 Hello, hello, hello. Hi there. I am here. Good morning. Can you hear me okay? Yes, I can. Yes, how are you, Brenda? I'm doing great. Thank you. Good. Thank you so much for reaching out. Thank you for your time. Yes. Yes, I'm, um, uh, I've heard a lot about you. And so, um, I just want to call and find out what, you know, what all you can do and, or you can help me with. Yes. And, and, and first of all, I cannot, I cannot thank Brian enough. That guy is telling the whole world about me. Like, I know that guy. He's awesome. And I, and I, to tell you the truth, I think, I think a lot of it has to do with it. I mean with Brian and just other clients of mine that end up sending me people. I think a lot of it has to do with the fact that I just keep going. I just keep going. And, and, and I just show you basic steps to implement. That really turn everything around, like as far as your branding, your social media branding, your exposure. Um, and, and, and it's only because I've been doing this for a very long time, just in the field of, of marketing and internet advertising. Like I've been just really trying to crack the code on what it takes to capture elite on the internet. Yeah. And, and I've been doing that for the past 20 years. Oh wow. And I've been doing this for a lot of time on the internet and really driving, you know, attention to get people to click on certain things and give up their information, you know, and that, that all started in 1999. But, but in 2010 is when I became a lender. So I was in the mortgage industry here in San Diego from 2010 to 2016. And it was in that 16. It was in that six year period from 2010 to 2016. And in that six year period when I networked with a ton of realtors, you know, I was, I was the bank. So obviously a lot of realtors were coming to us to get their clients approved for first time home buying. And so I networked with a lot of realtors and, and in that six year period, I started realizing that the majority of the realtors that I was speaking with were not leveraging social media like they could be. Right. They just weren't running ads or they weren't really posting and they, and they just weren't, and this is, this is what I started out with. And so I knew that my first draft contract came out of the year of 2011, 2010, you know, 20 or 2010, 2011-20 into 2012. And so I'm just realizing all this stuff. And I'm like, man, and then it wasn't until 2016 when I was already sick and tired of mortgages. And so I knew I had this background and this passion and marketing. And so in 2016, I left mortgages to start helping real estate agents with their social media marketing and Facebook advertising. was out there pitching you leads or or or Zillow was you know charging you an arm and a leg you know per lead I already knew that most marketing companies that were approaching you guys were were costing a lot of money yeah and I knew that most rotors did not have that high budget to hire a lot of these expensive companies so I did not want to charge a lot at all like I did not want to pitch you some other random you know promise of capturing a ton of leads and so in 20 so that all started in 2016 2017 and then it was in like 2018 when I realized that I realized every company was pitching you guys and so what I started realizing was that 99% of you guys were missing the basics like every realtor wants to know how do I sell my house today right like you mentioned an open house coming up like every realtor wants to know how can I capture a lead today how can I find a buyer today how can I find a listing today right like that's really all that's to it right and so I knew that every realtor already had that in mind but as I started requesting real estate agents on Facebook like you see my friend list here yes 5,000 friends and it's a public list Brenda it's a public list so you know when we're done you can go look at my list here's the crazy part 4,900 well actually let's just put it this way every single one of them every single one of them except for one which is my wife she is the only one on the 5,000 list and again you can go look at it she's the only one on that 5,000 list who's not a realtor so we're looking at 4,999 real estate agents and so that happened that started happening in 2016 so 2017 2018 and as you start to follow thousands of people that are all in the same industry they're all licensed real estate agents in the country every single one of them as you follow that many people in the same boat you start to see patterns you start to see habits I start to I started to see how everyone's posting their listing how everyone's you know promoting their open house coming up and so it was in 2018 when I said wait a minute rather than pitching you guys some crazy expensive monthly plan I'm realizing that 99% of you guys are missing the basics yep and so that's kind of where I found my niche and I think that's why Brian and a lot of my clients end up referring me because it's simple it's the basics and it's where we need to start like again I already know you're looking for a lead I already know you need to know how in the heck do I get people in my open houses weekend yep I already know you're thinking that but what I what I found was the fact that we need to dumb it down like that that's what I call step three lead capture getting people to your open house that's what I call step three there's five basic steps that I'll show you how we do how this all you know comes together there's five basic steps and I ended up writing a book about this last year um there's five basic steps and that's step three lead capture buyer lead seller lead getting someone to our open house that's what I call step three but step one and two is what hinders the ability to really see an ROI on step three it's step one and two that's missing from everyone's page and so that's what I can definitely show you so so just to kind of answer your question on on what what exactly I can do and what I do I'm going to just show you these basics like I'm going to show you step one what we need to add to your page step two what we need to add to your page before we go on to step three which is promoting this open house or promoting any kind of listing because that's all going to happen through some type of Facebook ad so let me show you and and and I'll show you all well I mean I can cover all this within the next 10 minutes like this is not really a long call at all it's it's really just basic like it's super basic but I truly believe it's going to completely turn around your page and when I show you examples of other agent pages you'll clearly see you'll clearly see that your pages need need a need a facelift okay and again it's only because we're building a business it's only because it's social media and and it's and it's only because we need our audience to really look at our page as as as if we're an authority like I want them to kind of come to Brenda's page and automatically assume that she's the queen of real estate yes right and that's just and and all that is is first impression when you land on the page it's first impression when you see big numbers on the page all that is is perception so when when people land here and that's what I call step one and two when people land here we need we need we need their attention like we need we need that a ha factor like we need people to land here and they say wow dang Brenda's really crushing it and and it's going to be simple numbers and simple links that I'm going to kind of show you okay makes sense yes cool so here's here's what I can do let's go to let's go to your page real quick let's go to what's your last name suder s o u t e r t e r yep okay cool so let's pull up yeah it's this one right here well it's my personal page right yes this is your personal page and and and and it all starts here so a lot of the magic starts here you'll be connecting with people on this personal page first and then we'll get them over to the business page but let me also at the same time let me pull up your business page okay cool let me see if i can pull it up here should just be Brenda suder realtor okay um let's see right there yeah perfect okay cool okay so and then let me also pull up a quick page so i can show you an example okay this is this will be step one and and step two this is this is super super basic and a big big deal so let me pull up candy's page here's another rotor she's in a completely different you know company completely different state but i'll show you hers as an example okay so here's the deal as i as i started requesting real rotors right as i started requesting every single one because in 2016 when i left mortgages and i knew i wanted to help you guys i understood marketing so i knew i knew that i had to figure out a way to get to you like i can either cold call every rotor in the country and say hey i'm david i can do marketing services but i didn't want to do that i could have easily