 What is up everybody welcome back to the channel you guys in today's video and be I'm gonna be walking my buddy Rocky One of my clients out of Eugene, Oregon crushing it in this in the credit Industry helping people all over the state improve their credit Educating people on credit and really kind of going over the importance of credit to his audience and in today's video We're gonna simply just Put out content, right? There's really two ways to put this content out you guys if you're following me on YouTube This is this is one form of organic, right? I'm creating a video. I'm putting on YouTube Now it just depends if that audience if you can serve that audience if you're a local business owner I don't know these people on social media. Are they across the country? Can you serve that audience or are you building a local business or a local brand where you can serve that audience? This is super important when it comes to just overall social media marketing a lot of people just put out organic content content Trying to build a local business and all that ends up happening is you end up attracting people across the country Who are no who are not even in your market in this case with Rocky? He's like David. I'm licensed in this state This is the city that I'd love to educate and I'd love to brand myself around You know this small this the small little town here here in my city. I'm like dude That's the second person so number one again number one is the type of person I just wants to put out organic organic organic and post post post post again here on YouTube It benefits you want to build a YouTube channel if video is your thing But if you're building a local business or you have a specific niche that you're trying to target That's where person number two the type of person that says, you know what I have an audience Let me just get to them by tonight. Let me run an ad right and I always tell my clients my friends pick your platform LinkedIn tick tock Twitter Instagram Facebook whatever Pick your platform and just learn how to run an ad on that platform learn how to target your audience So as you're building a business as you're building a brand you guys That's what you want to really really get into is is running ads How in the hell do I run these ads and so with with Rocky today? All we're doing is I'm taking them through the steps right step one is what I call posting on the business page first Put the asset there. Let it let it show publicly Let it live publicly way past the ad right and and let it let it let it show watch scroll down Rocky Let it show, you know thousands and thousands of views, right? So as as we now as I now take Rocky you guys as I now take Rocky and I say Rocky look you got an audience Let's just target that audience. That's the seven point nine thousand, right? So so that's person number two you guys that just says, you know what I have this content I have this message I'd rather just run an ad and target my specific audience and and if I can do that by tonight David sign me up How do I do it? Right and so that's what I'm doing with Rocky Rocky's like, you know what David? I'm not putting out content all the time all the time all the time Nor do I want to attract people all over the country or even people all over the world I have this small niche. How do I target them? Right and and and when it when it comes to location wise when it comes to demographic wise That's why Facebook continues to crush it because the majority of us that are that are operating businesses small businesses We a lot of us have products and services, right service-based businesses where our demographics is That older person right that person. That's that's that's 30 plus 40 plus You know if you're a real estate agent and you're targeting homeowners These are people that are 40 plus right 50 plus so that demographic remains here Rocky He's in the credit in the credit business, right? A lot of my clients are in the real estate business, right? So targeting an area you guys is what you want to do man And so with Rocky him and I are just getting started I'm so fired up because as you as you have some guy you guys look at this guy man Handsome guy we're over here talking smack thinking about you know, he should be in the fitness business, right? But but that's the brand that's what what what you have to you have to keep it real, right? No matter who you are no matter and and he asked me about my pottery hat, right? He thought David you're a pottery fan. I'm like no not really It just became part of my brand and now everyone online when they're seeing one of my videos And they see this random guy with a SD hat. It's part of my brand and it can be that basic that simple, right? So so Rocky has a good little theme going on right here you guys and so all we're gonna do step one Post it on the business page first and so that's what we did here So Rocky click on click on the video. We got to go into and we got it We got to edit we want to we want to change out the thumbnail. We want to change out the text Yeah, go ahead and click on it But this is step one you guys step one is posting it on the business page first and then and then what you want to do For sure go ahead and press pause and then click on the three dots the three