 how to get started by Gary Vaynerchuk. Hey guys, one of the biggest things I've seen over the years is some people just can't get started. I mean, it's like such a block for them to get started. So I wanna share with you a quick montage of Gary Vaynerchuk talking about getting started and you can see what you can do to get started by just listening to this. I think you're gonna love it. And by the way, if you're new to the channel, don't forget, subscribe, turn on notifications, turn on all notifications. And at the end of this, I wanna give you a course to help you get started. It's a $97 E-commerce course, absolutely free. You don't need a credit card or anything. It's just click and learn. Let's go ahead and get started with Gary Vay. Very high in the air, back from London, headed to New York City. Sorry. To play a video. So many of you are stuck and can't start. I broke it down into that what, how and where, right? WHW, right? Like, what are you gonna talk about? But the way all of you need to do this and how you actually start is by doing. You haven't done anything yet. You know, this whole fake it to you make it brings no value to anybody. You need to make something. And that thing is a manifesto. It's always been obvious to me. It's always been obvious what caused success, what I needed to do, you know. Every time I watched content from the internet or television, watched Oprah the other night, this was watching what I was working. She was interviewing George Lucas and he was saying the same shit. We took it to all the studios, every single one of them. And nobody wanted it. So what'd you do? So I said, well, I'm not gonna give up now. You're stuck. You haven't started cause you're stuck. I think the fear of using Trump's, the excitement of victory for so many people. So here you go. What, what are you gonna talk about? What do you wanna be known for? Look yourself in the mirror and ask yourself, what do I want to do every day for the rest of my life? Do that. And see what people need to understand is the way we communicate today is so different. And the platforms have been redefined. You wanna be in health and fitness, you wanna be in strategy, you wanna be in social media, you wanna be in sneakers, you wanna be in coffee, you wanna be in electronics, you wanna be in fashion. You collect smurfs, smurf it up. You can make $70,000 a year talking about the smurfs. Whether that's your mission or where you're at right now. Your truth, manifesto. Tell me what you're thinking about it. If somebody made a video eight years ago that I think fashion should be high, low. I think people should wear expensive stuff and inexpensive stuff in one wardrobe. It would have been like the queen or king of the vision of the fashion industry just by making a video. They think that Facebook, a virus instigrate, it's like Facebook's gonna buy instigrate. Four months later it happens. So I was on Pierce Morgan, this company's 550 days old. How the hell is it worth a billion dollars? And my opening line is they stole it. And then, I guess last year this time, right? Facebook bought WhatsApp for 18 billion and every article like the next day after the news came out is like, oh, wait a minute. They fucking stole instigrate. The how is there's only certain few ways to communicate in the world. Whether this is video form, something extreme. Like just get on a train and go away for a week or something different. You have to break pattern. Whether this is audio form. Sitting here listening to my music list and I'm starting to find a little clarity. Audio being a podcast. You're an outspoken advocate for both hustle and self-awareness. Yes. But if you had to put them in order, self-awareness. Self-awareness is more important than hustle. When you know who you are. Yes, when you know who you are, hustle is sexier. Like it would have been cooler for like the people listening for me to say hustle because it's cooler, right? Heck, you don't even do podcasts. Put the recorder on your phone and just speak your truth. As I sit here right now writing this article or at least memo-ing it because that's how I do it. Get in front of a camera, selfie style. You know, I'm old now, kids. So at 40, I've observed a lot. And I can tell you that optimism and positivity is a huge variable. Good morning, Instagram. It's me, Gary. Instead of a motivational quote or some sort of clip, just want to build a camera to face. Just tell you how much I appreciate all of you guys, your attention and your world to me. Set it up on a tripod or have a DRock. It's your nephew or sister. Now give me this. Give me this real quick. The intern is here and some of you guys might remember him or you write it. But the way all of you need to do this and how you actually start is by doing. I create a obnoxious amount of content because of the strategy of how we do it. Don't do anything. Just keep watching. Keep watching my stuff. Keep being entertained by my energy. Keep being inspired. Don't do, don't fucking have dinner at seven o'clock and drink two beers. Like when your strategy is right, you win. And so we have figured out that pillar content creates content underneath it at scale. Everybody welcome to the first hashtag AskGaryVee. I think it's the first one, but I actually do think I tried to do this once before. I feel like I've got the team now in place to actually do this more often. It's macro patients. Macro patients. Deploy patients. You've got to deploy patients. You've got to love the process. What's the ROI of social media? So I look at her and go, what's the ROI of your mother? There's so many people in here that shouldn't be producing video because that is not the best way they communicate. Only a decade ago, if I was speaking here, all I would be talking about is blogging. Yet there are people in this room that are caught up by picture and video communication and they are tremendous writers and they don't realize that blogging or posting on Medium or even my favorite little hack right now. If you're a good writer and you want to build up a profile for your business or for yourself, I actually highly recommend you start blogging inside of Facebook and Instagram. I literally mean writing seven, 15, 25 sentences, three, four, five paragraphs worth of written content within your feeds that people absolutely consume. So that's number one and two. The what and how, right? Like how are you going to do it? And then where? Distribution. That's what you need to figure out next and it's the hardest part for a lot of you. Hardest part is the