 They say their cause is compassion for animals. What's going on in there is an injustice. I've seen a huge jump in the number of us going vegan. Hello Jeremy, how are you? I don't know whether you're angry today or just generally about the whole thing. Well I'm a bit upset to see you're Sam which has a piece of a pig's body in there. A dead pig that didn't want to die. Probably pushed into a gas chamber because that's the most humane method for stunning pigs in the UK, a gas chamber. Is it vegans do seem to be very angry? Yeah, you'd be angry too if our dogs in the back of that truck. My intention at the start was not to get a big social media following, was not to be popular, was not to make it in a news article. There was none of that. Jeremy did wind me up a little bit which I feel like it's justified passion. I mean if you've seen what I'd seen you'd feel the same way. Radio interview the other day and I've probably got to let that get a little bit heated that more than I should have in retrospect but you know only a human being. I don't take any issue with vegans but what we do care about is when it turns militant. A lot of these comments are from vegan activists. Rape, murder and slavery. What happens to your cows? What happens to your cows when they cannot produce milk anymore? But I'm not going to deny that that is rape. I will never deny that that is rape. Do you think that being called a rapist is immoral but the act of sticking your hand inside of a cow without their consent isn't immoral? You do get death threats which is quite ironic coming from people that want peace for animals and that. I don't like what they're portraying us to be violent. Sending death threats in murderous vegans. I don't understand why they did that. A few names being thrown around is nothing compared to what the animals are going through so people can eat their bodies. And when you do provide the evidence of death threats I will publicly condemn whoever are sending them because that is not a reflection of how we feel about farmers. Like I get death threats sent to me by farmers and they're going to turn to events where I'm at and they're going to hurt me and stuff like that but most worry we have farmers and messengers and they're going to abuse an animal. They're going to go shoot a calf. They're going to go hurt their pigs because I've irritated them. Now I don't believe that this is acceptable from any side. It is exploding. Ethics is coming to the forefront of the discussion. We're on the news now debating with farmers and this is what's going to happen. It's coming to a debate. And you know who's going to win this debate? The truth. No matter how much money they think they got no matter how much propaganda they think they can perpetuate it's going to backfire on them because they don't want to bring to the light the most humane slaughterhouse on the planet. Let's put some glass walls up. Okay, let's see it. They don't want it to come to light. Hello Joe, we're speaking. I'm good, thank you. How are you? Yeah, yeah, yeah, I'll be keen for that for sure, yeah. All right, so here we are on the way to BBC Radio. We're going to be doing a little interview with the Jeremy Vine show. No, no, that's fine, that's fine. No, I'm going to win that up. What's the procedure? So you're not honest or half-past. You've got plenty of time. Maybe alone, there's no angry farmer. Oh, no, because we're ready anyway. We're ready, always ready just in case. Ready to go. Is the farmer willing to come on and have a discussion? Yeah, yeah, yeah, he's on the phone, though. Oh, yeah. Can I guess, Joey, get a pass to come up on the Jeremy Vine show? Is it a good point, Joe, that in the way people are making choices about what they eat and how they consume and sheep are bred, a lot of them to be consumed, cows are. So does that change the moral value of those animals? Live otherwise. Yeah, but should they be grateful to be sent to a slaughterhouse and be exploited for their bodies? Is it just the manner of death that upsets you? No, it's the fact that we're exploiting them and using them at all and condemning them to death when it's unnecessary. Sometimes someone's going to say something hurtful, they might wave a ham sandwich in your face and try to rave you up in front of 7 million people on radio. But... You got the last laugh. Yeah. So what you do in that situation is don't let your emotions run the conversation. John, John, are you the victim in this situation? You sit in the front of your truck and drop animals off to their death. Who is the real victim here, my friend? Where is your justification for that? In retrospect, I probably could have stayed a little bit more calmer and still said exactly the same things that I said. But I'm only human. Like, sometimes it does get to me. Here, my friend. Thank you, well done. Thanks for that. You did well, God. That would have been... Little power. Sorry, I'll get really passionate in those moments. It's alright, you could be passionate. Yeah, you know, like I said, I don't think he's a bad person. He's just a product of a society that thinks this is okay. Am I perfect? No, I still get angry every now and then. You know, I'm a human being. Okay, what's happening to animals gets to me every single day. And when someone does something insensitive, you know, and says something really insensitive, I, you know, every now and then, I react. Thank you. Thank you very much. I hope they like the show. Hey, hey, hey. If you're interested on the back, you can... This is a case-sensitive link. You can do a little vegan challenge. Okay, now we just got out of the Jeremy... What's his name? Jeremy