 What is going on everybody? Welcome to Monday morning. Good to see everybody here J.R. Fisher here if you're new to the channel, do me a favor subscribe go down there to that subscribe button It's a red button. You got to click it turn it gray and today. We're gonna talk about social media mistakes Some of us are making some terrible mistakes on social media. I want to talk about that today keep in mind This is an open session. So guys if you have questions about anything having to do with starting running and growing your online business Hey post them in that chat section if you're not watching this live You can post them in the comment section and then I'll see them there But man so good to see everybody. I'm so excited to be here today. I'm excited to be alive I mean, I saw yesterday that One of my favorite comedians and actors died Bob Saget. I don't know if you guys saw that or not 65 years old the guy was three years older than me and he just died. I don't even know why So, hey, we've got to make use of every single day Okay, we've got to really make use of it get something out of it contribute to other people's lives I mean this this life thing is not about just getting through it It's enjoying it and it's helping other people out and it's it's accomplishing things. It's all these things guys So so very important, but I do want to get down to the business today about the social media thing you know, they did a survey recently of people and they asked them the question has your social media use gone up during the world illness and 71% of the people said that their social media use has gone up And that's crazy. I mean that's crazy that so many people are into social media now But that means we got to be better at it, right? And don't let this overwhelm you don't let this scare you don't go My gosh, I can't learn all this you can learn this stuff It's not that hard you just got to know what to do and that's what I'm gonna do with these training sessions Is to share this stuff with you guys? Yeah Ty Ann says that yet so sad love him and of course Betty white. Oh my gosh. I forgot to say anything about Betty white Truly a legend. I mean what a cool lady she didn't even up until the end She didn't even want a big funeral or anything like that. I mean 99 years old. She almost made a hundred What a cool lady. She did so much of her lifetime. She was so funny. She was so on top of stuff I mean, wow, what you know, there's some cool people out there guys and you're one of them Okay, so, you know, you know as we look up to all these other people, you know Realize that you've got the same greatness inside of you The only thing that may be preventing you from doing things is fear fear of you know Failure fear of loss Just ignore that fear guys because one day it's all over with you know So you might as well do anything you want to do at this point. You might as well do that I do want to get into the meat of the subject today, but don't feel bad about interrupting me If you've got a question if there's something you want to know if you've got some input You think it's gonna be helpful to other people, you know, go ahead and interject it put it in that chat section right there I'd love to hear from you And like I said, don't forget to subscribe and turn all notifications you notify each and every time I go live Okay, so the first mistake that we're making this is this is a pretty big one and I've been guilty of it, too And it's posting the same content across all channels. Okay? while cross while Cross-posting sharing Identical content on our social networks may save you time It can also make your content appear careless or out of place. So here's why it doesn't work Users engage with each platform differently users seek out different social media channels to fulfill specific needs Facebook Twitter Instagram YouTube they're all different people go there for different reasons number one reason people go to YouTube watch a video That's not the number one reason they go to Instagram. That's not the number one reason they go to Facebook For instance users primarily use LinkedIn to build a professional network. Okay While 66 of Instagram users say Instagram is where they interact with different brands So, you know, you've got to think about this when you're posting Each platform has its own distinct format. Twitter requires You know grief type things throwing 280 characters per tweet while Instagram emphasizes visual content and allows for captions As long as 2,200 characters in the post similarly as buffer points out instagram favors captions With at least 11 hashtags twitter posts perform better with no more than two hashtags So depending on what you're doing you need to alter this stuff In facebook posts Do best without any hashtags at all facebook doesn't like hashtags Let me get a sip here real quick So you may have The users who follow you on multiple platforms, but they follow you for different reasons I have a cooking channel at the start. You may want to check it out. It's restaurant quality recipes But I know that you know people on youtube are going to want to watch a video on how to do a process And make something and cook something Whereas on instagram, I need to post some pictures there right because that's what they that's what they want to see There are some pictures. So there is a difference. Okay, there is a difference Mistake number two, you don't have a clear audience in mind guys You are talking you're not talking to everybody nobody talks to everybody You have a specific niche and you've got to target that specific niche because if you don't Um, then you're just going to miss out on the entire audience. Okay, so know who you're talking to on social media It's really a vital Component for creating relevant meaningful content after all how you can speak directly to your audience specific needs If you don't know who they are how you're going