 Yes, they've watched the show for eight years, they've grown up with the show, they know what certain sharks do and how they invest, you know, different deal structures, the kind of portfolios we all have. People come into the show much more knowledgeable about the deal they want to make with particular shark or groups of sharks. So we've all matured together and I like to say we're the most successful venture capital firm on earth. Well, certainly the most viewed. That's true. Have there been a product or a business that really caught you off guard in this current season? I'm always amazed that my assumptions going into shark tank and then what I come out with because you really need a broad portfolio of companies. You don't know which one's going to do well in any one period of time and it's been, you know, every day now I've got such a breath in my portfolio, one day somebody's having a fantastic day and the same day somebody's having a disaster, but that's the nature of entrepreneurship. Not everybody's going to win, but you're going to have enough winners, particularly with shark tank because our customer acquisition cost is very low when 10 million people see your show, they learn about products and those companies do very well.