 So welcome to the journey. Today we're going to be talking about some time saving social media tips for your business. So hey I'm Sam and this is Emma. So I'm constantly knowing you know social media is important and you need to be on it or your thought is I have to like, I have to comment, I have to constantly post. Actually Emma, I know you're the social media queen here so what are some of your tips on saving time on social media? First and foremost start a social media content calendar. This is a great way to help you plan ahead also to get creative with your posts because it is all about quality not quantity. So to improve the quality of it you want to plan ahead so you get those holidays in there with some cool posts. Also think about it this way, you got Instagram, Facebook, Twitter. How often do you post to get that asked all the time and the worst thing you want to happen is you wake up it's Thursday and you haven't posted anything since last Thursday. So with Instagram post at least once a week but I recommend a couple times a week also take advantage of those Instagram stories because that's really to me easier to fit in because it's more raw, unpolished content so it's a really great way to show like some behind the scenes. I know we've done it here on set and then for Facebook again post a couple times a week and think about what photos you can add. Show photos of your team, showcase your expertise, share something that's entertaining and of value, educate me and then Twitter. Now Twitter you can get a little bit more frequent to stay on top of that news feed so you could be posting every day once a day maybe twice a day and keep it short and sweet and informative. I wasn't gonna say it and you might be thinking I'm a seasonal business so I'm gonna like take some time off with that social media calendar. Wrong. Let's say you're a hotel, it's the off season. Show me a picture of the beach. Wish you were here. Have him get excited about it. Take this and put it top of mind for your customers, your guests so they don't forget about you throughout the year. Wow Emma that's all great and you know it's valuable information however I'm only one person and it feels like it's a lot to do. Do you have any kind of tips on you know how to kind of go about all that? Yeah totally so I will bring up GoDaddy social. We are a do it for you service. We're on that team and we'll take this completely off your plate. After all it's a full-time job so we'll give you the writers to handle all this. If you want to handle this on your own, Rad there's Hootsuite, Tweetdeck, those are scheduling apps so that can help you to plan ahead and get that content you know think about ahead of time ready and I'll post on your behalf in the future. I also recommend to keep in mind especially on social media that you don't always have to create original content which does take more time. You can also share content from relevant folks in your industry so let's say you have a restaurant and you read this great tweet from Bon Appetit. Oh my gosh click retweet there's your content for the day and it's super relevant to your audience maybe some cool recipes and cooking tips or maybe you are a landscape artist and you read something about on homes and gardens or better homes and you get excited about it you're like this is something my audience would love. Again repost retweet and don't forget user generated content your customers are already big fans of what you do they might be taking photos of your food your products capturing their experience with your services pay attention to that when you're mentioned and repurpose that share it retweet and that's going to save you time just like the scheduling apps that I mentioned. So I'm sensing a theme here that I don't have to come up with everything myself. Exactly and that's what's so cool about these social media channels they are very social and that yes it's not always about you and it shouldn't be just dishing out your content your expertise sell sell sell you want to drive some conversation and engagement with the help of your friends on social like other businesses in your industry. So I know one of my bad habits in the past is really just always being on social media so do you have any kind of tips to kind of help with that? Yes so you can definitely just set aside some time a window where you take that time to really focus on your social media content and also go and check out what other people are posting so you can get new followers you can get eyes on your brand by just following like-minded people and in addition to that I'm a big fan of setting alerts and reminders I love to do whatever I can declutter up here and take off the brain one less thing to think about I am all for it. I live by my calendar yeah same you should see it mine's color coded it's ridiculous. Oh mine's blank. So have an alert have a reminder and then when that alert goes off this is your time to hone in and see you know who's commenting on your post did you get any reviews and if you did take the time to respond to those read them and respond in a personal manner and any mentions that you have which I just talked about user generated content this is another great time to check in sending that alert like hey Sam remember see if your customers are posting about you and if so acknowledge that because this is clearly a testimonial to your business if they're out there mentioning you or taking photos of your services your products take advantage of it set an alert your users your clients your customers they're the best marketers for your business. Another thing that I recommend for a good time saver is write out the copy before you post so your caption I see this all the time with my influencer friends they got that great shot they're ready to post that awesome photo on Instagram and then they're just hanging out stumped for words like and and and what do I say I'm like I don't know you're putting me on the spot so it's something to think and and put time aside to put these captions maybe in a word doc I often use my iPhone notes I see my influencer friends do the same so that way they're not rushed to come up with a witty creative caption they have they have like this caption bank if you will. So you're saying pretty much you don't have to do everything in the moment you know you can you know plan it out. Yeah and that actually brings up a good point we're talking a lot about captions and having a caption bank if you will but also have a photo bank so if you come across some compelling photos that you think you might use one day to represent your brand or your team or your business store those in a place we can easily access them and just put them out there it's going to save you so much time versus that day you're coming into the kitchen you haven't posted on Instagram in a week and you're like already rushing to get the orders out be like oh team get together we're gonna do a behind the scenes photo and it's like no this is our busiest time of the day people need to be served customer service is still important so get a photo bank it'll save you time in the end. All right that's a wrap comment below with your favorite time saving tip and make sure that you like this video subscribe to our channel and ring that bell to make sure that you're notified when our brand new content comes out. This is The Journey.