 How to grow your brand and increase your sales. Be seen and be known. Are you trying to become more visible online? Are you trying to grow your brand and let people see you more and more and more? Well you've come to the right place because in this video I'm going to show you exactly how to increase your brand and be seen all over the place and we're starting right now. Hey I'm JR Fisher if you're new to my channel do me a favor you got to subscribe hit that subscribe button below there. Once you do that you got to turn on notifications super important that you bring the bell there's a little bell next to that subscribe button then you got to turn on all notifications and guess what you will become part of the VIP group that's right the Fisher family and that way I can notify you every single time I do a new video. Now I've been selling online since like 2009 and I've sold millions of dollars of both physical and digital products as a matter of fact my products are listed on thousands of websites including Walmart. On this channel all I do is share with you how you can start running grow your online business and have real success. Okay at the end of this video I'm even going to give you a bonus it is a free e-commerce course all you have to do is click the link in the description you can grab it for free no credit card needed. Okay let's get started with your brand and how you can start increasing your awareness. Okay check out this infographic here now this is a bunch of I guess pretty well known logos and if you check it out you know you may know some of these logos because of the color because of the style you know and none of them are really that complicated but as you look through them I bet a lot of these are very familiar to you. Now these companies have spent years and years and I don't know how many millions of dollars building up these brands but it was really important for them to do so so that when you just look at them you can recognize exactly what the brand is and what they do that's what you want to do for your company too. Okay first off what is brand awareness when we say brand awareness what are we really talking about here's the thing if people don't know who you are the odds of them purchasing from you are very slim so we want to first let people know who you are and what you do. Once people know who you are it's really important to educate them about what you do about what your company is about if they know who you are and they know what you do and what products you have you have really increased your chances of conversion on any of your ads. For example think about Starbucks. Now Starbucks is a very well-known brand and if you were to see their logo from a distance you know exactly what Starbucks is they have built up all these good feelings about the company. As a matter of fact you probably know their reward system you know the point system you probably know what your regular order is every single day. You know they generally have a pretty clean environment and you can go in there and you can sit for hours and work online which I've been guilty of many many times I still do that but you know a lot about the company so just seeing that logo can bring in some really good feelings for you. Now the question is how can you build brand awareness for your company and I want to let you know Rome wasn't built in a day this stuff takes time you know people are not going to automatically just fall for your brand they have to get some information from you they have to get some content from you they have to receive something in advance that they see as value to really make your brand more valuable to them so they'll purchase your products over your competitors. On the surface level you want to be able to target your audience you want to get them to know who you are up front. Now one of the big keys is focusing on brand recall now a couple minutes ago we talked about Starbucks and as soon as you saw that emblem certain things would pop into your head certain things would engage and you would say oh yeah that's Starbucks that's where I can you know get my coffee high that's where I could get that special drink I want that's where I can get Wi-Fi that's where I can collect more points so all those things were triggered in their head as soon as they saw that logo and that's what we're shooting for on your brand. You also have to be consistent among all the different platforms you use that consistency across all platforms is super important. Okay so let's talk about some components that we can use to add to our branding strategy. Number one is consistency is key consistency means that you're going to be doing whatever post whatever content whatever you know tweets whatever it is on a consistent basis. This is super important so if you decide that you're gonna post once a day you've got to post once a day from now on or change your strategy if you're if you can't post once a day maybe once a week or once a month but make sure it's consistent. Don't do like a whole lot of post in one week and then the next week do nothing and then wait three months and then do two more that's not consistent that won't help you build your brand. The other thing about consistency is it helps with SEO search engine optimization. If the search engine see that a particular brand or a particular company or page is posting on a consistent basis it's going to increase your overall SEO so that your generic search results are going to come up higher in the rankings. Now there's a couple things to consistency that people forget about and the search engines really know this. You want to make sure that your NAP or your name address and phone numbers are consistent across all platforms so let's say on your website you have the law offices of JR Fisher but on Yelp it's a law and order JR Fisher. You can't do that. They have to be consistent across all the different platforms. If you don't have your name address and phone number consistent across all platforms then search engines probably won't index you as high. Now another thing I want to tell you about this is a lot of people say well I don't want to have an address there and I don't want to have a phone number there. You can certainly not do that but the thing is it's going to lower you in the rankings. If you don't want your personal address there get a peel box. You can use a peel box that's fine but I will tell you for SEO purposes peel boxes rank lower than street addresses do so that's something you want to consider. Next thing you want to consider is having a phone number and you say well I don't want to have my personal