 Really, the bottom line, nobody, the media is not concerned any longer with anything else. They're prepared to touch the button for the lowest common denominator as long as it brings in. The audience raises the TRP and brings in the profits and that is really a very radical change from the kind of media in mission mode and media as a calling in which most of us that are sitting around here grew up and worked with. A far more ubiquitous and violent issue in the media is hypersexualization. That's a huge commercial draw, but with detrimental consequences to very large numbers. While we have talked about how the media is co-towing to the government, to me a major mystery is that this government, which from all assessments one would say would be perturbed on something like this happening, is remarkably not only silent but hands-off. And I have personal experience of the matter because almost immediately after Mr. Modi took over as Prime Minister and I found that one had access to the PMO because one of our Saturday group became the principal secretary. So I shot off a letter pointing out all the hazards of pornography and appealing desperately that never mind what other issues, please do what David Cameron at that point was doing with the media. I want to draw to you a portrait of where the media is going right now and while everybody is jumping because the media has become the most lucrative cash cow that there is today in the business sector. What this all-provasive, all-powerful, now omnipotent media will do when it carries not just these titillating imagery that we see on television but when it walls this internet through streaming videos and smart phones into our remote rural areas and I would say that what has happened in the urban areas and what has happened with the Nervias of the country is just a small, small part of what is likely to erupt like a volcano in rural areas that have been protected and kept away from such things, do not have, even if we sort of are talking about sophistications of being able to assess pornography and to be able to use it in certain ways. Well, this is something that I have no sympathy for or point of view but it doesn't even begin to apply when we talk about the rural areas. We all deeply believe in the freedom of expression but our constitution says qualify it with cross two and that is reasonable restraints and so we find ourselves colonized today by the First Amendment, the US First Amendment because that is what is prevailing over what our own rules and rules are and 25 years have gone with governments have come and gone of all views and broadcasting bills and convergence of bills and what have you, have all been framed and drafted and debated but nothing has come and it is this which has created the last affair and the fate of the company that we talk about and the kind of growth that we are now seeing where you have, as you say rightly, opaque, you don't know who owns what and there is, because there have been no rules and regulations framed, there has been vertical integration, there has been cross sectoral horizontal integration and so monolithic media empires have been created. Media and entertainment as the sector is now being called in corporate parlance is being estimated to be anywhere between 0.5 to 1% of the GDP and the kind of projections that you see in now huge studies that are coming up on the media which show the projections that the growth is kind of exponential and so as the media dries, opportunities dry in the west and our media opportunities open because print with literacy rising, print is not being sacrificed to the electronic media or the new media that is coming in, television itself has had a huge run, 900 channels, 400 for news alone and we talk of lack of diversity, FTI rules and regulations that have been framed and most recently and expanded and enlarged enormously, 100% investment aid was allowed into DTH, 100% into hits which is this headman, head in the sky or whatever it is which bypasses the airwaves to reach 100% in non-news entertainment channels and even 49% in news. So all this is being done again with no question of thinking about regulation of content, cultural protection or anything else, amazing from a government that is being critiqued for being just that because what we are hearing only is that the company's size must be so much, the license fee must be so much and there you are in business.