 Hi everybody, Jeff Rick here with the Cube. We're on the ground in Dearborn, Michigan at a huge Ford event. It's called hashtag Ford Trends. It's a two-day event where Ford is bringing in kind of social media people from all over the world to really talk about disruption. It's all about disruption. Mobility, sometimes talked about as autonomous vehicles, but really it's a two-day slate full of a lot of key executives from the Ford team. We got to go out and drive on the autonomous vehicles, but really again talking about disruption. Changes in the way cars are powered with hybrids and electronics. Changes in ownership patterns with right sharing versus individual ownership. A lot of activity and change in the business, so they brought us out. It's been a great couple of days. This is my favorite event of the year. I spend most of my day as the corporate futurist researching and looking for people that we think have something to offer in terms of changing the way we see the world. And this event is bringing all those people together in one place to hear them talk. So we started off with Dan Ariely, who is a Duke professor who studies behavioral economics. He's just fascinating. He's one of the most interesting, provocative, charismatic, charming people I've ever had the pleasure of meeting. And so he started to tell us why we do the things we do. Why we break our diet, why we overspend, why we text and drive. Some really big trends and topics that were covered. We just had Dan Lyons was on talking about disruption, his book, Disruption. And he brought up kind of a classic Clayton Christensen innovators dilemma for it's a hundred year old company that's trying to transform, that's trying to move and take advantage of these opportunities. But the real big challenge is not the technology, it's the culture. So how is that happening here? We're here in the headquarters and we visit the Palo Alto office. How is Mark Field and the team executing kind of this new vision, this new culture within a hundred-plus year old company? Well, I think you just answered your question. We have extraordinary vision and leadership of Mark Fields and so much of this starts at the top. And he truly believes that Ford is perfectly poised right now to help people make their lives better. And we think we can do that through mobility. We're making people's lives better by changing the way the world moves, making transportation accessible to millions, using innovation and advancing human progress. This has driven us the past hundred-plus years, it's what drives us today, it's what's going to drive us going forward into the future.