dots in the top, right? What you want to do you guys is you want to make sure that the editing right edit video edit video Rock edit video you want to make sure that the text any emojis Any links that you're really trying to put in there? You want to make sure all that is done first, right? So as you're posting it on the business page again, this is public you want to write out the text first edit make sure There's no grammar errors make sure you know You got your periods and your exclamation marks or whatever you need to need to do to the body of the text Which is what we call the ad copy Make sure that's on point right there Because as we go in and run the ad and set up the ad you can no longer change the text So you want to make sure you knock out the text right now? And so when it comes to the text and when it comes to mainly, you know a lot of different videos In this video we're going for brand awareness, right? Is that what we're doing Rocky? Are we going brand awareness? Are we just trying to get thousands of people to view this one or what are we doing with this one? Are we driving it to a landing this video as I say we're gonna do The free PDF. Okay, so we're driving it to a landing page Right, right. Okay, cool. So in this video you guys there's always no matter what your product or service is man It's all the same. It's all the same. It's all the same There's three there's a three bullet point framework that I teach and it's what we all teach as well We're it's what we kind of follow try to follow in our content as we're putting out content It makes it super easy to just follow a little blueprint right a little three bullet point framework Which which number one is calling calling out your audience. That's number one So when you think about your business your product or service calling out your audience. Hey Eugene This is Rocky your local credit specialist, right? Number one I'm calling out that city and even if it was more niche like if I can niche it down If Eugene is the whole city if that's the name, can I niche it in further? Can I what are some names of some local of some communities, right? Do I live in a condominium complex and we have a name, right? That's how you can niche down even further where you're where you're really talking to an audience But but here Rocky if you're going out to the whole city, then yeah, that's what you want to do. Hey Eugene This is this is Rocky your your local credit specialist So number one I'm calling out the audience and then and then number two. I'm telling the story. I'm giving a tip. I'm educating them I'm sharing value. I might give them a tip on how to increase their credit score or I might give them I might give them some kind of some kind of Tip that that is in my free download that's in my free PDF So if I'm driving people to download a free PDF. Hey guys in today's video I'm gonna be sharing tip number two This is the tip that I share in my free credit specialist PDF You guys are gonna want to download it today, but this is tip number two that I share And this is what it's about Right. So number two is just is just now paying that picture and in and educating and giving people that real juice And that meat and potatoes of of the entire, you know Freakin video like what's the point right? That's number two number two You got to explain the point the value of the tip the mistake to avoid you got to educate them somehow some way number two And that that's does not be that long it could be freaking 10 seconds It could be 15 seconds. It'd be 30 seconds 45 seconds. It could be a minute, right? There's no really, you know time to it Shorter obviously better, you know nowadays So a minute two minutes This one right here's a two minute video, right? And then and then that's number two and then number three and then number three the call to action number three You got to be driving the click. You got to be telling that person. I would be saying it in the video I'd be writing it in the text In the ad copy, I would be just simply driving them to the next action. Hey you guys I put together a 2023 credit Special PDF download you guys are gonna get so much freaking value from this I put my heart sweat and tears into this thing. It's what I've been learning for the past few years I want to give you a free copy now. So if you click the link below it'll take you straight to my web page We can download your free copy. See you guys there Right, and then that's that's the call to action. That's number three, right? That's the call to action So again real estate agent credit specialists anything the whole PDF and that's the whole point of the ad man Of ads in general again pick your platform whatever Facebook in this case We're gonna run through a Facebook one which is also an Instagram one same thing, right? But but but but whatever your product or service may be you have to understand that it's all about Capturing the lead it's not necessarily about making the sell if you're e-commerce And you have a website and you're selling physical products cell phone cases hats t-shirts footballs Whatever then for sure you're going for the sell But if you're coming across this video and you're in this you're in the client services business Where you deal with clients you have a