reached out to my existing network because i had a ton of rotors that i worked with when i was doing their mortgage you know but i didn't want to do that either like i when i was leaving mortgages in 2016 i was literally sick and tired of being sick and tired i was sick and tired of it all i didn't want to talk to no one anymore and so but i knew i had to reach out because marketing is everything like i knew i had to find a way to get in front of you guys so again what i started doing is just requesting every single agent and now today all of my all of my all of my friends are are agents so since 2016 this is what i've been doing is looking at real estate agent pages and so here's what's going on it all starts here as you start to connect with people and as you even get out to your to your local market and you go to networking events you go to luncheons you go to you go to you know different events that lenders are putting on or title reps are putting on or whatever whatever you're doing in your local market whenever you meet someone especially do you have kids yeah you have kids right yep great yeah so as you're going out to whether it's sporting events or a school event or an open house as you're meeting people in your local area shaking their hand giving them a business card and say hey i'm a realtor i'd love to help you someday those people are gonna are gonna all connect with you here you're not gonna say hey yeah go to my business page no you're gonna say hey connect with me on facebook and and and the majority of people whether it's friends that you're just requesting just randomly on facebook or whether it's people just randomly requesting you and you don't even really know them but you you accept them anyways or whether it's people that you're meeting you're in your local market it's going to happen here you guys are going to connect here first and so as i'm telling you following thousands and thousands of pages here's step one when i look at every page 99.999 of the time the intro looks like this you have realtor at lives and from and we're not friends just yet i'll i'll delete a few people so i can add you but whether we were friends or not whether we were friends on facebook or not this intro needs to stand out so when i land here because again there's there's over a million realtors literally over one million on facebook alone like on facebook alone there's over one million realtors so as i land here what makes brinda stand out like of course pictures say a million words like i can look at all your pictures and be like dang she's an amazing woman she looks like a family woman amazing wife amazing mother i can look at pictures and tell all that but it's the it's the intro that's also going to give me some information as well and it's the intro that's going to lead me to where brinda wants me to be led so for example here's what your page looks like and this is step one here's what your intro looks like i come across brinda's and that's what i see i come across candies and this is what i see so right away rather than showing me a link to her brokers page which is what you're doing you're sending me straight to palmer house right so all your friends that are landing here it doesn't matter how many you have whether you have a few hundred whether you have a few thousand the majority of the people on your personal facebook page most likely are not realtors right they're most likely not even your friend list most likely does not even consist of hundreds of lenders or hundreds of title reps or escrow officers chances are your friends list consists of normal people average consumers renters buyers homeowners whatever average people that work at a local you know coffee shop or whatever Walmart or whatever and so the majority of your friends do not know the business therefore they do not even know that this is not your business page so god only knows how many of your friends your genuine ones who actually want to support brinda god only knows how many actually clicked on this page liked this page thinking they were supporting you when they're not right when i like palmer house it has nothing to do with brinda obviously you work there but that follower the person that just liked it they're not seeing your stuff they're seeing palmer house and stuff right yep it's that's so simple simple simple edit rather than showing this link you need to be showing this link okay and so again with candy she's showing me her link i click on it and it takes me straight to her business page and so that's one that's one link that needs to be added and then the rest is right here as i come across brinda's page let me know that you're on instagram let me know that you're on twitter pinterest linkedin show me your website address don't let me search for it because as i got as i come to your page i got to search for it i got to click about i got to kind of search for it and and when i click about you have a few links showing over here but look at candies if you notice if you look closely which you don't even have to look that close every single link is identical so the simplicity in the branding the simplicity in customizing the link to match gives off a huge impression to your audience and that's the first impression i want to land here and let and and automatically know that brinda's a real person because she's on instagram she's on linkedin these are the top platforms so it's facebook instagram twitter pinterest and linkedin those are the top five okay now you don't have to be posting on all these platforms that's not what i'm saying you don't have to post on all of them all the all the time and be this social media butterfly no you don't have to be doing that but what you have to what you have to understand is the fact that we're now in business we are building a real estate business we are open for business we're looking for buyers sellers we're looking for investors we are a brand and what we need to know as a brand as a company as a real estate empire that we're looking to build we just have to know where our audience is at and we know social media we know that's where they're at but which ones facebook instagram twitter pinterest and linkedin those top five platforms are literally where billions of people are at every past client every existing client every future client you'll ever close escrow on is literally on one of those platforms right this very second and that's a fact so when i come across brenda's just because i connected with her on facebook and now we're facebook friends how does she know that i don't spend 19 hours a day on linkedin right and so what what would have happened is if if that linkedin link was right here i would have noticed it right away automatically that's my favorite platform i would have clicked on it and one second later i would have been following you on linkedin and because i'm used to messaging people on linkedin i would have messaged you there and and and if that was regarding a listing or if it was regarding an open house you better be sure you get that message and and and and all that took was simply placing the link so when you can put one link and one link only or one name i should say one name and just customize every link it just looks it just makes your brand look better it makes your brand look better it makes you look like a brand and it allows your audience to know you under one name you want to brand one name and one name only so if someone types that in on any of these platforms they'll find you makes sense yeah it does it does and i don't like yeah like right now i don't i'm trying to come up with a name yeah yeah i you'll find you'll you'll think of something you'll see and and this right here you did it for facebook so this is this is exactly what i'm telling you you did it for facebook you customized the usual name yeah i just put my name just for now yeah that's fine that's fine and then and then and then instagram linkedin pinterest and twitter and then and then and then also getting the dot com because right now if i click about or even on your personal page look we have this one which is the one which is which is which is your broker's link right so that one right there is that going to the website that your broker gave you yeah but it's mine with my information yeah with your information so rather than having this brinda dot explore stluishomes.com rather than that long link let's just do your link like whatever your username is let's get that dot com and let's just brand that name so when people click on it then they can go to your website but but it's one name so for example with candy i click about everything is one name all the way down to her dot com okay so so and then and so that's the personal page and then when we go to the business page like for example with your with your um um about on the business page this is what you're showing me your email and your dot com if i go to if i go to candy's