 I am at the Loomey by Pampers booth, we're here looking at diapers, nobody can tell that I have two granddaughters on the way, can they? And I'm standing here talking to Blanca Aritzi, nice to meet you. Nice to meet you. Okay, so I don't understand how a diaper ends up in a consumer electronic show. How's that going to work? Yeah, because I mean this is actually much more than a diaper, it's actually a connected tear system and the only one that can track your baby 24-7, this is super important because first of all parents want to know that their baby is okay all the time, not just overnight or when they are in the crib and parents want to create a routine and a lot, I mean you have grandchildren or are respecting some and a lot of what goes into a good night routine is what happens here in the day, so that's why you want to track your baby 24-7, you want to track those snaps, etc. because a good healthy sleep routine throughout the day is going to reflect in a good overnight routine. So this isn't just about pee in the diaper? No, no, no, no, no, not at all, and actually, I mean, yeah, so basically what you're looking at is, I mean this is the home screen of the Loomie by Pumper Sub, you have a video monitor of amazing quality, this is just my living room back at home, so you can zoom in and out, it has two way audio, background audio, night vision, you name it, but really what changes the picture here are these three pieces of information, the last time the baby slept, the last time the baby was fed, and the status of the diaper, and it's really when parents not only see and hear their babies, but also know all three of these, that they are telling us they know that their baby is being taken care of, so it goes to, I know 24-7 that my baby is doing okay. So this is if your child is in daycare, or if the husband wants to make sure the wife changes the diaper, the wife wants to make sure the husband changes the diaper, you're tracking the diaper, the baby. I mean these are some examples, but not only, I mean as a new mom for example, I would be using this like yes to no, like for example if my baby is sleeping, what is the status of the diaper, I don't want, don't disturb a sleeping baby, so you don't want to go and check, you want to know that, so we actually hear from parents using it like right after the hospital, they would be taking this at home and then leaving those first weeks and getting more familiar with the routine of their baby. So actually personally my favorite feature is called Today at a Glance and it's where this is yesterday and you have all of the baby's sleeps laid out, all of the feeding, all of the diaper and this is really what helps you create a routine that actually works for you and your family because it's not just about tracking the night, it's really about tracking everything that happens during the day. So you're actually having to enter some of that, the bottle for example, there's no magic figuring that out, right? Okay, so actually like this activity sensor, I'm going to ask you to hold it in your hand so that you see how light it is, so this, she just peeled it like Velcro like off of the diaper? You got it, exactly. I thought they were gonna be like $80 diapers apiece because I had this little sensor on it. Oh okay, so I'm glad we could clarify that, so basically you would use this from one diaper to the next and this activity sensor will automatically track all of baby's sleeps as well as the diapers and that together with some information that you input manually like the feedings as you were mentioning is what gives you this very comprehensive view of your baby. Oh no, no, don't worry, I accidentally pressed something, yeah. So you enter the bottle but it measures the sleep and it, and the diapers, yeah. And it notices if the diapers been changed? Yes, and it will also know if the diaper is wet or very wet, so it does all of this, so it has a motion sensor inside, so this is what is tracking all of the baby's sleeps, not just overnight, but really throughout the day. And these two windows are, two windows in the, in the sensor? Yeah, and those are optical sensors and actually what you do is to measure the color change of this wetness indicator. Oh, okay. I mean, and we in Pampers, we really have years and years of expertise on how full diapers are, et cetera, and we have translated that in a very cool algorithm. That's what it's really appreciate. That's really neat. So, is Lumi on the market yet? Yes, we launched direct to consumer about one month ago from our own store, it's lumibipampers.com, and throughout the next year we will be looking into bringing this to select brick and mortar retailers. Very, very good, and so do you buy the, well, wait a minute, there was a camera, there's a camera too, right, she's got a camera in her hand. The camera is really at the heart of, at the heart of the product, I mean, it's this super nice quality that I was showing before, so there is the video monitor, there is one activity sensor, there are two bags of diapers and unlimited access to the app, and all of this retails for $349. We have a really nice offer for CS, for everyone visiting our booth that will get a $100 discount. Now you're talking. So, what was I going to ask? So, you buy all of this together. Correct. And there's no monthly fee or anything? No, there is not. So, I'm glad you asked actually. So, we also have like super cool insides here, and everything is, the app is for free, and there are no hidden costs. There is no monthly subscriptions. You get all the insides unloaded without any additional costs. Very good, very good. Well, thank you very much. This has been fascinating, so it was lumibipampers.com. You got it. Very good, thank you. Thank you.