 For any business, to grow is to survive. But as the global economy expands at an ever-increasing rate, most businesses will have to accept that, with finite resources, future growth may be impossible. But there is one resource that will never run dry – knowledge. In an increasingly information-rich world, knowledge is quickly becoming the currency that enables participation in today's economy – now more literally than ever. Welcome to Witcoin. Witcoin is a way of assigning otherwise abstract pieces of knowledge, real monetary value, thereby promoting the sharing of that knowledge. These knowledge bits, or WITs, can take on any form – an idea for a new messaging app, a hot lead on a new client, or an efficiency-boosting software patch. What matters is that each WIT is a digital object that makes sense to somebody who stands to profit from it – whether you're direct co-worker or someone on the outskirts of your social network. And WIT coins are the reward for passing that object on. So how does WIT coin work? WIT coin's framework is a lot like that of Bitcoin and other cryptocurrencies. Peers make transactions and register them securely with a third-party registrar. Each transaction is then validated by a fourth party, who adds the details of the exchange to the global ledger of all WIT coin exchanges. The key difference lies in how a transaction is made and recorded, and the fact that WIT coin can be structured around any electronic medium that supports idea exchange. Just as email-enabled peer-to-peer communication and Bitcoin-enabled peer-to-peer transactions, WIT coin enables peer-to-peer knowledge empowerment. For example, say a consultant, Joe, sends an email to his CEO, Josh, with a tip that could help his company roll out a new product. Joe can take advantage of this friendly message to register it as a WIT by simply ceasing a WIT coin registrar. The newly generated WIT is time-stamped and recorded for a small fee. Josh then forwards that email with a few comments of his own to staff at Josh's company, who might find the information useful as well. In the end, Joe is acknowledged with WIT coins and Josh's too, as everybody who contributes to moving knowledge forward is rewarded. Initially, modeled after the scientific citation process, WIT coin today features built-in measures to combat self-citations and revolving citations among close-knit groups and ensure careful regulation of the WIT coin supply. Bolstered by open innovation and blockchain technology, WIT coin could provide the perfect opportunity for motivated individuals to cash in on their useful knowledge. Indeed, with abundant WIT coins in circulation, backers can guarantee that in today's knowledge economy, no good idea will be left behind.