page and i click about this is what she's showing me everything is hedge properties hedge properties hedge properties hedge properties hedge properties and this down here is linked in and pinterest but i don't know why the icons are not showing but there's instagram there's twitter there's her website address and and that's just what i call step one and again brinda this is not really my my whole you know background of marketing and saying hey you should do this it's not really it's not really that is just after looking at thousands and thousands of real estate agent pages i know that branding and your marketing and your personal branding means everything and now now that we're transitioning onto social media and trying to crack the code on what it takes to build a social media brand i'm telling you this is as basic as it gets is listing all those links and making the match that's step one that's step one is is just giving that one link to your audience and and and one name only okay so that alone would turn around that personal page it would completely look way more way more updated and then also on the business page because as you start to run ads so the whole the whole thing is i have an open house coming up i got to run an ad okay but here's the deal when people start seeing your ad in the news feed there's two places they can click on so as they see any ad any ad it doesn't matter if it's a real estate agent or a chiropractor it doesn't matter here's the news feed this is where everybody's attention is at is in the middle so whether they're looking at it from a cell phone or whether they're looking at it from an open house i mean i just read that post whether they're looking at it from a computer or a cell phone it's the news feed this middle section here is an ad right here anytime you see the word sponsored that is an ad so when it comes to you running your ad i can either click on learn more and go straight to his web page or i can click on his name so again with over a million realtors we just got to stand out and if i come over to his page and i click on a bout because i never heard of nicolas who the heck is nicolas i'm going to click about and i'm going to see all of his links and this guy he's just his links are just looking horrible and it's not that people are pinching at it it's not like we're over here trying to look at that it's just subconsciously as a consumer it's just little random things that we notice it's just a little it's the little things it's paying attention to the details that's all it is is so when people click about i want them to see all my links and i want them all to match i want them to look good you know what i mean and it's basic it's basic so this guy running facebook ads there's his links but everything is just look well this made you look video made you look video made you look video his youtube should be made you look and then his twitter linkedin and pinterest should have also been looking made been listed and made you look yeah video but again i mean it's just going up another step that's all i mean it's just taking it up another another step and that's just what i what i call step one and so you want to do that before you start running ads here's step two okay here's step two and again as you start to run ads they're going to either click learn more to go to a web page or they're going to click on your link to come to your business page okay here's step two here's step two and so as let's go let's pull back up mine okay so here's here's what every single real estate agent in the entire country is doing this is step two again as i started request requesting thousands of people here's what started to happen every single real estate agent clicks invite to get their friends to like their business page every single notification sandy michelle debora shannon karina nicole if i did not point this out to you you and i would have became would have became would have become friends on facebook so we would i'd request you we'd become friends you would have set me an invite because that's what you you've been doing i mean you got 363 you've been clicking invite inviting people from your personal page to like your business page that's what every agent does and when i click on anyone's page anyone's page i've seen thousands of them brin i'm not joking i've literally seen thousands when i go to everyone's page every single agent is around a few hundred likes 300 400 maybe 500 the most and someone that's at 562 they've been clicking invite forever here's why that's a waste of time number one is that you're physically doing it even though you can come in here and invite your friends one time and the notification goes out to everyone on your list the fact is that not everyone's going to accept that invite so you'll find yourself clicking invite all the time every time you get a new friend click invite just to try to get that number up a few hundred time consuming physically take if it's if any of this is physically taking your time it's a waste of time it's taking too much time we got to automate every we got we got to automate all this number one physical waste of time but here's worse than number one here's number here's number two here's worse than number one as you scale this friend list up and as you go to a few thousand friends two thousand three thousand four thousand five thousand as you take that number up it's the same thing for instagram it's the same thing for linkedin pinterest twitter it is the absolute same thing the people who are following you on your personal pages it doesn't matter if it's a business page or a personal page we have one account facebook is the only one where you have a personal page and a and a quote-unquote business page facebook is the only one but everything else it should just be one account you don't need a business for instagram a personal for instagram a business for twitter you don't need just need you just need one account for each platform but here's the reality as you scale this number up of your friends and you start to request more friends and more people request you here's what's crazy 95 percent i know it's 99 but i'll be a little bit conservative and i'll just say 95 95 percent of your friends will live across the country and not know you so as you and i become friends on facebook i'm in california you're in missouri you're inviting me to like your business page you're posting a link to your listing but i'm not moving out there and so when you look at your friend list i mean your your light count 99 percent i'll give you the one percent the one percent or maybe your your in-laws your your cousins your girlfriend your friends that you went to high school with that are friends on your facebook page you invited them now they like your business page i'll give you one percent but 99 percent of the 363 do not live in the area they don't even live in the state so when you post your coming soon no one cares right like no one cares and and we spent a good amount of time inviting those people to like our page that's what's crazy 363 you didn't get there overnight like you've been spending some time clicking invite just to get a bunch of people that don't even care this is step two so i'm just telling you what every agent is doing every agent clicking invite when 95 percent of their friends don't even live in the area and so rather than doing that when i come here this number needs to be a little higher so this is before we run the open house ad this is before we run a facebook ad for a listing this is before step three this is step two here's what we have to do this is what i see when i come across brinda's page 363 this is what i see when i come to candy's page 3500 wow yeah you see you see how crazy that is brinda look you saw that number and in one second you said wow literally and there was emotion in that it wasn't just wow you actually had emotion in that right you looked at that you're like holy crap right you said wow that right there is social proof that's credibility that is what we call authority when people land here and here's the reality 95 percent of our friends as i mentioned they're going to live across the country but 95 percent of our friends don't know us like i don't know brinda like the same way you're on this call wondering who the heck david is i'm on the call wondering who the heck brinda is right and even if we were friends on facebook and even if we became friends and we were friends for nine months but we're just random facebook friends i we we don't know each other at all and and that's how it is like so so so i don't know that brinda's a top producer i don't know that she closes the deal every week i don't know that she's been in real estate for the past 17 years i don't know any of that and either do your facebook friends we don't know any of your offline credibility so when we come here to this business page now all of a sudden we're seeing