 So, uh, hi, my name is Edward Lucena, um, and almost all the networks are running X3 and boy. Same boy or extreme boy or how you wanted to call me, people call me Edward. It's shorter than clear. Um, and in the past, I was, uh, running the marketing team. License. Ereditary. A role I get from from Justin flurry. And the problem with the marketing team was that we don't have any specific direction we were trying to accomplish some tasks that were done by release. Uh, but that task, I wouldn't add in specifically related with marketing per se, for example, collecting screenshots and updating the bookmarks that were the package that have them bookmarks on Firefox. Um, because the task was kind of simple and not marketing related. We lost track of a lot of people that was trying to do some marketing. Um, after I came with the idea of having a podcast that is the Fedora podcast. More people got interested. And finally, in my share with a, the objective of the community. A rich revamp, uh, we get more track again with the marketing team and we have a very best focus on what we want to do. And more people that really know about marketing because my involvement in marketing was because I want to help in any area with any tasks that I can do. For example, take the screen just was something I was able to do. Uh, and also with updating the package was something that was very simple that is just a good push to figure where the package live. But I'm not a marketing expert. I became some kind of expert of how the Fedora marketing team work. But I'm here trying to push the marketing team back because I think marketing is a very important part of any project and more, more mostly when the project is so big in pushing a lot of people outside trying to reach a lot of people outside to use a very well done, uh, Linux distribution that sent the president to their red hat enterprise linus and the CentOS string Linux. And now that Alma Linux is based on the on the downstream of rail. We have a very, very, very big, uh, uh, field of work. So we need to be able to to market Fedora very at least best of better than we were doing now. So the idea of the marketing revival is that work with of my idea was working with the new tools that we are working now because we are not using a bug or a bug or our Git repository. It's not going to be updated. We are moving to GitLab. We are moving our mailing list a lot of from discussion where people as more it's half more it's easier to work in in an interface of discord. That's that's my point. So what we what I did was I call people. I want to do this. I think marketing could be something important if we take our social media in order trying to work with our social media the right way to take people that know how to do that. Um, since we have a Isabella working with us that is very engaging with the social media and just have very, very good ideas on how to do marketing campaigns. And now we are working in several stuff. So I'm going to allow to say that we move we move from our old tools from pager we moved to GitLab that is this is the marketing issue tracker now we have 11 issues. And I started working in my the first thing I did was working in the Fedora share your screen week. And we are I'm going to propose the working of the Fedora 36 release Fedora share your screen probably next week. And I think the idea of using GitLab is because we don't have to maintain it as a community project. GitLab is an enterprise is a company that have this very good product and we do we do have to use it and report when we need something. Also, we are using this course, not mailing list, but it's very easy to engage are very constructed. We have reactions you have replies you have the ability to connect with the calendar with the IRC with the chat. I think the idea of having more like a forum that mailing list is engaging more people to contribute, even when the more hardcore user of Fedora still are still attached to mailing list. I think that the discourse move was the idea that I think even bring Joseph here. I think if we kept just doing mailing list just a while we're here. I'm not sure where the mailing list are so I think it's hyper kitty. Yes. So yeah. This is awesome. So we moved to this course. And we are working in trying again the podcast and the third season of the podcast into life and we have several ideas and then from here I'm allowing Joseph to talk about what we are planning because this is related to the marketing campaigns we want to try now. Sure. Well, thank you. I thank you Edward and also appreciate all the stuff that you've done kind of continuing the marketing team from from where it was and through to now. So yes, the podcast that is one thing that we are looking at it kind of fits into the context of a broader idea that we're trying, which is the idea of a monthly marketing campaign. So it started with how can we how to put it. What's a process that we could use that gives us a good, you know, relatively quality output in terms of like the content or what have you that is consistent and sustainable. So we want to make sure that we're not trying to come in and be like, well, yeah, marketing, let's, you know, knock everyone socks off. We want it to be good, but it has to be something that wouldn't be so demanding that it drops off because it's too big of an ask. So the idea with the monthly marketing campaigns, you know, it's still experimental. So if we can be consistent with it, it would be that on a given month. So let's say this month, August, and we look at what is something that we can promote through a campaign for this month. We chose the example of Apple. So if you saw there in that discussion post, if you find that that's going to have a bunch of things about Apple podcast about Apple. I'm actually going to add there an Apple survey, which is not us, but we are coordinating with the Apple team and we're thankful for mind sure as well for forgetting that