 Hello everyone. I thank exchange for media for inviting me as part of the grand jury for these most coveted awards part of the exchange for media house. I look forward to seeing some really exciting entries and during this pandemic time there's been a lot of changes that have happened and some home truths that have become a lot deeper which I'm sure influence the lives of all marketers and the customer has evolved a lot more a fast forward to a different digital world altogether. Maybe a little different from what we had envisaged prior the pandemic also the avenues now available to the customers and the distractions available are a lot more. So this is why this fast forwarding has kind of had a significant needle mover impact and a lot of things around the choices that the customer is making. They're being a lot more prudent how they're using their money and which brands are they going after. There is a effect on ESG as well and that is playing on the mind of the customer because there's more sensitivity to ESG now. So a lot of things are now at work in the customer's mind and that makes your job truly exciting and I'm sure challenging as well. So we a lot of these things will come through in the entries that we see and the entries that traverse media and emotions they're very different from what we normally see. Maybe I have seen the pre-pandemic time. So it'll be interesting to see what they look like and it'll also be good to see whether the promise of the brand has been kept through your communication as well. Of course as we jurists go through all of this the process of evaluating this entire large spectrum of advertisements and the branding exercises there is a learning for all of us and there is some amazing work that you all have done and I wish you all the very best and at the same time thanks E4M again for giving me the invitation. Thank you everybody.