See the footage of the revolutionary DeepFrame mixed reality display.
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About the video
The video is a mix of footage from different installations of DeepFrame, dating back from september 2017 up to March 2018. We have shown our latest development within mixed reality, the DeepFrame, to stakeholders from all over the world, and the feedback has been overwhelming.
Many ask us about the future of mixed reality, and how you can take advantage of mixed reality in a commercial or educational setting.
With our DeepFrame events we have had the chance to show how different organizations can use DeepFrame and mixed reality.
When it comes to mixed reality it is difficult to understand the opportunities before seeing it in use.
Watch this video and you will get a good idea about the possibilities that DeepFrame gives.
What is DeepFrame?
So, what is DeepFrame, and what does it have to do with mixed reality?
Many use the word mixed reality, but only a few companies actually use the technology to add value in their organization.
DeepFrame has been developed by Realfiction, and now the product is available for showcasing products, concepts and ideas.
Fundamentally the DeepFrame is an OLED screen made of custom curved glass. You can ad any kind of customizable graphical content to the DeepFrame. And, when you put the DeepFrame in front of an open space, such as a room, a store, a park, or even an ocean you can see the content i a real setting. Thus the reality is mixed with the content.
As you see in the video, the DeepFrame even allows you to interact with the digital content. You could for example change the color of a car as it is shown in the video.
DeepFrame stands out from its competition by allowing groups of people to experience the mixed reality content, not only one or two people at a time. That is because the technology is not just a set of glasses but a screen that you can watch and experience together at the same time.
This creates brand new opportunities for marketers who can reach out to a much larger and wider audience that normal mixed reality glasses.
Who is the DeepFrame for?
The extent to which you can use the DeepFrame is almost infinite. As you can customize the content for any given concept, you can use it for commercial purposes in retail, at exhibitions, and in amusement parks, and you could also use it for educational and entertainment purposes at cultural events, museums and much more.
If you are a marketing manager or brand manager you could use mixed reality for numerous ideas. For example product launches, in-store entertainment or maybe as a part of the purchasing experience. The DeepFrame would be ideal for this as you can change the content for each activity.
Realfiction is a leading global manufacturer of mixed reality solutions for retail, education, events and brand activations.
We operate on a global scale with our extensive network of resellers and creative agencies. Our headquarters are located in Copenhagen, Denmark. Here we develop our solutions within mixed reality and holographic displays.
Our pioneering displays generate attention that resonates with today’s consumer who increasingly live beyond the reach of classic advertising.
Since our first video holographic installation was developed and tested in late 2002, we have developed into one of the global leaders in mixed reality.