service to provide, right? You're a real estate agent You're a credit specialist, right? You're an insurance agent Then then you want to come up with some type of free download. It's all about getting the lead That's what that's what this is all about man. Yes, we're driving it to a page where we're going for the appointment Yes, we're trying to optimize for an appointment, right? If you guys are out there in the client services business But it's all about caption the lead capture the lead first and and and the way you're going to do it Is by giving away something upfront of value In exchange for their information. That's just the way it works and it's always worked that way Whether it's direct mail or freaking a newspaper ad or a magazine ad or a tv ad or whatever It's it's always someone giving you something first in exchange for just your basic information and and and today It's the name and email. It's always been the name and email, but but it's it's name and email That's what you want to focus on man. It's building yourself a list Right. So so this is what we got to do rocky is we got to knock out this man Those are the three bullet points number one calling out the calling out the area. Um Hey you gene, this is this is rocking your local credit specialist Okay, you're gonna say today's gonna be a jam-packed video Number one again first thing you want to do step one post it on the business page first hit save And then because we're driving it to a landing page We have to install our pixel onto our landing page. So let's let's go back to let's go back to in fact Let's go to the ads manager. So open up your your tab number four ads manager Not not here just the tabs are your work with the tabs already have open you have a ton of them already open You keep yeah right here perfect. So right here click on the three lines to the left And and what we want to do is go to events manager. Let's grab your pixel So when you're driving clicks off of the platform you guys and again, it's all the same Doesn't matter what your what platform but in this case obviously with facebook You need your facebook pixel, right? So if you're driving the click off of facebook trying to Direct them to either your website or or hopefully a landing page Right and if you're new to landing pages if you're new to all this stuff I have a four today trial to the software that I've been using since 2018 my my landing pages my email automation my online calendar My membership hosting it's all in that one software, but there's a trial right below That's what rocky using rocky is simply his whole objective is to capture a lead, right? So so here what we need is if we need our pixel so we can start tracking those who are who are clicking and landing on these pages Super super important Try and go to the left. So hit that hit that triangle That triangle to the left and go to go to data sources or just hover down to the um Hover down to the blue circle to the left That blue clock-licking thing and then go to data sources Yeah data sources and then your pixel will be right over here. So um Right here in the middle scroll down and and click on click on the drop down in the top right So have we not even created a pixel? We did right? Yeah Hit the drop down on the top right the new life credit and just go to the other to the other account. Yeah, click on the top account Okay, perfect. So this is we'll tie everything to this account here But um, yeah, I don't think we might I don't think we put a pixel on anything So so no matter what software you guys are using no matter what website hosting you guys are using It's all pretty much the same you guys You're gonna come in here to your to your ads manager and to your events manager and you're gonna grab your pixel So so let's do this continue pixel setup hit the blue one So I don't know if you remember but we did this in the business settings In fact, let's let's go to the business stage real quick rocky So I could take it to take you from the beginning hit the three lines in the top left Go to business settings. Look at the name new life credit services. This is where it was initially created hit business settings So right here to the to the left On the left hand side, we have our pixel And so depending on what website you guys are using you guys Some websites require just a pixel ID number And then some websites require the entire code, right? So the one that we're going to be working with It requires the entire code click on data sources to the left And then come down to pixels to click on pixels. So this should be your pixel right here The name of it was the the new life credit. Yeah, see so the red it's a red dot because it hasn't been installed So yeah, we're going from the beginning so perfect So if you guys are here at at this time within the video This is your business settings You want to set you want to create a whole new business account under under your your business settings here? Because that's how you access the pixel So you'll create the pixel here And then once you have the pixel click on the three lines to the left or actually click on open in events manager to the top right Open in events manager, and then what it'll take us open in events manager to the left. Click on that one Just click