 Because loyalty cannot, by definition, be demanded. Loyalty can only be volunteered. Loyalty is given. It is there when people feel loved, and served, and appreciated, and respected, and honoured, and seen, and valued, then we have to talk about loyalty. So I've met too many insecure leaders, trust me, around the world, who've had conversations with me about how disloyal they feel their team are, and their answer and antidote that has been. They're going to do a teaching, or a series, or a conversation, or a staff training, on loyalty. Well the moment you announce the subject, we're all a bit nervous, because if it is loaded with your agenda, and your agenda is loyalty, but your issue is insecurity and control. Let us be loyal because we want to be loyal. Let us be loyal because we feel that way towards you, and loyalty then is organic, it's natural, it's voluntary, and it comes from the strength of a relationship that makes us want to feel that way towards you.