an ad for a listing now all of a sudden we're seeing an ad for an open house but who is brinda i'm not her facebook friend i don't even know who she is i don't like her business page but i'm seeing the ad all of a sudden let me click on her business page let me see who she is again when they come here that number needs to be a little higher okay so that's step two so rather than clicking invite and and and to tell you the truth i did the same thing i ran the same ad for brian so when we come to brian's page and we go to his actual business page so look brian here are all of his links i set all that up for him so all of his links i did that for him we take we go over here to his business page i ran that ad for him so now his online credibility now he's ready to start running facebook ads now he's ready to start step three and start targeting his local area because it's not social media that i want to improve that i want to impress like i don't care about impressing my facebook friends with that big number who i need to impress are the people in my local area so when i start running facebook ads for my listing targeting st louis or targeting your your ellisville or wherever you're marketing when i start running that ad on that listing to my local area and i start running facebook ads to my local area those are the people that i want to impress i want them to see my ad come to my page and automatically think i've been in real estate for 57 years because a few thousand people are following my page got it okay yeah like that right so that's step two and then step three now we can go into local ads now we can go into lead capture now we can go into promoting our open house or our listing that's step three and so again every time i jump on a call for the first time every rotor and and and let me know if you were the same way you were all you were thinking with step three all you were thinking is how in the heck do i market this open house yes right without even knowing these basics without even thinking that they were there are these basics but as i showed you these basis basics step one and step two does that not change anything does that not like makes sense right a light bulb went on and and it actually makes sense let's let's do step one and two and then and then we can go on a step three so step three what do we got for step three what do you got going on what is it is it open house is a listing what do you got what do you got what do you got what do you so um my listing is going to go live today i just got the um professional photographs so i'm and putting it into um the mls and i'll go live here in a little bit awesome and then i'm gonna have an open house on sunday okay now i and i'm just just letting you know this on this open house this is a 10 day listing i um it's actually a one day listing so this was for sale by owner they're friends of mine um they sell all their houses for sale by owner they don't want to pay the big real estate commission i knew that so i had proposed a one day listing um that um i get the listing i market it for seven days prior to the open house um and then i have an open house on sunday and um hopefully to get a buyer so then tuesday is my end of the listing if it's not sold either the listing comes down or they hire me to continue the listing so so i'm just putting i'm just letting you know it's all about this open house okay so here's what i already have put together okay so here's here's what everyone does let me show you and i don't mean to keep bringing up everyone i know you don't even care about everyone but at the same time we have to look at we have to analyze our industry we have to look at what the heck how's everyone else doing it and i'm telling you how everyone else is doing it and how and the reason why they're still stuck here's what everyone's doing everyone will just simply post that listing or market their open house like let me show you what it looks like let's go to let's look at some listings really really quick and i'll show you what everyone is doing um which is what you're doing which is what everyone does they just post their links on social media that's what you know what what it is but but as we know now 95 percent of the people that are seeing it even when you start posting these groups now if you post in local groups then then okay at least at least we have a better chance these people are local but if it's any other random Facebook group or if it's just your Facebook business page or if it's now or if you're posting that on your personal page you can still do all that but as i just got done saying 95 percent of the people following you don't even live in the area right now now if we're hoping and we're betting on the handful of people on our personal Facebook page that actually know us you know coworkers ex-high school classmates whatever if we're holding our breath and banking on that then don't hold your breath because that's just a handful of people that already know us and and okay they may not even be in the market but what everyone is doing is they're just throwing spaghetti against the wall to see what sticks and that's social media so as i start to scroll down look this person is about i'm seeing this this is in sugar land i'm in san diego california why am i seeing it because she's just posting it because we're friends and and and and she just thinks it'll be cool to post it in the group and and when everyone in the group lives across the country and i and i get it the more exposure obviously the better i get it but it's so untargeted it's not even funny so so so this is what people are doing they're posting it or or they'll post let's go to or here's an open house perfect example here's here's where you're at right now the text the images and what this person is doing she lives in where does donna live she lives in well where's this property she's in port orange wherever that may be but it's definitely not in my area so she's posting it for everyone to see i'm seeing it i'm in san diego i'm nowhere in the market but i'm seeing it and so what she's holding her bet what she's betting on is the fact that okay someone's gonna comment someone may message me about it that's what she's thinking right when i'm saying no you have to run this directly to port orange you run that as a facebook ad directly to port orange and when they see that ad people in that local area here's what they're going to do they are going to click on the ad they're not going to just comment on the ad they're going to click on it and they're going to come to this page right here let me give an example this is an example we can obviously change the image and change all the text and and make it match your brand but let's just use this as an example they see the ad right they see your ad you write out the text the specs of the property and all that good stuff you put a few images of the property and then they click on learn more because this is going to be an actual ad so just like over here when you look at any sponsored ad there's always that learn more button so right here here's a sponsored ad from grant cooper here's the learn more right so people are either going to click on the image and it's going to take you to their webpage or they're going to click on learn more and they're taken to a webpage or they click on grant cooper and go to his business page so if i click on learn more let's say this is your property i click on learn more here's where you're taking me get instant access to the price and photos of this property homes in this market move extremely fast a few bullet points of the property view all 17 photos now that's how you capture leads ah that's it we don't take them to your palmer house website where there's a million things to click on we don't take them to any other website where there's a million things to click on i don't care for people to comment on it that don't even live in the area i need to run this ad directly to that local area get people to click learn more and give up their information i need a lead i don't need a facebook comment right now now if people comment that's fine they're in the area they comment cool i'll take that but at the same time this allows us to just run the ad on autopilot and just get people to opt in where Brenda can capture leads who knows maybe this property ain't the one for them but they they're definitely in the market they live two miles away from you they're obviously looking right for something so now you have that lead and and and so so taking them so a facebook ad is what i call step three running local lead capture ads for buyers and sellers with a facebook ad targeting your local area that's what i call step three this landing page taking them to one single page this is what i call step four when you capture that email that's what i call step five because here's the reality behind a consumer a consumer is going to see that someone in your local