phone number there. You don't have to. You could go to something like Google Voice and use the free phone numbers from there so that you actually have a phone number. Make sure that's consistent across all the different platforms. Okay as you can see in this picture right here brands are consistent in everything you do. They need to become a trusted and reliable source for your customers to have so they can return again and again and this is a good example of it right here. Number two invest in advertising. I know everybody wants to do everything free nowadays well there's free social media and I can just tweet I can do post but understand that that will work but it's going to take a lot longer for you to do it. You can actually buy an audience by doing advertising and spending money on those things so if you want to really increase your brand awareness doing ads is super important. Make sure when you do ads that you try to hit as many platforms as possible too. So if you can hit more platforms you're going to increase your audience. This doesn't have to be done. I mean you can focus on one platform but keep in mind if you do decide to go to several different platforms you want to make sure your message is consistent. You don't want to have one logo on one platform or a little bit different logo or color on another platform. They have to be consistent throughout every single platform that you use. Another thing you can do is blogging. Now companies that do blogging generally have about a 67% higher rate of leads per month than those companies who do not blog. So if you have the time of the staff to do this blogging can be really helpful to building your brand. You can also run ads on Google. You can use Google AdWords and you can run ads in the search results and you can also run ads on YouTube by using video ads. When doing advertising you can also do display ads which in this case here as you can see there's a display ad on the search result here. This is something you can do through Google and it can also help your brand awareness too. Now if you decide not to do ads you're really going to be cutting yourself short because ads are so very important to building your brand and understand with ads you can actually calculate based on what you spent your return on investment. So you'll know how many people clicked. You know how many people bought. Nowadays you can really control your advertising to where it is exact and you'll know exactly what you're getting out of it. So don't forget advertising can really help you. Number three make sure you have a social media presence. This is so very important in today's digital age. Most people are spending their time online. They don't watch TV. So you really aren't going to build a brand by running ads on TV. Not even that. That was even economical to do. But you've got to do this and you've got to be consistent about this. The same as with your ads or anything else. You've got to post on a regular basis and put this content out so they get to know you. Now something else that's super important is that you have to interact with your audience nowadays. Too often I will see people posting comments or questions on somebody's page and they don't ever reply to it. That's crazy. You've got to reply to each and every person. And if you say oh my god that's a lot of work. I mean that would really take up a lot of my time. You are right. And that's what it takes nowadays to build a brand. If you don't have time to do that you can hire a social media person and they can go in there. But the whole thing is if somebody has a problem and you solve it you have built a customer right there. If somebody has a question and you can answer it for them you build some trust right there. So it's so very important that when you get these comments on any of your posts whether it's a post or it's a video or it's a blog or whatever it is that you do answer each and everyone. The next thing you can do is live stream. So you can go live on YouTube. You can go live on Facebook. And when you go live it seems like more people are willing to watch it. Now it's not as great as it was a few years ago. It used to be you know when somebody went live everybody watched because they thought they had to see it right then. And they finally figured out well I can always watch that later on. But going live every now and then there's a great way to build your audience or just interact with your audience. I have a Facebook group called the art of e-commerce success. And when I get a bunch of members to sign up every now and then I will go live and I'll call out all those members. I'll call out their names and I'll say hey welcome to this group. You know we really appreciate having you here and them hearing me talk about their name and talking to them individually. Hey that's a big deal. People really really do like that. So do that on a regular basis also. The next thing you can do is create your own hashtag on Instagram. Now this is a pretty cool thing because once you've created it you start to tell your audience. Hey hashtag you know whatever it is survival food J.R. Fisher whatever that particular hashtag is encourage people to use it because if you don't encourage them to use it they won't do it. If you don't encourage them to comment they won't comment. OK. So it's really important that you remind the people of this and in every post you do make sure you have a good CTA or call to action. In other words they like your brand they like what you've got to say they like the content. What do they do next. So you want to make sure you always have a call to action. You can say you know download my free report by clicking here or get my latest book or buy my whatever by clicking here. So make sure you always have a CTA in every single post that you do. And also make sure that that CTA that call to action is easily accessible. And what I mean by that is if you're doing a post let's say on Facebook you want to make sure that that call to action is in the very top of your text because what's going to happen on Facebook is they're going to have all your text there and if it's real long there's a little but this is Seymour and it's going to knock your CTA or your call to action below that area. And as soon as it gets not below that area your odds of having a click go down a whole lot. Now check out this post right here. This is an Instagram account called food in the air and it has gained three hundred and eighty nine thousand followers and built enough brand awareness to have its own hashtag which is hashtag F-I-T-A and hashtag food in the air. In this post