 two deals fell apart if you look in your dm's you'll find my tax all the way from two thousand eighteen uh... and i have two deals fall apart and i had a mindset problem you know like what the hell you know i'm just trying to help i'm working so hard in these things uh... not working for me and then you called me and we spoke on phone for like thirty minutes and then uh... you help me out a little bit you know you said you already you're ahead of the game already you're doing deals you know you're only like eighteen eleven month in the business uh... you doing deals but you have to put a focus on people that you try to make money here on this on this person try to help them sell a buy you try to make money it's their decision it's their property they want to do whatever they want to do and so that it helped me out a lot so that's that's uh... the big and i've been following your content for you know that's amazing since seventeen i think that's what i started me back in the day and i just called you since then twenty twenty one i sold one hundred thirty two houses and then two twenty two last year and i would go for four hundred but we now a team and a broker a lot of my success was because i was following your stuff so it was pretty good you know that's good stuff hey everyone thanks so much for tuning back to our podcast today i have with me ricky ricky karuth whoever is in real estate if you're a real estate agent you probably know ricky uh... but for those maybe there's one or two person who doesn't know maybe a little bit uh... feedback on you ricky so uh... yeah from alabama i uh... got a real estate when i was twenty two thousand two so that's how old i am and uh... not spend a crazy ride i uh... made a million dollars really fast and lost everything went back to roofing houses uh... slept in my car for a while actually was over a year i actually thought back about it was like over a year i was eating out of people's refrigerators staying at my buddy's house that's when the crash happened that's when you lost everything what did you lose because you were buying and flipping properties is that was that was a reason so i didn't really understand how a house flipping work and be how real estate markets work how to you were chasing deals that i mean like i was flipping houses on no doc loans they'll allow that yes so i have like a million and a half plus worth of debt lord knows how many houses that was in the middle of flipping and then when the market started to turn it's like the equity just evaporate overnight and then assault a bunch of them for exactly what i would just get off my room in the dollar and had a lot few of them go and foreclosure so i got foreclosed on and then uh... you know there's there's that part of it and then there was the part where i didn't understand how to continue to sell real estate as a real estate yeah market shifts now you have to adapt and everybody has to go through that yeah but i just happen to go through it during the worst the recession and you've been a realtor for a couple years back then yeah before the recession so in two thousand two i got in the business in my last deal was in two thousand five in february two thousand five got out of the business went back to roofing for the rest of two thousand five and two thousand six worked on the oil rig all year two thousand seven and then got back in real estate i mean i know i closed my first deal in may of two thousand eight i think i got back in it like when you get back yeah it's like february march it was march when you went back to the after the crash you went back to real estate your mindset changed you started doing sales differently uh... or you still go yeah whenever i like i grew up roofing houses so like i wake up every day and work as hard as i can yeah so when i got into real estate in the beginning i was just waking up every day working as hard as i could when i lost everything i woke up every day and work as hard as i could when i got back in real estate so like my day to day never changes you know what i mean that's what i try to tell part-time agents is that your day to day is not going to change yeah i want to go full-time real estate it's like whoa you get up every day and work all day now you know when you go full-time real estate you're gonna get up all day and work all day then and then only after six months you're gonna see results well i mean these are part-time agents that are trying to go full-time and once they start doing some deals they'll go full-time right so this isn't some people do go cold turkey i got six months worth of reserves let me just quit everything that's how i did it how did that it was tough yeah i had some savings so that's i figured i'm gonna have sales faster i thought it's gonna be easier you continue to see yeah i had to go back to a job no i just made i just kept kept going i i wanted to that um but i kept doing it a lot of people don't a lot of people have reserved for six months and they don't get a sell that quit they have to go back to the job yeah um but it was tough i thought about it i mean when you know when you have reserved for six months you have that financial pressure yeah it kind of affects your communication for sure your clients yeah they can kind of hear your little desperate they can't they don't know why they can't put their finger on it but they have some kind of red flag because you know the way your tone yeah something about the way you're talking yeah just doesn't quite jive and at the end of the day it's because in the back of your mind you're thinking i gotta make a deal because i only have two more months of reserves you know and that makes it really tough i think i think everybody should have a job should start part time slowly but put a lot of effort into this yeah it's not going to happen by itself dad always said don't quit a job just add to it which is always have two jobs so always have two jobs when i quit real estate and went to roofing i was also serving tables at night i would roof all day and serve tables all night you know i didn't care you know in 2008 i think 18 i was 11 months in the business uh i reached out to you on the dm because the first time i heard you it was rock stars real estate rock stars podcast uh i really like what you have to say because you you talked about making call calls and then pat asks you that when if they're not interested in selling you ask them who do you know who's gonna sell and you say no i don't do that i just asked them do they have a realtor and give me your email and i'm like you said because when you're asking do you know anybody else you're pulling like can you help me can you help me so like i remember that and i'm like who who's rick and i'm just started researching this and that so i kept you're like watch your stuff and then one time i had a deal two deals fell apart if you're looking your dm's you'll find my tax all the way from 2018 uh and i have two deals fall apart and i had a mindset problem you know like what the hell you know i'm just trying to help i'm working so hard and this thing's not working for me and then you called me and we spoke on phone for like 30 minutes and then uh you helped me out a little bit you know you said you already you're