area that may be looking for property they're going to see it and they're going to click on the button because they want to see all the photos because they're interested in moving but what if that person is not interested in that exact listing and but but they may be open for others that's why we have them on our email list now so i captured their name and email their name and email is on a list that's what i call step five over the next few days they're going to get an email from me hey john this is brinda just wanted to follow up i know you inquired regarding seven seven seven plaza boulevard a couple days the property is still on the market let me know if you like to if you like to schedule a private showing and i and i'd be more than happy to to to give you my time click the link below it'll take you straight to my calendar where you could schedule a call now and that's email that's an email that went out a day later two days later another email goes out hey hey jason just wanted to follow up i know you inquired a few days ago regarding that property hey guess what the property is already off the market it did sell properties in the market are selling like hotcakes but hey if you're still in the market and looking for other properties i do have a list available click the link below it'll take you straight to my calendar and i'd love to chat with you to see what you're looking looking to get into have a great day talk to you soon that's an email that went out three days later while brinda was sleeping and that is how you're getting people that's how you're nurturing these leads that are now all of a sudden coming through your facebook ad you're not going to be calling them every day you're not going to be facebook messaging them every day all this stuff is automated and so it's it's the email automation that i call step five where we want to nurture that list we want to get these people on the phone with us because that's the ultimate goal your ultimate goal is to get people on the phone right like i need to talk to them right like so so so it's not going to happen right here they're not going to give you their phone number right away you can add a phone number filled and and and and try to try to get the number from people right away but you have to also put yourself in the consumer shoes when you see an ad you click on it unless you're super super fired up and super super super ready to pull a trigger you'll give up a phone number depending on what it is but nine out of ten times when you see an ad and you click on it you're not giving up you're giving up your phone number right away you'll name an email right away but not all the time you're going to give up a phone number so it's why that's why the email automation is so important whoever comes to this page and ops in regarding that open house or ops in regarding that listing i need to be able to email them over the next few days and i'm not going to do it physically myself like i'm not going to just sit there and manually email in each individual person as they come in heck no i'm going to have an email automation setup where over the next seven days these people that come through are going to automatically get these seven emails so yeah so you'll sit down one you know an hour one time and you'll write out a handful of emails and then dump them into the auto responder and let the auto responder send them out whenever you set whenever whatever day you set they opt in today they're going to get another email tomorrow they're going to get another email after that they're going to get another email after that and it's either regarding that property regarding that listing regarding that open house or it's offering them other listings that may be on the market and so it all comes down to just running that facebook ad and all these leads that are coming in these are not nationwide leads these are all people in that local targeted market that you ran a facebook ad too right bottom line that's all it is it's step one those links step two your light count step three facebook ads to your local area step four bringing them to a landing page and then step five nurturing that list with your email automation those are the five basic steps those are the five basic steps so it so if you don't have if you don't have a landing page like this you can for sure use mine and we can get people to this to this actual to this actual page which is drive traffic to this page get people to opt in get people to see that ad and and just target your local area right okay that's all it comes down to and and how how big are you on video like do you do video at all oh no i hate it but i want i need to get better at it here's what i would recommend here's what i would recommend and you don't even have to be on camera in this case get out to the property and do a simple selfie not selfie but do a simple video where you're just narrating it you're holding the phone you're you're you're videoing the actual property you're doing some type of walkthrough if you cannot get in then maybe do an exterior walkthrough and just talk about the property talk about this talk about the neighborhood talk about what's close in the area that can all literally be a two minute video where brinda's not even on on on camera she's behind the camera narrating it and you're just talking about the property that right there would make an amazing facebook ad the images are one thing but video is a completely completely other thing like video could be super super powerful selfie stop not well selfie is when you're you know on camera but it's still selfie even because you're holding the phone so you're holding a cell phone nothing professional you do not need a camera crew at all the more unprofessional the video looks the better so on your cell phone i would highly recommend doing that as well you have images now i'd recommend getting out to the property if you can and just do a simple simple walkthrough and get it on video okay and and and are you close to the property can you get out there anytime oh yeah yeah simple what do you have a decent cell phone yes okay hold the phone horizontal so so wide screen not vertical not up and down hold the phone horizontal and record the video that way okay so wide screen and and that right there i'm telling you brennan that right there is is how we can get literally get thousands of people in that local area to see that post to see that video to see that ad okay that's what i highly recommend is is is video i just feel like um the video like so i have done this before and i actually think that you did ads for us i used to be partners with Matthew mushelin oh yes Matthew Matthew i didn't i didn't run an ad for him but yeah i don't think i ran an ad for him but he did he did reach out and yeah that guy's yeah i i definitely know Matthew i definitely know okay yeah i thought maybe you and i thought um you did an ad for us but maybe not no hey i don't think i don't think i had three so i had three listings and um we went out there and videotaped ourselves doing um going through each of the houses you were that brennan that's where i remember seeing you yes you were there was three properties he was on one of them you weren't you on one of them or were you holding the camera well yeah i was holding the camera on one of them and i yes yes yes yes i remember that i remember that i remember that yes for sure okay perfect perfect so now he's with a different broker than now right yeah yeah so that's where i recognize you from right on okay so so i'm like i i'm it's just one one of those things that i hate being on camera but i know in order to be successful in real estate i need to get over that and and what's so crazy is that again i've spoken to thousands 99 percent are camera shy yeah and and and here's the crazy part i'll even take it even further and be even more transparent with you if you literally go look at all my friends brinda if because again it's a public list if you look at if you look at my list in fact i can just show you right now if you look at my list not only is every single one of them a real estate agent but i think it's 90 i think let's just call it 4997 are actual female so my my ideal client is a female real estate agent i don't know why i work with women better than men i don't i don't know why it's always been that way it's kind of weird i don't know why but all of my prospects all of my clients they're all women and when i speak about video yeah 99 of you guys are camera shy yes but here's what's so crazy is that when you start to do video we're only doing video for a specific reason and the specific reason is to run a facebook ad it's not to post on our personal page it's not even to really it's not even really about posting on our business page it's to take that ad and run it to our local market and when you start running videos to your local market you're running it to people that are