled as beer manufacturers merged and companies like Anheuser-Busch and Miller continued to grow by 1978 Sure as merged and companies like Anheuser-Busch and Miller They got all of these beers under this one umbrella. I used to like Budweiser for a long time as well continued to grow by 1978 the beer making industry hit a record low with only around 80 breweries operating in the U.S. America's beer got even more watered down when the big beer companies devised a brilliant strategy to sell more beer like beer I want to tell you the ease Like now that I'm an adult being an adult And maturing is realizing that light beer is fake. It's a plan to get money. It's a money scheme It's not even beer. How you call the beer? Originally marketed unsuccessfully as a diet drink light beers promised the same great taste but with less filling Which basically just encouraged people to drink more Miller light and Bud Light's advertising campaigns were hugely successful And further cemented their dominance of the beer industry unless you were one of the millions of Americans who enjoyed bland watery beer Things were looking pretty bleak But then a miracle happened In 1977 Congress passed a small brewer tax credit and in 1978 a bill was signed into law that finally made home brewing legal Throughout the country salute to Jimmy Carter. I guess right Until on it. Well, I don't salute as far as this Jimmy Carter Signed home brewing one of the other great things Jimmy Carter did. Wow. What a great man. Yeah, absolutely home brewing became legal and Home brewing really drove the craft brewing movement It was really tough in the early days because there was no equipment. Nobody was selling supplies to these small breweries You know a small brewer might need a thousand pounds of malt and they call the malt supplier and they're like, yeah Well, you're saying small, you know, how many how many train car loads do you need? It's like how much is the train car? 30,000 pounds like Can I get a thousand? Yeah, you know click it started slow business because if I was one of those people that they call Man, what everybody trying to do it. Nobody's selling to him. I'm in So it's in everybody my way. I got y'all slow at first But over the years the number of small craft breweries began to steadily increase So what we're seeing now what most people think of is the craft movement the modern one in the second wave really started about 2003 our craft brewers out there who'd been sort of sticking to their knitting and really, you know Cleaning up their game and getting things good and new breweries started being founded and we've had this huge, you know Upsurge of breweries. So there that's 30 years of craft beer in a no longer limited to the light loggers that Americans had been Drinking for over a century brewers can now experiment with a variety of styles and flavors creating new recipes Borrowing from old traditions as well in 2015 the number of breweries in America reached an all-time high at 4,269 surpassing pre-prohibition numbers of course at the same time in 2015 Time after years of mergers and acquisitions the world's five biggest beer companies now control over 50% of the world's beer market Although big beer continues that says a lot right now if you come up with a good beer right now Good beer recipe you can get bought out and keep a small percentage and make money for the rest of your life Rest of your kids life your kids kids life and so forth right now You still do that with beer Gave myself an idea tough is to dominate it does not seem to be slowing down craft beer And we have more options for beer consumption than ever before this is truly a good time to have oh That's Guinness a beer if you're of age and you drink responsibly stay in school So what do you think do you enjoy craft brews? Do you think we're in a beer bubble that will explode at any time? Or are you content to stick with the good old mass-produced American light logger? I don't like like beer So I Kind of just like it all let us know in the comments last week We did a video all about the centennial bulb the bulb that lasted over a hundred about the light bulb me the fuck of Period are done. TLO leave a like comment subscribe Let me know what your favorite beer is down in the comments Especially from the UK because I found some beers that do want to try but I don't know which one to get So let me know man. I'm gone