to do that. Okay So what is the predominant age bracket or generation? These are some questions you may want to ask yourself What location are they at? You know, I know half my audience is in india and half is in the united states And that's about it. The rest is you know, one or two percent So that's what I do. What languages do they speak? What cultures do they belong to? When spending power and purchase behaviors, uh, do they exhibit, you know, what are they buying? What are their hobbies? What are their interests? What are the subcultures or affiliations they have? What other businesses do they interact with on a regular basis? You could see what those other businesses are doing what forms of content Do they consume or share on their accounts? What challenges or pain points do they need for a solution? What stage of life are they in? Okay, are they students or their parents or they retirees? I know that my audience is primarily 18 to 24 Um, I don't know why it is it just is and then the majority of them After that are 24 to 35. So 18 to 35 is my demographics. It's not 50 year olds It's not 40 year olds not that I don't have 80 year olds that listen to me I'm just saying that's the majority of my audience So I kind of speak to them about what you can do and what you can accomplish Number three, this is a big one. You don't have a defined social media strategy in place Smaller local businesses represent 65 to 75 of search and social media Spend on google and facebook and this is only likely to increase beyond 2022 with all of these networks Saturated with brand messages. You can't just toss your content out there and hope that it'll resonate with the right audience No matter how compelling your brand's message may be if you don't have a plan to adapt to social media Your content will not deliver the traffic leads and conversions that you're looking for So you've got to really target what you're doing guys Uh, what a good group here today and guys don't forget. Um, and I'm looking at some of the comments here Put my oh you're gonna put your you got a roast going Tyan's got a roast going. I happen to know her as ty and not pluckety chickety, but that's fine Do some more trainings pick up my client in the afternoon She's got it. Look at this. She's got her day plan Would it be beneficial to put our lives on both facebook and linkedin? Um, I I don't even use linkedin. So I can't speak to that I know linkedin is more of a business networking thing and if you're trying to you know I guess network with businesses, you know to get a job or to you know, you know You know get more information of your business to people that I think that's the place to go It doesn't fit me And that's the other thing I would say to you guys think about the platforms and who they focus on and does it fit your business It doesn't fit my business It doesn't fit my business for uh, you know training people how to make money online It doesn't fit my well, I guess it could because people are looking for jobs So maybe so much to look at but it doesn't fit my survival food business either because I sell survival food It just doesn't really fit in there. Um, so what you want to do Is you want to make sure that you're supporting your business goals? Okay, you want to make sure you're targeting audiences for your brand? Um, and you want to save time by allowing you to plan a content calendar in advance So you want to set your brand apart from competitors with better content? Okay, you want to convert social media leads into sales. So that's the point of all this It's not just to waste your time spending time on social media. You don't want to do that Okay, tyan's got another question here. Um, say On youtube channel would you out Would you out shout out to others that are marketing or making content you enjoy? Yeah, I tell you a good thing to do there. Um, tyan Don't go to another channel Let's say you're on youtube. Don't go to another channel and post in there Hey, I like your content. Check out my channel Don't do that That looks like Just spammy kind of promotion what you may want to do is actually talk about what they talked about So let's say somebody came to one of my recipe channels Or my recipe channel And said, hey, I liked your chicken and dumplings that looked really good. I like cracker burl too. Thanks for the video Then I may be more likely to go and click on that person to look at their channel and see what they're doing If it's interesting i'm going to subscribe to their channel But don't call out that the reason you're putting a comment is you want them To subscribe to your channel or come to your channel or check out your channel Actually have real interaction And this has to be done, you know on an ongoing basis. Um, I prefer what I prefer to do Is subscribe to a whole bunch of channels that I think are relevant to my channel Okay, so um this channel here I teach people how to start running and grow online businesses and then Once you subscribe you want to turn on the notifications for those channels So that you will get notified immediately and that's what I'll tell you to do do the same thing with this channel turn on your Notifications, but you'll get notified immediately when they put up a video Now the importance of that is that you can get there and comment right away because on most Uh videos the comments that are first put on that video are the ones that the channel owner will respond to I mean like if I get 400, you know comments on the video, I can't respond to 400 of them But if I put up a video today and somebody comments today, I'll probably comment back And I'm more likely to see who you are. So it's really all about timing Um, that's not to say you can't go to some older videos and put comments on there But the the real process is find a group of channels that are similar to yours Um subscribed to the channels and then turn on all notifications so that