ahead of the game already you're doing deals you know you're only like 18 11 months in the business uh you're doing deals but you have to put a focus on people that you try to make money here on this on this person trying to help them sell a buy you try to make money it's their decision it's their property they want to do whatever they want to do and so that it helped me out a lot so that's that's um it's a big and i've been following your content for you know that's amazing man since 17 i think that's when i started me back in the day and i just called you since then 2021 i sold 132 houses and then 222 last year and i was going for 400 but it went out a team and a brokerage a lot of my success was because i was following your stuff so it was pretty good you know that's good stuff man yeah so right now you're still selling or no as far as day-to-day listings and sales and stuff but you still do your weekly email yeah yeah yeah you get some funds for that step out of production so dad handles all the day-to-day listing appointment sales negotiations all that stuff and i'll step in and help him if he's out of town or yeah if he's double booked or if he's sick or something like that so if the phone call goes to you you say hey call my dad no fill it out yeah i'll talk to him and um see what they got going on and stuff most everybody's calling calling dad now though calling dad yeah yeah yeah because his number's on the the weekly email oh i see and um mostly sellers mostly sellers sellers and buyers buyers too like in your product like how many do you know how many houses you sold throughout the years or not over a thousand over a thousand yeah over a thousand um and uh what it's mostly sellers or it's like 50 50 i would say probably 75 percent sellers yeah 75 percent sellers but the buyers are mostly sellers who bought yeah you know right so like so like i focus primarily on property owners you know and when you do that it really creates an efficient business because you know every client is such a high-quality client because they could list which is you know the greatest thing that agents ever you have the power of all the other agents trying to sell that listing right for you and then you know when they become a buyer they're the highest quality buyer because they already have experience in buying so and and molasses such a beautiful tool that we have we don't have like i'm from ukraine we don't have that in ukraine like this i just think don't wear it probably australia and south africa and brazil i mean they're dying they're crying for mls it's just a kind of structure beautiful thing you put it up there you have all the brokers and these other countries you know the sellers will go out and list their property with like eight or ten agents yeah and whoever brings the buyer first wins you know could you imagine every listing you had there were like eight other agents who have the same property listed trying to go find the buyer before you do and you're really racing you know whoever can find the buyer first wins it's a completely different mindset but i've thought about those scenarios and those situations and how i would capitalize under those circumstances and you know i would absolutely completely annihilate that situation because like there's there's advancements in technology right now in the us that we don't know about yeah like there's there's things that'll come for real estate agents let's just say in eight years ten years that we have no we're oblivious to it right now um and whenever that advancement technology comes you know let's say 15 years from now the people are going to look at whatever that advancement technology is and say man i couldn't i could never uh live without this right but here we are eight years before it comes out sure talking about how great mls is before mls came out right in the us the book yeah they had the book and everything else and um agents didn't know mls was even a thing yeah and they were out there questioning signature and so in these other countries i would have such a stack of people looking for properties like i would build my inventory of people probably mostly investors or whatever looking for properties right whereas as soon as i get this listing i just boom email it out to my list of thousands of people that you know to my entire database i would just have such a massive database that would be able to boom commercial real estate is a little bit like that too you know things things don't sell on on the open market they usually go sell through email or yeah tax once a commercial deal hits hits the open market normally it's been basically that's not a good deal trash can yeah commercial properties it's like everybody's already looked at it and asked on it and so now let's throw it out there and see if we can get somebody in the open market so the goal for the commercial wire is to get a hold of all the brokers that doing deals and just put sit and get on their lists you know that's what i get them to send you deals you mean yeah it just depends on what part of the commercial realm you are you know if you're the broker if you're the buyer you know if you're the seller you know if you're the buyer if you're the buyer you're the buyer yeah yeah you're the buyer yeah having great relationships with the commercial brokers that yeah get these off market deals where you basically get privy to you just have to let them know that you're a serious buyer because they just gonna they're gonna down the list who's the best buyer to build your reputation with the brokers who you know get the deals i got a question for it so your weekly email right so you would call and you would call the owner and if they say yeah i'm not interested most of them probably not you get an email and then you don't follow up you just you just keep the email you do the weekly email yeah i mean that wasn't ever like the strategy the strategy was to call them every once in a while check on them you know in the back of my mind you know that was what i wanted to do um i just never got around to it yeah like i have a box i have a box in my closet uh-huh that's on real paper of every single phone number i ever called property owners for the last 20 years right because before redx and auto dialers you know i hand out everything and i wrote everything everything was written down on a piece of paper right like i would have the hundred numbers that i found i would write that that write them down on a piece of paper um and i have a box of all those phone numbers with notes and everything and i kept all that because i was like i'll call these people again you know what i mean but i never did yeah why not you were going for the next and the reason why i never did is not because i was going for the next the next the next if i was just going for the next next next and i could have said okay let me time block a week to call through my database right it wasn't a onto the next next next it was that i was too busy servicing clients buying properties it's like for eight hours it got to wear like for eight hours i was literally just showing property negotiating writing offers negotiate uh but going to listing appointments you know um do you think you could have skipped the calls just