Vine. Okay, we just got out of the Jeremy Vine show. Now, as I walked out, she said that about seven and a half million people have listened to that show. Now, I just dropped the most explicit animal liberation message on a very mainstream radio station. This is crazy. How are you doing, man? Good, man. You just come back from TV. Yeah, full pumped, man. Full pumped. I've got the channel, you're on IT Play. IT Play. Live on this morning. Yeah, this morning's show, so... And we just got the recording here, so we're going to react to it. How do you think it went before you watch it? After watching it back, I think I said what I needed to say very succinctly, and I think I had done the animals justice for sure. All right, it's a morning here. We're in Ireland. Northern Ireland. I feel so sick. And we're just waiting for... We've got three interviews with the media this morning. We've already had three or four interviews with media. We've gone viral over the UK media this week. Hello, Joey speaking. Good morning, how are you doing? Good thanks for hearing me properly. I knew I wanted to help inspire people. I had a really rough life. I wanted to give back. I wanted to help animals. Animals were screaming out for help. Do you drink milk, mate? Cow's milk, breast milk? Do you drink cow's milk, mate? You guys still drink cow's milk? Coconut, soy milk? I love the dairy campaigning we were doing today. That was great. Yeah, they steal the babies off the mothers. They kill the boys because they don't produce milk. Forcibly impregnate her, enslave her. And then when she can't produce milk anymore, after about five or six years, they chop her head off and... That's lovely. This is the most powerful thing, waking people up with education. People just, oh, wow, I didn't know that. You still drinking breast milk, are you? You still drink breast milk? You don't? You do? You still drink cow's milk, do you guys? Is that a real fair? I know, they're obviously real fair, are they? This man here is dedicated his entire life to animal rights and speaking up for those who have no voice. He's pretty fearless in his approach. Just help me and welcome and joy to knowing that. Thank you. We got plant milks, coconut rice milk, soy milk, no hormones in there, no saturated fat, no blood, no feces. Better for you, better for the animals. Do you still drink cow's milk? Yeah. Still drinking milk from a breast of a cow, mate? Yeah. You guys still breastfeeding from a cow? Still drink breast milk? Still breastfeeding from a cow? No? A lot of people don't know what happens, that's all. Yeah. They knew they probably wouldn't consume it. The world's going to follow sooner or later, it's just taking us time to get this information out to people, but the majority of people, when they see it, they don't want to support it. Almond milk, rice milk, soy milk, coconut milk. Do you still breastfeed off a cow? Time to wean. The boys are not financially viable either, they don't produce milk, so they'll be killed for vil. Because if you get people to use their heart, they're more likely to use it in the future. This is how we create a more peaceful, altruistic world. Still drink cow's milk, my friend? It's breast milk for a baby. We're grown adults, we don't need breast milk anymore. Yeah, yeah, yeah. How do you feel about drinking breast milk from a cow? Just a bit of information on cow's milk. If they see the information, they might feel compelled to change. Yeah. And they don't want to change, they feel comfortable in their lifestyle. Showing someone what happens in a slaughterhouse, footage just doesn't lie, it's right there. It's a lot harder for people to argue with you, I found when they're looking at a screen with something really horrific going on there. Everyone likes to pick out the most humane farm on earth, get the farmer from that farm to be an advocate on behalf of all farms in the UK. It's just ridiculous. It's ridiculous. 99% of animals are factory farmed. The other 1% go to exactly the same slaughterhouse as all the rest of the animals. All right, so don't let them try to trick you into thinking that these animals, even on the high welfare farms, are treated any better than these because in the slaughterhouse they will get treated exactly the same. I mean, we're not animal welfare activists which they labeled us in the BBC. Now we've got free range animals on the back of those trucks. Yep. We've got factory farmed animals on the back of those trucks. We've got humane welfare standard RSPCA approved for animals on the back of the same trucks, all going to the same place. We don't want better conditions for animals while they're enslaved and on the way to the abattoir to get their throat slit. I challenge any farmer, any farmer, any humane farmer to show us what happens when they're animals, go on that truck and go inside of that door to the slaughterhouse that they want to be transparent about the whole process. Show us your animals struggling for their very last breath. We don't want to find a better way to enslave someone. We don't want to find a better way to kill someone. Okay, this is absurd. Okay, so do not entertain that with them. Yeah, we're vegan. That's why. Now, this organisation is? No, what is it? This is anonymous for the voiceless. It's a vegan organisation that promote Ah, right. these two animals. Right. Boycott animal products because when you give them money, you pay for animals to be slaughtered, ordered to be confined, to be sexually abused. We wouldn't do it to a human being. We shouldn't be doing it to an animal, basically. How much about the dairy industry, you two? Do you want to know? Don't be afraid. Here, take