you know exactly when they put up a video Now that doesn't mean you're always going to hit it You know, maybe you get up at 10 o'clock in the morning and they post a video at 6 a.m So you're not going to have a chance to really be one of the first people posting However, if you do that with a lot of channels, you will get some opportunities And when you do that and you actually comment on the content itself and call out specific content You know, don't just say hey, that was a great recipe video. Well, all of my videos are recipe videos on my recipe channel Uh, or you know, somebody will put on this channel to go that was a great money making idea Well, what what exactly was the idea? Okay, I know you're just spamming me right now So you got to call out specific in other words, you got to watch the video you got to put work into this, okay? You do want to try to develop a detailed buyer persona, okay Which contain the key characteristics and behaviors that you target your audience allow This will allow you to actually develop content through The lens of your customer's eyes as opposed to you just kind of guessing You want to have carefully selected calls to action that are logical and easy to understand So like in my video right here that we're doing right now this live training that we're doing right now In the description, there's going to be a link for a free course on how to make money online So that that is a call to action to something that is going to help my listeners my watchers to to get something accomplished Let me check out some more of your Um Comments in here example Caitlyn doad tree makes historical content and mortuary cremation facts as a mortician Wow, there is a channel for everybody Um Just excellent combo of interesting things and call subscribers deathlings. I love it. Yeah, that's kind of cool And you'll find a lot of celebrities, you know, we'll let's say Shoot who is who is the lady lady gaga? She calls her audience a little monsters You know, so they kind of name their people, you know, I call I call mine the fisher family You know, which is not nearly as specific as some of that, but that's that's a really cool idea to do that Do like that Um, you also want to have a really optimized landing page experience So when you do have these call to actions on your social media when they go there It should be one thing to do and it should be the opt-in that you talked about and nothing else So be very very very specific on that Uh mistake number four This is a big one Your content is just So so it's not great. Um You really want to have good content Um, it's been found that 79 of consumers unfollow a business social media profiles if the content no longer interests them And nearly 67 percent unfollow a business if the content becomes irrelevant So you got to make good content guys and you know, this being said i'm i'm going through a course right now of pacy 9 stead if you don't know pacy 9 stead is you haven't watched much on youtube The biggest youtubers in the world, uh, but in this course he walks you through um Actually, you know creating the developing idea and filming videos for youtube If you guys are interested in that I can get you a discount on that course also It just started but you can jump into the course. Uh, so, you know Send me a message at training at jrfisher.com or something like that And i'll send you a link where you can get a discount if you're interested in taking the course I'm taking it. I think it's pretty darn good. Um, so what you what some of the things you can do is promote Collaboration between the marketing and sales team is your sales team talking to your marketing team Maybe you are the sales and marketing team. You don't have to worry about that You want to listen to your customers feedback study the engagement matrix to determine what your target audience wants to see from you I know on youtube you can go in there and you can see your most viewed videos Well, if you've got two or three videos that are getting way more views than anything else study those videos What did you say in those videos? Would you do in the videos? What was the message in those videos that really resonated with all those people? You got to ask yourself that Oh And I love your comments in there Tie in and everybody else. Please put your comments in there Ask me a question. Tell me who you are where you're from. The one thing I will always tell you guys is that When you participate when you get involved in one of these live trainings You're a lot likely or excuse me You're a lot more likely to become successful because you're getting involvement Involvement is where it all starts guys, you know, it's not a matter of one day you wake up and you got a million followers You just start getting involved And the best way to get involved right now if you're on this right now is to put a comment in there Some form of comment. Tell me what your weather is. I don't care. Tell me how you're feeling today Hey, tie in was telling me she was putting something in a crock pot that interested me. I cook I'd kind of like to know what you're cooking too. By the way tie in tell me about that But do that, uh, don't forget to give the video a thumbs up too guys. I do want to interject that in the middle That's my little self promotion. I don't sell anything on these videos, but The thumbs up really really does help. Um, so you want to listen your customer feedback. I said that You also want to make the content immersive and uh experiential, okay? And that's what I'm learning to do in a couple of videos now But infographics you got polls quizzes webinars any other interactive things that draw people in a little bit You want to build your content around let's say newsworthy articles topical issues or trends Now one thing I did talk about was bob saggett and Somebody else mentioned uh, betty white here, but the point of that is you're going to be