buy a bunch of emails no you think the calls made uh made a difference yeah yeah everybody wants to i bought a lot of emails right and i sold a lot of properties off that um because now like for example you get any you talk to somebody you get an email five years down the road they reach out to you they don't remember probably a voice anymore that that's that's one scenario another scenario is you call them and they buy something today another scenario is they buy something in a month yeah another scenario is they buy something in six months year two years ten years so all these scenarios happen right it just depends on them and who created the deepest relationship with with that property owner i remember i remember in the first year i remember i met one guy he's uh also started same time with me and we were talking how you grow young grow and he says cold cold dad don't do it yeah and i'm like and i felt so good because i was doing it i wasn't getting too much uh business out of it but i was getting listings in my first very first year i was grabbing listings pretty good listings at the 2.5 percent commission that that was i was super happy with it and i knew that this would not be my probably scalable business model because i couldn't i i was i it wasn't uh it wasn't my passion you know i was doing it because i got nothing else to do i got to do something yeah to make money and i was i was i was looking at him like this probably 99 percent of agents thinks that that it doesn't work yeah it worked so i got probably maybe throughout my first couple years i probably got like maybe 2030 and then referrals from those cold calls that i did probably maybe all together maybe 50 sales i got from the cold calls but all together probably grew and now i don't even know what the deals come from they're all from referrals what did you transition to i have videos i did a lot of a face videos and put it out on the facebook and i did restaurant reviews videos those are where the one on my back i heard that from Gary v you know you do the local mayor of your town yeah and so i went out to restaurants did interviews put it out on the facebook spread out people would share and that's how i got my name people with dmu and said yeah and then property or whatever yeah and then everything comes from facebook and instagram dms so that's where my client came and now client comes from you've been recommended by who i don't remember some couple people recommended yeah but i i went into a little niche ukrainians in chicago it was my niche because i speak that language and it was easier for me to to talk to that community yeah and so people it's a tight group and so people know each other and so that's how it was for me nice i was like i was a niche and plus not only niche i saw that nobody how did you get to those people what you do did you doorknock did you do i mean how did you i did a video and send it to facebook local facebook creator groups yeah that was my thing nice yeah so i did like i know a guy he sold 75 million doing uh just putting listings in in uh in facebook groups not a listings my videos no i'm saying i know a guy for the listings oh i know another guy he took listings and he would put it on facebook marketplace the listing and it would share that to 10 groups a day and he sold 75 million really off of just doing that you know so i know you went to garry v yeah i'll talk to him i'll talk to him every year really would do once a year meeting what's uh how much that cost to meet uh i did four d's which was 10k so that was go to his office all day you know we got to spend a lot of time with him and his team yeah right all the different departments of his why did you do it i wanted to look at him right in the face and say hey you know because you can't really he doesn't answer dms like you know what i mean like he does but not all of me know he didn't i don't think he's ever looked at mine but i just wanted to be like i like to be around energy you know what i mean like people like that but but literally like when i started into the coaching side of things um i was already doing a lot of the stuff he talks about but not to the level he talks about it and then i ran into his content a buddy showed me one of his videos and started following him and then i like started like applying what he was saying to my coaching business and like that what that's what kind of that was a big influence in me going for free and uh for coaching for free yeah the coaching charge anyone for free and um and then once i went free everything blew up you know like the coaching business blew up the my following blew up you know i started to get recognition and speech offers and all this stuff and um i just wanted to tell him face to face like you had a big influence in like where i'm at and where i'm going you know when the whole mission is to reduce the failure rate in the industry you know so there's a real philanthropy side of this whole thing and um he had he had a real big hand in even though he didn't even know who i was yeah and so i wanted to a be around the energy but be telling face to face you know what he did for me and stuff so that was cool i didn't really get anything out of that day except for just hanging out with him yeah um and then i got his one of his first um NFTs right which granted me a five minute combo with him once a year for three years i see and so and that was at the time it was eight thousand um but crypto crash since then so i think i've had i you know i like i got offers for that nft for eighty thousand dollars yeah i got it for eight thousand and i had offers for eighty thousand now i'm getting offers for like eight thousand basically what i paid for it well you're still gonna keep it right yeah i'm never gonna sell it it's good for to well even even after so so the nft gets you like it's tickets to his huge conference every year which i can't go to unfortunately because i'm just speaking at my own conferences and stuff but the reason i got is is because you got that five minute conversation with him once a year now if i knew then what i what i know now i would have got a different nft that got me more time you could you could have you could bought an nft to go spend all day with your team you know at his office strategizing with him you can go there was all kinds of different things um but this year this next year will be our third year and then you know the utility of the nft will be gone at that point so i don't know what he'll he'll do something with it i'm sure at that point but like it's the first gary v nft and he literally was the first one that did a really successful nft project i feel like that first nft you know batch is going to be worth a lot of money one day you know but even if it's not i don't really care i got the value out of i got way more value out of what i paid to what i got i really like gary's style of you know one time he said that the sales is just bad marketing you know he says the building brand is what lasts long time that's what we're all about you know we'll pay a lot of more money for the swish on the on the shoe yeah all then just the same shoe without the thing and i literally like his style of giving out free everything give the tips off i've got