start, the next hardest part, a lot of things are hard. Hardest start, hard to know what format to do it in, audio written video. And then number three, how do you get people to see it? It all goes down in the DM. The key is providing other people more value. I just don't see people doing it. It blows me away and it is absolutely wonderful and it is absolutely going down on Instagram DM. Influencers where you pay for it. You can pay in Facebook ads, Instagram ads, sponsorship deals, YouTube pre-rolls against people of those interests, fashion, you know, food, wine, sneakers, technology or you reach out to people that have audiences search, hashtags, click them, look at the account then see how you can bring them value, DM them, go in soft, bring value, bring some repeat, two, three, four, five thousand times. So the thing maybe we should do is go up on each side. This guy looks like he's a picture, hey G. Instagram influencers right now today for doers is the probably only behind Facebook ads, the single best arbitrage in marketing. And then you try and then you learn. When you're a pioneer, you have to taste it. There's no report, there's no white paper, there's no modeling mixed metrics that are gonna teach you how that's gonna work. When you're the first explorer, you have to taste the berries and hopefully they're not poisonous. We're living through this incredible era of massive opportunity yet everybody's talking and reading and nobody's fucking doing. Start fucking executing. So what does that mean? That means you should write a medium blog post every week content, podcast, video, written quotes, pictures, and then tactics. What scares me quite a bit is that most of you when you see these logos, you think of a piece of content that you make and you think of those five channels and more as places where you distribute it. Twitter and Facebook are tools. Twitter and Facebook are markers and crayons. They're a fax machine. These are not just distribution channels. These are channels where you have to natively story tell. Facebook, Twitter, YouTube, and Instagram are ABC, NBC, and CBS. And what I've figured out for the last decade is how to make MASH and the In-Griffin Show and ER and Seinfeld. And my question is, how do I hustle and stop being a pussy in the tap of the world? But I wanna do where you are. I've got all the- What's blocking you? Some, I don't know. Other people's POV? Yes. That's the one, man. If you were to see classic in style, would have guessed Santa Maria Ailes? Yes, that's the thing. Mr. Beastie? Please, take a step back and think about how awesome it actually is. It is imperative that not only do you start thinking about your content strategy on these platforms for your business. Facebook, targeting. I mean, that's it. Like, you can literally put your business address, run a mail, a radius around it, or everybody in the 07081 zip code or the 08802, as per a jersey in the house, zip code, and everybody will see it in that zip code, in that feed. It's a piece of cake. So if you talk about coffee, Google the word coffee and the word blog or coffee and media company and literally email every editor and writer of every coffee blog on the internet. Online, and by the way, anywhere, is by grabbing it. So if I were you, I would do this. I would go to Google, I would type in beer, so I would click this one, pubblasses.com. I'd go to this site, I'd see what they have, I would find the phone number of this place. Here's a phone number, I'd pick it up. Hello, who would I speak to about you guys possibly advertising on my beer blog? Then search the hashtag coffee and go to every coffee influencer and coffee barista and coffee media site on Instagram and DM them and ask them to give awareness to this manifesto you just wrote. And one out of every 147 will. But that's better than zero. Undervaluing just that one view needs to be the right view. But it's one view is a humongous mistake. That's how you do it. And what? I'm willing to sit here right now and make this video hoping that one fucker, one fucker says, oh shit, yeah, fuck it. Where it gets written word, you look at the mediums, the LinkedIn, the word presses, you start a blog, right? Or you do it on your Facebook or you do it on your Instagram. How? There's only really three core ways in the current internet to really communicate to the world. The written word or video. What I'm doing right now. YouTube, Facebook video, Instagram, one minute versions. Video is the other way we communicate. And number three, audio. The boom of podcast. These are things that matter. What the fuck do you wanna talk about? How are you gonna communicate it? Written audio or video? And how do you get people to actually see it? This is where we showed you how to go into the DM, right? Or you gotta figure out how to use some money and use Facebook ads and target the people that you're trying to reach. Or grinding hustle. Just a little emailing 700 to 1500 different blogs from media sites and saying you wanna distribute my content. Somebody has a 14,000 person email newsletter about coffee news. Find that person and ask them. Just gotta ask. And be smart, Jabra Jabra Hook. Ask them what you can do for them because you want everybody to read them. Post it on Medium and hit up the editors of Medium who curate content. Post a link on it and fill Reddit, right? Hit up the 4,700 coffee influencers on YouTube and send them a message and ask them if they wanna read it on their YouTube channel that has 147 views. 147 views is better than zero. The fucking work. That's how you start. Wow, that was amazing, wasn't it? He's really, really good at getting the point across. And as you can see, it's really pretty simple. I hope that motivates you to getting started and the best way to get started right now simply is grab the free e-commerce course right below. All you gotta do is click on the link. You can click on it and learn. It's that simple. Please get started. I know I had a problem with that myself. I just didn't get started. I had so many obstacles and so many things I thought were in my way and they're just not. You need to get started. This is the time. If this rings with you right now, if what Gary Vee said is something that you needed to hear, go ahead and get started. Grab my e-commerce course down there. Get started today. Don't forget, if you haven't, subscribe and turn on all notifications and I'll see you in the next video. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right here so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.