your card. Take your card, brother. Look up, dairy is scary on the front, all right? On YouTube, guys, for four minutes, dairy is scary. I really want to get people to understand the ethics. I think that that is irrefutable. That point cannot be refuted unless they admit that they like the same treatment for their loved one, a pet, or themselves. Otherwise, they're just a massive hypocrite. So the ethics point cannot be refuted. It's the strongest argument we have. You claim to care for some? You're eating others. People do not align their beliefs with their actions. They're caring for animals with one hand, but on the other hand is a burger with the body of a cow in it. They're saying it's OK for other beings, but not OK for themselves. It's OK for these animals, but not OK for their own animal. OK, this is pure hypocrisy, and it's easy to point out. You want to live in peace and harmony yourself? You're condemning others to a slaughterhouse who want to live just as much as you. There's so many contradictions. Immediate perspective. Wow, those feelings that I've got in my stomach, that's nothing compared to what they're going through. Nothing. So don't even entertain that. They are the ones in that truck imprisoned for their whole life about to have their throat slashed open. This isn't about us. It's about them. Compared to what they're going through, it's nothing. We're essentially bringing to light what's not done in the dark. Once the truth comes out, their industry is just going to go, because kids don't want to see animals get their throat slashed open. No one does. OK, we're showing the public the faces of their food before it's slaughtered. If something in me just hated the fact that animals were being bullied to an extent that you couldn't imagine. It doesn't smell like death in a slaughterhouse. It smells like fear, OK, like struggle. I'll never forget it. Seeing what they go through, every single day it hurts my heart, and I'll try my best to give back. We are witnessing people paying for and consuming animal products every second of every day. It's everywhere. OK, you are witnessing an injustice right in front of your eyes. That is where the obligation is. We know. I realise something that they are suffering, OK, and no one's listening to them. OK, human beings can voice their pain. OK, they can write a Facebook status go and talk to someone about it. If they are getting abused, they can scream out for help in our language and we'll listen. OK, animals, no one's listening to you. Hello, Joey speaking. Hi, Joey. It's Nicolay here at the Newland Show. These animals do not want to die. Irrelevant. Irrelevant. They don't want to die, my friend. Do you know that your cows do not want to die? What sort of animal do you farm? Cows? Do you farm cows or sheep? We don't. We don't. OK, so do you know your animals do not want to die? So that there is a livestock market. They take all the animals in their trailers or the farmers to sell the animals' bodies. The media is going crazy on this right now. Yeah. Those are real. It's just great. That's happening now. Just recently in the last week, OK, televised all over the newspapers. I mean, it hasn't always been good publicity. But the point is, they're starting to listen. There's no evidence for any death threats. I'd like to see evidence. I mean, I could show people death threats in my right now, my inbox from farmers in non-vegan state. I'll slit your throat or kill you. They're starting to listen and you can tell that they're they're getting a bit wary of it because they're trying to discredit a whole peaceful movement by labelling us extremists. We've been labelled extremists and violent vegans, which is just nothing further from the truth. We want peace for animals and peace for all beings. We're coming up against industry, big industry, so they're going to make claims to discredit us as a movement. Definitely some truth to what we're saying because they definitely are trying their best to perpetuate their propaganda. Women's rights activists, militant. They used to call them militant. They're doing the same thing with vegans now. Militant. We want peace for animals. The women's rights movement was probably ridiculed too. Women deserve rights to vote. That's ridiculous. The black rights movement ridiculed too. Blacks want to integrate. What a joke. The animal rights movement is going to be ridiculed and it's just so predictable. Animals deserve rights. They don't matter. They belong in my sandwich. So people are going to make fun of it. But that's fine because they're passing through the three stages of truth. You know, you have good and bad in every movement but predominantly a movement that cares about innocent beings like animals is a movement full of peace. People that care about justice. Well, because we're challenging people's belief systems and I think that the industry would love for us to look like a bunch of militant extremists and I think that that's what they're trying to perpetuate in the media which just isn't true. I mean, I'm not violent at all. I mean, I have been violent in my past but this is about me creating peace on earth. I mean, I want peace for animals. I want peace for humans and this is a peaceful movement and we do not tolerate any type of violence or aggression on our side. We do not tolerate it. I would say that we need to be nonviolent and peaceful if that's what we're trying to promote. So this is what I'm trying to create in the movement. I'm trying to create a movement of respectful individuals who educate. This is our approach. Violence is not part of that. Aggression is not part of that. Name calling is not