so many clients just because i just give them some tips and then he charges for stuff too right so he does the nft project and sells out for 50 million but that was like the big ask after how many years of no no that wasn't the that wasn't the big i mean there there were plenty other big ass that are that are like you don't realize yeah you know what i mean like the four d's like i pay 10k to go sit at his office now you're asking for his time so he has to charge for it i understand but still at the same time there's asks there's been asked the whole time you know what i mean it's the allure of the brand right whereas he's not right it's it's it's VaynerMedia that's charging in 10 grand not Gary v yeah you know what i mean yeah um so he camouflages it you know i'm saying but he also also brings way more value than he ever you know asked for for sure but if i'm in a conversation every year every single we've had two so far and every single time it's like i have i have one major question on my mind about my business that i'm just like man what do i do here you know and then and then we have the conversation and then afterwards i have real complete clarity yeah exactly the same thing happened to me when i went to ryan sarahant uh office in new york in 2018 he posted on his instagram buy a hundred of my books i give you one hour of my time i jumped on it i was broke i don't care put it on the credit card i go so i went there i don't hear nothing new nothing super new that i didn't know but just was it one on one yes one an hour like this uh in his office and he just told me a couple of things that i kind of knew but i needed to hear from somebody about it as soon as i hear it open open up green light i go full full time so i just didn't i just didn't um um like for me i sometimes uh what what helps me is just hearing from somebody giving me that i want to hear this as soon as i hear it same thing with with you when you were putting on content nothing new but i heard that from you and i'm like i don't hear it from anybody else i've watched the youtube 24 7 i'm all in into this content and only you were putting out that you know losing deals is good stuff you take get your time back you know closings happening every day this stuff was like okay okay i got it i'm going all in because in the beginning i also thought maybe it's a flat fee maybe i'm seeing this flat fee a company is coming up maybe this industry is going i don't know where it's going why am i putting in my time here yeah but then i started researching you know so with him as well he told me a couple things and i'm like okay go i'm going back to schag I'm going to kill it so after that it went up so i like this you know um buying your knowledge a little bit from people that like you went to Gary v you went to meet uh you also for the social media for youtube you met to Kevin in uh is that is that the reason uh you went to oh no that was one of the reasons i wanted to again i wanted to be around um and meet Kevin you're talking about i went around on his jet he uh he's selling basically tickets to shadow him for a day where he'll he'll take you on his jet and along with two other people that paid to shadow and you go look at property because he's he did he has a real estate startup company house hack where they're gonna buy properties flip the properties um and uh and so i did it because a it was so cheap right three grand yeah right and the dude has two million you know youtube subscribers and it's just it blew up after the covid putting out content like four videos a day yeah yeah yeah you're also putting out a lot of lately so he he uh it's a different he has a different energy yeah i wanted to be around that energy for a second and really get some time to kind of pick his brain dude i got to pick his brain for the entire day dude we met at uh 7 30 we were there i was there it was 12 hours right seven o'clock at night we we flew to north california looked at some houses and then we flew back to Santa Monica where he interviewed a guy from our arc invest and um spend some time with him in the car like all over the place so my biggest thing was like please explain house hack to me yeah company you know because i wanted to invest in it which i did um but i didn't do it until i actually met with him and i wanted to understand i wanted to get all my questions answered about what exactly it is from the inside out um that was that was a big thing and then just kind of what is it it so he raised a bunch of money and then he has that money sitting in bonds right now just collecting interest until the market bottoms out right so if so he's spending time right now going from town to town around the west um picking out which cities and towns he wants to invest in you know um you know basically a syndication but in a single family house it's not really syndicate it's not a syndication when you when you when you the money he raised is equity in the company uh-huh you own equity in the company you don't own the real estate i mean the real estate is owned by the company you own equity in but you're not you don't own like like the syndication you own a percentage of this development yeah right but this is you own a percentage of house hack right so um of the company and his goal is in ten years to IPO it and all this stuff um but what he's going to do is once he picks out so he's spending this time right now while the market's going down to um map out the areas he wants to buy in that he feels like jobs are coming into the area people are moving there yeah the area we went to i don't want to say the name of the town because yeah somebody's from there but um but there was no reason for anybody to move there you know so i don't think it's going to be a place that he invests in but he had to go look at it and talk to the agents and right now he's building relationships with agents just like we talked about with commercial yeah he's building relationships with agents because he wants off market houses that need work yeah um and he's a cash buyer yeah and then he want and then he's going to map out the areas he wants to buy in so he's going to have all that in place as the market is going down as the market bottoms out and then he's going to go out and buy these deals yeah he's going to go out and buy these deals say later this year he'll might start buying or early next year and he'll buy stuff that needs a lot of work that's way underpriced he'll put the work in have all this equity in it we'll get it rented out right then uh he'll go out and buy 50 to 100 homes and we'll just one at a time buy and fix him up rent it buy fix up rent it and build the portfolio to 50 to 100 homes and then sell the entire portfolio to an institutional buyer right one time deal then he'll take that money and go do it all over again right so he'll just keep on cycling the money through 50 to 100 homes at a time that's the general overview of it so I wanted to really see it from the inside out before I threw money at it and then also maybe like pick some brain on our social uh youtube that was that was the biggest part was the house hack thing um and then yeah I wanted to get his take on uh my channel you know because we started our channels at the same time