done. So the idea is we decide on a topic, in this case, Apple. And then we try to think, all right, let's, I don't know, one to three things that we could do that would be varied that we could then publish in the following month. Originally, this was planted in July. So that's what we're in August now. And that's why this is stuff will hopefully start getting out. But that's that's the general idea. Can we push out like one to three things? And so what we came up with as of now is maybe we can do a blog post, which is something that I have in the works. We can be having some posts on like Twitter and Instagram or what have you. And also the podcast, which is what Edward was referring to, where we can just try to drive a little deeper into whatever that topic is. So on one end, you have the increased awareness of it just being on the podcast, but also hopefully it becomes interesting content for someone who just wants to listen to the podcast or would like to learn more about that. So the idea is, you know, if we can if we can do that, then for August, we had some coverage for Apple and then in August, we will think about, OK, what do we want to cover for the next month that's produced that content. And then in the following month, we will distribute that will post it or on the various channels or what have you. The idea for now is for that to kind of be the. That's if we can get that little marketing engine going and consistent, then over time as months go by, we will get to a lot of different areas that maybe weren't seeing coverage before. So Apple, for example, is one where literally I came across it because I dove into a meeting channel on Matrix and I saw literally Troy Dawson was talking about, hey, there's some documentation about marketing that we should probably nix. And I'm like, wait, no, we're trying something. And that led to getting in touch with him and then becoming the first folks that we're trying to do this with. So it's something we're we're excited about. It looks very mental, but hopefully we'll be able to figure it out so that it is consistent. So that's kind of the main piece of what a lot of these slides cover. I think the last one is just so. So our contacts, I will be an Instagram on the creator of the project we. Isabella and me have access to the accounts and we are trying to push a sub that was written original by one of the content. I'm not sure who it was. It seems was Brian, right? Brian did the file. Right. Yes, he did the SOP. So the idea is right now I'm seeing we are trying to push two fronts. There are to get more campaigns and to get more engaged in social media. So the part of social media was started by Brian that helped us to grow a writing the SOP for using the Twitter account. He was the original. I don't know if it's the original, but at least one of the lattice admins of the Twitter account and he started to with science. We didn't have a strategy as a project to tweet. We just read with some stuff and tweet about events, but we didn't have a strategy to consistently try to grow our user base or have social media strategy. He came with very good ideas. We discussed it in several meetings. And that's other platform that is not mentioned. We move from IRC to chat or that is our matrix instance. And the idea of the marketing now is to to work in what marketing really should be doing that is do marketing campaigns and to work in the social media strategies. So thanks. I want to say to Joseph. I miss all of that. It's helping a lot and I know I don't get too much time to do meetings, but I try to to help everywhere I came in the discussion and in the tickets. We open in good luck. But I think we are doing a great job and I will be there if when the podcast is revival. That's my baby boy. So I'm not going to do a podcast. Also, we want to people that want to do something in the project that feel comfortable coming to us and we can help people to engage and promote their projects. We have, I think I want to share a message with the general public in order to contribute to Fedora is that any idea can become something very big. Don't be shy to share your idea or speak your idea out loud in marketing or with my share or inside anything you are working. I remember I did a comment in a mailing list that is the developer mailing list about a we always are saying this package is being orphan or this project is being dropped because it doesn't have upstream support or because nobody is taking care of this package anymore. And if you just see the biggest players in the in the blog also that likes I call it people that do news or blocks or blog posts, like for onyx or these big news media sites. They take very seriously what is posted in the developer mailing list of the project. So I say, hey, how we can do the bad work part how we can promote package that is being included what new software that is being included updates that are very big that we are making inside the project. Finally, even when it was a little question it became a new project that is a site that will be collecting a new pushes and people that want to work to talk about what they are doing and what they want to promote inside the distribution in terms of what software is being included inside the and it was just an idea I had like a, if we promote orphan it and what is being retired, what we can promote what is being included. It's a look at for me at the time I did that idea, what it looks silly it was a silly email, just an idea I had that I dropped there, and it's now a project that is being held by the developers of the third Don't be shy, the podcast is started exactly like that. I talked with the previous fk that was Brian X over here and say, hey, I love I am starting to get into the this podcast by by following very several of the biggest podcasts from of Linux. And I think we can do something similar. I thought there is other distribution that have attempts to have podcasts but they