part of that and my workshop is online for everyone to see and they can see exactly what I promote. Name calling. Oh, name calling. Calling someone a murderer? Yeah. So would you say that someone who kills animals for a living is a murderer? I'm not really going to pass judgement. Yeah, yeah, yeah. No, you're interviewing me. We're just arriving to a slaughterhouse now to do a surprise vigil and we're looking for the guys. We're going to park away from the slaughterhouse. There they are. They don't know we're coming because last time they come they shut the slaughterhouse down. So we're going to surprise them and they kill about 3,200 pigs here a day. When other human beings see other human beings showing animals compassion, it's contagious. Do you know why we're here? I think it's pretty lovely. Okay, so we're part of the safe movement. Okay, so what we do is we stand and we bear witness to animals before they come into slaughter. They're just pigs but we're saying, no, they're not just pigs. Okay, these are animals they didn't want to die and we're showing them respect that they deserve. Are you holding the trucks back, are you? Is there any trucks delivery's coming? This truck's coming. So we're not here to create any problems with the staff. We don't, there's no hate for any of the staff here. It's a peaceful, blood-based approach. We're just here to see the animals and then we leave and that's it. Just give us 30 seconds. Just give us 30 seconds, my friend. We only want 30 seconds and then we'll let them straight in, okay? Just watch your feet, guys. Hey, sweetheart. Watch your feet. Watch your feet. Come, move in, guys. Move in. Off their property. I realized that the animals are the most vulnerable, defenseless, helpless beings on Earth, okay? And they're getting abused and killed to the tune of an unimaginable number and I thought that they needed my help the most. You know, this just hasn't been done here before and usually the police and this Lord of House come to, we all come to win a collective agreement and it's a lot safer. Well... Yeah, they're not here to facilitate any, they're here to basically keep the pigs. Okay, so this place here slaughters the pigs, cuts them up into pieces and packages them too. So they go in live pigs and they come out in the packages and they go straight to the supermarkets. Sainsbury's and Tesco's. Because you realize, wow, this is really happening. This is happening around the corner every second of every single day. And they've got a little pig picture on the little gates here. That's who they're killing here. It's a bit disturbing. We've got a little religious quote next to a slaughterhouse. It's not really a place of God here. Over here is a vet. They've got sheep in the back. They've got a carrot for animals here across the road, stabbing him to death. Excuse me. Excuse me. Why do you label this a food company when it's dead bodies of innocent animals? You have to ask yourself that question. I don't think there's a humane way to take, you know, someone's freedom away from their body when they don't have a choice in that. I'm asking for the right to live their life in freedom without the threat of being harmed or exploited. Basic fundamental rights. That's it. I don't think we view animals as victims. We view them as objects and products. If that isn't slavery, I don't know what is. They're sentient beings who desire a life of freedom and liberty like any other sentient and slaughtered against their will. We didn't abolish human slavery because it was bad for the environment. We abolished human slavery because it was bad for the individual that their rights were being infringed. They are not free. Their rights don't exist. People don't even view them as victims and the magnitude of the injustice can be seen on every single human being's plate on Earth nearly. They're birds. They're like pigs are like dogs. Cows are like beautiful intelligent animals. Even if animals weren't intelligent, still wouldn't justify doing what we do to them, okay? Because the human being's not intelligent, that wouldn't justify injustice towards someone with mental disability, would it? Okay? So intelligence does not determine moral value. Sentience does. Maternal animals, they get their children taken off them, they bellow out for days. You know, you can stand out in front of the gas chamber and hear the pigs screaming for mercy. Would you say that if we wanted to put meat, Vendor was the victim in that situation? They helped them connect the dots between their bacon and that puppy dog-like animal that didn't want to die. Or would you say it was the dog that was being abused and killed and chopped up into pieces? Because if someone was abusing dogs, okay, sending dogs to a slaughterhouse to be chopped up into pieces and someone called them a murderer? Now, would we say that that dog murderer was the victim? Because someone called them what they are? Think about it. When I was seeing dog meat for the first time, I was like, oh my God, that's wrong. But I'd see cow meat and even as a vegan, I'd be like, oh, yeah, that's normal. But why? Why do I think like that? I want to talk to you about dealing with criticism, something that I get a lot. I've got a lot of it this week, too. You know, I put myself out there a lot. The media have been, you know, going for it with me. Character attacks. Other vegans have been coming at me criticising me for speaking up for animals in a certain way. They're a vegan community good. And I'm getting criticised a bit. And, you know, sometimes it does get to you, especially when you've been working really hard and you're so passionate about this and