not necessarily your facebook friends they don't like your business page and and and chances are a lot of people that are going to be seeing it are people that don't even know you so so i truly believe that one reason why we do for the camera is for our own personal insecurities of what we think people will think of us and who are those people that would think something of us our in-laws our cousin our ad our girlfriends people who are actually on our personal facebook page that we actually know that we actually care like and and respect people that we actually know our neighbor they're on my facebook page right we a lot of times we care about what these people in our circle of influence think when they start seeing us on video but the crazy part is is that the videos that i'm referring to are specifically for facebook ads and won't even be seen by people like that it's going to be running to a completely cold market that of people because i exclude your business page all your personal friends they let that you actually know they like your business page right when i run the facebook ad i exclude people who like your business page so now we have a video of brinda going out to her local market being seen by people that don't even know her so however you think you look on camera however you i'm telling you have a great look you have the knowledge whatever the heck you may think your insecurity is i'm telling you right now get over it like no one is going to even know you no one's going to prejudge you no one's going to say oh there's brinda i used to go to school with her like no it's not even going to be like that at all like i want you to i want you to really get comfortable with it because that's where that if you could start getting comfortable with video we would literally literally take over your backyard like what matthew was doing back then if we were running that every week so the strategy the reason why i call step three step three is because it's not just a random facebook ad and let's just do it and and see what happens step three when we start running facebook ads what you want to start doing is running one every week and when you can start running video of yourself every week talking about buying and selling real estate that personal branding people start to see it people start to like you people start to think that they know you people start to trust you because now you're educating them on the process of buying and selling real estate it's a mini commercial that's what a video is it's literally a mini commercial that you're able to run to your backyard for pennies and and there's nothing as powerful than that you're gonna we're gonna run some ads of your image if that was an ad of brinda talking about the property it would perform a thousand times better and it has nothing to do with how you look it has everything to do with the fact that that's actually brinda it's a real person right and that's what we gravitate to people gravitate to people we buy from people we don't buy from brands we don't buy from some random image we we buy from people and so that's why you're so good in real estate people buy you they don't just buy your house they buy you brinda is amazing they buy brinda right like you have to you have to know your stuff which you do and that's what you sell you sell your knowledge you sell your expertise you're selling your service it's brinda and so when i could start seeing you on video i'm just telling you and i know i probably talk way more than i need to about this but it's really that important like if you start putting out videos and we start doing one every week that whole town's gonna know who you are and that's a good thing and and that that that's only gonna happen through video you can run images for sure but to take it up a few notches video that's where i want you to be thinking in 2020 is video so so so i know that was a ton of information right there what we should start at real quick is step one step two and then and then run this listing okay so it just comes down to what's our budget like what do we have to put towards facebook ads like the facebook like ad is one thing and then and then the listing the open house that's a whole another ad as well so right two ads like what can we put towards towards the two ads like do we have a do we have a i don't know what's our budget um i'm yeah i haven't even thought about it i did do a facebook ad about a week ago um and i spent i think 30 dollars um i mean and i can go you know above that um but that was just um so what is an average of an ad run how much do people spend well it comes down to how it comes out of how long you want to run it first of all it comes down to how long you want to run it any type of listing ad or an open house ad you want to run it at at least at least 20 a day so if you're running for 10 days put 200 towards that ad and run it for 10 days like that that is kind of where you want to be as far as lead capture okay so if we're trying to capture leads that's kind of where you want to be now there's there's different types of ads there's one type of ad where it's a lead ad they see the listing they click on it and they come over here and we capture the lead that's one type of ad another type of ad is where they see the listing and they simply comment below that's another type of ad and then and then a third type of ad is if it's a video they just watch the video so there's different objectives do we want to pay facebook 20 bucks here's facebook here's 20 bucks get people to view the video that's what you're going to do is get people to view the video or here's 20 bucks facebook get people to comment below and all these people that are commenting are not people who like my page they're not people who are facebook friends with me these are people that live in the local area because i'm running it directly to that area and these are people commenting on my ad that's another type of ad the comments and then again the third one is is actually clicking learn more coming to a page and giving up their information okay so so it just comes down to to what's our objective do we really want to capture the lead or do we want people just to comment below you know so what i do is i i run multiple ads for it so i don't just run one ad i'll end up running multiple dependent the budget is there if the budget is there and we have a you know a few hundred to play with let's say for example then then we can run multiple ads one to get people to comment one to get people to view it if it was a video another ad will be running simultaneously to get people to click learn more and come to the page so depending on the budget multiple ads would be ran for this one property to either get a ton of people knowing that open houses is coming up or get a ton of people opting in to give up their information okay so just it just depends on the on on on on the budget and then that's step three and then just taking the light count up a little higher that's what you want to do as well and so with the likes and that's why the budget it just it just depends it depends on on what you're you know what you want to put out for all this but for the likes for example what brian did is he put 300 towards the likes alone and that's how i took them up to 3500 he had like 300 likes right and so he put 300 towards the like ad alone and we took it up to 3500 and that was a one-time ad that's not an ad we run every month or every week that's a one-time ad take the light count up a few thousand shut it off and then go on a step three but you don't have to go up to 3500 if you don't want like i'm telling you right now most agents are on a few or around a few hundred if you just took yours to a couple thousand i mean if you just took this from 363 to 1300 the page is completely different right now who are those 1300 are they in the area or they just all over very very good question they're all over the like ad is the only one that you have to run to everyone on facebook who fits the interest so fits the interest of home ownership or fits the interest of real estate but you exclude realtors but the likes those are going to come in from everywhere and the likes are not even where leads are at like right now your 363 leads are not going to ever come from there ever ever ever because first of all when you do post as i mentioned not only do most majority of them not know you and the majority of them live across the country not only is that true but also when you post organically the reason why not that many people like it is because facebook only shows it to about one percent of your total light count right so so if you keep clicking invite you're not going to get people in your local area to like the page anyways and leads are not going to ever come from there anyways the only reason why we want to bump that number up is for the perception and the social proof and for the credibility so when i do