gone one day two You're going to be gone. So why not go ahead and put some good content out there? Why not leave something behind? You know, nobody's going to go. Oh, wow, did you check out his bank account? They're not going to do that I mean making money we have to do but You know, they're going to look at what you gave back to the world. Okay, and what are you giving back? You know, that's something interesting um social media is Not only a tool for generating brand awareness and website traffic But you can also be used for social selling especially companies that conduct business with other companies Now somebody mentioned linkedin earlier linkedin is an excellent channel for business to business research Okay to locate and connect and find people and find the contact people You know, that's a really good site for that You can you know through linkedin you can target your decision makers. You can research them find out who they are Um, you can be on the lookout for unexpected connections Okay, because people will want to connect with you once they see that you're on that platform You can use the search feature to target specific leads Um, you you can focus on one clear realistic call to action if you've got one set up, you know, and you want to do that Um And you could also follow up if you don't see, you know, any type of response from the people you can certainly do that Uh, there's a lot you can do on these social platforms All right, let's check out what tianne's got going on. Oh my god. This sounds good. I'm coming over tianne She's got pot roasts with celery carrots And onions and that is that's exactly what you do is you do celery carrots and onions What is that called? That's called a mirepoix. I believe Uh, sir, uh, celery celery carrots and onions doused in ranch packets Garlic salt pepper and cumin I'm coming over. I'm coming over. That's all that you need to post your address there. In fact, we're all coming over today Tianne so, you know, be ready for the crowd hitting your house That sounds really good. It really does Okay, and I'm down to my last mistake or you know The last mistake is you're fatiguing audiences with too much activity Now, you know, this this is a weird one Um, and I think I think it really depends on what you're doing Um, I have a friend who's in essential oils and she may go live two or three times a day Uh, and her audience loves it just loves it. Um, I don't think that would work for my channel two or three times a day I just don't maybe it would but you want to make sure that you're if you're going live a lot Or if you're posting a lot of videos that it's really good stuff. I think it's hard to overdo good stuff Um, it's really easy to overdo common, you know, mundane boring stuff. Okay, if someone Follows your brand and social media and they they're given a certain Expectation to interact with you on a regular basis a consistent posting schedule is crucial To create maximum exposure to your content now People who follow this channel know that around 10 o'clock in the morning, you know, monday wednesday and friday And I wasn't doing it monday through friday. It's just too much or actually it's monday wednesday friday and saturday this week But four days a week i'll be live and i'll be talking about stuff that's going to help you out grow your business However, there's a fine line between creating brand awareness And being so active on social media that it comes across as self promotional Now you can you can go live a lot and you can upload a lot of videos as long as you're not selling constantly You know selling should be maybe 10 or 20 percent of what you do Uh and 80 to 90 percent should be free content. That's my belief Uh 42 of users unfollow brands because they excessively publish sales content So if you're not doing as much sales content, you can get by with going live or posting more videos or doing a lot of that stuff A whole lot more. Hey tyen says lol. I guess she's not going to let us come over darn. I wanted to come over Make sure your social media isn't your only channel for promoting your messages cross promote on other platforms, too Okay, so that your followers aren't overwhelmed on any single channel when I say other platforms. I'm talking about texting I'm talking about videos. I'm talking about email blogs all of those things you can use So this year 2022 Should be your best year. It really should we Excuse me. We are set up to really crush it this year People are on social media They're more receptive. They're listening to us more and more and more There's more people out there on these on these platform guys And for us to miss out to miss out on that, you know, because five years from now the same opportunities won't be here You know, they're gonna be different. So for you to mess out on that. It's just it's really a shame Yes, I plan to give lots of tips and things that I would do differently or avoid all together I like that. I like that a lot And you know what people appreciate that and and I think a lot of people don't give tips or suggestions or training or whatever Because they're afraid that somebody's going to disagree with them They're afraid that somebody's going to say no you jr. You cook that recipe wrong No jr on social media. This is what I do and what you're doing is entirely wrong And you're always going to have somebody who's going to disagree with you you can't worry about those people guys You can't you've just got to worry about putting out your best effort Giving good information helping people out the best you possibly can And doing that every single day and not letting up don't let up, you know, I've been working on this channel I'd say for two years You know, really kind of hard where I hadn't before And I've gotten a lot of results prior to that I had the channel for three or four years I never got much out of it and the reason I didn't is because I didn't put a