he has two million to have a hundred thousand so but mine is way more niche mine is real estate agents specifically his is investors entrepreneurs financial you know people looking for financial advice so he has a much broader audience whereas I've stayed in my lane of real estate agents for sure now what are you what are you thinking now no I'm staying in my lane yeah yeah yeah I mean it's not necessarily about number of subscribers you know or even views you know it's about quality I've got a very valuable audience yeah because it's so niche to real estate agents um you know my hundred thousand on youtube is worth more than some people's 500 thousand on youtube or even a million it just kind of depends but no I'm I'm I'm gonna mix it up so like I'm bringing live calls back so I'm gonna be making live calls I'm gonna coat I'm gonna have a session where I make live calls I'm gonna have a session where I coach agents making live calls I'm gonna bring that back because that's when my channel was really growing yeah and I think that's what that was the most exciting thing that I did that really brought people to the channel and really helped people get over their fears of making calls and stuff I mean even when you get a facebook or instagram dm I mean at the end of the day the goal is to communicate with them there and then eventually take it to the phone and call them I mean you've got to have dedicated time that you're sitting down calling people right rather following up or just calling leads it come in or whatever right and so whether you're calling facebook leads or cold calls or sphere whatever you're gonna gotta be on the phone and so I think when I was making the live calls which I got away from um I think that that was the most value that I was bringing at the time so I want to bring it back I think I'm gonna see a big jump in and um if I combine bringing that back with all my new knowledge of how to create better content on these platforms I think I'm gonna I think I'm about to go for a nice little run in terms of growth channel growth we'll see so when did you start making content 16 17 17 yeah um that's when you went into coaching that's when you started coaching that's when the avenue you picked yeah for that for that content yeah yeah I mean up to that point like I wasn't making a million years an agent with no social media up to that point yeah you know I mean I got to where that 17 was my first year made a mill I was already I could have just said I don't need social media I don't need to cut yeah which I don't need to do that I'm making a million year what do I need anything for you got bored yeah I was bored and um I needed something you know like new challenge yeah yeah yeah I'm very I'm very not competitive I don't competitive not the word I'm just I just like to work hard I just felt like real estate I wasn't working hard anymore I was working like 10 15 hours a week in my business I was just doing a weekly email people will call me and say I want to buy this and I just write a contract it was just too easy you know that's right yeah uh what does your day look like now you're a full-time kind of creator now so it's like who does the research how do you have it planned out or is just you hope you I'm trying to get more like um like the way I have been creating content it's kind of like okay what's on Ricky's mind today yeah I think yeah but I'm going to get a little bit more structured um like you know of course I want to post at least once a day on YouTube and I'm posting four to six times a day on Instagram every day yeah yeah I want to post multiple I mean I'm at least so I'm posting multiple times now on YouTube every day I want to get I want to have one really good video every day I may still post multiple times but I want to kind of have it mapped out a little better I've been doing a lot of breaking news type stuff I want to I want to kind of scale that back a tad I want to do a show where I'm making live calls a show where I'm coaching an agent making live calls I want to do a live coaching session where people come on and get it but I give give I give advice on their situations I want to do a sales training uh video it's like three steps to get more listings or you know scripts or you know whatever social media um I want to do one breaking news video about the market right instead of doing like three in a week which is what I've been doing you know really take one and really go deep with the current market every week um and then do a uh now I have podcasts that I'm posting left and right now you know zoom calls with brokerages and teams and coaching calls and podcasts that I'm on you don't post Gary v uh phone calls the ones that I have with Gary yeah because their five-minute conversations are so fast and the questions I'm asking are just real for you and yeah yeah yeah yeah it's super selfish questions right because I'm really trying to like find clarity on stuff that I need I thought about okay I got five minutes why don't I kind of try to make it like a five-minute podcast and post you know which I may do this last call which I probably will do just so I have some content with me and him um you know uh jamming for a second I probably will do that this year since it's our last call but yeah that's why because like you know what I'm asking is like yeah that can help me for you like yeah because like I'm having a mental breakdown is what it is whenever I'm but it's cool it's it's very good for the audience I want to see that you know mm-hmm yeah yeah like you you'd love to yeah uh so you like sit down every day every day and then you do like how many yeah so my daily routine so like I get up at 4 30 five o'clock yeah you go to the gym I get up and read first thing so I'll read for like 30 minutes or so um or I may answer some DMs kind of depends on how backed up I am on DMs like it's really wild now like I hardly keep up I can see where it's gonna get away from me at some point um but I've been able to keep up so far like I called up yesterday on the plane right up here and now I'm like three hours behind like I just feel backed up you know since then so it's just kind of getting out of control but um I'm at the gym by six I meet my dad there so we live from six to seven and then I'll go home and run two miles and then I'll take a shower and stuff and then I'm in my office by eight so then I start like organizing my day yeah um and just really figuring out where I need to be when I need to be there and then from there it just depends on what's what's on my schedule there may have a podcast have to be or a zoom call or a coaching call um you know or you know alive I'm gonna do maybe record some videos but like your youtube videos is one set up and then you have a bunch of reels going on on instagram yeah how do you do all this yeah so it's crazy it's crazy because I have my desk it's in a real small room and so I have my desk and um and I have my setup with my mic and everything and my backdrop with the brick and stuff and I have my camera here and lights and everything and that's where I do my zoom calls that's where I do my podcast and that's where I film my youtube videos and then directly across the room for me is green screen and so what I do is