start running ads to to my local area of st louis for example that number is big so it's just it's just to it's just to bring the page social proof and that's why on my page i had to do the same thing on my page like over here when you come to my personal page they're step one all my links are listed right here so all everything is matching they're step one and then you come over to to my business page here's step two because brinda does not know david i knew that i had to do something to make it stand out so on my page i took my likes to ten thousand now you don't need nowhere near that you don't even need half that right but at the same time no one knows david so when you come to my business page and you look at that number it's safe to assume that i know a little bit about something right all because of a stupid number right right and that number yes although my leads when i post although facebook's only shown it to about one percent that's fine but that's step two i wanted to get that big number so when i go on to step three and i actually start running ads to realtors because that's who my market is i i run ads to real estate agents in the country and as i run ads to them and they cut on my page because they're not my facebook friend they don't even know i have a business page but they're seeing my facebook ad who the heck is this guy david they come to my page and they see that number that's where i went i went on that first impression i went on the perception of that big number so you don't need to take yours that high i mean you there just needs to be a comma in that number so even if you just took it to 1300 you added a thousand likes to it that would be a big deal that's going to help you win on the back end and the back end is our local facebook ads i need those people in my area to see a big number the hell with everyone else right right so so and and and also you can continue to post organically but as i'm telling you right now 363 no one lives in the area facebook is only showing it to one percent so post and organically is not even going to do it for you we have to run facebook ads if we're capturing leads that's it i mean and that that's all step step three so okay in this case i would just start with step one you know start with step one let's get all the links listed i can easily easily do that for you all i i could take this name and just create every link around that name um i can even get the dot com like let's have you have you check to see if the dot com was available um i think that it is yeah so normally it's about 1199 or 12 bucks to purchase any any domain but i have a coupon code where we can get it for a buck so if it is available we'll we'll we'll definitely get it i'll get it for you and i'll i'll make sure yeah it's available so um yeah so a dollar yeah so there's there's the dollar a dollar and then and then 1199 actually for the first year yeah so um yeah so so i think it's 1199 for the first year but i can get it for a dollar for the first year so it's available if we want to go with that name right i can register it under your name and you have full ownership and all that but what do you think about having your name like my name as my page like friend a suitor realtor i feel like it's so bland it's not that it's bland i mean it is what it is it's you i mean it's your name it says what you are you can you can definitely try to try to make it look even more prettier i mean you can you can tweak it a little bit like suitor real state or our suitor estates our suitor royalty right and i know right i do want to so i know that's the thing is like i'm so indecisive but i don't know that i want to keep it at Brenda's suitor realtor well the good thing about digital is that we can always change it we can always change it right always change it only it only becomes an issue if you go on and start printing that on different things so for example this image this was a custom image if you put your social media icons on here then like for example like on mine like look over here on my per on my business page if you kind of my business page and you look at the cover photo i actually had it all printed on my cover photo so inspired digital facebook icon the linkedin icon the pinterest the twitter the instagram icon if all of a sudden i'm like damn i don't even want that name anymore but it was but it was printed on everything and if you for sure if you put on your business cards then obviously you know we're we're screwed but if we don't print it or put it on any design or anything we can always change that name okay okay so so we might we might be you know filling filling that one name now but in a week you may think of something different and and we can easily change it okay i was just curious because yeah i will want to change it i just haven't figured it out yet yeah for sure for sure so i can easily do that step that part is just time consuming for you you can easily do it it's just logging into every account listing it it's just time consuming so i i love i don't know why i find joy in doing that part yeah only because it there's a transformation in the page i think that's why i think that's where my kick right is that i right i don't even know how to do it right yeah i can easily do that part for you so that's step one and then the like count like what's our budget for the likes can we put anything towards the like add and get that up a little higher so how much would it cost to get a thousand more likes for every for every ninety nine dollars that number will go up a thousand okay so can we just do um a hundred dollars right now for that particular for the like count yeah for sure that's all you'll i don't think you'll need more than that that's all that's all we'll need for that okay take it up to 1300 and then and then call it a day and then after that every dollar after that goes into step three and that's running local facebook ads okay for lead capture so yeah that's a that's a good enough budget for the likes okay and and then let's let me write this down so i don't forget and then what should we do for the actual listing okay so i so i have until sunday so really um so we gotta port on right so you said if you don't sell it by sunday then then you're not on the on on the deal anymore or if you how do you guys structure it again so it's just a structured as a one-day listing um so um um i have the opportunity to hold open the open house for them and try to find them a buyer got you got after that nothing is guaranteed either we're hoping to sell it during the open house um but if we don't then then we will be talking from you know going from there to see if they want me to continue to list it okay so i i mean my thing is is that i want to wow them and show them how hard i'm working and not and you're even willing to put money into it right right and i may not get anything out of it right and you not even get the damn listing right right or the right or the buyer so i might come out of here with money that i've already that i spent so that's why i'm like i don't want to put in a ton of money into this yeah but um i would love to get this listing in this open house to um local st lewis people not just st charles because like i have two uh two potential buyers looking in new town which is my neighborhood from south county which is a half hour away so it's not just people that are in this little town it's you know i want to go um a radius of of this area well and what would you call the radius with with an ad you can you can target a radius around any physical address up to 50 miles or even a city if i typed in st lewis it'll allow me to target 50 mile radius so what's the miles like what do you think around that physical address how many miles okay let me um i'm gonna just um shoot i was uh let me just see oakville see how far that is so like 25 miles perfect perfect so yeah so so that listing goes live today you'll have everything today here's what you should do here's what i want want you to do post it on the business page so right when you get it post it on the business page write out whatever you want to write out you know three bedroom four bedroom right write out the basic text and post it here first okay and then here's what i would i would highly highly highly recommend you do as soon as you can get out to the property and do that video okay how far you from the property i mean i'm right down the street from it oh perfect perfect yeah so um i mean it is occupied i'd have to make up an appointment um how how many like how long should the video be because i feel like the videos that i do i can't um get a money shorter than like two three minutes no that's perfect if you just did a couple minutes it's perfect but here's here's here's here's here's how i want to answer that don't even think about the time forget about the time forget about how long it's going to take or how long it's not going to take here's