lot into it And that's a big key guys if you're listening right now say hello. Tell me you're here Make sure you make your existence known because one day it will be gone Ask bob saggett if you could ask betty white if you could one day your existence will be gone You know in his last set bob saggett at the end of the set. He says oh my god He says I I've been up here two hours. I didn't realize you know this i'm paraphrasing But he says I've been on stage for two hours. I can't believe how long I've been out here on stage He says I've just fallen in love with doing this all over again And that is a big key guys Fall in love with what you're doing enjoy what you're doing, you know That passion will really spill over to your audience. It'll make a huge huge difference Make these corrections. I just talked about these six corrections in your social media Do these things actually implement these things if you don't remember all of them go back and watch the video over again I know it's live at this moment, but at some point it will just be uploaded on my channel You go back and watch it 10 times if you want Um, and tyen says that everyone has different experience. That's exactly right You know, that's exactly right and I go back to my driving thing And I'm not a hundred percent on this because I got mad at a guy the other day They cut me off and blew his horn and all this but Understand that everybody's life is a different experience and because you would do x y or z Doesn't mean they would because you're basing it on your life experience They're basing it on yours. So that person that cut me off the other day, you know Maybe they just split up with their significant other. Maybe they just found out they had terminal cancer Maybe they're just an awful driver. They don't know anything better But the point is There's a reason for people doing stuff and for you to react negatively is a waste of time It's a waste of time and I got to say I did react negatively that person cut me off the other day But I do my best not to do that I do my best to be more aware of my situation if somebody's trying to get in front of me I just let them get in front of me. Okay. There's no point in getting angry. There's no point in getting upset There's no point in you aren't winning you aren't winning if you get one car length ahead of somebody think about that It's a car length. It's not going to really affect your day or time or any of that stuff So, you know, keep all that stuff in mind Um, so unless you guys have any other questions or comments, I'm going to wind it down I don't want to but I got to because I got a lot of work to do a lot of work to do. Um, but, um That's basically what I've got for you guys today. Think about your social media Realize there's a lot of people out there now get involved if you haven't put a comment yet It's not too late. As a matter of fact, if this isn't live and you're watching a recording of it Put it in the comment section. I come back and I answer those. I will hit all the comments this morning I'm gonna do that immediately after this. Okay, and I want to talk to you guys. I want to get to know you I've made a lot of friends on here. I don't know where paul is today Tie in that's kind of weird, but you know paul's normally here Shout out to paul. Uh, he's been around for a number of years with me now. Great guy Very knowledgeable too very knowledgeable. Um, so guys, I appreciate you being here. I appreciate everything you do I appreciate your comments. I appreciate you. Give me a thumbs up if you haven't done that Don't forget to hit that subscribe button and don't forget to Bring the bell turn on all bell notifications so that you're notified each and every time I go live Okay, each and every time I go live or if I upload a video, uh, I got a couple more comments angel Thank you so much for participating angel says. Thank you. I appreciate you being in there Yeah, he is usually and yes, he is. I don't know why christine. There she is. Thank you so much for commenting Thanks for reminding me to put my passion for what i'm doing into my post vital. Yes And you have a really cool thing that you do there and I won't get into a lot of detail But she has some really cool stuff Um, and use use my videos to promote your stuff guys if you have a channel and you want to put something in there About your channel about what you do put it in that chat section. I don't mind you doing it at all Feel free to do so, uh, and tyan who is plucky chickadee is saying hello to angel I appreciate you doing that you guys are interacting Um and angel saying hello back and that's awesome guys. That's what I want I want you guys to help each other out Uh, people are saying hello to christine now. This is what i'm talking about. This is what i'm talking about guys Let people know they're important. Let them know that these other people are important You may look at them and go gosh that seems like a nice person. They seem important Tell them they don't know that you think that they don't know that you care about them Let them know that you care about them. This is a community on this channel This channel is a channel to help people start running grow online businesses But it's also a community where you guys can help each other So everybody's saying hi to each other now. I really appreciate that. We're heading in the right direction Thank you so much guys. I'm going to go ahead and sign off now I will be here again on wednesday friday and saturday. Uh, I also have videos going up monday Wednesday and friday. Yes, I gotta think about my schedule. Uh, so you'll be getting live or not live videos You'll be getting uploaded videos on top of these other ones. I'm doing too Thank you so much for being here guys. Love each and every one of you Don't forget to be kind to one another. I will talk to you later. Thank you so much. Thank you angel Trying to hit that off button