 So the other day I got a call saying that I have $10 million waiting for me in an African bank account. And all I have to do is send them $1,000 in order for me to have that $10 million. Very good deal, right? That is the type of scam that I get all the time. And that's the reason why I want to shoot this video for you to show you the different types of scams that restaurant owners get approached with all the time. So then that way you can avoid it at all costs. So make sure you guys keep watching. Hello friends, my name is Wilson, your friend in helping you build a profitable small business and a thriving food business. Number one scam is that you need a social media agency to run your Instagram, to promote for your restaurant. Now I get approached a lot by these different agencies and I'm not trying to throw shade at them. Some of them might actually be quite reputable. And actually I do know a few that are very, very good. But to start off with your restaurant, you don't need to invest in a social media agency. You can take the pictures yourself. You can do the outreach yourself. You can do the research on this channel, learn how to run your campaigns and do everything yourself. And you should definitely invest in learning and executing it yourself because not only are you gonna save a ton of money, but a lot of times these different campaigns might not get you the results you're looking for right away. And that's the reason why. Why do you think investing in these agencies would get you return the promised returns that they always claim? Majority of time, it's basically three months of contract and you're not happy with them and you basically cancel with them. And now you're $10,000 short. So definitely don't invest until you have to do the proper due diligence. And when you can actually afford a social media agency, at the end of the day, hiring for help and hiring for marketing shouldn't be your main focus. Your main focus should be making great quality food products, aligning that values, understanding your customers and then connecting with your customers and then you run advertisements and then you do PR and then you do media. And that's the sequence of the ACE formula. Align, connect, explode. Something you should definitely check out in the link below. It is an hour free of content that shows you how to execute ACE formula in such fashion so then that way you can build a profitable restaurant. Now coming back to when you should actually hire a social media agency, it is when you are able to make enough to support marketing. That's when you want to invest in them and on top of that, make sure you guys do your due diligence. Invest in reputable social media agencies. Second scam that you're going to fall for is that you're going to be rich and you're going to be famous. Unfortunately in the restaurant industry that's not how it works. This is not some kind of Netflix show like Chef's Table. It's not all glamorous. It's not all that. It is slim margins. Everyone in the restaurant industry knows for the fact that if you want to get rich, restaurant industry is definitely not your first choice. And on top of that, in the first few years you're going to be putting in a lot of hard work to get your systems in place, to hire the right people and to actually learn the trade. And the reason why I'm sharing this with you is because I want to set you up for success. I want to make sure you have the right mentality when going into this industry that you're passionate about this industry. You're passionate to create food, passionate to create something that is novel, great, that someone can enjoy. That is where that whole inspiration should come from. And when you have that mindset right then this would become a success for you. For us at 720 Suites, we worked a good five years before we were able to see some sort of success and was being able to get acquired. So definitely put in the work, have the right mindset to set yourself up for success. If you guys enjoyed this video and find value in this video, make sure you guys smash the like button and let me know this is the type of content that you enjoy. Now back to regular programming. The third scam that is a must avoid at all times is that you need more marketing. You need to buy Facebook ads. You need to buy Instagram ads. You need to buy a billboard ad. That is the wrongest, wrongest. That is the worst advice that I can give you or that is the worst scam that you can fall under. The reason is because if you have bad food, if you have bad customer service, then nothing can solve that, right? Because the fundamental is just not there. When you put money into driving people into your restaurant, when your food is not good and when your fundamentals are not right, people will come and try it out once but they're gonna hate it. They're gonna write you a bad review and on top of that, they're never ever gonna come again. Then why are we spending money and bringing people in? Shouldn't we switch that around a little bit and just make sure we built the right foundations? We align our values. We align of why we're doing what we're doing. What problem are we solving in this marketplace? And then we connect with our audience. How do we connect with them? We share valuable items with them. We show them why our food is so great. We connect with them and build that brand. Build that brand story and connect with your customer so then that way they'll always come and support you even though your prices might be higher, even though there's a competitor around the block, they'll always come and support you. And then, when we have the fundamentals right, then we work on explosion. Then we work in exploding in revenue. Then we work on marketing, the fun stuff. ACE formula is what you should follow when building a successful and profitable restaurant. And once again, if you guys haven't checked out, make sure you guys go into the link below. It is an hour free of content showing you how you can build your restaurant using the ACE formula. So next time when someone is approaching you, selling you on marketing service, bringing in more traffic, you know for a fact that that is a scam. That is no good. Work on your fundamentals. The fourth scam that I hear the most is that people are boasting you and brown nosing you telling you that you're gonna become the next McDonald's, the next Chipotle. And that is something that is the biggest, biggest disservice that anyone can do to you. And why is that the case? It is because when your fundamentals are not right, when you don't have a proven method and a proven model, you would not be the next biggest chain in the world. And the chances of you being them is quite slim when it comes down to it. If you don't learn from people who have been there, who have done that and who have actually made all the mistakes, that can consult and gear you towards the right path. So definitely when people are giving you praises, don't be on over your head because majority of the time, they haven't done that before. They're just giving you compliments just to give you some confidence boost, just to have good manners. So definitely don't fall for that. Make sure you have the right mindset. Make sure that you guys always, always keep, keep learning. That's really the key when you're running a successful business is that the people that are on the top, they're always learning. Never settle for anything less than that. So there you go guys, the four scams that I hear the most, that people are giving you the wrong mindset and I wanna make sure that I share with you so that that way next time you hear these bad mindsets, people poisoning you, even without them knowing, you know what is the proper way of approaching this restaurant business. I hope you enjoyed this video and if you guys want additional training and hour free of business fundamental, then definitely check out in the link below, check it out. And if you guys want more of this type of content, make sure you smash the like button so I know this type of content is what you enjoy. Otherwise, I'll see you guys in the next video.