is I take the same camera I got one camera I take the same camera and I turn it around and set it up on my desk okay looking at the green screen and this is after I've brainstormed what the reels are going to be and decided if I'm going to sit all the way down on a seat sit on a stool or stand and then I'll get the frame right with the camera you know in the setting you do everything when you're everything on my own I get the frame right the settings you know then turn the lights around this way because they were that way turn the lights around this way and um and get all set up there yeah and then you crank out like probably 20 30 out of yeah I normally do like 10 to 20 at a time yeah yeah I'll do like 10 to 20 because with Instagram I've got the green screens where I'm looking straight at the camera then I've got the podcast clips then I've got my speech clips then I've got the uh the green screen on Instagram with the article in the background yeah you gotta have somebody who edits all this twitter twitter uh quote posts yeah stuff like that um so the yeah the the ones that with captions on the instagram any and the ones with captions on youtube those are edited by I wonder if our reels are edited by the same guy what do you think Carlos you think so I don't know we have it we order it from Fiverr right Carlos we order it from Fiverr no these guys aren't from Fiverr they reached out to me on Instagram and um years ago so yeah but uh the style you know this uh pretty similar yeah this you know well I mean like kind of some template maybe software maybe everybody's using yeah yeah I mean like whatever's hot at the time or you know you see it across everybody's stuff you know so I think it you know it's good to have that high quality edit you know but it's more so what's your hook you know what's your what's your value so I got a question for it now so the brand your brand right so you're doing all the content you're giving out everything for free you're doing the speeches you know I mean I don't know maybe there are some fee but they don't make money there's no fee um all the most of my speeches they just pay for my travel yeah they make sure that I require travel for me and my family right with an extra day wherever we go um the registration list of people that register for the event and um a video guy to be there to film everything yeah I don't charge anything there's no speaking fee where's the money oh what's the galling what where's the how do you make well I've got um the the investing company right so you know I mean I make a meal a year there flipping houses rental properties and now we're getting into syndicating you know big apartments yeah so I'm kind of like Kevin on that front right I'm researching and looking at deals every day but I know that the market's drifting down so I'm kind of just like being patient more more deals are going to come out as as the year progresses on big multifamily deals you can't double the cost of debt you know in commercial and expect the market to stay the same it's not going to happen yes um I'm on the same boat with that and so I'm just kind of just chilling you know waiting and but you know through the through my brand when these deals do pop up I'll have the ability to go out and raise money as much money as I need right so there's one I've got my real estate business so the real estate business with me and dad you know we're not in like a high relocation area like there's not people flocking Alabama but it is a tourist town we have seven million visitors a year so I get I get a little bit of referrals you know one or two a month something like that so from followers around the country or whatever so that's cool I've got the coaching business here to Diamond so that makes a middle of the year how it's free no affiliates affiliate affiliate marketing and sponsorship deals that's the power of the brand yeah you get you get followers now everybody wants to do business with you yeah exactly sponsorship deals you know ad revenue through the platform how much you make on youtube on your channel I make you know I was making like five to ten k a month and I turned all the ads off really right about two years ago maybe a year and a half ago why I was like and it was dumb to do but I was tired of seeing I was tired of seeing ads of people before my videos where I'm saying one thing and then the ads are saying don't do this and it's exactly what I'm talking about I just got tired of seeing it but I turned them back on here recently so I'm back at 5k and I'll just I'll continue to build that but as I continue building I feel like like my channel I have this really because back in September I quit posting on Instagram because my following had flatlined right at like 225,000 like for a year it didn't grow like I was new followers but I was losing as many as I was gaining and I was like this is this sucks right and I was just posting whatever whenever so I went back to the drawing board I called meta had several conversations with them I studied I researched the Instagram algorithm I did a lot of work put a lot of work into understanding how to grow on Instagram and then when I came back that's when I started posting four to six times a day and I've grown by there's months where I've grown by over a hundred two hundred hundred a day but it the average is well over a hundred a day since I've been doing this a hundred new organic followers right and so now I'm up to 235 right and that's 10,000 growth in that time net right it's really about 20,000 or more it's really more than that growth of real new followers because again like anybody that's on Instagram if you go your analytics you'll see you've got new followers every day and you got people that unfollowed you every day a lot and so I'll say is 100% real estate agents I know probably 95 90 like a lot of it's real estate agents because my content is real estate agent you know driven but but at what my point is is I went back to the drawing board and I figured that out and I hacked that entire system like for me to get 200 followers a day organically is like boss that's that's like I could I could stay right there you know and be happy like I don't have to go out here and get a million followers tomorrow like 200 days like really it's something for me that's happened after you started posting a lot yeah four to six times a day that requires a lot of work now to grow it does but if you have the right systems in place you know and you can create quality content that you've got the systems in place and the team in place to edit you know when you're supposed to post what you're supposed to post you know it's not it's not it's not like the thing is when you when you start treating these these platforms like a job that's the problem people aren't treating it like a job but treating it like it's just something on the side yes and then there you know that's how I'm treating my Instagram and then so it's it's just not doing anything but if you if you treat it like a full-time job whereas okay it's like when you clock in to a to a w2 job you have to be there on time right you're gonna stay there till you leave same thing here like if you're supposed to post at eight and at eleven and at one and at three