are all unofficial why we can do it inside the flow approach. And he said, okay, what do you need. So I need someone that can do podcasts I don't know how to do it it's just an idea. So do your develop to your research and I started to look how we can do how we can record and I started with a list of topics that can be touched. And, like in three months, I have the, all the first seasons, interviews, schedule, and people committed to say, hey, yes, if you are going to do a podcast we want to be part of it. And for the second season we have the partnership with, and at the time was the deal and the destination in the network now it that took digital network. And this is a sponsor of Nest. Thanks for the sponsorship of Nest. And I started like that is if you have an idea just speak your voice. Don't be shy. You speak your voice if you cannot commit to do this project is if it's interesting someone can pick the project up. It's better to say an idea to see an idea becoming something that just let it die because you don't want it or you were trying to speak up. Sure. So sorry to interrupt but we have like a few q ways and with only 10 minutes roughly I figured we could maybe go through some of those. Let's go. So there was one I'll answer on the top and then I'll hear him reply in it but when it comes to getting in touch with the marketing team I think the easiest way is literally just to chime in on our matrix channel. We're all there I literally keep that tab open on my on my browser so if someone wants to chime in saying hey, I'd like to contribute or have an idea or hey I, I have a project or a group that I would like to get, you know, see gain more contributors awareness more users. That's something we'd love to know about and help with. It kind of leans into the whole idea of we have a campaign we'd like to decide on a topic of folks chime in saying hey we have something we would like to get marketing. That is the type of topic we're looking for. We have ideas but if you have something where you'd like that as well then that'd be the best place to get in touch and then from there we it's not a formal process for probably like make a ticket or something like that like similar to how I did for Apple. And then another one that I wanted to go ahead. I want to take the second one. Does the marketing team work on correcting messaging that isn't quite right. It's going to depend on the messaging there. The general messaging of the federal project come from the council. And it's discussed very, very openly. So if you want to, to change any idea or message that we are doing. The manager and the council are the right ways to do it. We are like the manpower force to make that messaging out, but not for correcting the message itself. The message itself come from the council and the manager committee. Are we coordinating content related to talking point for community. Yes, the talking points. One of the tasks that we did a lot in the marketing project was to collect talking points about what is new, what is the great things of the new release of Fedora. But that is exciting and it requires a lot of work. Yes, the idea is to try to create content and try to make the content better and be more clear and better to reach the people out and try to just to talk to be able to, if you want to speak about anything related to Fedora to the public, you can come to us and we can, if we cannot help you, we can connect you to the people that is going to help you. That's the message I want to address here. Yes, I would like to get there as well. I see the one from Sam what specific aims are being pursued by the marketing campaign. IG, or EG converting users into contributors. So, in that sense, I would say that marketing is very broad, but also like we want to be specific because there's so many ways that we can tackle it. Maybe we want to cover more users for Fedora, more contributors for Fedora, more contributors for a specific project, just general awareness about something that's going on or an initiative, so it can go in lots of different directions. In the case of Apple, specifically, they were like, actually, we have millions of users, but we don't have a lot of contributors. So, trying to do that is trying to gain more contributors is our goal for that campaign. But if Fedora IoT, because that one caught my attention, if they were like, oh, we'd love to get more users to see more, you know, get an immutable OS out there for IoT, then that would be our goal there. So, it's going to depend on what the goals of each individual campaign is, but really it's any kind of message we want to get out with something that we could potentially help with. Yeah, for this following question, will it be beneficial to have batched people who are considered poker person from the community? We have several, okay, we have several that are related to ambassadors and advocates and every people that want to talk about the Fedora community. And yes, it is always beneficial. People are really excited about batch. I have 30 of myself. So, yes, everything we can push a batch about any people that want to contribute or talk. Even if we have a new batch that is will be rewarded to people that are interviewed in the podcast. It's coming. And I want to take the next question too that Alexandra asked. I was going to give it to you. I'm going to misinterpret the message on the whole mailing list and made news out of nothing. Do you see it is in the scope of the marketing team to implement countermeasures to it? Yes, and not only to implement countermeasures to it, I'm trying to contact and I have several emails going and common going with the like two or three foreign writers to try to give the best message out and have a better source. So yes, I think we want to implement some kind of countermeasures. One of the idea was to put what is being to promote the new package and all this kind of stuff. But also we want to try to make to make them