on the words I'm trying to look at real quick here. So Just right here. Just click on this. Yeah, open in events manager. So over here now, it'll bring us back to where we were at And this is where we'll grab the pixel What I think the blue button so we're going to grab it over here And once we once we install it on the page, then the red dot will turn green and it'll be an active pixel So click on the blue and continue to set up Met a pixel and then can connect Okay, so now what we're going to do is we're going to install code manually click on that one install code manually And then we're going to copy code And then just click the blue continue copy code click it and then hit the blue one click it rocky And then click the blue one I have another calling like literally like in 10 minutes. So all that's blue. So we're good. So hit continue Okay, and then continue So what we're doing here you guys is we're simply getting the pixel connect continue and just go through that go through the full The full yeah go to pixel review. Okay, cool. So we have it copied now. We're going to go to cartra And once we once we install it then this page will open up And and that's that's where your pixel will be so close this and then just go into your into your landing page We're going to do both pages the the landing page one and the thank you page So just hit the three dots and go into edit close out this just hit the three dots and go into edit So most of these websites you guys most of these softwares again, it's all the same in cartra It's just settings to the left And then you're going to simply Go to tracking. Yeah, click on settings and then tracking code And then scroll down and you have the facebook ads tracking code And the google when you start running google ads, that's the whole other thing youtube ads Then it'll the the youtube ad goes here at the top or the youtube Pixel goes here at the top, but we'll just do the facebook one for now. Yeah paste it in there and then click apply That's it So now that the pixel is on the page now already we're ready to to set up the ad to get the ad in in review Um and and to publish the ad and then right after we do this right after we set this next step up Which is what I call step two. So step one is posting it on the business page first, right step two is simply Setting up the ad now in this case We had we had to set up the pixel and that's what we just did but now let's go and set up the ad That's step two go to the ads manager So click on one of your tabs Is admin now the last events events these tabs that are yeah close out this one. Yeah, you just keep opening up more tabs So go to the events one where you see events To the left the tab that's open. That's your ads manager. So you can go there events The rope Now that we just added the pixel to the page you want to come to the page refresh it So reload the page so refresh this page and then you'll notice in the top right Your pixel helper right so your facebook pixel helper if you guys don't have this plugin Right here in the top right go ahead and click on it rocky the the plugin your facebook pixel helper. This is a free plugin a free a free Download go ahead and click on it that pixel helper the blue and the green little plugin So you guys can download this and this will just simply allow you to test your Your pixels Make sure your pixel is working. Do you know do you know where your pixel helper is at rocky? I don't i'm looking for right in the top right. Yeah, click right there That's a plugin that you downloaded right. So that just lets you know that that your pixel is working So do the same thing for your thank you page Um because if you notice look at your thank you page right now prior to you putting the pixel on it click on it Look the pixel help the pixel helper. It's gray right. That's when you know There's no pixel on the page and this could be any website Right facebook will track any website that pixel helper is gray Um, but go ahead and refresh it go ahead and refresh it So now that facebook's going to read it now for the very first time now the pixels active Right. So now even if you go to the events manager go to that tab that's already open the events manager event manager, okay Go to your three line or actually, you know what refresh this page you can refresh this page and now it'll open up Now the pixel will be active the the dot will be green Um And and and we'll be good to go right so so Putting the pixel on the page is very important and then we got to still create the custom audiences Actually, yes taken it's taken a second click on um click on um click on the three lines to the top left and go to business settings Awesome now what we're gonna do is we're gonna set up the ass. So now let's click on the the green one And you know what really quick before we even do that we got to set up We got to set up your conversion event Actually, we got to set up your conversion event really really quick and that's around your thank you page So click on the three lines um to the top left and go to um events manager Okay, that's manager And then and then here you're gonna go to um you're gonna hover over the let's see let's see where it takes us But we want to be right where that blue circle is to the to the left