you know then you have to do it at those times and you treat it like that and you post when you're supposed to then every time somebody picks up their phone and hits Instagram there you are no matter what time of day it is there you are and that's what you want you want to be right in front of everyone you want to be right in their face every single time that they pick up their phone but what I'm the reason I'm mentioned all that is because I've kind of been in the same mode with YouTube here lately because once I figured out Instagram I was like let me go figure out YouTube now because I want to get YouTube to where I'm picking up two to three hundred subscribers a day yeah and right now it's like 50 something like that I'll have days where I had 100 150 but you know the average is like 50 60 a day that's good tough it's okay but I have 100 000 subs and I you know I'm not you that's not where I want to be I want to be at two to three hundred a day new subs and so that's why I'm that's why I'm turning and I've been working on YouTube for a while but anyway I just feel like with all the knowledge that I've gained over the last 90 days with YouTube that I'm about to see the same similar growth on YouTube as I've seen on Instagram over the last six months and and so I expect the ad revenue to really shoot up you know like two or three you know times do you think they're real estate agents for their business should be doing social yeah like but do important stuff in the morning and then do social for me like calls yeah for me it's it's make calls all morning do social all afternoon yeah do a weekly email that's it you have rentals or you keep oh you have rentals you have rentals yeah I don't like flipping yeah yeah right I mean I flip because I have partners and I love my partners but if it was up to me we wouldn't flip it all we would buy them fix them and keep them you know maybe sell the ones that are less desirable but you know keep 70 percent of what we're flipping so this year your goal is 100 million buy a real estate over close to 100 million value we've taken a swing at a couple we took a swing at one for 10 mil we took a swing at one for 20 mil we took a swing at one for 16 mil you know we didn't get any of these so those are all in Florida and they still sell over ask yeah or close to I think they're still on the market honestly oh I think those three are still on the market they're asking too much yeah so we made it off we made offers for what they're worth now the one that was 20 mil was an apartment complex in Orlando and they had another offer that was higher on the table this was just a couple weeks ago and I don't I didn't I don't I didn't hear back if they took that offer our offer was lower than that one not too much lower but a little bit lower I don't know if they took that other offer or if it's still on the market on that one and what's your goal with these you buy them and you're going to hold them forever or just gonna for five years and you're gonna I think hold forever and then sell sell the ones that are just don't end up being great producers yeah the ones that aren't in great areas so if we build a portfolio over the next you know seven five to seven years and say we pick up you know three a year or something like that and we've got 10 to 20 properties in the next you know five to seven years and you know six of them are just not as great as the other 14 we sell those six you know 1031 that money into better assets and we just kind of keep stair stepping and I mean the goal is you know at the end of the day after a 20 30 40 year period that we've basically started today building this portfolio and then every year that goes by we decide okay which properties do want to sell this year right and and and then we get better also spotting the the the better quality properties you know with more experience at the end of the day you just continue to condense the portfolio down to where you have this amazing portfolio of just incredible properties whose approach you like better bad mala or grand cardon ben buys and flips right yeah he buys rehabs 1031 and always keeps buying and he's going into retail yeah all racial and all that stuff yeah three triple nads grand only buys a plus um yeah and only apartments yeah i don't know he's only a plus he's like i don't i don't i don't know the i don't know the tax benefits completely of like i don't know what the depreciation benefits are of what ben does because i don't know how long he holds the properties two years if it actually takes a depreciation if he's taking bonus depreciation on that that could be a great model because you know that with grant a hundred percent you take bonus depreciation like that's you know that's a big reason why he doesn't pay taxes because he buys these apartment complexes um and he takes bonus depreciation that you know he can write off basically as much as he made you know and then you pay zero taxes um if ben has the same setup i don't know i think it's dealer's choice i like both yeah i like both um honestly but it seems like you're doing a lot of stuff you know you've got the coaching going on you've got all the so i've got the coaching business real estate coaching yeah i've got sales i've got investing yeah i've got the brokerage i've got mortgage now and now social media coaching so yeah that's kind of the the that's kind of the umbrella right now your goal is to keep them growing and always have all these and even add on that on that on yeah any any like uh like pretty selective to what what businesses i'm going to get into because as you you know i mean i'm pretty spread out yeah so it's got to be something that's really interesting you know for me to dive in is your day super busy on the phone like like my phone right now it's like i don't know i think my phone's not too busy on this phone now i mean you're dead my phone's busy in the dms yeah i can't keep up there but um as far as like people call me not too bad at all not too bad at all which is perfect for me because it's cool because like for my team um like i put out so much content i basically told everybody everything they need to know i don't get a whole lot of questions like what do i do here what i would do there you know because they already know what i'm gonna say because i've already set it on 15 million videos that's one cool thing about being a free coach is when i bring people into my ecosystem to be part of my brokerage or team they already know a lot of my stuff um so i don't get a whole lot of ongoing questions there um and the cool thing is like calls that i do get are like from billionaires and you know people that are building billionaire billion-dollar companies with me and like you know they're big calls for the most part so that's nice um no no no dude most of my time has spent like how do we create better content you know filming and use that off the camera that was something you wanted to do that was your goal like before even going into real estate sales yeah because like when you're in the rat right not before when in real estate sales i didn't even know about social media before in a real right so social media wasn't even invented yet when i got into real estate sales but um when i started doing