come to us when they have a new and we can maybe try to make connecting with the right people to have the news. Not misinterpreted. That is how like they should be out. I mean, there's a question of putting an example for now. The one that says should the working groups provide something like a two by two of highlights and no less for the marketing team? I guess if they mean that just in the abstract of hey, here's like a little summary of what it is that we're doing if we wanted to touch on that and something like a tweet or an Instagram post. We don't have anything organized for that now, but I wouldn't say no way that is referring to collaboration with the marketing team. I'm just going to paste in here the ticket where we started discussion with the Apple team. As of now, that's kind of what it would most likely be like. It just be starting having a conversation. It likely will involve education for us. Like I didn't I really didn't know what it was, but I learned so that I could help in this. And it likely be a conversation that starts with learning more about what exactly the working group does. And then discussing like what would be interesting content to to provide. Because we want to be like, you know, interesting and engaging and not just, you know, talking points of this is why our thing is amazing, you know, but that's more creative and besides the point. Exactly. And I want to address the Alexandra comment. And yes, that's the idea. The idea is not that they write nicer things, but they explain to them what they are trying to write and not to make fake news or wrong impressions about something they want to write because they think it's interesting or something. For example, there is a blog. Or at least it's an aesthetic side that is called flat kill that address a lot of lies about flag packs. And people go there a lot. And it was addressed by the destination Linux network and it was a very good episode if you can look for the episode two to two of the destination Linux podcast. They address everything that is mentioned in the flat kill website. And I say this kind of thing that the destination Linux network do for us. It's not because they do for us they do because they don't agree about that. But something like that could be addressing if people get in touch with the right people to before start writing something I have this idea or I don't I think this is insecure because this of that and why we can how we can address that and how we can push this new I think even in the console presentation in this there was a question about flat hub being insecure and say, hey, we don't develop flat hop. There is a lot of people that work flat hop and we have a Fedora's flat hop that is the name and we do this because of this and this and this and to have to be with the real source of the news is and I think it's not try to write a nicer things but at least have the facts the right facts. Before you start writing and try to understand what you are you are writing about. I think there are there is another question we can close with this question. This is Marie. Oh, hi, Marie. How can the mind share committee of the general support marketing revival, asking for a stuff. If we do want to market something if you want to tweet something if you have an idea of how we can be better we have a lot of comments about we can promote Fedora for gaming or we are doing a great stuff with Electron and this kind of stuff. Oh, did you think your project is is losing track of we can help to gain track again to get people more involved. And we can do a little campaign to promote it like we are trying to do with Apple. I think this campaign would be awesome because I know a lot of people that have any idea what Apple is. Myself was a self like six months ago I didn't know exactly what the pedals I know it was a set of package for enterprise linus but now I understand it a little bit better because we are having in contact with them. So for the marketing for the major committee and the Fedora project itself. We are in shadow for the project or in the hashtag marketing. I think it's a is the channel. We are in telegram. We are in we have we are we have a tag in discussion if you want to put an idea there. Just go there. I agree. And also if you want to help with marketing. I'm not sure if you want to help out come with more has more work. Yes the podcast comeback is not specifically related with the marketing team but we are I'm going to to take advantage of it. Since we are going to work with mostly campaign I think I'm going to take at least one with a regular schedule of the podcast for each season it should be by weekly. Not weekly like other podcasts. So my idea is to take one of the of the weeks to work to make the podcast about the monthly campaign we are doing in marketing. So for example in August we are going to take Apple that is not going to be in August I think it's going to be out in September but I'm going to do the interview with Apple and the next episode will be I don't know anything any other thing. I think like three things planet but I need to schedule interviews with people if you're talking about so yes it's not. It's not entirely separated. I'm going to take advantage of the marketing revival to revive the to make the third season of the podcast because it's not that it's just waiting for the third season to be recorded. And we reached our time mark. So thank you. Thank you David for wanting to supply us the content. Thank you guys so much. I appreciate it and thank you to Edward and also the Issa who I thought maybe would jump on but I guess she's been doing great. I learned yesterday she's like carrying most of marketing on her back with all the work you're doing for the social media is a very great thank you. Thank you so much. Have a land just for helping me to take this and set you to everyone to hear our session. Have a nice rest of next. Yes. Thank you so much. Thank you guys. Bye bye.