you're really just doing this for the good of animals. You really, your heart's in the right place. But I reminded myself of something and Laura helped me remember, too. Like, wait a second, why are you doing this for? Why am I not doing this for vegans? Am I? Do you think the animals are going to criticise me for speaking up for animals? Do you think the animals are going to go, oh, you were a bit too abrupt in that interview? Oh, you know, you shouldn't have spoke with such ferocity about, you know, of course they're not. Of course they're not. You know, we've got every single right to be angry about this. No matter what you do, you're going to get criticised, okay? So just do what's right. And you know what's right because your heart tells you. I used to be a bit aggressive in my videos because of obviously the past I came from. I was learning to reintegrate and I was, you know, still having trouble. I was trying to work through and I was pretty pissed off about what was going on with animals. I didn't like her. I hated seeing them get abused and bullied and I was trying to defend them and stick up for them in the way that I thought was best. And in retrospect, it wasn't the most effective way, even though my heart was in the right place. I was letting aggression run the party and it's not an effective way to communicate and I've learnt that now and now I've reached many more people. It's interesting that people who are trying to help animals, those people are labelled terrorists, but the ones who are actually forcibly breeding animals, okay, sending them on trucks to be slaughtered against their will, they're not labelled terrorists. They're labelled good citizens. So, I mean, do you think it's ridiculous that these captors are investigating some of these people? I think we need to analyse who's really terrorising who here. When we look at the mutilations that happen in all farms across the board, horns are chopped off of cows with no anesthetic, piglets are having their testicles cut out without anesthetic, okay, tails are clipped off, their teeth are clipped down to the gum, all of this is done without anesthetic. We're talking about baby animals being mutilated, playing with their privates to get their semen and sticking their semen into the female animals, okay, to breed them into existence. None of this is consensual, by the way. One year old cows having a fist shoved into their anus, being sexually abused against their will and then, when they're of no use, when their children have been taken off after six years, they're sent to a slaughterhouse to have their throat slashed open. Now, if this isn't terrorizing innocent beings, what is? Vegan. Get it to think about others and not themselves, okay, and this is how we create a better world. You know, I wasn't vegan my whole life either, I was very far from it, myself. So I'm not here to be superior. Billions a week, you know, billions of week tortured, slaughtered, ripped out the ocean, suffocated, stabbed constantly, every second of every day. What happens inside your comfort zone, okay? Don't let fear run your life. So if you keep holding on and firing through it, you know, you never know what can happen. I'll never have this chance now that I can spread my light and help people and help animals. It's not a personal choice if someone has to die for your food. And then, if there's a plant-based option, why not choose that? These animals are coming back from the grave, haunting people from the grave. You know, you're eating too many of their bodies and you know, bang, you're gone like that. That really snapped me out of it too. What are we doing to animals? Like, human beings are not evil people and I believe that. I just think that we're doing evil things. So what I always say to myself is I'm going to see this through to the very end. So they're cutting down the forest to grass-feed cattle or to grow soy beans. Not for soy milk or tofu for vegans like some people like to think. They're feeding that soy to livestock. We've developed, we've grown K-19. Where? Show me yours. A lion has fangs. They're true carnivores. If they see a rabbit run past them, they chase the rabbit and eat the rabbit. If we see a rabbit run past us, our instinct is to play with the rabbit. We are not killers. Okay, human beings are not killers. We have hands for picking fruit in sizes for biting apples. Okay, we do not eat our fresh raw blood, bones, entrails, roadkill, just like a lion would. I mean, I'm sure anyone who wanted to change the world had an unwavering belief that it's possible and I do. The biggest threat to any movement is the movement itself. Look at this, this is a very crucial time for people to keep going because right now is where it's all going down. This is where we need you. Bang, everyone needs to be on it, on it hard. You know, in 100 years, how would you like to be remembered? Do you think that you will be remembered? You know, you might be remembered alongside the abolitionists? I never come into this movement thinking I want to be remembered, respected, I want to be famous. That is not my intention. My intention was to help animals, to help them out of their suffering. Strike while the iron's hot because this is our year to smash it into the mainstream. Oh, there. Yeah, I'm Scottish by heritage. My last name is Armstrong. My father was born in Glasgow. Yeah, it was emotional. We went to the place where the Armstrong clan originated and I spread some of my father's ashes. I'm now in Ireland where my father's my father's father's buried and his brother. So I'm going to leave the rest of his ashes here. Stop, I'm embarrassed. Cut the camera off.