 Thank you very much for the honor. This is the first time for me that I'm here at NBAR and I'm quite really taken in by the energy and the whole world and vigor and the fact that people have been waiting around standing there clapping away and you know just not getting tired says a lot about the strength of NBAR as a brand and it is something that is you know the the entire news industry respects, loves and cherishes. I think the most important thing about for me to get this award is that it's a non-nominated category. We have not entered this category or you know sought or ever even expected and therefore for me it has been a delight that you know the jury decided to accord me such a recognition and prestige. I'm really really honored it is so so special. Thank you very much NBAR jury and exchange for media. 2020 is a watershed year and that's a cliched you know phrase everybody says that. I think it's been a lot more than being a cliched you know watershed year. 2020 actually just picked us and pushed us straight to meet our future. A future that we thought was at least three to five years away was suddenly placed right in front of us at once thrilling and scary and I think those companies those products those channels those people have actually done well that have been able to keep pace with this change. I think the most important factor about 2020 when we talk about this year in the future will be the pace and acceleration and the and the whole cutting shot of you just picked up from a place and put on the horizon. The horizon was so far away and suddenly you are at the horizon. I think the biggest thing that we did was being able to keep pace with that change. The greatest contribution came in from our people I mean the people the teams all the teams the editorial team the commercial teams the backend team the tech team the second is the the tech team the technology team the way they were able to innovate in fact as we speak we've been able to do news channels particularly ETNOW with less than single digit I mean with less than double digit people I mean between seven to nine people we have sometimes had an office running the whole channel without a problem and the viewers actually have had no issue with you know our new operation and processes there's a lot of innovations that have happened in fact as we speak we are currently working on certain pilots which can revolutionize not just broadcasting in India but probably globally we are really working on certain solutions which we are experimenting with the pandemic put us in a desperate situation and desperate situation demand such solutions and also it also gives you the guts to talk sort of take chances and we took them of course the content team has been exemplary the most important you know thing was that there were so many people at home and there was fear in the air and fear is a great great ingredient to create stickiness one can play on fear and that temptation I think that entire times network team has been able to keep it keep away from such a temptation we have been absolutely balanced we have right in the beginning wanted to sort of fight fear with facts and we stayed the course we have been balanced we have a we have we have I think you know we I'm happy that we've been able to sort of in this kind of a situation where there have been certain stories which have just sort of broken all all rules I would say you know the palgar story the unfortunate death of Sushant Singh and so on we have been able to be the voice of reason and balanced and probably have come out stronger and you know I was telling somebody in times when there is intense engagement you know even even in personal relationships suddenly you're put together in a project which demands everybody to work together that is when you know the the right impressions are made and those impressions are carried for a long time similarly we believe when there was such intense viewership when people were sitting at home there was no original content people wanting news channels at that time I think times network channels have been able to really really really improve their relationship with viewers and that is for us to now maintain and nurture and continue with and overall I think it's been a bad year from the point of view of health and and medical situation but overall I think economically and technologically and business wise I think this is a year that teaches us so much that the learnings from this one year although coming at at cost will be the return on the on the learnings is going to be a lot lot more over the next two or three years we're already seeing those results I think all in all we've had a fantastic you know coming together of people because it was a trying and trying period and for me therefore getting such a recognition in this year is you know it is so so special thank you very much