what i want you to hit on and and and and and you may not even need an appointment because we don't need we're not going to do an interior walkthrough we'll do we'll do an exterior just go out to the park just go out to the just go out to the property park down the street and walk in front of it and just record it okay so here's what you should talk about you should talk about yeah talk about the fact that you can't get inside because there's obviously people that live there bring that up it doesn't even matter who cares talk about it and just say hey guys i just want to this is brinda i just wanted to give you a an exterior walkthrough of this property that is now on the market and we have an open house come up this week so here are a few things to just touch on touch on the property obviously talk about the beds talk about the bath talk about you know if it was remodeled obviously give the specs of the property that's one thing to talk about talk about the neighborhood talk about what neighborhood it's in and show us park literally park maybe next door walk out of your car and start recording and and record as you're walking up to the property okay right so that's going to kill a few seconds right there just by walking right right and talk about the neighborhood so number one you're talking about the property number two you're talking about the neighborhood number three you're talking about what's near it schools freeways parks the mall whatever you're talking about what's around it and then and then number four you're talking about what it takes to get into it you know what they're looking for you know what the owner is looking for that and now you're talking about real specs the price and things of that nature so if you were to really hit on those four things that would probably be about a three four minute video which is perfect okay i always thought it was supposed to be a lot less like under a minute no no it has under a minute if you're running it on instagram but if you're running a video on on facebook like even your like you can look look for sure like look at any random video ad come to your new newsfeed let's see how long anyone's running a video for like this guy dan henry his video is three minutes and 22 seconds okay this other video let's see if i can find another random ad um yeah video the the time has has really nothing nothing to do with it um here's another ad here's matt's marketing blueprint his video is a minute 30 seconds so everyone's a little different it you don't want it to be less than a minute for sure like talk about it talk about it here's another video this video is super short but look it's just images there's no personality to it at all and that's why your video the reason why the the one on the phone look you would think that this this video ad is great because it looks somewhat professional it's professional edited it has words 100 financing you would think that this one would do okay when it when it's actually the opposite the fact that you're going to have one where the camera is is is wobbly because you're walking right because it's going to look very authentic and unprofessional that's why people gravitate to it it's not it's not these professional edited commercial looking ones it's the real ones that brenda did on her cell phone that's what we're watching online i'm watching cat videos on youtube and the person holding their phone is wobbly and trying to chase the cat around the house that's what we end up watching right so it's the same thing with your business you want to just keep it as real and as authentic as possible on your cell phone while the camera is shaken right nothing professional about it at all that's what people relate to right so so so this one's a short one and then and then yeah there's i mean so many people have have different lengths but if you can crunch all that into a few minutes it'd be perfect okay it'd be perfect but i just think we should run run run both run an image ad and run a video ad and get them to this page right here to capture the lead okay and that's it so i can i can have especially if it's just for this one property i mean i can for sure just use my page i can and i can edit this part out and put in your specs of the property and then and then also take this image out in the background and put the image of the property okay right so now now now it's congruent with our actual ad they click on it they see the image of the property they click on the page they see the same property you know so so that right there could be super super powerful um it just comes down to you know our budget so if what's today today's what's say wednesday wednesday okay so if we go live let's say let's say you go out do i don't know do you think you can get a video done today i will try let's call it tomorrow then let's call it tomorrow if we got up the image ad today and then we get out the video ad tomorrow and we let it run for the next few days through sunday you'd have a ton of people knowing about that property a ton a ton a ton like thousands literally thousands okay thousands of people a few thousand people will end up seeing the video alone and when you look at video the powerful thing about video is that it shows the views so when you look at any video it it shows how many people actually viewed it and so like this guy right here if i click on this ad let's click on this actually it shows it actually this is let's see if i can okay so he's running a different type of ad with this guy is running he's running an engagement ad an engagement ad is when you just get a a ton of people to like it you get a ton of people to comment and you get a ton of people to share it whenever you see big numbers like this it's an engagement ad his whole goal wasn't to get you to his website his whole goal wasn't even to get you to really watch the video his goal was to get you to comment and that's what he paid Facebook to do this is a Facebook engagement ad okay so we can run one like this that gets everyone a comment or we can run one to get everyone to view it or we can run one to get people to click learn more and give up their information so what i want to do is i want to run a video ad to get thousands of people to view it and i want to run an ad to this page to capture the lead okay that's what that's what i would i would suggest doing or even if we don't even let's say we don't even want to capture the lead and we want people just to comment i mean that could be that could be powerful as well we run a video ad get thousands of people to view it we run an engagement ad to get people to comment and all those people that are commenting are people who live in our backyard that are interested in the property that's what i would like yes let's do that we'll do an engagement ad we'll get a ton of people to comment and we'll get a ton of people to view the video okay that that could be super powerful so it just it just comes down to our daily budget i guess i mean if we're gonna run it for let's say we start the image ad today wednesday and we run it thursday friday saturday sunday so those would be four days if you put let's just call it let's just call it $20 a day there's an $80 budget on those four days right yes and so it's a little bit over what i wanted to spend but um um i'm just trying to think of um but i i need to do it well here's the deal even at that budget even at that budget what you're you're really benefiting because you're getting step one done for you and you're getting that like like ad revenue right right that's what i'm thinking like it's not just about this house it's about the you know right it's getting more exposure for the future yeah it's it's actually yeah it's it's benefiting you even even more because of this branding so okay so how do what so what do i do do i give you my debit card you know my credit card what yeah whatever card you want me to run it on and then all i'll post it and i'll actually email you a confirmation like a receipt as well and then what i'm going to do also is send you an email and that email will be titled info needed okay now before step one so i can list all the links i want to get all the links done today so so all those links are matching before the ad even goes live and then i want to get the like ad ran today so those likes start increasing by tomorrow morning um we'll that we'll be at 1300 in the next couple days like it's not a long term ad like that like ad we'll get thousands well we'll get a thousand within the next couple days so info needed will be for for step one and step two so i'll email you that and then you can just reply to info needed and then yeah and then the second email will just be a receipt for the ad okay so yeah so whatever card you want to post it on is fine with me okay so are you ready uh yeah okay it's a master card actually let me um pull up let me give me one second okay you said master card okay great go