We want to yeah, we want to click on that blue circle and we want to go to um data sources. So data sources Yeah, click on that one And then click on the drop down the top right and go to your into your other account okay Conversion event would have been under lead now go to ask manager And so now as you go in so this is what i'm referring to the second step the ad set level um now we'll click the green one So we'll come in here and the whole objective is leads right leads you're driving people to a landing page And this is one test your test adds to to the landing to the landing page And then you'll also want to test adds to a lead form Okay, you'll always you'll always want to just split test and and go and go back and forth until you find really a winner Um Because again, it's all about the lead. It's all about the lead It's all about the lead after you after you control and own the lead You can communicate with that lead from this point on right and and you can you can direct them to anywhere from this point on So it's all about capturing it. So sometimes if you have to use a lead form to do that just to capture the lead use the lead form Um, but again, you'll test right so here click on yeah, click on the green one So let's go into it click create And then here you're gonna go lead so the objective Um moving forward will be leads. Okay, cool. Now now you'll be yeah. Yeah, go ahead and click continue you'll be um Naming right naming each step as we as we move forward to the setup So this is step one. This is the campaign Level so right there at the top new leads campaign. I would delete that and rename it start naming your videos Right. What what video is this? What are you talking about in it? What color was your shirt? What was the call to action? Whatever like what isn't give it a brief description? Right. What video is this is this? Download video number one or or what like like it's that's what it is download Yeah, pdf video number one like just something simple that you can you can remember and know exactly what what video that was Yeah, download pdf video one maybe Yeah video one sir And then in parentheses in parentheses leads leads Yeah, download pdf understand credit And then if you're in any of these categories, right? I work with a lot of real estate agents. So they all have to hit the category Drop down there and go with housing So so if you click on the drop down, you'll see four different categories housing credit politics employment So if your business falls in line with any of these then then obviously go with that one So so in your case, it's credit obviously, right? It's credit So just go with that one. We're good there and then hit next. That's it. That's step one Right step one is is is choosing the objective and choosing the drop down and going with credit. That's it now you're on step number two So here you're going to be driving clicks to a website. So you you're going to you're going to click on that on website so just shade that circle website And then scroll down So yeah, so now just just keep going down And so here this is where you would see the conversion event So when you hit that drop down now your conversion, it's not not active yet But but if you hit it hit the drop down choose an event And then come down to lead that's what you're going to want to optimize is is the lead Okay, and then um, and then scroll down So we'll we'll set it up here once you're once your pixel in fact go to and click on verify pixel there It's not going to mess up anything. Click on verify pixel So now we're going to go down to budget. So our pixel is good. We're going to come down to budget Davey budget again, it this comes down to it really obviously comes out of one's budget But it comes down to just knowing your numbers That's really what it comes down to knowing revenue knowing profit knowing what you could spend, right? So I always look at it per deal. Like what do I make per deal? Right, like what do I make per deal? I make x amount. Okay, then I should be able to afford x amount in ads, right? So um Like for example with real estate a lot of them make five six seven grand some, you know, 10 grand per deal And it's like man Take a percentage of that and run ads, right? So Whatever your budget is man, you want to be and and or whatever a lead is worth to you, right? When you're looking at your numbers, what what really is a lead worth to one's business, right? If I make 500 per deal or I make a thousand per deal or I make 300 commission per deal Okay, cool. So like what okay, so and and that's like low low lowercase Let's say for example, I do make 300 per deal the way I'd be looking at it is I'd be spending at least 300 per month Right. That's that's what I'd be doing, right? If I'm making 500 per deal I'd probably be spending 500 per month if I was making a thousand per deal. I'd be spending a thousand per month I know the thousand per month. That's a good. That's a good budget So if you're making five grand per deal six grand per deal eight grand per deal, you know Some people in different businesses. It's like shit spend a thousand a month Like what the hell like you should be spending a thousand a month That's why a lot of my real estate agent clients. I'm like, dude, you should be spending