they also have hashtag bagels which is generic but if someone is searching for photos of bagels they might just stumble across their account. Make sure you have a clean and clear theme to all your posts. The tone and the colors and the style that you use really are going to set up the brand awareness in somebody's head when they see it. Creating a theme is so very important that all your photos in your account all kind of have the same feel. Now Nisolo Shoes has a clean Instagram theme and all of their photos have similar tones so when a customer sees a photo that looks similar to their theme they will associate it with their company. Not to mention having a consistent theme just looks nice and put together and more professional. Now you can also use Pinterest and a lot of people will say well that's an old thing nobody uses that anymore but they actually do and if you have nice clean clear crisp pictures in there you can get a lot of interaction on Pinterest. Number four is partner with other big brands and what I mean is start to comment start to interact with some of these other brands out there. It's really important to build a relationship first but once you've done that you can partner with them and use their brand awareness to promote your company and help you do giveaways and build your brand awareness. Okay check this out this blogger and influencer partnered with another brand for a healthy giveaway. Contests like this are perfect because in order to enter Instagram users have to follow both brands. You can easily increase your follower growth and make people aware of your brand by doing this. Alright check out this partnership. It is a giveaway between brands rifle paper company, a stationary lifestyle brand and Lossetain a line of natural beauty products. An interesting partnership right? I mean rifle paper company actually designed some packaging for Lossetain's products. These are more well-known brands but they have taken a collaboration to social media in order to gain more exposure. I mean check it out even really huge brands will partner. Apple partnered with Hermes and they came out with a fashion watch really expensive one but that was their Apple Series 3 eye watch and that got a lot of recognition. Another thing you can do number five is refer a friend. If you've got some loyal customers out there, if you've got some loyal purchasers out there you can ask them to refer a friend and build your audience that way. Now Blue Apron is very famous for their refer a friend program where both people actually get some benefits. With Blue Apron when you refer a friend you can actually get discounts on your orders. Blue Apron has it set up when you refer a friend that friend can get a free trial and that's pretty cool because it saves them advertising dollars because all they have to do is build up a loyal based audience and as all those people refer out more and more people and give out more free trials they build their customer base. Number six offer a free trial right up front. This is a great way to build an audience. A lot of times if somebody can try out your product or service in advance they'll actually end up buying from you. Now Shopify does this too but their trial doesn't even require a credit card. They'll build out an entire store for you and let you use that particular service and not even charge you up front. Now oftentimes the free version won't come with all the bells and whistles maybe you could hold back part of the things that you would normally get if you were paid member but I can tell you Shopify now has over 70 million users by using this free trial type of marketing. Number seven do something positive you know there's so much negative in the world now we hear all these negative things if a company can partner with the idea that they're doing something positive that's pretty cool. Make sure you always respond to all the positive comments and use this to your advantage. Another thing you can do is have a positive cause. I know Domino's did this with pizza and for a certain number of pizzas they were fixing potholes and roads and their positive thing was pizzas for potholes and that became a big marketing campaign. Number eight is provide value. Now how are you going to provide value. One of the things you can do is to actually do a blog of some sort. This blog should be helpful to people it should give them tips and tricks and things they can do. I know our blog on our survival food site talks about protecting your family and what to do in you know the times of a storm and what to do if an earthquake hits or whatever so it's just useful information. You can do this in a written blog you can also do this in videos on YouTube. If you go to my YouTube channel which is JR Fisher Training you will find that on that channel you can actually get useful information about building your business like you're watching one of the videos right now on this channel. Number nine is entertain. The more entertaining you can be right along with education the better off you are. Shubbies is a clothing brand that has built enormous following. Their marketing goal was to target the younger generation but also be as entertaining as possible. In this example their main focus is on posting great content that will entertain their audience and make them laugh. Without this fun carefree content the Shubbies brand may get lost in the mix of other clothing companies that sell similar products. Number ten use retargeting. Retargeting so important. All retargeting is is getting ads in front of people who already had some interaction with your brand. Maybe they bought from you maybe they just visited your website but it's been found that if you retarget customers they're eight to ten times more likely to buy your product if they've already interacted with your company. So those are some great ways to build your brand build your awareness and get more conversions. I really appreciate you watching this video. Don't forget to subscribe below hit that subscribe button there turn on notifications get that notification bell turn on all notifications so you'll become part of the Fisher family and you will get notified because you're a VIP as soon as I do any of the videos. Also don't forget grab my free course there's a free e-commerce course below in the description. All you got to do is click it and learn no credit card required. Thanks for listening to this video and I'll see you in the next one. Hey thanks for watching my video don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video. Also click on one of those videos there keep watching on my channel