social media back in 2017 you know it was interesting um i was still doing sales and i did sales all the way till last year you know like last march is when i took a step back um but it did get to a point where i um you know it's like i you know i would rather instead of like having buyers and sellers call me out of the blue with all these problems or want me to go here i want me to go there you know just rat race you know sales is a rat race that's a beautiful rat race because you take the rat race and you make millions yes right and then you take a step back and say okay where can i go really you know help a lot of people or build other businesses or spend time with my family like it's a vehicle but it's nowhere i believe that people really want to be forever people might say i love sales don't do this forever no you don't you just don't know that you don't you you're going to until you don't um but there was a point where i was like yeah of course i'd rather be at home spend my time brainstorming videos that could actually help millions of people versus getting a call from an upset seller or or even a happy seller that just wants me to drive 30 minutes to look at a house or whatever it just didn't excite me anymore you know i was getting calls from people that were like wanting to list a million dollar homes and stuff and i was like cringing looking at the caller id you know what i mean i was like girl i don't want to order this person you know like i know they're calling to list this million dollar piece of property and i'm like damn i don't want to answer this right when you get to that point but yeah that you're looking you're looking back 10 years ago and you were like i would be happy to get that call a lot of less excited yeah excited because that's a life changing call because that's all i had going on that's all that i mean i didn't have social media i didn't have all these other opportunities all i had was this million dollar listing that was the only thing happening at that point 10 years ago and so yeah i was super happy i didn't care about anything else like yes i couldn't answer fast enough so that's when you see you growing you know when this thing doesn't excite you anymore well we're talking about it before like reinventing yourself you know i used to be a roofer yeah and then i was a real estate agent you know then you know now you're all the sorts of things yeah like then you know then i wrote books and started doing social and i was still doing real estate and you know if you look at the content i made day one versus now the content shifts are only different you know yeah i've known two or three years it'll be even more different you know so we all have to kind of evolve with uh but no real estate agents have a lot of needs not not only learning how to work with sellers and buyers they also need uh they also need help with how do i do the taxes right how do i prepare so i pay the last taxes at the end of the year legally you know how do i develop my communication skills how do i learn the public speaking stuff all these things you know like i've real estate investing like that's the thing too a lot of agents don't invest in real estate they sell it they sell it but they don't invest in it you know you're the closest person to the deal yeah so that that's a big message of mine this year is number one the agents that are struggling that got in during covid you know not to quit you know if you have to step back and get a job fine yeah who cares right do that but don't quit real estate keep trying yeah that's my loudest message my next message is buy real estate for the guys who have saved up money and have a down payment stuff like that um you should be you should have a strategy like buy one property or two properties year three properties year whatever you should be building that portfolio for the day that you don't want to sell real estate anymore because that day will come and you're gonna wish you would have been building this portfolio five ten years ago and the third one is that to do more social media you know agents need to do more social media you know a lot of people are like oh do video do written word you know write a write a blog on a facebook post you know and put an awesome picture of yourself next to a house and run it as an ad you know you'll get clicks you know there's so many different ways there's so many ways to use social media yeah i have like a facebook group for agents in chicago uh just started recently because i'm building a brokerage um you know independent uh and um so i put there at words i don't put i just share my youtube links as well but i also type in some tips that just comes up on my head like oh yeah type in a lot of people see you know comments and like that so that's one sort of one way it wasn't a video yeah so like i'm big on video of course yes everyone should do video but don't come to me and say i'm not doing social media because i don't like video social media is more than video yes you know there's images there's written word there's ads there's all kinds of things you know on that note we're probably um gonna finish up i know you have to go uh if anybody wants to reach out to you dm instagram or that's the best place because i don't hardly even look at any other dms so like if you hit me on linkedin or facebook or something that's a real hit or miss yeah um zero diamond you know it's a social media platform yeah there's 22 000 agents there um you know when you started coaching do you think it's gonna grow that much it was my vision yeah yeah yeah i mean i figured like you know if a guy's selling 100 properties solo you know for that many years in a row and he's gonna teach any agent every single thing he knows for free that it has to blow up yeah i mean it just has to you know that was my thinking is that there's no way it's not um it took it a long time you know it's not so long six years well when you're in it it seems like a long time yeah when you look back and that's what i say about the current market right a lot of agents are thinking oh this is a tough market and stuff and i'm like in three years when you look back at the stats of this market you're gonna say wow this was an incredible market yeah it's the same thing if you look go back and look at the stats right now to 2008 you go back and look at the stats of 2008 you're like that wasn't so bad prices were half half price that would have been easy to sell yeah you know look at how many transactions there were you're like wow but when you're in 2008 yeah like this is the end of the world yeah you know i wasn't there so i just got in america when you're in it it seems like it's forever yeah so like back in 2017 when i started and it didn't go to 22,000 that year i was like uh like i was at like 5,000 youtube subscribers and like why am i not at 100,000 you know and here i'm six years later at 100,000 looking back at the six years thinking well that wasn't so bad it wasn't so long but when you're in it you're like damn every day every minute you're thinking about it yeah it's like shoot so well thanks so much for your time now i appreciate you pleasure pleasure good to see you good to meet you thanks so much hope to see you soon thanks guys for watching