a few grand a month Like you should be dominating your area You know, so so everyone's every business is a little different in that term, you know in terms of of revenue or whatnot, but Here I would say in your business like Again, what is a lead worth? um 10 bucks a day 10 bucks a day if if a couple leads came in or a few leads came in Would it be worth it? You know 15 bucks a day 20 bucks a day? You know, if you're if you're making 600 per deal or or if the lifetime value of a customer is 600 or whatever the number is, man You know, I'd be looking at spending that much per per month minimum like minimum I'd be spending that much per month if I'm making 200 per deal. Okay, cool Then I guess I'm spending 200 a month which is not a lot lot, but it's a start it's a start right like like so Here you want to go in your case, man. You want to go at least at least $10 minimum a day. I would if are you um, you could test five bucks a day But but I think like when you're targeting especially when you're targeting a local area, right? A few miles around a certain zip code for example or an address um It doesn't take much to take over that area like as you scale up You could be you could be crushing and dominating an area as you scale up at 25 bucks a day You know 20 bucks a day 25 dollars a day, you know, but here you want to start with at least half that You know, I mean you want to start with you know at least yeah, so What are you comfortable with 10 bucks a day? plus 10 plus per day like Definitely definitely 10 bucks a day and see how it goes for the first month and then And here's how you want to kind of just strategically plan it out like I've been saying from the beginning Is is is one video every 15 days? Like keep it that simple like and it's really two things to test off of either my videos need to get better Or my landing page needs to get better Or because because the offer is the offer the offer is your free download So just come and that's value right you put together three pages of anything You educate someone on anything something that they're they that people are raising their hand and saying hey I'd love to read something like that Right, you educate someone on anything via a download via a pdf so simple on your end, right? But but people people will download that so so that's already a given Now just come down to your videos It comes down to getting better at your video delivery getting better at educating people Getting better at the call to action and that and that only happens bro. That only happens with practice Yes, that's why i'm so freaking proud of you for where you're at and where we've gone Right on this journey since the beginning you're learning bro, and you're getting better and better and better You weren't even putting out videos prior to us connecting Right and now now you're getting the hang of it now. You're like dang now. You're getting out of your comfort zone. You know what I mean? um But that's what you're gonna end up testing is videos so so the strategy one video every 15 days That's it. Keep it that simple and and if this one flops, okay, whatever then day 16 I'm gonna have my next video ready and we're gonna we're gonna we're gonna jump off that one That one's gonna be a jump off and we're gonna go day 16 to day 30 and there's my two videos per month Right that's simple, man. It's that simple and as you again move forward It's getting better at the video delivery and it's getting better at optimizing your landing page. Maybe your landing page sucks Maybe your landing page, you know, it's not it's not really capturing that person the offer We may need to rewrite the headline the the the subject line or whatever the headline the headline Right, so so these are these are the those are the two basics, man Of what it comes down to as far as testing because here i'm taking you through the mechanics and i'm taking you through the details of how to set this damn thing up After you learn this part which ain't ain't much to learn then it just gets better at my my content, right? It gets better at my at my it's all about getting better at my at the content Um and the landing page and the landing page. Okay, so so here go. What are you gonna go five bucks a day 10 bucks a day? Like what are you gonna do right here 20? Let's do 10 bucks a day. Yeah, so take away the 20. Okay. Take away the 20 put put put 10 Let's try to knock this out real quick and then and then the start date You always want it. It's already late in the afternoon So I would start at the next day the following day. I'll always try to run ads I'll always try to set up the ad in the morning And then and then schedule it to go live the next day at 6 a.m But if it's already this late into the into the evening Then i'll skip a day and and and i'll give facebook plenty of time to approve it And then i'll start at the next the next day. So so today with today being um With today being with today today is the today is the 20th, right? Right Right it is right. Yeah. Yeah. Okay. Cool. So then go the 22nd go the 22nd at 6 a.m Okay, so now locations. Let's edit the united states. Let's take out that and we're gonna simply um You can either go after your your your whole entire city, right just type it in so hover over united states