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Disruptive Innovation for Brands

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Uploaded on May 24, 2011

Luke Williams, a fellow at frog design and professor of innovation at NYU Stern, speaks at the BRITE '11 conference about innovation strategies for brands and the dangers of thinking innovation is restricted to technology.

Download the first chapter of Williams' new book, "DISRUPT: Think the Unthinkable to Spark Transformation in Your Business," at bit.ly/DISRUPTchpt1

The BRITE '11 conference on brands, innovation, and technology was hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at http://www4.gsb.columbia.edu/globalbr...

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