and exit out Okay, or you can just um or you can go off your address you can type in an address And and go off of you know hit 15 miles or 20 miles or 50 miles up to 50 miles around the address So it's up to you take away united states Okay So and then and then also the drop down at the top people living in or recently in So that's a huge, you know, there's a huge difference between these different four People living in this location. Okay, cool. Now scroll down or actually yeah Eugene So always make sure the drop down always make sure you hit the drop down. So as you type it in Um go space in an organ as you type it in you'll see a drop down So always go with the drop down. So there's the drop down click on the drop down You can go off the address or you can is that your address? That's not my address, but that's your street name. I said from where it's from where it's located at It's it's it's pretty close to my address. Okay. What you want to do too is you want to stick to the same spot so so Stick to the same the same the same and that's what your name at the top So scroll to the top Eugene springfield highway. I put in here real quick. I mean, it's pretty it's pretty crazy how Uh, it's pretty close to where I live it Awesome, so we're gonna scroll down age go ahead and change out the actually, you know what you can't change out the age Hit the age Click on the age Um drop down but because you're in the special ad category. Yeah, you cannot you cannot change the age and that's fine gender don't want to change um detail targeting Because you're targeting such a local area 15 miles around this address I don't I don't want to narrow it in any further, right? So adding detail targeting keywords are not necessary at all. Now what we do want to do is we do want to edit the placement So click on manual placement Advantage placement is when you let facebook place the ad everywhere, right? But because you're at a lower budget somewhat of a lower budget and we're just starting We don't want it everywhere like we want it to go in on the highest Engaged piece of real estate Um within facebook and instagram and that's the news feed, right? That's where everyone's attention is that is in the news feed. So you'll uncheck audience network uncheck messenger And then all you're gonna do is you're gonna come down Yes, so uncheck audience network uncheck messenger and then scroll down And then you're going to simply um Uncheck so hit the drop down for the feeds just click on feeds. Yeah click on it Or hit the drop down to the left that little arrow looking thing Yeah, and then and then all of these so you're leaving the feed. So leave the facebook feed leave the instagram feed Um, leave the marketplace and then uncheck everything else. Yeah, just keep going down. Keep going down You're gonna go all the way down click on all of them And then just uncheck everything At the top you're just naming what went on within this within this set, right within this step Um, so you're targeting maybe maybe your daily budget um maybe um Maybe the word the words edit placement, right? Eugene Springfield or whatever dash 10 dollars a day dash Um edit placement, right? So i'm just briefly describing what what went on. So when I look at it on the dashboard I I I I know exactly what that is Yeah, okay Okay, cool. So that's it now. We're gonna go next. That's it. So that's step two Now the third and final step all we're going to do since we posted it on the business page first Um, all we're going to do is come over here now and we're going to click on the drop down create ad And we'll see your facebook page. Um, do you have an instagram account? Yeah, I do. Yeah, okay. So connect and go ahead and click click on connect account Okay, or maybe hit the drop down select instagram account hit the drop down I could have swore you already did this part but hit the drop down select an instagram account Or is this that we're looking at in the middle select an instagram account Okay, right there. Okay Okay, so choose your instagram account. Okay, perfect. So scroll down now create ad all you're going to do the drop down create ad Right there create ad use existing post Okay, so select post and then you'll see it right there So click on that top one and then click on continue okay, cool, so Step two is simply setting up the ad right and then and then step three is just simply creating the custom audience So now scroll through scroll down scroll down All we want to do here now is add a button So click on add a button and then grab the link to your landing page and that's going to go right there So click on add button And then now get your link um for your landing page and paste it in right there All you're going to do is just paste it in there and then update post And that's it man. So scroll down And you can you can name it here at the top as well something but um But but you don't need to and then scroll or yeah, you totally can give it a name at the top But scroll down. So now we're good call to action required Required an external website URL. Okay, cool. So that's all we gotta do is just is just wait for that pixel to be active And you're good. So hit publish and that's it man. That's how you set up a video ad to a landing page in 2023 and beyond There